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Shortlist (Media)

Cat. No Entry Title Client Product Entrant Company Entrant Country Idea Creation Production Media
No

A01 (Fast Moving Consumer Goods)


A01/003 00034 DB EXPORT BEER DB BREWERIES DB EXPORT PHD Auckland NEW ZEALAND COLENSO BBDO FINCH Auckland PHD Auckland
BOTTLE SAND Auckland / PHD Auckland
A01/007 00058 CAPACITY BASED MCDONALD'S MCDONALD'S OMD SINGAPORE SINGAPORE OMD SINGAPORE OMD SINGAPORE
MCDELIVERY PRODUCTS - ALL OF
A01/018 00160 WHISPER#LIKEAG PROCTER & GAMBLE WHISPER MEDIACOM Mumbai INDIA MEDIACOM Mumbai MEDIACOM
IRL INDIA Mumbai

A02 (Durable Consumer Goods)


A02/001 00074 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
WINDOW Seoul WORLDWIDE
A02/003 00227 REINVENTING NIKE KD9 MINDSHARE CHINA CHINA MINDSHARE CHINA MINDSHARE CHINA MINDSHARE
THE ATHLETE Shanghai Shanghai Shanghai / TENCENT CHINA Shanghai

A03 (Cars & Automotive Products & Services)


A03/005 00302 ALL-STAR VOLVO CAR JAPAN XC90 EXCELLENCE DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo TOW Tokyo DENTSU INC.
RESTAURANT LIMITED Tokyo
A03/006 00306 ALTO 800- YOUR MARUTI SUZUKI ALTO - 800 ISOBAR Gurgaon INDIA ISOBAR Gurgaon ISOBAR Gurgaon ISOBAR Gurgaon
FIRST CAR ON INDIA LIMITED

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)


A04/001 00075 LIFE PUMP SAMSUNG C&T CARIBBEAN BAY CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
CORPORATION WATER PARK Seoul WORLDWIDE
A04/004 00228 HOW PIZZA HUT YUM RETAIL/FAST FOOD MINDSHARE CHINA CHINA MINDSHARE CHINA MINDSHARE CHINA MINDSHARE
TURNS ITSELF CHAIN Shanghai Shanghai Shanghai / TENCENT CHINA Shanghai /

A05 (Media & Publications)


A05/002 00027 EMERGENCY KOBE SHIMBUN DISASTER DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ENGINE FILM Tokyo / DENTSU INC.
COLLECTIBLES PREVENTION J.C. SPARK Tokyo Tokyo
A05/009 00323 SIMCITY BUILDIT ELECTRONIC ARTS SIMCITY BUILDIT DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo J.C. SPARK Tokyo / DENTSU INC.
SCHOOL OF K.K. TAIYO KIKAKU Tokyo / Tokyo

A06 (Financial Products & Services, Commercial Public Services, B2B Products &
Services)
A06/001 00246 SWEET CHANGE PAYTM PAYTM WALLET McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai COLLECTIVE ART McCANN INDIA
Mumbai Mumbai

A07 (Corporate Image & Sponsorship)

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Shortlist (Media)
A07/003 00021 THE UNUSUAL AP (THAILAND) PROPERTY CJ WORX Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX
FOOTBALL FIELD DEVELOPMENT Bangkok / SPORE

A08 (Corporate Social Responsibility)


A08/001 00047 CHILD PEDIGREE DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO EXIT FILMS Auckland STARCOM
REPLACEMENT Auckland Auckland
A08/002 00014 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA
SMARTPLATES Melbourne Melbourne Melbourne
A08/012 00176 POCKET PATROL SAMSUNG SAMSUNG POCKET LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY RAPID FILMS Sydney / STARCOM Sydney
PATROL SONAR MUSIC Sydney /

A09 (Public Sector)


A09/001 00090 THE IMMUNITY MINISTRY OF PUBLIC ANALOGUE McCANN INDIA Mumbai INDIA McCANN HEALTH McCANN INDIA Mumbai McCANN HEALTH
CHARM HEALTH, WEARABLE Mumbai / McCANN INDIA New Delhi
A09/002 00069 MADE POSSIBLE UNIVERSITY OF UNIVERSITY OF McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AIRBAG McCANN
BY MELBOURNE MELBOURNE MELBOURNE PRODUCTIONS MELBOURNE
A09/003 00257 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS

A10 (Charities & Non-profit)


