Company Profile

About NourishCo:
A joint venture between Tata Global Beverages Limited and PepsiCo India Holdings
Private Limited, NourishCo aims to provide meaningful hydration solutions in the non-
carbonated, ready-to-drink beverages segment in India and around the world. NourishCo will
be keenly focused on enhancing the hydration category in India. The portfolio includes 3
Products which straddle the Top & Bottom End of the Pyramid in the Beverages space: Tata
Gluco Plus, a glucose based beverage for providing Instant energy in an affordable cup
format, Himalayan Natural Mineral Water, pristine source water and now Tata Water Plus,
Nutrient Water, an innovative product that seeks to provide essential micronutrients. The
group has built an expansive pipeline of innovations that will be used to fuel growth and
create newer hydration solutions. The 50:50 JV was formed in 2010 through a joint venture
agreement between Tata and PepsiCo India. NourishCo has a vision for growth and has
tremendous potential with good for you products.
About Tata Global Beverages:
Tata Global Beverages is a global beverage business; its brands have presence in over
40 countries. The Company has significant interests in tea, coffee and water and is the
worlds second largest tea company. 250 million servings of its brands are consumed
everyday around the world. Tata Global Beverages annual turnover is US$1.4bn, it employs
around 3,000 people across the world. The company focuses on good for you beverages and
has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley,
Himalayan natural mineral water, Tata Water Plus and Tata Gluco+, Good Earth tea, Grand
Coffee and Eight Oclock coffee.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and
beverage businesses in India. PepsiCo India has been consistently investing in the country
and has built an expansive beverage and snack food business supported by 38 beverage
bottling plants and 3 food plants. PepsiCo Indias extensive portfolio includes iconic brands
like Pepsi, Lays, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e.
Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight
INR 1000 crore plus brands in India, which are household names trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with
Purpose, which works on four planks of replenishing water, partnering with farmers, waste to
wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by
becoming the first business to achieve Positive Water Balance in the beverage world, a fact
verified by Deloitte Touch Tohmatsu India Pvt. Ltd. The company has been Water Positive
since then.
Our vision
Tata Global Beverages is today an integrated beverage business that has set out on a
journey to become the global leader in branded good for you beverages.
We believe passionately in making the world a better place through life-enhancing
sustainable hydration - and its our mission to make this a reality.
What do we mean by life-enhancing sustainable hydration? Put simply beverages which
taste good, are good for you, good for others and good for the planet.
Our strategy
Aiming to be the good for you global leader
Tata Global Beverages is a business with rich traditions and big ambition. As a
consolidated group we are already the second-largest tea company in the world, were
on a journey to become the global leader in branded good for you beverages.
We have a big ambition
Were growing fast focusing on disruptive innovation thats changing the way consumers
enjoy beverages, by growing our brands and investing in new and exciting opportunities to
expand our business.
We have come a long way
Weve already come a long way from domestic Indian tea grower to global business in less
than 10 years. Over 90% of our current sales from branded products and 65% of our Group
turnover is generated outside India.
Going global
Were building a truly global business with 65% of the consolidated revenues coming from
markets outside India, a new corporate headquarters in Mumbai, a single Executive Office to
co-ordinate our key functions and three Regional Presidents running our consumer-facing
businesses. Were working hard to build a shared company culture and align every one of our
3,000 employees behind a clear strategy to deliver sustainable success.
Our strategy
Our strategy focuses on product innovation, building global brands, success in new channels
and more countries, plus greater efficiency.
 Brands were building key global brands, including Tetley and Tata Tea, plus
exciting new regional brands such as Tetley Infusions and Good Earth
Products and disruptive innovation were challenging and changing the way
customers think about beverages and enjoy them
Sustainability were aiming for long-term success, so sustainability makes business
sense. Weve identified four key issues to drive us forward: Ethical Sourcing, Climate
Change, Packaging and Water.
Process our new global information systems will help us improve efficiency and
share knowledge, today and in future
Distribution weve moving into new markets and new channels to become truly
global
People thanks to our simplified global management system, emerging culture and
talent strategy, were making Tata Global Beverages the place to be
Structure
One global business - focused on innovation and brands operating through a number
of legal entities
Tata Global Beverages currently employs 3,000 people around the world but through
partnerships, joint ventures and our supply chains, many thousands more contribute to
our business.
Were one global business now, totally focused on what matters most innovation and
brands thanks to a new 3-part company structure:
Our regions consumer driven and market focused
Three primary consumer focused business units,each headed by a Regional President
Responsible for their own P&L, balance sheet and business plan
Linked by common capabilities, culture and our global strategy
Our functions building our global capabilities
Specialist Operations, Finance, HR, Communications and IS functions
Responsible for building common business practices across our regions
Management Team - setting and driving our global strategy
A senior team responsible for strategy and governance
Responsible for allocating our global resources
Responsible for defining our company values and culture