Future Trends S/S 19

Women & Young Women

Forecast

Future Trends > S/S 19 > Forecast S c o o pne st / M a x We ile r / Nic ho le Va n B e e k / ES C S t udio
 Introduction

Creative Manifesto S/S 19

In an u n cert ai n an d i n creasi n g l y
po l i t i ci sed wo rl d, Creat i ve Man i f est o
expl o res t h e i n st i n ct t o st an d o u t an d
make an i mpact . Fo r wo men swear, t h i s
resu l t s i n bo l d, u n apo l o g et i c desi g n s
04
t h at make a st at emen t . T h e f o cu s h ere
SE ASON AL ST AT E ME N T S
i s o n f u n , an d f reedo m o f expressi o n .
01 Cl assi cs are rewo rked : tailo rin g beco mes
mo re jo vial in its aesth etic, w ith absu rd design
details, drapin g tech n iqu es an d reco n stru cted
silh o u ettes lo o k in g mo re yo u th fu l

02 A t o u g h at t i t u d e i s key: attitu de sits at th e

02 h eart o f Creative M an ifesto , w h ich draw s o n th e

co n fiden ce o f mid 1 990 s girl po w er, an d sees
streetw ear tak e a sexy appro ach to stylin g

03 Si l h o u et t es are experi men t al : o versized

sh apes are cin ch ed, tabbed an d gath ered, addin g
an elemen t o f fu n an d mo vemen t to lo o k s

04 Pret t y l o o ks are su bvert ed : u pscaled do ll-

lik e silh o u ettes lo o k abstract an d ligh th earted
w ith tu lle, satin an d a bo ld co lo u r palette

01
11.. KKii m
mii nn ttee KKii m
Future Trends > S/S 19 > Forecast
mhh ee kk ii nn 22 KKee nn dd aa ll ll ++ KKyl
yl ii ee 33.. M
M aa rn
rn ii 44.. M
M aa rlrl ee yy KKaa ttee
03
 re
hh ee re

C hrist ia n Za nde r
18-3905 TCX Pumice Grey

15-4225 TCX Blue Cadet

S/S 19
18-4252 TCX Sky Azure

19-1757 TCX Riot Red

19-3810 TCX Indigo Ink

15-1062 TCX Energy Yellow

Cr ea tiv e Ma nifesto is a b old p a lette tha t sees colour
b ecome a ca ll to a ction. The p ur e p r ima r ies of S ky 19-4535 TCX Fresh Teal
Azur e, R iot R ed a nd Ener g y Yellow a r e the b uild ing
b locks of the p a lette, b a la nced b y softer tones of 14-1213 TCX Shifting Sand
S hifting S a nd , Celer ia c a nd the w omensw ea r -sp ecific
hue of S ig na l Or a ng e, w hich offer a mor e thoug htful 16-1257 TCX Signal Orange
a p p r oa ch to colour . Milita r y g r eens r etur n, a nd a r e
up g r a d ed fr om cor e p a lettes to fa shion colour s for S /S 17-0133 TCX Green Crush
19 . Ca moufla g e g r eys a nd g r eens a r e elev a ted , w ith
the a d d ition of Gr een Cr ush sp ecifica lly for w omen. 13-0632 TCX Celeriac

15-4306 TCX Battleship 10310 C Metallic

19-4818 TCX Forest Utility

Cor e 19-4005 19-4023 16-1120 11-0601

Colou r s TCX TCX TCX 10126 C TCX 17-0525 TCX Burlap Green 8700 C Metallic

All colour names are specific to WGSN // Womenswear-specific colours

Future Trends > S/S 19 > Forecast
 3 6

Creative Manifesto S/S 19

Subversive
Diversion

As sp or ts-insp ir ed a nd a ctiv e
2 styling b ecomes a n integ r a l p a r t
of our w a r d r ob es, a new
a esthetic mov es into the
sp otlig ht w ith d econstr ucted
cla ssics. S log a n sw ea tshir ts a r e
w a isted , a nd ela b or a te sleev es
b lur the lines b etw een a ctiv e
a nd coutur e-insp ir ed . The
ov er a ll look is a p er fect
contr a d iction of functiona l a nd
d ysfunctiona l d esig n.

