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Program Priorities
and Operations
Darcy Ashman, Elizabeth Zwick and L. David Brown
1997
The preparation of this series of case studies No part of this publication may be reproduced
was made possible by support from the Ford or transmitted in any form or by any means
Foundation, the Aspen Institute, the C.S. Mott without the permission of The Synergos Institute.
Foundation and the Compton Foundation.
Program Priorities and Operations
Cross-Case Analyses:
• Formation and Governance
• Organizational Financing and Resource
Generation
• Program Priorities and Operations
Contents
Preface 1
Introduction 4
1
Program Priorities and Operations
2
• The Global Advisory Committee: ed valuable research advice; staff and board
Graça Machel, Foundation for Community members of the case organizations gave time,
Development, Mozambique; Cornelio interviews and key background materials;
Marchán, Esquel Ecuador Foundation; Yvette Santiago, Miriam Gerace Guarena,
Ethel Rios de Betancourt, Puerto Rico Amelia Moncayo and Armin Sethna assisted
Community Foundation; Kamla Chowdhry, in the coordination and production of the
Center for Science and Environment, India; study documents.
Aurora Tolentino, Philippine Business for
Social Progress; Paula Antezana, Arias
Foundation, Costa Rica; Maria Holzer, Polish
Children and Youth Foundation; Eric Molobi,
The Kagiso Trust, South Africa.
3
Program Priorities and Operations
Civil society support organizations provide a These eight cases were selected to be the sub-
variety of services and support to civil societies. jects of in-depth studies organized and con-
Some provide information and training, others ducted by The Synergos Institute. The case
provide research or technical assistance, some studies were undertaken around a common set
provide policy analysis and advocacy support, of questions by case writers who were accord-
still others provide financial support and material ed full cooperation by the current leaders of
resources (see Brown and Korten, 1991; Carroll, each CSRO. The resulting first drafts provided a
1992) . Such organizations face very complex very rich analysis, ranging from 40 to 90 pages
environments, and they are often subject to of text. The Synergos Institute has commis-
conflicting demands from very diverse con- sioned comparative analyses across the cases
stituencies. Research and technical organiza- to help separate out lessons that are unique to
tions, for example, must deal with the needs the specific context of the case from patterns
of civil society organizations but they are also that recur across cases in many different set-
subject to standards and expectations of the tings. These comparative analyses seek to
research communities from which they draw identify emerging patterns across the cases
their credibility. These support organizations without sacrificing the richness of the cases as
must deal with multiple “customers,” whose independent stories. Readers interested in more
expectations and demands may be inconsistent detailed descriptions of specific situations are
or even contradictory (see Brown & Brown, referred to the full case studies, available from
1983; Kanter and Summers, 1987; Brown 1991). The Synergos Institute.
4
Table 1: Civil Society Resource Organizations
Fundación para la Local business leaders and Support education, science, cultural
Educación Superior academics founded to mobilize and activities, health, income generation and
(FES) Colombia, 1964 channel funds for universities. environment with grants and training.
Banking operations and external foundation
grants for $23 million in 1994.
Philippine Business for Philippine corporations founded to Grants, credit, training and marketing
Social Progress (PBSP) promote social development and assistance to promote area resource
The Philippines, 1970 enable socially responsible management, local empowerment, and
business action. intersectoral partnerships. Corporate
donations and external resources
for 6.0 million in 1993.
Child Relief and You An Indian professional founded to Support deprived children in rural and urban
(CRY) India, 1979 channel funds to meet the needs of areas through grants and awareness raising.
underprivileged children. Sales of cards. Sponsorships and donations
produced $600,000 in 1994.
Fundación Esquel- Leaders from civil society and Support local self-help initiatives of poor
Ecuador (FEE) government founded with support groups through grants, credit and technical
Ecuador, 1990 from US foundations to support assistance for training, health, income
local self-help initiatives by the poor. generation, and environmental protection.
External foundations, donor agencies, and
debt swap provided $1.6 million in 1995.
Foundation for the Government and civil society leaders Support biodiversity preservation and
Philippine Environment and USAID and US NGOs founded community action on environment with
(FPE) The Philippines, to provide channel for funding local grants and capacity-building. USAID grant
1992 environment projects. and debt swap produced $2.6 million in 1995.
Puerto Rico Community Local civil society leaders and the Support economic development, community
Foundation (PRCF) Ford Foundation founded to promote development, art and culture, health, and
Puerto Rico, 1985 community and economic education with grants. Local donors and
development, health, education, US foundations and corporation provided
and culuture. $3.6 million in 1994.
