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Satellite Industry
Report
Prepared by:
June 2016
Prepared by:
Satellite Industry Association:
21 Years as the Voice of the U.S. Satellite Industry
SIA MEMBER COMPANIES
Prepared by:
2
Study Overview
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3
2015 Satellite Industry Indicators Summary
Mobile ($3.4B) Earth Observation Services ($1.8B)
Fixed
$17.9
Ground
Equipment $127.4B
Satellite Services
$58.9 4%
$208.3B $6.6
4%
2015 Global Revenues $104.3
Consumer
$16.6B
Satellite
Non-U.S.
Manufacturing
Satellite
3% Services Network
$5.4 $10.0 U.S.
Launch Growth
$127.4 $9.6
Industry
$16.6 2014 2015 $58.9B Non-U.S.
Ground Equipment $3.6
Satellite
1% $5.4B
Manufacturing $18.3
Launch
$31.0 $1.8
U.S.
Consumer Consumer
Prepared by: (Non-GNSS) (GNSS)
-9%
4
Global Satellite Industry Revenues
Global Satellite Industry Revenues ($ Billions)
$250
$200
$ Billions
$150
2X
$100 $195 $203 $208
$177 $189
$161 $168
$144
$106 $122 Ten-Year
$50
Global Industry
Growth
$0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
$0
2010 2011 2012 2013 2014 2015
Growth Rate 4% 6% 6% 3% 4% 3%
U.S. Growth 2% 3% 7% 5% 2% 2%
Non-U.S. Growth 7% 7% 6% 2% 6% 3%
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The Satellite Industry in Context
Telecommunications
Television
Telephone
Broadband
Aviation
Maritime
Road and Rail
$335.3B
Non-Satellite Satellite Services
Industry
$127.4B Earth Observation
$127.0B Global Space Agriculture
Industry
Change Detection
Disaster Mitigation $208.3B
Meteorology Satellite
4% Resources Industry
Growth Science (62% of Space
2014 2015 Earth Science Industry)
Space Science
National Security
Ground Equipment
$16.6B
$58.9B Satellite Manufacturing 3%
Core of the Space
Launch Industry Industrial Base
Consumer Equipment Growth
Sat TV, radio, and broadband equipment Network Gateways NOCs 2014 2015
GNSS stand-alone units & in-vehicle systems Equipment VSATs SNG equipment
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Notes: Network operations centers (NOCs), satellite news gathering (SNG), very small aperture terminal 7
(VSAT) equipment, global navigation satellite systems (GNSS)
The Satellite Network in Context
Operational Satellites by Function Number of satellites increased 39%
(as of December 31, 2015) over 5 years, compared to 986
Meteorology
Scientific reported in 2011
Commercial
Communications
Average number of satellites
Military Surveillance
5% 3% launched per year in 2011-2015
8% increased 36% over previous 5
Navigation
years
7% 37% Small and very small satellites
1,381 deployed in LEO contribute to
this growth
Total Operational
12% Satellites
R&D Average operational lives of
certain satellite types (such as
GEO communications satellites)
14% 14% are becoming longer
Earth Observation
Services
59 countries with operators of at least
Civil/Military Communications one satellite (some as part of regional
consortia)
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Top-Level Global Satellite Industry Findings
-9%
Launch industry revenues decreased by 9%
Fewer commercially procured launches
Satellite Services
Consumer Services
Satellite Television
Satellite Radio
Satellite Broadband
Fixed Satellite Services
Transponder Agreements
Managed Network Services (including
spaceflight management services)
Mobile Satellite Services
Mobile Data
Mobile Voice
Earth Observation Services
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10
Global Satellite Services Revenue
$140
Earth $120
Observation
$100
4%
$ Billions
Mobile $80
$60
Fixed
$40 2014 2015
Consumer Global
$20
Growth
$0
2010 2011 2012 2013 2014 2015
Growth Rate 9% 6% 5% 5% 4% 4%
Total $101.3 $107.8 $113.5 $118.6 $122.9 $127.4
Consumer $83.1 $88.6 $93.3 $98.1 $100.9 $104.3
Satellite TV (DBS/DTH) $79.1 $84.4 $88.4 $92.6 $95.0 $97.8 The U.S. share of
Satellite Radio (DARS) $2.8 $3.0 $3.4 $3.8 $4.2 $4.6 satellite services
Satellite Broadband (3) $1.2 $1.2 $1.5 $1.7 $1.8 $1.9 revenue in 2015
Fixed $15.0 $15.7 $16.4 $16.4 $17.1 $17.9 was
Transponder Agreements (1) $11.1 $11.4 $11.8 $11.8 $12.3 $12.4
$3.9 $4.3 $4.6 $4.6 $4.8 $5.5
42%
Managed Services (2)
Mobile $2.3 $2.4 $2.4 $2.6 $3.3 $3.4
Voice $0.7 $0.7 $0.7 $0.8 $0.9 $1.0
Data $1.6 $1.7 $1.8 $1.8 $2.3 $2.4
Earth Observation $1.0 $1.1 $1.3 $1.5 $1.6 $1.8
Prepared by: Notes: Numbers may not sum exactly due to rounding. (1) Includes capacity for DTH satellite
TV and some mobility service platforms. (2) Includes VSAT networks.