Dro p: S p r ing Tr a nsitiona l

1 4

11.. AAnn dd re
re aa Ji
Ji aa pp ee ii LL ii 22.. SSii ck
> S/Sck19 yy M
M aa gg aa zzii nn ee 33.. CCriri st
stii nn aa CCee ll ee st
stii nn oo ffoo rr FF ee nn dd ii 44.. M
M uu ll ll ee rr va
va nn SSee ve
ve re
re nn 55.. M
M aa rt
rtii nn oo
Future Trends > Forecast Ga
Ga mmpp ee rr 66.. LL oo uu ii se se PPoo ee tt
 Creative Manifesto S/S 19
Burgeoning Youth

1
5

Ar t, b old g r a p hics a nd a cut-

a nd -p a ste a esthetic sits a t the
centr e of this a d -hoc stor y. Inner
city r oa d w or ks offer insp ir a tion
in the for m of chev r on a nd
ha za r d str ip es, w hile ma g a zine
tea r s a r e p ieced tog ether to
cr ea te sliced a nd sp liced
p a tter ns. Chr istop her R a eb ur n' s
S /S 18 collection is a key
influence a nd mixes functiona l
d esig n w ith ob scur e d esig n
d eta ils.

4
Dro p: S p r ing
2 6

11.. He
He ro
ro nn PPre
re st
stoo nn 22.. BBriri nn gg BBaa ck
ck tthh ee Di
Di sco
sco !! 33.. CChh riri st
stoo pp hh ee rr
Future Trends
RRaa ee bb uu rn
rn 44.. YY oo hh j>
j ii YYS/S
aa m 19
maa m
m oo ttoo> Forecast
55.. Of
Offf--W
Whh ii ttee 66.. M
M aa riri ee CCll aa ii re
re
3
 Creative Manifesto S/S 19
Amorous Girls

4
This toug h a esthetic ca lls to mind
the g ir l-p ow er d a ys of the mid
19 9 0s a nd ea r ly 2 000s. In your
2
fa ce, confid ent styling is key
her e, w ith a sexy und er cur r ent
tha t r elies on r ub b er , lea ther a nd
ha r d w a r e to cr ea te a slig htly
fetish look, counter b a la nced b y
la ce, seq uins a nd sp or ty mesh.
B r a lette a nd b ikini top s a r e w or n
w ith ultr a skinny p a nts a nd
ma tching ja ckets, a s seen a t
Ha ng er . The a esthetic of
Colomb ia n/Amer ica n sing er K a li
Uchis is a str ong r efer ence for
styling .
1 3
Dro p: Mid -S p r ing & F estiv a l
11.. Ha
Ha nn gg ee rr 22.. TT oo kk si
si ck
ck 33.. FF uu ck
ck ii nn gg YY oo uu nn gg !! 44.. BBii ttch
ch ee si
si nn dd aa ll st
stoo nn TT uu m
mbb ll rr 55.. KKaa ll ii UUch
ch ii ss 66.. EE st
stee bb aa nn CCoo rt
rtaa zzaa rr
Future Trends > S/S 19 > Forecast 5
 In r ecent times, slog a ns ha v e

Creative Manifesto S/S 19

A Graphic Situation b ecome a much b ig g er p a r t of
the ma instr ea m w ith g lob a l
1 p r otests a nd p olitica l mov ements
op ening our eyes to the p ow er of
text. B old , cla shing a nd fr ee of
r ules, this is a n ener g etic stor y
tha t looks to p r otest b a nner s,
outsp oken a r tists such a s Pa ul
Yor e, a nd b r a nd s such a s Off-
3
White for insp ir a tion.