Kagiso Trust (KT) Civil society leaders and European Support community-based organizations,
South Africa, 1985 community donors founded to microenterprises, education and training,
channel funds to community-based water and sanitation, and urban
organizations and apartheid victims. reconstruction with grants and intermediation.
European Community provides $24.9 million
in 1992.
5
Program Priorities and Operations
The papers in this series focus on three themes: The dual commitments of the CSROs created
(1) CSRO formation and governance; (2) gener- parallel challenges as they developed their
ation of financial resources; and (3) program programs and methods of generating financial
priorities and operations. Each paper uses resources. Like the paper on financial resource
comparative analysis across the cases to generation, this paper compares the CSROs’
identify major features of their operation, critical experiences with respect to four major chal-
problems and challenges, and the kinds of lenges, oriented to program development:
strategies and tactics used to deal with these
1. choosing initial program priorities;
problems. The intent of the analysis is to
develop insights into common challenges and 2. developing program capacity and legitimacy;
problem-solving strategies that will be useful
to other CSRO practitioners. 3. expanding and diversifying programs; and
6
Findings: Major Program- Participants: Program participants included
individuals, groups, public and non profit or non
matic Challenges for CSROs
governmental organizations (NGOs), or commu-
Challenge 1: Choosing Initial Program nity-based organizations (CBOs). They tended to
Priorities be either from poor and marginalized communi-
The founders’ visions of social and economic ties in their societies (FMDR, PBSP, CRY, FEE,
development led them to design programs FPE) or they were participants in a public school,
which would achieve specific kinds of social university, or health care facility (FES, PRCF). In
impacts, such as child relief (CRY), increased one case they were political activists (KT).
productivity and well-being (FMDR, PBSP), or
Geographic Scope: Four of the CSROs started
environmental conservation (FPE). However,
out by providing assistance in limited areas
their visions and missions were conceived
within their countries, both urban (FES, CRY,
broadly, to communicate the organizations’
PBSP) and rural (FMDR, PBSP). The other four
identity and purpose to external constituencies
all started out with national scopes (FEE, PRCF,
and to provide general guidance for the
FPE, KT). The four with national orientations all
organization (see the paper “Formation and
received significant international funding. The
Governance” in this series). Effective programs
domestically-funded CSROs all chose specific
require more specific priorities and targets that
locations within their own countries as initial
can guide decisions regarding particular groups,
sites of programs.
activities, and areas to be served (Ylvisaker,
1987). Table 2 shows the initial program Type of Support: Five of the CSROs provided
priorities of the CSROs in terms of their focus, only financial assistance through their programs,
participants, location and type of support given. while three offered other kinds of support,
usually educational activities. FMDR provided
Program Focus: Sectoral and Professional Iden-
training in credit management and rural promo-
tity. The program focus of each CSRO is a
tion; FEE and PRCF sponsored research into
direct outgrowth of its sectoral and professional
development issues; FEE convened seminars
identity. This pattern may be seen most easily
to promote wider discussion of new ideas; and
by looking at Table 1, which describes the
PRCF engaged in advocacy campaigns and
founders and initial mission of each case, and
networking to raise public awareness of the
Table 2 together. The two business-based
issues in which it was involved.
CSROs, FMDR and PBSP, focused on projects
they thought would improve productivity and Development-Oriented Priorities: Six of the eight
well-being, such as credit to rural farmers foundations established initial program priorities
(FMDR) and housing and community develop- which were oriented to the development needs
ment (PBSP). The civil society-based CSROs of their societies (FMDR, PBSP, CRY, FEE, FPE,
adopted more varied foci, but still took on KT). Whereas most foundations in the US pro-
projects that fit their founders’ professional vide financial assistance to nonprofit institutions
identities. FEE’s development professionals for education, health, and cultural purposes
supported self-initiated projects of grassroots (Ylvisaker, 1987), these six CSROs focused on
actors. PRCF’s civic leaders focused on univer- enhancing the productivity and well-being of
sity-industry research and broader social pro- low-income individuals and groups. The two
grams providing health care and education. that were more similar to US foundations (FES,
7
Program Priorities and Operations
PRCF) were established by civic elites in close The choice of initial program priorities, not sur-
cooperation with US foundations. This important prisingly, appeared closely linked to the nature
distinction in program priorities may be explained of the founding network and its relations with
by the identity of the CSROs as organizations initial donors. Domestic business-based CSROs
based in societies in Africa, Asia, and Latin focused on improving productivity in programs
America, where social and economic develop- focused on geographically defined poor com-
ment of low-income people is a more widely munities, largely through financial grants.
shared public concern than in the US. CSROs with initial funding from foreign donors
8
focused on national programs defined in keep- three aspects of capacity — structure, human
ing with donor concerns, either foundation or resources and administrative support systems,
government-defined, through financial grants are shown for each of the cases in Table 3, 4,
and sometimes other support. But all the pro- and 5, respectively. Financial resources play a
grams tended to be focused on marginalized significant role in shaping program structures
communities and development concerns, as and administrative support systems; they are
might be expected from the realities of their described in Tables 6 and 7.
national contexts.