11
Satellite Services Findings:
Consumer Services Highlights
The consumer services segment, consisting of satellite television, radio,
and broadband, grew by 3% and was the largest contributor to overall
satellite services revenues
Satellite TV Services Satellite Satellite Radio
Satellite TV services (DBS/DTH) grew 3% Radio ($4.6B) Broadband ($1.9B)
Satellite radio (DARS) revenues
and account for 77% of all satellite services grew by 9% in 2015
revenues, and 94% of consumer revenues Satellite radio subscribers grew
About 230 million satellite TV subscribers 8% in 2015 to 29.6 million
worldwide, driven by growth in emerging Primarily U.S. customer base
markets
42% of global revenues attributed to U.S. $104.3B
Satellite
U.S. growth driven by premium service Consumer Services
revenues Revenue in 2015 Satellite Broadband
Growing production of UHD content drives Revenue grew 10%
the increasing (but still relatively low) number Subscribership grew to about 1.8
of UHD channels
$97.8B
Satellite TV million
Compression technologies continue to Most subscribers in the U.S., non-
improve, potentially slowing down the U.S. subscribership growth rate
demand growth for satellite capacity picking up
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Satellite Services Findings
System or Constellation
For many years, global EO services were offered by small
Size
and advanced, custom-designed payloads
Governments as primary customers Airbus D&S Optical and radar 4 1,000
New competitors and new partnerships have recently DigitalGlobe Optical 5 2,800
Large Sats
emerged
Typically founded and financed by IT/analytics/tech sector
DMCii Optical 6 450
to provide web-accessible, frequently updated imagery
ImageSat Optical 3 350
Smaller satellites, with lower costs of manufacture, MDA Radar 4 1,300
launch, and operation, supplemented with sophisticated
ground-based data analytics
UrtheCast Opt & rad (planned), video 24 1,400
DigitalGlobe recently entered a joint venture with Saudi DigitalGlobe/TAQNIA Optical 6 TBD
Arabia-based TAQNIA for a small constellation XpressSAR Radar 4 TBD
Investment driven by interest in business intelligence
products from satellite imagery
GeoOptics Radio occultation 25 100
Satellite Manufacturing
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Satellite Manufacturing Revenues
$18
$16
Average: $14.3B
$14
$4.8 $5.9 $6.6
$12
$6.4 4%
$ Billions
$10
$5.6
$8 $5.1 2014 2015
$6 Global
$10.9 $10.0 $10.0 Growth
$4 $8.2
$5.6 $6.3
$2
Non-U.S.
$0
2010 2011 2012 2013 2014 2015
United States
Total $10.7 $11.9 $14.6 $15.7 $15.9 $16.6
Growth Rate -20% 10% 23% 8% 1% 4%
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Future Indicator: Commercial Satellite
Manufacturing Orders
70%
40
60%
Europe GEO
30 18 50% Orders
40%
20 16 30%
12 9 15 12
All Other GEO
12 11 20% Orders
10 6 6
9 5 10%
6 6 3 9 6
0 3 3 0% U.S. Satellite
2009 2010 2011 2012 2013 2014 2015 Orders (%)
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Case Study:
Very Small Satellites
Number of CubeSats Launched by Year (2005-2015)
Continued and growing interest in inexpensive very
small satellites
CubeSats are an established kit form of very small
satellite in use for academic, government, and,
increasingly, commercial purposes Lost in launch failures
108 CubeSats launched in 2015, down from 130 in 2014, with 61
sent into orbit via ISS (8 CubeSats lost in Falcon 9 failure in
June)
61 commercial CubeSats launched in 2015 for Earth observation
services and communications, down from 101 in 2014. The
majority (48) built and operated by Planet Labs
Total expenditure to build all CubeSats since 2005 estimated at
less than $100M CubeSat Deployment Mechanisms
CubeSats are popular because they can be deployed using standardized equipment
Growing concern regarding collisions with CubeSats NASA first
Launch vehicle deployments:
major operator to say it has moved satellites to avoid CubeSats Poly-Picosatellite Orbital Deployer (P-POD) (U.S.)
Tokyo Picosatellite Orbital Deployer (Japan/Canada)
Commercial constellations using customized very CUTE Separation System (Japan)
small satellites (under 200 kg) are in development eXperimental Push Out Deployer (X-POD) (Canada)
Earth Observation: One announced constellation; 2 of 24 ISIS Payload Orbital Dispenser (ISIPOD) (Netherlands)
JAXA-Picosatellite Orbital Deployer (J-POD) (Japan)
satellites launched
Naval Postgraduate School CubeSat Launcher (NPSCuL) (U.S.)