Dro p: Mid -S p r ing & F estiv a l

2 6

11.. VV oo gg uu ee II ttaa ll ii aa 22.. II sa

sa bb ee ll M
M aa ra
ra nn tt ttoo ii ll ee 33.. Hyp
Hyp ee bb ee aa st
st 44.. Ge
Ge oo ttyp
yp oo gg ra
ra ffii kk aa 55.. PPaa uu ll YY oo re
re 66.. Go
Go oo dd RRoo oo m
m BBro
ro oo kk ll yn
yn
Future Trends > S/S 19 > Forecast 4
 Mod er n a nd g r a p hic a r t tha t 5

Creative Manifesto S/S 19

Keep It Lit p la ys w ith lig ht a nd sha d ow
w or ks a s a b a sis for this b old
stor y. Pip ing d eta ils a nd b ound
ed g es help hig hlig ht d istinct line
w or k tha t w or ks w ell on
d ecor a tiv e knitw ea r , d r esses a nd
cut-a nd -sew p ieces. Textur ed
p a tter ns or ka leid oscop ic p r ints
a r e ca lmed b y sheer fa b r ics for a
feminine ed g e.

Dro p: S ummer

4
3

11.. VV oo gg uu ee KKoo re
re aa 22.. AAnn gg ee ll aa BBuu ll ll oo ch
ch 33.. BBii ttch
ch ee si
si nn dd aa ll st
stoo nn TT uu m
mbb ll rr 44.. Di
Di ct
ctii oo nn aa ry
ry Dre
Dre ssi
ssi nn gg ss 55.. M
M ii sch
sch aa AApp pp ee ll 66.. TT ee ll ffaa rr
Future Trends > S/S 19 > Forecast 6
 3

Creative Manifesto S/S 19

Erotic Satire
1

In uncer ta in times, comed y a nd

sa tir e p ush the ma sses into a
mor e comfor ta b le zone. Ap p a r el
2 is a lso a d op ting this tr ea tment
w ith d esig n d eta ils tha t exp ose
the b uttocks a nd p a inter ly
b r ea st g r a p hics, r esulting in a
stor y tha t b or d er s on mocker y.
Conv er sa tions a r ound sex a nd
sexua lity a r e a lso b ecoming
mor e fr eely d iscussed , lea d ing
to a mor e op en-mind ed intima te
futur e w ithout ta b oo.

Dro p: S ummer

11.. VV ee ttee m
mee nn ttss 22.. YY PPro
ro jj ee ct
ct 33.. TT oo kk si
si ck
ck
Future
44.. Ol mTrends
Ol ii m pp ii aa ZZ aa gg nn oo l>
l ii S/S
55.. EE t19 re>SSoForecast
tttoo re o ttttsa
sa ss
ss 6
 2

With societa l p r essur es to

Creative Manifesto S/S 19

Art-School confor m, ther e ha s nev er b een a
mor e a p p r op r ia te time to not
Standout only step out of the b ox, b ut to
comp letely d estr oy it a nd b uild a
futur e tha t celeb r a tes cr ea tiv ity
a nd a ll of its q uir ks. This stor y
ta kes notes fr om the fa shion a nd
textile cla ssr oom, w ith
exp er imenta l textile techniq ues
4 a nd d esig n a esthetics tha t offer
a p la yful a nd jov ia l messa g e.
Mesh, g litter a nd la yer ed la ce
a r e tea med w ith a b str a ct p r ints,
w her e r ules d on' t a p p ly.

