HEALING THROUGH HUMOR

Marketing Management

Ghazian Luthfi
MBA ITB | CHEVRON
 Healing Trough Humour

1. Is Ian Morrison's goal of 50% increase in class size reasonable?

Answer:
With total population in Saskatchewan approximately for 210,000 people and
based on research from Canadian Mental Health Association and the Canadian
Institute of Health indicates that 20% of Canadian in personally have experience with
some kind of mental illness, the goal to increase around 50% in the next six month is
reasonable. Furthermore, with CMHA and SSS exist to support the class as sponsor,
its shows that the market (the mental illness person) is there and with some number
that is not small.
I think, the class able to increase more than that target, but the current issue is
only few people in Regina aware with HTH class. Therefore with some improvement
on marketing plan, the target to increase the size of class hopefully could be reached.

2. Ian Morrison currently allows only people with mental health problems to be part of
the group. Is this strategy too narrow as a focus?
Answer:
I think that strategy is right. At the beginning, Morrison was set his target for the
HTHs class is to give opportunity for people with mental illness to find a positive
perspective on their lives and make them show up, to make other people aware with
them so It could break down the barrier of mental illness discrimination. Therefore the
target of the HTH class is for people with mental health problem only.
In this case, for HTH Class, specific target must be developed at the beginning. As
non-profit organization, he need to define the right target and well communicated to
the people about HTH class. Other than that, with the problem of people with mental
health that they tend to not too confident with other people, its better to make that class
only for some people that same with their problem so they will feel comfortable during
at class. At the end after they already got the treatment and get all materials in the
class, they will ready to show up to perform to all people

3. What should be the target audience for the performance?

Answer:

Ghazian Luthfi | NIM: 29117431 1

 Healing Trough Humour

I think it should be targeted, especially for the audience minimum age. If the
performers mostly are adult people and the content of their performance are something
that only fit up with mature audience, Its better to define at the beginning for the target
audience of that show.
Maybe the target audience for each performance is not same. As long as he could
know what performance that his member will perform at the show such as from
preparation exercise, he could defines the target audience for the show. Sometime he
could set the target only for adult or maybe for all ages.
With clearly targeting the audience at the beginning, the performers could explore
and maximize their content, so the quality of the performance will get better.

Ghazian Luthfi | NIM: 29117431 2