Telecommunication: at least three announced LEO systems, Nanosatellite Launch Adapter System (NLAS)
ranging from hundreds to several thousand satellites per ISS deployments:
constellation; zero satellites launched to date NanoRacks CubeSat Deployer (U.S.) aboard Kibo module
Standards for CubeSat deployment mechanisms have been updated to accommodate
Prepared by: larger designs like 6U, 12U, and 27U, configurations being pursued by the U.S.
government and others
Satellite Industry Segments
Launch Industry
Launch Services
Launch Vehicles
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Satellite Launch Industry Revenues
$7
$6
Average: $5.3B -9%
$5
$3.5
$ Billions
$4 $3.0
$3.8 $3.6 2014 2015
$3.2 Global
$3
$3.2 Growth
$2
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Note: Launch industry revenues are recorded in the year the launch was conducted. 23
Satellite Launch Industry Findings
Worldwide commercially-procured launches in 2015 (65) down
from 2014 (73)
Revenues decreased by about 9% globally in 2015, compared with
a 9% increase in 2014 Beyond
GEO
Providers in Europe, China, and India launched more in 2015 MEO
11 Arianespace launches in 2015 versus 10 in 2014
8 1
19 Chinese launches in 2015 versus 16 in 2014 GEO
2 Antrix (India) in 2015, versus 1 in 2014
U.S. and Russian providers saw delays following launch failures
Falcon 9 in June Total 28
Proton M in May
Government customers worldwide remained the launch revenue
65
driver, at 69%, slightly lower than in 2014 (72%) LEO
28
By country, the U.S. had the largest share of commercially-
procured launch revenues (35%), with 29% of global revenues
from launching U.S. government satellites 2015 Commercially-Procured
Satellite Launches by Orbit
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24
Future Indicator: Commercial Satellite
Launch Orders
Russia: 1 (3%)
Japan: 1 (3%)
33 launch orders placed in 2015, up from 22 in 2014
11
U.S. 15 (45%) satellite launch orders won by U.S. companies, up
36% from 2014
2015
Orders 15 U.S. market share dropped from 50% in 2014 to 45% mainly
Europe
16
(49%) 33 (45%)
because Arianespace experienced a 60% increase in orders
from 2014 (10) to 2015 (16)
U.S. Commercial
60 60% Launch Orders
Russia
Number of Launch Orders
50 50%
Commercial
40 20 40% Launch Orders
15
30 3 6 30% Europe
9 4 15 Commercial
20 14 8 8 20%
11 1 Launch Orders
14 4
14 18
10 1 16 10% All Other Commercial
13 11
6 10 Launch Orders
5 2 4 1
0 0%
2009 2010 2011 2012 2013 2014 2015
U.S. Market Share (%)
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NOTE: A single launch contract may cover the launch of more than one 25
satellite (each described as an order).
Case Study:
Very Small Launch Vehicles
Very Small Launch Vehicles with Announced Investment
At least 17 very small (LEO capacity 500
kg) launch vehicles under development
worldwide Human to Scale
Other systems under development not included in the chart: Arca Space Corp. (Haas 2C),
Celestia Aerospace (Arrow), CubeCab (Cab-1A), Exos (SARGE), Generation Orbit
(GOLauncher-2), InterOrbital Systems (NEPTUNE), Lin Industrial (Taymyr), Mishaal
Aerospace (M-OV), Open Space Orbital (Neutrino), Zero2Infinity (Blooster)
Notes: ALASA program on hiatus. Future of Super Strypi uncertain following 2015 launch failure.
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Satellite Industry Segments
Ground Equipment
Network Equipment
Gateways
Control stations
Very Small Aperture Terminals (VSATs)
Consumer Equipment
Satellite TV dishes
Satellite radio equipment
Satellite broadband dishes
Satellite phones and mobile satellite terminals
Satellite navigation stand-alone hardware
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27
Global Satellite Ground Equipment
Revenues
$60.0
200,000 Satellite
Number of Jobs
Manufacturing
150,000
50,000
Ground Equipment
0
2010 2011 2012 2013 2014 3Q 2015
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Source: U.S. Bureau of Labor Statistics (BLS).
Summary: Top-Level Global Satellite
Industry Findings
Satellite industry revenue was Three of four satellite industry
$208.3 billion in 2015 segments surveyed posted growth
Growth of 3% worldwide in 2015 Satellite services, the largest segment, grew by
4% - consumer services continues to be a key
Decrease from 4% growth rate in 2014
driver for the overall satellite industry
Global Satellite Industry Revenue ($ Billions) Satellite manufacturing revenues grew by 4%,
faster growth than 2014, due to larger number of
$250 high value government satellites launched in
2015
$200
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3%
2014 2015 Global Growth
32
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