1.

PHT TRIN SN PHM: TP TRUNG CH YU VO TRI CY TP PHM

1.1. Hng tip cn:

- Loi b cc SP kinh doanh ko hiu qu
- Thay th cc SP ko t tiu chun
- B sung sn phm mi

1.2. Mc tiu:
Sau 1 thng c bn hon thin danh mc SP cn thay th v SP mi. ng thi
xy dng c danh sch cc nh cung cp t yu cu
1.3. K hoch thc hin:
- Tun th 1: Lp danh mc SP cn loi b - thay th - b sung
+ nh gi cht lng v hiu qu KD cc SP hin ti
+ Nghin cu nhu cu KH v b sung SP mi ph hp (thu thp nhu cu KH,
tm hiu i th v th trng )
+ Xy dng tiu chun SP (cht lng, phng php nui trng- sn xut,
ngun gc)

- Tun tip theo: Tm kim cc NCC

+ Xc nh cc tiu chun v NCC ( quy m,SX trc tip hay u mi phn
phi, uy tn, cc chng nhn)
+ Tm kim thng tin v xy dng danh sch s b cc NCC ph hp tiu
chun
- 2 tun cui: Kho st NCC
+ Lin h tham quan kho st NCC (CSSX, quy trnh sn xut- ch bin
bo qun- vn chuyn, nng lc SX)
+ Xin bo gi v cc chnh sch bn hng
+ Trn c s cc thng tin thu thp kho st v NCC => la chn cc NCC
ph hp nht ( tiu chun, gi c, chnh sch mua bn)

1.4. Nhn s thc hin:

- B phn cung ng
- Phu trch ngnh hng
- Kinh doanh

2. DCH V KH: TP TRUNG VO O TO CSBH, CSQL V CC CHNG

TRNH CSKH
2.1. o to:

o to CSBH:
 - Mc tiu: sau 1 thng CSBH nm c cch giao tip, ng x ph hp vi
KH; nm vng kin thc v SP, bit v p dng nhng k nng bn hng
x l tnh hung ph bin
- K hoch thc hin:
+ Tun u tin: o to k nng giao tip, ng x vi KH
+ Tun th 2: Kin thc v cc nhm SP
+ Tun th 3: K nng bn hng, x l tnh hung ph bin

+ Tun th 4: Kin thc ATVSTP, an ton L, PCCC

(Mi tun 2 bui)

o to CSQL:
- Mc tiu: sau 1 thng CSQL nm c nhng k nng QLNS v QLCV hiu
qu
- K hoch thc hin:
+ Tun 1: K nng giao tip lm vic nhm
+ Tun 2: K nng lnh o
+ Tun 3: K nng gii quyt vn
+ Tun 4: K nng t chc cng vic
2.2. Chng trnh chm sc KH:
- Th mua sm u i cho KH mi:
+ p dng NQ8 (th c gi tr p dng lin tc trong vng 1 tun)
+ Thu thp thng tin mc thay i v KH mi
+ To mi quan h vi KH
- Mua chung:
+ Gim gi X% cho 2 KH cng mua vi K tng ha n > Y (trm ngn ng)
+ p dng th nghim ti cc ca hng c trong vng 2 tun
+ Kch cu tiu dng, thu ht khch hng mi
- Ngy u i:
+ Chn 1 ngy trong tun c doanh thu thp nht lm ngy p dng u i
+ p dng th nghim 4 tun

3. H TR D N NQ8