A10/002 00055 THE RIDERLESS STEVE WAUGH THE CAPTAIN'S HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA FINCH Sydney / HAVAS HAVAS MEDIA
BIKE FOUNDATION RIDE Sydney AUSTRALIA Sydney / AUSTRALIA Sydney
A10/007 00181 CYBERBULLYING KOREA ASSOCIATION APPLICATION INNOCEAN WORLDWIDE SOUTH KOREA INNOCEAN INNOCEAN
VACCINE OF SCHOOL Seoul WORLDWIDE Seoul WORLDWIDE
A10/008 00179 SAFELY AUSTRALIAN ROAD SCHOOL ZONE Y&R Brisbane AUSTRALIA Y&R Brisbane Y&R Brisbane
BACKPACKS SAFETY SAFETY

B01 (Use of Screens)


B01/001 00049 WAIT WITH A THE LOST DOGS PET ADOPTION Y&R MELBOURNE AUSTRALIA Y&R MELBOURNE Y&R MELBOURNE JCDECAUX
MATE HOME Melbourne

B03 (Use of Print)


B03/001 00028 EMERGENCY KOBE SHIMBUN DISASTER DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ENGINE FILM Tokyo / DENTSU INC.
COLLECTIBLES PREVENTION J.C. SPARK Tokyo Tokyo
B03/006 00204 THE BOTTOM 100 FUND FOR PEACE COMBATING HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA CREAM STUDIOS HAVAS MEDIA
GLOBAL POVERTY Sydney Sydney / FINCH AUSTRALIA Sydney

B04 (Use of Outdoor)


B04/004 00070 MADE POSSIBLE UNIVERSITY OF UNIVERSITY OF McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AIRBAG McCANN
BY MELBOURNE MELBOURNE MELBOURNE PRODUCTIONS MELBOURNE
B04/006 00094 YOU KNOW THE NETFLIX THE CROWN HAVAS SINGAPORE SINGAPORE HAVAS SINGAPORE HAVAS MEDIA
QUEEN. NOW SINGAPORE

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Shortlist (Media)

B05 (Use of Ambient Media: Small Scale)


B05/002 00076 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
WINDOW Seoul WORLDWIDE
B05/008 00247 DETTOL RECKITT BENCKISER DETTOL McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai McCANN INDIA
GERMBURSTERS HANDWASH Mumbai
B05/011 00248 SWEET CHANGE PAYTM PAYTM WALLET McCANN INDIA Mumbai INDIA McCANN INDIA Mumbai COLLECTIVE ART McCANN INDIA
Mumbai Mumbai
B05/013 00258 UNTIL WE ALL AIRBNB AIRBNB CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINISH PRODUCTIONS STARCOM
BELONG MELBOURNE MELBOURNE Melbourne / FLARE Melbourne
B05/015 00269 TOILET PAPER NTTDOCOMO MOBILE NETWORK TOKYU AGENCY Tokyo JAPAN TOKYU AGENCY Tokyo AMANA Tokyo / AOI GREENPORT
FOR CARRIER PRO. Osaki, Tokyo / AGENCY CO., LTD.

B06 (Use of Ambient Media: Large Scale)


B06/003 00077 LIFE PUMP SAMSUNG C&T CARIBBEAN BAY CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
CORPORATION WATER PARK Seoul WORLDWIDE
B06/005 00022 THE UNUSUAL AP (THAILAND) PROPERTY CJ WORX Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX
FOOTBALL FIELD DEVELOPMENT Bangkok / SPORE
B06/006 00035 DB EXPORT BEER DB BREWERIES DB EXPORT PHD Auckland NEW ZEALAND COLENSO BBDO FINCH Auckland PHD Auckland
BOTTLE SAND Auckland / PHD Auckland
B06/008 00071 MADE POSSIBLE UNIVERSITY OF UNIVERSITY OF McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AIRBAG McCANN
BY MELBOURNE MELBOURNE MELBOURNE PRODUCTIONS MELBOURNE
B06/009 00072 PLANAYSIUM YMCA YMCA VICTORIA McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE BAYLY GROUP McCANN
HEALTH SERVICES Richmond / MELBOURNE

B07 (Use of Events)


B07/008 00086 NAYI SOCH: NEW STAR INDIA PVT. LTD STAR PLUS MINDSHARE Mumbai INDIA MINDSHARE Mumbai MINDSHARE
THINKING Mumbai

B08 (Use of Stunts)