Leadership: The program divisions are headed
by well-qualified (Ph.D. or other advanced
degree) and experienced professionals. Even
Challenge 2: Developing Program Capacity
and Legitimacy the one CSRO that started out with volunteer
Developing and delivering programs to achieve leadership and no separate programs division,
established priorities requires organizational and CRY, professionalized as it grew in size and
human capacity. Once operational, new grant- social impact. Given the dual nature of the
making organizations must establish a track CSROs, two of the primary roles of the leaders
record of successfully funded projects in order of the program division, in addition to managers,
to earn the respect of their peers and attract are to serve as liaisons and advocates. They
new sources of funding. This section explores bridge board and staff discussions of program
the ways in which the eight CSROs developed goals and strategies, and when necessary,
their program capacity and legitimacy. advocate for the social development goals of
the program division at the governance level
At the level of program operations, capacity (see the paper “Formation and Governance” in
may be understood to include at least four this series). FES’ vice president had the reputa-
basic elements: leadership, structure, resources, tion of being particularly good at these roles
and support systems (Sahley, 1995). Briefly, (Ensign & Bertrand, 1995).
leaders provide the vision and direction linking
the programs with the mission and strategies Organizational Structure: Table 3 shows how the
developed at the board and executive levels; CSROs were structured in order to design and
they also provide the expertise in grantmaking deliver their programs. The first column shows
and development to supervise program deci- the board roles. In all the cases, board
sions and activities. Structures provide an orga- committees give final approval for grants (over a
nizational framework in which program staff are specified amount) and provide policy oversight.
grouped together and given specific roles and One CSRO (CRY), evolved towards this model
responsibilities. Financial and human resources from its volunteer-based beginnings, in which
are necessary to carry out grant-making and the board was more involved with all aspects of
other types of development support. Finally, the organization. In the two CSROs with strong
administrative and personnel support systems affiliations with NGOs, (FEE and FPE), mecha-
create ordered environments in which organiza- nisms to receive input from social development
tional goals and policies are well-known to staff constituencies also were established. Only one
and information relevant to program implemen- organization, FES, established ongoing mecha-
tation is easily acquired. nisms to provide board members with an active
operational role in program design and delivery.
The leadership of the program divisions was FES has the strongest dual identity — it is both
handled similarly in most of the cases. The other a financial conglomerate and a social develop-
9
Program Priorities and Operations
CRY Grant approval; evolving from operational Region: Bombay, Calcutta, Delhi,
(volunteer ethic) to oversight (professional) Bangalore, Madras; Function: planning,
program support;
ment oriented foundation. It may be that the their divisions according to region (FMDR,
“energizing tensions” (Ensign and Bertrand, PBSP, CRY, KT); all but FMDR did so in addition
1995) between these identities encourage more to program focus. CSROs with national orienta-
active participation of the board in program tions in large countries may find it advantageous
activities. to establish regional program offices that can
communicate more easily with different con-
The second column shows that the program
stituencies in different regions. Finally, three
divisions were internally differentiated on the
CSROs also established departments to carry
basis of three characteristics: region, program
out functional responsibilities, such as planning,
focus, and function. The most common basis
program support, and evaluation (FES, CRY,
for differentiation is program focus, such as
FEE). This type of structure may make it easier
education or productivity. Four differentiated
for the program division to develop core compe-
10
tencies in common functional tasks that are foci in different regions, may in turn require more
implemented across different programs and coordination and integration at a senior level.
regions. At least three of the CSROs, FMDR,
Human Resource Capacity: Table 4 shows
FES, and CRY, established managing commit-
the human resource capacity of each of the
tees, composed of the head of the programs
CSROs. The first column shows the qualifica-
division and the managers of the different
tions of program staff, and the second shows
departments within the division, to integrate and
how their personnel policies supported the on-
coordinate the work of the division. This sug-
going development of the program staff so that
gests that the complex organization necessary
they could contribute to program implementation.
to have desired program impacts with different
PBSP Professionals: social work and Training (on-the-job, coaching, and external)
business; senior and junior levels
FES Professionals: not clear in case Promotes from within; salary and promotion incentives;
regular personnel evaluations
CRY Volunteers: originally, friends of Developing policies to attract and retain staff (increase
Rippan Kapur; salary level, professionalize work environment, etc.)
