Today, Ecomagination is all grown up its become part of the fabric of the company.

(Its also
grown a capital-E, replacing the lower-case e when the program was launched.) The success of
ecomagination adds a new dimension to the Biblical passage inscribed on the old GE building in
New York City, wisdom and knowledge shall be the stability of thy time Isaiah 33:6. New
knowledge is bringing about an accelerating pace of change, so it seems that now more than ever
change is the only certain thing, especially when companies like GE are devoting considerable
resources to reviving things up even faster.

GEs Ecomagination initiative, project back in 2005 is to propel the company into leadership
status in the emerging sustainable technology marketplace. It was a bold move for GEs
management to make this strategic change as they had been criticized for its lack of social
responsibility and for its emphasis on profitability and financial performance over social and
environmental objectives. Thanks to Ecomagination, GE has spent years putting its money
towards cleaner energy like wind and solar power, and cleaner technologies including lower
emission aircraft engines and water purification technology. And as far as the company is
concerned, it has been a resounding success.

Since its launch in 2005, the initiative paid off in a big way as it helped GE to evolve as a
sustainable enterprise and contributed to the rise in its brand value. Ecomagination is a
competitive force for growth across GEs businesses. With more than $85 billion in sales and
services through 2010, ecomagination is a business strategy that represents an area of continued
strength for the company. GE is committed to continuing that success.

Though the ecomagination concept focuses on innovation, it also underscores the importance of
transitional solutions that leverage existing fuel sources and infrastructure. One good example is
GEs multi-fuel power plant that shifts seamlessly between natural gas and renewable energy
including wind and solar, depending on demand and availability. Similarly, in 2011 the
ecomagination portfolio added a software tool called RailEdge Movement Planner, which helps
companies move their freight more effectively on the existing railway infrastructure. According
to GE, nationwide adoption of the software could save about 37 million gallons of diesel fuel
annually. The 2011 ecomagination progress report also highlights GEs fleet
electrification initiatives, which include a heavy dose of public outreach. In order to give
commercial customers hands-on time with EVs, the company is opening Experience Center
educational facilities (the first one is set to open this year in Minnesota).