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Sorrentino teams up with Dilligaf by Bohica Bill

June 23, 2010 (USA) Search News | View All News | Paid News | News by Country
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Add "designer" to Mike "The Situation" Sorrentino's resume. The
reality TV star has now wrapped his abs around a clothing line,
teaming up with Dilligaf by Bohica Bill to launch a couture line of
high-quality wearable art for the controversially irreverent
Textile | Apparel | Fashion | Technology | General | Corporate | Associations
clothing line. Sorrentino will debut the line next month, which will
comprise of t-shirts, sweatshirts and accessories, featuring his Accessories | Apparel | Association/Org | Brands/Collection/Label | Company |
own fresh artwork and the brand's signature and obscure Footwear/Leather | Cosmetics | Denim/Jeans | Fashion Designers | Fashion Trends |
acronym, Dilligaf. It will be available online and in retail stores Shows/Event | Results/Reports | Gems & Jewelry | Market Trends | Watches | Models |
nationwide, including Dilligaf's signature stores in New York. Education/Institute | New Product | Retail/Chain Stores | Dow Jones Indexes

"Mike 'The Situation' embodies our irreverent approach to life,"

said Jodi Massry, president, Dilligaf by Bohica Bill. "He lives the
'let's not take things so seriously' mentality every day. Dilligaf's
followers and the Sitch are kindred spirits. Anyone who watches
his show knows that he is all about living life to the fullest and
enjoying every day," Massry added, "We approached him
because we knew we would be a perfect fit. His style is
unparalleled, his creativity unending! We are thrilled to have formed this partnership. Amazing
things are happening for us! Just watch!"
Fashion Accessories
Marc Sorrentino, CEO of MPS Entertainment was instrumental in forming this partnership. Buying / Selling Offers
"My main goal is to search out projects that work for Mike both on a personal as well as a lucrative
level," stated Marc Sorrentino. "We are interested in partnerships that allow him to express his Pareos
creativity and his personality. MPS Entertainment is a multi-faceted corporation with goals and Gloves
strategies for long-term success and symbiotic relationships. We have many exciting projects in
the works. That's The Situation," he quipped. More

Dilligaf by Bohica Bill delivers high-quality street wear apparel and accessories for men and
women at an affordable price in three retail stores throughout New York and through its online
retail store. Originally conceived and designed by Bill Massry in 2003, Dilligaf by Bohica Bill
expresses the laid back American attitude and expressions of its founders.
Top 5 Accessory Buyer
Dilligaf by Bohica Bill
USA, India, UK, China, Germany
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USA : Sorrentino teams up with Dilligaf by Bohica Bill - Fashi... http://www.fibre2fashion.com/news/fashion-news/newsdetails....

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