Professionals: increased over time,
business
FEE Professionals: development; Training; learn from other staff through sharing
senior level only experiences
Consultants: experienced, for short
term task such as evaluation
FPE Professionals: social science, business, Training and orientation to biodiversity in community-based
natural resources management; resource management
senior and junior levels
11
Program Priorities and Operations
Qualifications: At the time the cases were writ- Three CSROs experienced dramatic changes in
ten, all of the CSROs employed qualified and program staffing required by changes in original
experienced professionals to implement their financing. FMDR’s staff was cut in half when it
grantmaking programs. Two did not start out shifted from technical assistance to channeling
with professionals, but have added them as funds. PBSP’s staff, however, went in the
the demands of their program environments opposite direction, doubling in size with the
changed (CRY and KT). These professionals addition of new donors. KT’s strategic shift from
have backgrounds in fields such as social work, a political to a development mission was pro-
social sciences, business, and natural resource voked when the European Community switched
management. The cases describe three kinds of its relationship to the South African government.
expertise required of program officers: knowl- This shift led to a major retrenchment and
edge of the specific kinds of development retraining of its program staff.
process in which the CSROs are engaged; pro-
Administrative Capacity: Table 5 gives an overall
ject design and management, including financial
summary of the administrative grantmaking sys-
and technical aspects; and the social skills to
tems of the CSROs. It shows a “generic” grant-
work positively with program participants.
making system, typical of these CSROs, in the
It is difficult for the CSROs to find people who interest of showing practitioners how grantmak-
combine all these kinds of expertise: the skills ing systems work. Grantmaking is carried out
involved are complex and require training in dif- similarly by many foundations, and each of the
ferent fields, and they are sometimes divergent, CSROs developed some aspects of their sys-
so that an individual with one set of skills may tems more than others. The table notes which
have difficulty acquiring another. Three organiza- organizations developed the “best practices” in
tions (FMDR, PBSP, FPE) noted that they could parentheses; readers may wish to consult the
find either, “squares” (people with financial and individual cases to gain more information about
technical skills), or “circles” (people trained to a particular practice.
implement the social and educational dimen-
Grantmaking systems involve five main stages:
sions programs), but not individuals with both
1) proposal development and submission, 2)
types of qualifications. The most common
proposal review, 3) approval, 4) monitoring
solution to this dilemma is to provide training
and 5) evaluation. These are listed in the first
(see column 2) to round out the qualifications of
column of Table 5. Each stage may be distin-
the staff and improve their capacities to imple-
guished by its main activities, key actors, and
ment programs (FMDR, PBSP, FEE, FPE, KT).
program-related goals and rationales. These
FES, perhaps because of its longevity and busi-
are presented in the subsequent columns.
nesslike culture, has developed extensive per-
sonnel policies which support staff development Grantmaking Stages: Each stage of the grant-
and align them with the organization, such as making process involves both written and inter-
promoting from within, compensation incentives, active assessment of project goals, budgets,
and regular evaluation. Consequently, morale is timelines, and feasibility. Standardized forms for
reported to be very high at FES. CRY, at the proposals, monitoring and evaluation reports,
other extreme, finds it difficult to retain staff and and staff procedures were developed in most
is developing personnel policies to support a of the CSROs. Staff also make site visits and
professional, rather than volunteer, staff. actively discuss the merits and feasibility of pro-
12
Table 5: Program Capacity: Administrative Support System
3. Proposal Approval Joint meetings: board level, Board, Senior Governance level
sometimes including program executive approval of projects
staff (FES)
5. Evaluation Standard formats; site visits; Participants, Program Assess project and
CSRO maintains database officers, Executive staff program impacts;
(PBSP, FES, CRY); and evaluation officers, demonstrate account-
problem-solving approach Board and auditors, ability to CSRO and
(FEE); quantitative & Co-funders (PBSP, donors; inform new
qualitative indicators (FEE); FES, PRCF, KT) grantmaking and
occasional external evaluation strategic program
(FMDR); regular internal and decisions
external audits FES, PBSP);
planning retreats (PBSP, PRCF)
posals and projects with participants and senior Rationales for the Grantmaking System: Six key
organizational members. Effective grantmaking rationales, or principles, lie behind the design of
involves a balance: it is facilitated by standard- administrative support systems for grantmaking:
ized procedures, but requires active communi- 1) alignment with CSRO goals; 2) feasibility of
cation and dialogue among everyone involved, project accomplishment; 3) accountability to the
from participants to board members. CSRO and its partners and donors; 4) trans-
13
Program Priorities and Operations
parency; 5) effectiveness; and 6) responsiveness that they make their priorities and procedures
to participants. as transparent as possible, in order to avoid
suspicions of favoritism or self-dealing. US
1) Alignment: Established program priorities,
foundations and other non profits with signifi-
communicated through written guidelines to
cant financial resources have encountered a
participants, staff, and other constituencies,
great deal of criticism and restrictive new legal
enable the CSROs to attract proposals for pro-
requirements because of issues regarding their
jects that are consistent with their missions.