Dro p: Hig h S ummer

1 3 6

11.. VV oo gg uu ee KKoo re
re aa 22.. ii --DD 33.. LL oo oo kk w
Future Trends > S/S 1966.. >MM waaForecastoo rkrk 44.. BBee nn jj aa m mii nn SShh ii nn ee 55.. LL ''Of
Offfii ci
ci ee ll UUkk ra
ra ii nn ee 5
ii dd ii ll aa nn gg Gro
Gro uu pp CCoo ..
 3

Creative Manifesto S/S 19

The Love Punk

As the w or ld b ecomes mor e

p olitica lly a ctiv e, a mor e
emp a thetic, p ea ceful p r otesting
youth ta kes a new a p p r oa ch to
p unk, w ith a mor e lov ing
ov er tone, d r a w ing insp ir a tion
fr om d esig ner s such a s K iminte
K imhekim. Elements of ta r ta n,
p olitica l messa g ing a nd sp r a y
ca ns r efer ence p unk' s r oots, b ut
the stor y continues w ith a less
a ng r y a p p r oa ch. R ip p ed d enim
a nd sa fety p ins a r e r ed und a nt,
a llow ing for a p r ettier style.

1 2 Dro p: S ummer Tr a nsitiona l

11.. RRuu ttgg ee rr dd ee VV riri ee ss 22.. KKii m

mii nn ttee KKii m
mhh ee kk ii nn 33.. De
De ll aa nn ee yy AAll ll ee nn 44.. PPaa rt
rtyy Na
Na ii ll ss
Future
55.. M Trends
M aa ii so
so nn M rg ii ee>
M aa rg ll aa S/S
66.. UU19 >oo rlrlForecast
gg ll yw
yw dd w
wii dd ee 5
 3

Creative Manifesto S/S 19

Dysfunctional Cr ea tiv e Ma nifesto focuses on

Tailoring
g oing a g a inst confor mity, a nd
w hile ta ilor ing is often seen a s
the unifor m of confor mity, this
stor y r ew or ks cla ssic p ieces to
w r ite a new na r r a tiv e. Dr a w ing
on influences fr om Viv ienne
Westw ood ' s a r chiv e a nd mor e
contemp or a r y r efer ences such
a s Cr a ig Gr een, w e p ick a p a r t
a nd r econstr uct the ta ilor ed
w a r d r ob e.
4
Dro p: S ummer Tr a nsitiona l

1 2

11.. EE ll ll ee TT uu rk
rk ee yy 22.. PPaa ttriri ce
ce LL ee ttaa rn
rn ee cc 33.. VV oo gg uu ee CChh ii nn aa 44.. LL uu ci
ci ee nn nn ee Da
Da yy 55.. BBii ttch
ch ee si
si nn dd aa ll st
stoo nn TT uu m
mbb ll rr
Future Trends > S/S 19 > Forecast 5
 Influencers
01
01 Pau l Yo re
Co n tro versial M elbo u rn e artist
ch allen ges main stream view s
o n sexu ality, capitalism an d
en viro n men tal issu es w ith
co lo u r- dren ch ed psych edelia.
Future Trends > S/S 19 > Forecast
02
02 Ad er Erro r
D u bbed th e Ko rean Vetemen ts,
A der Erro r is a u n isex bran d
th at co mbin es ch eek y slo gan s
w ith fu n ctio n al design .
03
03 An t h o n y Caro
British scu lpto r Caro mixes
abstract silh o u ettes w ith bo ld
h u es th at break design
bo u n daries.
04
04 Kal i Uch i s
Th is A merican - Co lo mbian
sin ger mixes 1 990 s po p
style w ith 1 960 s glamo u r
an d a girl gan g attitu de.
05
Creative Manifesto S/S 19
05 Mo l l y G o d d ard
G o ddard's co llectio n s sit
betw een beau tifu l an d absu rd
w ith u pscale silh o u ettes an d
a do ll- lik e aesth etic.
06
06 Ben j ami n Sh i n e
Th is British artist u ses an iro n
an d tu lle to melt fibres in to
beau tifu lly crafted po rtraits.
 Future Trends Critical Path S/S 19
The Vision Forecast W o men ' s Fo recast P rin ts & G raph ics Fo recast
M i d M ay Lat e Ju l y E ar l y Au g u s t t o mi d S e p t e mb e r
Big Ideas
Colour Lat e M ay W o men ' s Kn it & Jersey Trims & Embellish men ts Fo recast
Fo recast Lat e Au g u s t
In timates Fo recast
G lo bal Co lo u r E ar l y Ju l y
E ar l y Ju l y P ackagin g Fo recast
E ar l y Ju n e
W o men ' s Den im Fo recast E ar l y S e p t e mb e r
Swim Fo recast E ar l y Au g u s t
A ctive Co lo u r E ar l y Ju l y V isu al M erch an disin g Fo recast
E ar l y Ju n e
M en ' s Den im Fo recast E ar l y Au g u s t
Su rface & M aterials Fo recast
A ctive Co lo u r A n alysis E ar l y Ju n e
M i d Au g u s t
E ar l y Ju n e
M en ' s Kn it & Jersey Fo recast Key Items
A ctive Fo recast E ar l y Ju n e t o l at e S e p t e mb e r
Co lo u r A n alysis M i d Ju l y
Lat e Ju n e
E ar l y Ju n e
W o men ' s A ccesso ries, Fo o twear & Design Development
M en ' s Fo recast
Co lo u r Evo lu tio n Lat e Ju n e
Jewellery Fo recast E ar l y Au g u s t t o l at e S e p t e mb e r
M i d Ju n e M i d Au g u s t

