Hello everyone, my name is Miguel and I am going to be talking about How Big Data is Changing

Football.

So What is Big data actually? Well, Big data refers to the new methods that appeared in the last
decade to find relevant data, trends and patterns from massive datasets.

The term was actually coined by a NASA engineer in 1997 when he realised that the information that
needed to be stored required additional resources

Since then, Big data has increased exponentially as it can be seen on the graph. The Big data
methods are everyzhere now: from social media platforms using user data to taylor content and
advertising to retail companies like Tesco or and sports clubs.

Bata analysis first became popular in baseball, which is dominated by independed events. Team
sports like basketball and football have taken a few more years to adopt big data methods as there
are few independed and isolated events.

In football, clubs have already invested in equipment, data analysts and even acquired companies
small companies like Arsenal did in 2014. Manchester United for example has invested half a million
pounds in special cameras for their training grounds.

So moving on to the next slide Im going to explain how sensor data is transformed create value and
make an impact on the team.

The process has 3 main stages:

Data collection, where data is produced by analysts, sensors and cameras

Data treatment: where the raw data is converted into meaningful metrics and infographics

And finally, data usage: where the new information is used by the team to improve performance and
value

Data Collection: analysts, sensors and cameras have improved a lot. Sensors and cameras collec 7
millions data points per match, analysts log 1500 events.

Now there are even sensors in cones used in training, cameras. They capture anything from
breathing rate and position to pass accuracy and tackles.

Data treatment turns raw numbers into all-in)one metrics, infographics such as heat maps or
pentagon graphs

HR AND BR are combined into fatigue indicators

Positional data is turned into heat maps

As you can see on th epicture, this is an under14 vs under 16 match, showing how deep this
technology has penetrated sports. When I was 17 and played tennis, we used to share the same
facilities with the football team and even 6 years ago, they already had the system in place

Big data has changed football in many ways,

It has affected coaching staff by increasing the information available to them to make decisions such
as in-game adjustments, training routines or tactics. Stats-wise: the ugly long-ball football is
favoured . So far teams have tried to counter by creating positions of maximum opportunity
Players are also affected. Since a young age, they get numerically assisted feedback, which helps
them improve as footballers but also pushes them to their limits.

The consumer notices the change as the companies working for the clubs also supply data and stats
to TV and Radio companies. Also, in the medium-long term most teams will play the same way.

Finally, big data also adds

Add formula 1