transparency and accountability (Kearns, 1996;
Meetings with participants and among different
Ylvisaker, 1987).
levels of CSRO staff also serve to align projects
and participants with the goals of the 5) Effectiveness: Standardized formats and staff
organization. manuals describing organizational procedures
for carrying out grantmaking activities help to
2) Feasibility:. The proposal design and monitor-
promote effectiveness of the process. They
ing process is also designed to provide partici-
make it easier for staff to efficiently assist partici-
pants with technical assistance that will enable
pants to meet the criteria of the foundation, and
them to set achievable goals and timelines for
they ensure that staff are consistent with each
their projects. Inadequate planning or project
other. Program participants are based in a
management can derail any project, even if it is
variety of locations and circumstances; staff
fully aligned with CSRO priorities.
must accommodate both their needs and those
3) Accountability: Proposals, reports and site of the organization. Evaluation procedures
visits for monitoring and evaluation help partici- through which participants and organization
pants assess progress toward their goals and members identify project impacts and causes
account for funds received to the CSROs, and of success or failure also promote effectiveness.
in turn, to their partners and donors. Tensions Like many development organizations involved
easily develop around accountability procedures in monitoring and evaluation, the CSROs have
because the needs of the CSROs and those of succeeded more often in evaluating for
their participants do not always mesh. Whereas accountability than for learning how to assist
CSROs require timely and written documenta- and improve the program (Marsden & Oakley,
tion of how funds are spent, project participants 1990; Riddell & Robinson, 1995). It is easier
work in conditions which are often unpredictable to track items such as financial expenditures,
and fluid. The actual development of a project numbers of people served, and physical capaci-
may vary from initial expectations, and it is not ty constructed than to analyze more complex
always easy to meet foundation requirements development processes which often extend
(Schutte, 1995; Adoum, 1995). beyond the physical and temporal boundaries
of a given project (Marsden & Oakley, 1990). In
4) Transparency: Published priorities and pro- this light, it is impressive that four of the CSROs
posal guidelines help communicate the CSROs’ invested significant resources in developing their
goals and procedures to potential grant partici- capacity to evaluate and learn from their pro-
pants. Evaluation documents also help commu- gram activities (PBSP, CRY, FEE, FES). FEE
nicate to external constituencies how the CSRO takes a proactive approach to monitoring and
has allocated its resources. Since the CSROs evaluation, consciously using it as a problem-
have private control of money which is donated solving process for the organization and the
or earned for public purposes, it is important
14
participants. Staff use both quantitative and the proposal development and monitoring and
qualitative indicators in assessing project evaluation stages. Through their interactions,
impacts. PBSP, FES, and CRY all maintain data- they come to know and appreciate the perspec-
bases to assist on-going learning and informa- tives, interests, and goals of social development
tion-sharing. PBSP and FES undertake regular actors. It is easy to see how conflicts between
social audits, both by external and internal staff. board and staff develop, due to their primary
Finally, PBSP (and PRCF) systematically use involvements with different environments of
evaluation data during strategic planning at their organizations. Several of the cases note
board planning retreats. tensions that developed between social devel-
opment and financial priorities (FMDR, PBSP,
6) Responsiveness: Meetings with participants
FES, CRY).
at foundation offices and site visits to projects
are important means of responding to the indi- Two CSROs, (PBSP, FES), deal with these ten-
vidual needs and goals of program participants. sions productively, enhancing the effectiveness
Many of the foundations received complaints of their grantmaking. Some PBSP staff make it
from their participants that their grantmaking their job to “conscientize” their board members,
procedures were too complicated or time- taking them out to project sites so that they
consuming. At least two have responded by may understand better the reality of their partici-
simplifying their procedures (PRCF, KT). A pants’ lives. FES maintains a strong team-
different response has come from FEE, assert- oriented culture, so that all members of the
ing the value of its strict criteria in ensuring grantmaking teams have input and work togeth-
project success. There are no pre-determined er in delivering the programs.