B08/003 00008 CAN NOT WAIT CHINA ORGAN CHINA ORGAN HAVAS SHANGHAI CHINA HAVAS SHANGHAI HAVAS SHANGHAI / SHINEWORKS
TRANSPLANTATION TRANSPLANTATION SHINEWORKS Shanghai Shanghai
B08/005 00124 THE TAILOR MADE CHADSTONE CHADSTONE BWM DENTSU Melbourne AUSTRALIA BWM DENTSU BWM DENTSU
STORE SHOPPING CENTRE SHOPPING CENTRE Melbourne Melbourne
B08/007 00096 WARDROBE SOCIETY FOR NON-PROFIT BBDO PROXIMITY HONG HONG KONG BBDO HONG KONG BBDO HONG KONG
APARTMENT COMMUNITY KONG
B08/010 00277 DEAD WHALE GREENPEACE DEAD WHALE DENTSU JAYME SYFU THE PHILIPPINES DENTSU JAYME SYFU GREENROOM INC. DENTSU X Makati
PHILIPPINES Makati City Makati City Manila

B09 (Use of Digital Platforms)


B09/003 00078 THE DYSLEXIC JASLOK HOSPITAL DYSLEXIA DENTSU WEBCHUTNEY INDIA DENTSU WEBCHUTNEY DENTSU DENTSU
CAPTCHA AND RESEARCH CONSULTATION Gurgaon Gurgaon WEBCHUTNEY Gurgaon WEBCHUTNEY
B09/006 00232 REINVENTING NIKE KD9 MINDSHARE CHINA CHINA MINDSHARE CHINA MINDSHARE CHINA MINDSHARE
THE ATHLETE Shanghai Shanghai Shanghai / TENCENT CHINA Shanghai

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Shortlist (Media)
B09/011 00260 NETQUIPX NETFLIX NETFLIX R/GA SINGAPORE SINGAPORE R/GA SINGAPORE R/GA SINGAPORE R/GA SINGAPORE

B09/013 00281 YASMIN'S SEX-ED BAYER YASMIN PHD Shanghai CHINA PHD Shanghai WEZEIT MEDIA Beijing PHD Shanghai
REVOLUTION

B10 (Use of Mobile)


B10/004 00125 ALERT AD VICTORIAN FIRE READY BWM DENTSU Melbourne AUSTRALIA BWM DENTSU BWM DENTSU DENTSU
GOVERNMENT VICTORIA Melbourne / COLUMBUS Melbourne / COLUMBUS MITCHELL
B10/006 00073 MADE POSSIBLE UNIVERSITY OF UNIVERSITY OF McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AIRBAG McCANN
BY MELBOURNE - MELBOURNE MELBOURNE PRODUCTIONS MELBOURNE
B10/011 00177 POCKET PATROL SAMSUNG SAMSUNG POCKET LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY RAPID FILMS Sydney / STARCOM Sydney
PATROL SONAR MUSIC Sydney /

B11 (Use of Social Platforms)


B11/004 00114 SNAPLICATIONS MCDONALD'S HR / EMPLOYMENT VML Sydney AUSTRALIA VML Sydney VML Sydney OMD SYDNEY
AUSTRALIA
B11/007 00025 ADOPT A MEME SOCIETY FOR ANIMAL ADOPTION DDB GROUP SINGAPORE SINGAPORE DDB GROUP DDB GROUP DDB GROUP
PREVENTION OF SINGAPORE SINGAPORE SINGAPORE
B11/013 00292 MAYBELLINE'S L'OREAL SINGAPORE MAYBELLINE TBWA\SINGAPORE SINGAPORE TBWA\SINGAPORE
SNAPCHAT HACK DREAM VELET

B12 (Use of Technology)


B12/001 00057 THE RIDERLESS STEVE WAUGH THE CAPTAIN'S HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA FINCH Sydney / HAVAS HAVAS MEDIA
BIKE FOUNDATION RIDE Sydney AUSTRALIA Sydney / AUSTRALIA Sydney
B12/002 00037 OUTTHINK IBM IBM WATSON - OGILVY AUSTRALIA Sydney AUSTRALIA OGILVY AUSTRALIA GEORGE P. JOHNSON OGILVY
MELANOMA COGNITIVE Sydney AUSTRALIA Sydney / AUSTRALIA Sydney
B12/004 00186 VRECRUITMENT DEFENCE FORCE THE AUSTRALIAN HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA FINCH Sydney / HAVAS
RECRUITING DEFENCE FORCE Sydney AUSTRALIA Sydney /

C02 (Use of Real-time Data)


C02/003 00016 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA
SMARTPLATES Melbourne Melbourne Melbourne
C02/005 00128 ALERT AD VICTORIAN FIRE READY BWM DENTSU Melbourne AUSTRALIA BWM DENTSU BWM DENTSU DENTSU
GOVERNMENT VICTORIA Melbourne / COLUMBUS Melbourne / COLUMBUS MITCHELL
C02/007 00059 CAPACITY BASED MCDONALD'S MCDONALD'S OMD SINGAPORE SINGAPORE OMD SINGAPORE OMD SINGAPORE
MCDELIVERY PRODUCTS - ALL OF
C02/010 00187 VRECRUITMENT DEFENCE FORCE THE AUSTRALIAN HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA FINCH Sydney / HAVAS
RECRUITING DEFENCE FORCE Sydney AUSTRALIA Sydney /