A ccesso ries & Fo o twear

Co lo u r by Regio n A ctive Textiles Fo recast
So lid M aterials M i d Ju l y
M i d Ju n e t o e ar l y Ju l y
Lat e Ju n e

W o men ' s Co lo u r Kids' Fo recast

M i d Ju l y
A ccesso ries & Fo o twear
Leath er & No n -Leath er
M en ' s Co lo u r M i d Ju n e
E ar l y Ju n e
A ccesso ries & Fo o twear
A ccesso ries & Fo o twear Hardware & D etails
Co re Co lo u r Lat e Ju n e
E ar l y Ju n e
P erfo rman ce Fo o twear
Kids' Co lo u r Fo recast: Textiles & Su rface
E ar l y Au g u s t Lat e Ju n e
M i d S e p t e mb e r
M en ' s A ccesso ries, Fo o twear &
Jewellery Fo recast
Lat e Au g u s t
W o men ' s Textiles Fo recast
Lat e Ju l y
M en ' s Textiles Fo recast
Lat e Ju l y

Regio n al Co lo u r Co mpariso n Beau ty M akeu p Fo recast Kids' Textiles Fo recast

Lat e S e p t e mb e r Lat e Ju l y Lat e Au g u s t
*Date ranges subject to change

Future Trends > S/S 19 > Forecast

 Seasonal Retail Drops S/S 19
Weve upgraded our Future Trends content to inject more insight, information and Co mmo n G ro u n d
inspiration. Weve honed the main messages to three core trends per season. These This theme a d op ts a p r a ctica l mood ,
trends have been created with enough depth to be mapped across the six retail drops, w ith fa milia r textur es, simp le sha p es
from Spring Transitional through to Summer Transitional allowing for increased a nd w a r m colour . Mov ing a cr oss the
flexibility across the S/S 19 season. r eta il d r op s w ith ea se, it la yer s up
w ell-cr a fted , ea sy p ieces w ith a
homely feel for tr ue a uthenticity.

In T o u ch
A v er sa tile theme tha t a d a p ts to
lifestyle a nd a ctiv ity, b a la ncing
w ellb eing a nd comfor t w ith
technolog ica l innov a tion. It
juxta p oses the r ela xed a nd ta ctile
w ith the b od y-conscious a nd
ener g ising .

Creat i ve Man i f est o

This theme celeb r a tes ind iv id ua lity,
w ith hig h-contr a st p a tter n, str ong
silhouettes a nd off-b ea t colour ,
w hich is ca r r ied off w ith a confid ent
ev en r eb ellious a ttitud e a nd
g r ound ed b y a ca sua l sp ir it.

Spring Spring Mid-Spring High Summer

Summer
Transitional & Festival Summer Transitional

Future Trends > S/S 19 > Forecast

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