answers as to what a given foundation’s forms
Program Legitimacy: During the formation of
and procedures should look like; ultimately,
the CSROs, many recruited individuals to their
responsiveness to participants takes place
boards who would extend their legitimacy with
in the context of a process which is mutually
key constituencies (see the paper “Formation
inclusive of both the participants and the staff.
and Governance” in this series), either in their
Major Patterns - Dual Nature Dynamics: financial resource generation environments
The CSROs’ dual environments again may be (FES, FEE, PRCF) or with their peers in social
understood to influence their internal behaviors: action (FEE, FPE, KT). At the program level,
their grantmaking systems include some actors legitimacy is further established through
who represent the financial resource generation developing program capacity that enables the
environments, and others who are concerned organization to build a track record of success-
primarily with program environments. The board ful project funding.
members involved in the grant approval and
The principles of effectiveness, accountability,
strategic evaluation stages are aware of funders’
and transparency underlying the program sup-
interests and priorities through their wider board
port systems described in the preceding section
responsibilities. Significantly, in four cases, fund-
also contribute to enhancing the legitimacy of
ing partners are actively involved in evaluating
the programs to external constituencies. Evalua-
(and in one case, monitoring) programs (PBSP,
tion results that are publicized through annual
FES, PRCF, KT).
reports, seminars, and other means help to
Program staff, on the other hand, have the demonstrate the successful track record of the
responsibility for dealing with participants in CSRO. The efforts of three CSROs to establish
15
Program Priorities and Operations
both internal and external auditing functions related to funding sources and currency devalu-
(PBSP, FES, FEE) suggest that legitimacy was ation may have prevented it from expanding.
an important concern. There is evidence that it had to reduce the num-
ber of locations it served because of its financial
Efforts to establish legitimacy are more easily
troubles.
detected in the financial environment than in
the social development environment. Financial One major pattern evident in CSRO expansion
donors tend to be very explicit about their is that most became more development-orient-
criteria for engagement. Program priorities must ed. Three CSROs added programs geared
be aligned and procedures for financial account- towards community-level social and economic
ability in place. Social development actors, on development (FES, CRY, KT), and three others
the other hand, tend to accommodate the widened their participant groups to include
interests of the foundations (Ylvisaker, 1987) more low-income and marginalized people
without challenging what they may see as (PBSP, CRY, FES). Three CSROs began to
wrong-headed priorities. These studies unfortu- support organization development of community
nately do not provide much information about organizations and NGOs (PBSP, FES, KT), and
the evolution of CSROs legitimacy with social four shifted their focus to formally organized
development actors. groups and NGOs (PBSP, FES, CRY, KT). Three
increased the focus of their programs from
micro-level impacts in projects or with individu-
Challenge 3: Expanding and Diversifying als, to more macro-level impacts in integrated
Programs projects, system-level targets, or work with
The CSROs vary in age from four (FPE) to 32 groups and organizations.
years old (FES) at the time that the case studies
were written. All have expanded their priorities; These shifts indicate that the CSROs became
three of the oldest ones in very significant ways more oriented towards the development needs
(PBSP, FES, CRY). Patterns in expansions and of their societies. They became more aware of
diversification may be understood by adapting poor or marginalized social groups who could
Uvin’s (1995) classification of types of scaling benefit from their programs. Like many organi-
up of NGO services to identify three major zations in the development field, they learned
types: quantitative, delivering the same program that poverty is better addressed by integrated,
to more groups, qualitative, delivering new pro- systemic programs, rather than by individual
grams to the same or new groups; and political, and project support (Korten, 1990; Marsden &
influencing other actors to support the kinds of Oakley, 1990). Equally important, they learned
activities in which the organizations are involved. from experience that informal groups and
Table 6 shows how the types of expansion communities were not always able to manage
carried out by the CSROs (column 1) and why the financial and administrative aspects of their
these choices to expand were made (column 2). grants (D’Souza, 1995), so many turned to part-
nering with formal organizations such as NGOs.
