The famous Golden Arches arrived in the Philippines in 1981 when George T.

Yang president of
McGeorge Food Industries was awarded franchising privilege in the country by McDonald's
international. The first store opened in the busy university area of Morayta while the second was
established in the prime commercial area of Cubao beside New Frontier Theater. And now as
they say, the rest is history.

With the desire of providing Filipino customers with high quality food and service that meet
global standards, George T. Yang, opened the first McDonald's store along Morayta, Manila in
1981.

Since then, McDonald's has introduced so many innovations that captured the hearts of the
Filipinos. It was McDonald's who first offered the Value Meals and the Happy Meal. It was
McDonald's who first provided employment opportunities for students. And it was McDonald's
who first played an active role in helping out in the community through McDonald's Charities.

These and so many other "firsts" are the reasons for McDonald's phenomenal growth!

Today, with Kenneth S. Yang at the helm, McDonald's is now a multi-billion-peso company with
almost 274 stores nationwide! And still counting!

Our Global History:

Ray Kroc started it all when he bought the franchise of a small burger joint owned by Dick and Mac McDonald, and

opened his first restaurant in Des Plaines, Illinois in 1955. Now, McDonalds has more than 30,000 restaurants,

serving nearly 50 million people in over 119 countries everyday, making it the number one quick-service restaurant in

the world.

McDonald's in the Philippines:

George T. Yang built the first Golden Arches in the Philippines in 1981. As of 2005, McDonalds Philippines is a 100%
Filipino-owned company. From its first restaurant along Morayta, Manila in 1981, McDonalds has grown to become
one of the leading fast food chains with close to 300 restaurants nationwide! With Kenneth S. Yang at the helm,
McDonalds is now a multi-billion peso company that continues to expand and serve Filipinos all over the country.

Our Products and Services:

McDonalds is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food

products at value prices with excellent service.

Well loved McDonalds products like the Big Mac, Cheeseburger, World Famous French Fries, Egg Muffin, Apple Pie,

Sundae and the Happy Meal, plus local favorites like Chicken McDo, Burger McDo and McSpaghetti are products of

our passion to always give what our customers want. McDonalds ensures high standards in all aspects of operations,

promising our customers only the best meals in every restaurant at any time. Recently, McDonalds pioneered 24/7

restaurants and 24/7delivery service to cater to our customers changing lifestyles.

Apart from our products and services, McDonalds gives back to the community through the Ronald McDonald House

Charities (RMHC). RMHC supports childrens development and well-being through Bahay Bulilit and Bright Minds

Read (BMR). Every Happy Meal purchase gives 50 centavos to RMHC. Bahay Bulilit, a partnership between RMHC

and the Department of Social Welfare and Development (DSWD), builds day-care centers and provides primary

education to children below 6 years old. Bright Minds Read (BMR), on the other hand, is a partnership program with

the Department of Education that teaches beginning reading to Grade 1 public school students. (For more information

on RMHC and how you can contribute, please visit the RMHC page.)

VISION, MISSION, VALUES:

Our Mission, Vision and Values are the guiding principles of how we should conduct our everyday business.

Vision
Una sa Pamilyang Pinoy!
It means to be the first to respond to the fast changing needs of the Filipino family. The first choice
when it comes to food and dining experience! And the first mention as the ideal employer and s
ocially responsible company.

Mission
To serve the Filipino community by providing great-tasting food and the most relevant customer
delight experience!

Values (CMITE)
Customer-driven
Malasakit
Integrity
Teamwork
Excellence