Casemanship Session 3 11-sep-17
Mongols BBQ
Product
Value Proposition
Fresh ingredients
Target Customers
Opportunities Problem
Delivery Issues
Success Factors of Mongols?
Oriental Food (Limited Menu) Quality Issues Expectations
Do it yourself ingredients
Fast food set-up (Not fine dining)
Freshly cooked food
Cooked in front of customers On Take-out??
Customer can get as much
Students- Lunch
Employess -> (Mostly Lunch) ->Dinner? -> Take-out
Movie Goers->(Mostly
Dinners/Supper)
Long wait
Long queue
Delays
 Revenues Enough Customers Who appreciates you
Location product

Lower cost No kitchen

Less Workers
Limited menu (less wastage)
No marketing + admin cost
No direct competition
(oriental)

*You dont get profit unless you get revenue which we get from sales

Expand to another market area

Set-up a new BRANCH Improve DELIVERY

Invest. Service from present store (No Investment)

Sight-unseen X Capacity during Peak Hrs?

Physical choices
II Idle CAPACITY on-peak

Due to limited SEATS

Take-outs?

Do it Yourself -> To our Homes

Sell the cooking appliance

Quality- What you promised

-What the customer expects