Types of Expansion or Diversification: Age may CSROs increasingly provided organizational
account for the degree and types of expansion development and management assistance as a
pursued by the CSROs. FMDR is the only direct means of enhancing the capacity of com-
CSRO created before 1985 which did not munities to undertake their own development.
expand in all three areas. Its financial crises
16
Table 6: Program Expansion and Diversification
PBSP (1970) Quantitative: new groups and organizations, Regular strategic evaluation; financial
new and then reduced regions; capacity; organizational capacity
Qualitative: organizational development,
systems support;
Political: new types of support, e.g.
center for corporate citizenship
FES (1964) Quantitative: new organizations, Regular auditing and strategic evaluation;
low-income groups; financial capacity
Qualitative: social and economic
development, NGO development;
Political: advocacy, networking, research
CRY (1979) Quantitative: new groups of poor children Regular strategic evaluation; financial
and communities; capacity; organizational capacity
Qualitative: women, community development,
integrated development;
Political: seminars, database, networking
PRCF (1985) Qualitative: dropped crime and drug Strategic planning retreats; financial
prevention, added loans capacity
FPE (1992) Qualitative: expanded types of biodiversity sites Evaluation of interim period
Another pattern that associated with increased be discussed in more depth in regards to
CSRO awareness of development issues is the fourth challenge, influencing the program
apparent in the types of support they offered. environment.
Three added educational services such as
Column 2 of Table 6 shows three main factors
management training for their participants and
which drove program expansion: regular strate-
extended their strategic activities to include
gic evaluation (PBSP, FES, CRY, FEE, PRCF,
advocacy and networking with wider constituen-
FPE), financial capacity (FMDR, PBSP, FES,
cies (PBSP, FES, CRY); FEE and PRCF provided
CRY, PRCF), and organizational capacity (PBSP,
these sources from the start. These efforts will
CRY). Regular evaluations at the strategic level
17
Program Priorities and Operations
enabled the organizations to assess their experi- Donor Influence: Donors played a significant
ences in meeting their objectives in order to role in influencing the program priorities and
redefine or expand their priorities. PBSP and operations of most of the CSROs. Table 7
CRY stand out as two organizations which have categorizes the foundations into three main
continually identified new groups that could types with respect to donor influence: those
benefit from their programs and new areas in who determined their own priorities and opera-
which they could have an impact. PBSP, FES, tions; those who co-determined some priorities
and CRY all maintain databases which facilitate and operations with donors; and those who
rigorous program evaluation. explicitly served as a conduit — albeit a “value-
added conduit” — for donors.
At the same time, new program priorities require
organizational and financial capacity. In at least The two CSROs who determined their own
two cases, increased organizational capacity, priorities chose different financial resource gen-
primarily regionally-oriented program depart- eration strategies. CRY’s vision led it to raise
ments, provided better access to and knowl- money through campaigns and greeting card
edge of regional program needs (CRY, PBSP). sales to the Indian middle class. FEE, on the
Both increasing funds (PBSP, FES, CRY, FEE) other hand, set its priorities and then sought
and decreasing or changing funds (FMDR, international foundation partners who would
PRCF, KT) influenced decisions to expand or work with them in a mutually respectful and
contract programs. collaborative way.
CRY CSRO-determined: Board and staff establish priorities and operations; create fundraising
campaigns for specific projects.
FEE CSRO-determined: Board and staff seek partners rather than donors; do not accept
conditions.
PRCF Donor-determined: Four major programs extends US foundation programs to Puerto Rico
FPE Jointly-determined: Priorities and Operations inherited from USAID, US NGOs, and PBSP;
currently developing own systems and priorities.
18
CSROs which jointly determine some program the type of constituency involved: 1) influence
characteristic with donors do so in order to gain with program participants, 2) influence with
necessary financial resources. Leaders in two other development organizations including both
of these four cases express some frustrations. peers and donors, and 3) influence with govern-
PBSP, even though it is willing to turn down ments and the broader public. The CSROs have
funds that do not align with its own priorities, sought to train their program participants in
only turned to brokering funds out of financial proposal writing, project design, and NGO or
necessity. A recent evaluation has concluded community organization management. Although
that co-administration has led the foundation to most began as primarily grantmaking agencies,
a situation in which 60% of its resources go to most evolved diversified programs to expand
non-priority areas, so it has decided to decrease local capacities. These efforts equipped partici-
the percentage of programming accounted for pants to be better able to utilize the grants and
by co-administration (Gil Salazar, conference loans offered by the CSROs and develop their
presentation, Maputo, May 1996). FPE’s frustra- communities.