C03 (Data Driven Targeting)


C03/008 00261 NETQUIPX NETFLIX NETFLIX R/GA SINGAPORE SINGAPORE R/GA SINGAPORE R/GA SINGAPORE R/GA SINGAPORE

C03/011 10346 THE BILLION VELOCITY VELOCITY CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney GOODOIL FILMS CHE PROXIMITY
POINT GIVEAWAY FREQUENT FLYER FREQUENT FLYER Sydney Sydney

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Shortlist (Media)

D01 (Use of Brand or Product Integration into a Programme or Platform)


D01/001 00033 WESTPAC AIR WESTPAC BANKING WESTPACS MEDIACOM Sydney AUSTRALIA MEDIACOM Sydney FREDBIRD MEDIA LAB
RESCUE CORPORATION FUNDING OF THE ENTERTAINMENT COMMUNICATION

D02 (Use of Co-creation & User Generated Content)


D02/003 00066 THE THREE ADIDAS 2016 OLYMPICS TBWA\SHANGHAI CHINA TBWA\SHANGHAI UIDWORKS Shanghai CARAT Shanghai
FINGERS
D02/004 00089 CANON LIFE CANON MARKETING CANON RABBIT'S TALE Bangkok THAILAND RABBIT'S TALE Bangkok RABBIT'S TALE Bangkok RABBIT'S TALE
REDEFINE : THAI (THAILAND) CO.,LTD. Bangkok

D03 (Use of Branded Content created for Digital or Social Media)


D03/002 00009 VCTV LIVE BY ASAHI PREMIUM VODKA CRUISER VIZEUM Melbourne AUSTRALIA THE STORY LAB THE STORY LAB VIZEUM Melbourne
VODKA CRUISER BEVERAGES Melbourne / VIZEUM Melbourne
D03/004 00081 V SKILLS FRUCOR AUSTRALIA BEVERAGES CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AUNTY DONNA Sydney /
SYDNEY SYDNEY / TKT SYDNEY CLEMENGER BBDO
D03/016 00241 THE BILLION VELOCITY VELOCITY CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney GOODOIL FILMS CHE PROXIMITY
POINT GIVEAWAY FREQUENT FLYER FREQUENT FLYER Sydney Sydney

E01 (Use of Integrated Media)


E01/001 00036 DB EXPORT BEER DB BREWERIES DB EXPORT PHD Auckland NEW ZEALAND COLENSO BBDO FINCH Auckland PHD Auckland
BOTTLE SAND Auckland / PHD Auckland
E01/008 00215 #KINDNESSISCAS VISA INDIA VISA DEBIT BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai
HLESS
E01/009 00240 TAPPING INTO UNILEVER LIPTON ICE TEA PHD Sydney AUSTRALIA PHD Sydney PHD Sydney
THE TIPPING

Total Entries: 70

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PR Additional

PHD Auckland

CHEIL WORLDWIDE
Seoul

DENTSU PUBLIC DENTSU DIGITAL


RELATIONS Tokyo Tokyo / DENTSU

CHEIL WORLDWIDE
Seoul

PLATINUM Tokyo

DENTSU PUBLIC CCC MEDIA


RELATIONS Tokyo / HOUSE CO., LTD

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CJ WORX Bangkok /
SPORE Bangkok

IMPACT PR
Auckland
OGILVY PUBLIC
RELATIONS
EDELMAN Sydney

CLEMENGER BBDO TRANSPORT


MELBOURNE ACCIDENT

RED AGENCY
Sydney
INNOCEAN
WORLDWIDE Seoul

PLATINUM Tokyo

RED AGENCY RED GUERILLA


Sydney Sydney

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CHEIL WORLDWIDE
Seoul

N2N
COMMUNICATIONS
TOKYU AGENCY
Tokyo

CHEIL WORLDWIDE
Seoul
CJ WORX Bangkok /
SPORE Bangkok
PHD Auckland

DENTSU X Makati

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NETFLIX Singapore

EDELMAN Sydney

ELEVEN PR Sydney

DDB GROUP
SINGAPORE

RED AGENCY
Sydney
TEXT 100 Sydney

OGILVY PUBLIC
RELATIONS

NETFLIX Singapore

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RABBIT'S TALE
Bangkok

EDWIN DE
SWARDT Cape

PHD Auckland

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