tions are somewhat different. FPE’s NGO lead-
The CSROs also sought to exchange ideas and
ers inherited the program priority of biodiversity
experiences with NGOs and other development
conservation and the operating procedures
organizations involved in their fields. FEE tries
of several external agencies. They are now
to develop an alternative regional development
struggling to define a workable interpretation
paradigm that would have an impact on
of biodiversity conservation in the Philippine
national development activities. Several CSROs
context and develop their own grantmaking
sponsored research into the causes of social
systems.
problems and effective ways of dealing with
One of the two CSROs that were established as them (FEE, CRY, PRCF). CRY networked with
conduits, KT, has begun to transform itself into NGOs working with children in order to share
a new kind of development organization which information and results of their work. Social and
is more independent, due to the change in the economic development is a dynamic process
political context. PRCF, which was founded to involving many factors; staying in communica-
capture US foundation and business money, tion with others in the field provides better
appears content in its role, albeit unhappy with opportunities for staying on top of new events
the reductions in support from that expected. and needs. The CSROs also seek to influence
donors. Donor recruitment is also a process
for exchange of ideas related to development
Challenge 4: Influencing the Program Envi- program priorities for FEE and PBSP. They seek
ronment out donors who are like-minded in principle and
Most of the CSROs discovered, that they open to co-determining program priorities. CRY
needed to influence their program environments also influences its middle class donors and cus-
in ways beyond grantmaking in order to achieve tomers to become more socially responsible for
their missions. They more increasingly engaged deprived Indian children.
in educational and advocacy efforts with individ-
ual, organizational, and political constituents in Finally, some of the CSROs acted as advocates
their societies. in public arenas for the perspectives and needs
of social development actors. PRCF conducted
These additional activities can be categorized a media campaign concerning drug abuse;
into three main types of influence, according to FES worked with the Columbian government
19
Program Priorities and Operations
20
Discussion and Implications fundamentally responsive to both financial
resource donors and the social identities and
for CSRO Practitioners
needs of program participants. In the words
of Graça Machel, the head of Mozambique’s
Whereas the CSROs initially were very similar to
Foundation for Community Development (FCE),
foundations, with a primary function of providing
CSROs must “swim in the two rivers” of finan-
grants or other types of financial resources to
cial resource generation and program develop-
their constituents, their programs evolved in
ment and delivery (conference presentation,
ways that brought many to look more like NGO
Maputo, May, 1996).
“support organizations” (see Brown and Korten,
1991 Carroll, 1992) providing a variety of The cases offer three main sets of lessons
resources to civil society groups and organiza- useful to other CSRO practitioners who swim
tions beyond grantmaking. In many CSROs, in these two rivers. First, most CSROs preferred
program priorities became more directed to the to self-determine or co-determine with donors
needs of low-income people and other margin- their program priorities and operations. Only
alized groups in their societies. Several shifted PRCF and KT were established as conduits for
their activities to project interventions more external funds, and KT has now become a more
attuned to the complexities of the social, independent organization. Self or co-determina-
economic, and natural systems in which poor tion better enables CSROs to respond to social
people live and attempt to improve their lives. problems in their own countries. FEE and PBSP
Finally, they increased their investments in the both recruited donors who would act as part-
organizational development and management ners in program design and development. The
of NGOs and CBOs in order to enhance the leaders of both these CSROs said they would
capacity of development actors to manage their turn down funds which were not well-aligned
own funds and administrative needs. To influ- with their organization’s strategies. CRY, FES,
ence wider societies, they added educational and later, KT developed funding mechanisms
and advocacy activities, if they did not start closely aligned to their missions, so that the
out with them. Thus, through their program interests of donors would not distract them.
development and external activities, the CSROs Those CSROs that chose to co-determine prior-
became less like foundations in the US tradition ities with donors needed strong financial and
and more like support organizations that give organizational capacity to give them “bargaining
grants and loans as one type of resource to power” with the donors. Even so, PBSP has
support civil societies. recently reported that it is moving away from
structuring a large percentage of their programs
An awareness of this trend may assist other
in this way, suggesting that co-administration
CSRO practitioners to identify the multiple
can be an initially attractive, but problematic
influences on program development that will
in the longer term.
accompany their commitment to provide finan-
cial and other types of resources to social Second, CSROs face the issue of how to invest
and economic development actors in these scarce resources for their own organizational
countries in Africa, Asia, and Latin America. development. Donors and program constituents
Developing and delivering programs to promote both press for resources to be spent in pro-
development are dynamic processes, born of grams rather than in developing organizational
CSRO goals, identities, and capacities, but capacity, yet program effectiveness depends on
21
Program Priorities and Operations
22
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23
Program Priorities and Operations
Notes
24