RayGallon&NeusLorenzo

DigitalReality
EscapetoaVirtualWorldorExploreanAugmentedCulture?
h@p://www.welzijndeurne.nl/TrueStars/Media/SIchIng%20Welzijn%20Deurne/Welzijndeurne/Road%20To%20SWD.jpg
@TransformSoc h@p://taylorockam.net/wpcontent/uploads/2011/03/headersitoconscri@av3rido@a.jpg
h@p://www.userspots.com/wordpress/wpcontent/uploads/2010/08/info300x225.jpg
 Which Is the Real Object?

A B

RenMagri@e,LaTrahisondesimages,192829
h@p://www.estancoguerrero.com/images/paginas/pipas/940/pipaestancoguerrero5159.jpg h@p://brendandonnet.les.wordpress.com/2012/11/magri@elatrahisondesimages.jpg?w=584&h=403
Where Does Virtual Reality Happen?
1. Whenyoureadanovel,isthestoryhappeninginavirtualreality?
2. Whenyouseeamovie,aretheimagesavirtualreality?
3. Whenyouplayacomputergame,isthatvirtualreality?

YES NO

21,05%
48,10% 43,59%

78,95%
51,90% 56,41%

ReadingaNovelInamovieComputergame
 Digital Reality:
Computer Generated Information

h@p://www.so`wareag.com/blog/reality_check/wpcontent/uploads/2014/04/Digital2.jpg
@TransformSoc h@p://consciouslifenews.com/wpcontent/uploads/2012/07/binarydigitalface.png
 Creating
Virtual Worlds

Object:Flower
LocaJon:Garden
Toknowmore:[+]

h@p://www.lumixgexperience.panasonic.co.uk/wpcontent/uploads/gallery/AdamTrevor/Flower_HDR.jpg
h@p://www.terraoraonline.com/images/userles/images/ower01LOW.png
h@p://www.medievalists.net/wpcontent/uploads/2014/02/blueeyes.jpg
 Culture Creates a Continuum
Between Reality Virtuality
Symbolic
Conceptualization

Language:
Skill that allows us
to communicate
our thoughts and feelings
to a receptor,
via a shared code
and create a shared cultural context.

h@p://rlv.zcache.com/world_of_communicaIon_posterp228705489155507739qzz0_400.jpg
TermCAT http://www.termcat.cat/ca/Diccionaris_En_Linia/132/Cerca/

 Representations of Physical Reality

Digita
Sim l Rea
plifi lity
ed
Rea a l i ty
lity d Re
Simulated M i xe
Reality
l i ty a l i ty
l R e a R e
r tu a n t ed
V i m e
A u g
@TransformSoc
Linking Images
and Reality

Lascaux,GreatHalloftheBulls
Paleolithicperiod(16000yearsold)
h@p://www.redicecreaIons.com/ul_img/7330lascaux6.jpg
 Augmented Reality Implies
Added Information

h@p://cdn.onextrapixel.com/wpcontent/uploads/2012/07/mixedreality.jpg
 Augmented Reality (AR):
Ubiquitous Information

ArJst:MehmetAliUysal
(aTurkishprofessorofartatthe
MiddleEastTechnicalUniversity)
LocaJon:ChaudfontainePark(Belgium)
Date:Createdin2010forthe
FesIvaloftheFiveSeasons.
Buildingprocess:

Ref:h@p://www.giornaleosmo.com/wpcontent/uploads/2012/07/oversizedgiantbigeverydayobject11.jpg
h@p://www.designerscall.com/blog/wpcontent/uploads//2013/04/clothespin2.jpg
@TransformSoc
Embedded Multimedia
Real-Time hotel Room Information
 Living
in Shadows

PlatosCaveAllegory
h@p://criIcalthinkingmc205.wikispaces.com/le/view/plato_cave2.jpg/245932615/390x290/plato_cave2.jpg
 Meta-realities

https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash3/558713_453149121431297_1372521448_n.jpg
 Participating
in Shadows

h@p://storage.koinup.com/100518x271063/2710636.jpg
 Survey:
Is Virtual Reality Part of Physical Reality?
AllAgeGroups AgeGroup:18to40yearsold

NO YES NO YES

36%
46%

54%
64%
The Common Virtuality Model
1994:PaulMilgramyFumioKishino:RealityVirtualityConInuum

h@p://www.oamk./hankkeet/mixedreality/
h@p://www.oamk./hankkeet/mixedreality/img/virtuality_conInuum.gif
Reality Virtuality Continuum
 Augmented Reality vs. Virtual Reality
AugmentedrealityembedsdigitalinformaJonintorealworldcontexts
Virtualrealitycreatesdigitalcontextsthatbehaveinwaysthatmimicrealworldanalogues

AugmentedReality VirtualReality
Projectsontorealcontext Createssimulatedcontext
inrealIme:Partlyunmediated andspaceIme:It'sallmedia.
Onlypartofyoursensorial Allofyoursensorial
overallexperienceisdigital experienceisdigital
MergingofDigitalandPhysical Thecomputertransmits
objects. sensorydatatotheparIcipant
SimultaneousSensory ImmersiveFantasyworld
Expansion

h@p://www.quora.com/Whatarethekeydierencesbetweenaugmentedrealityandvirtualreality @TransformSoc
 + Constructed Integration of Virtuality
meta data
+Emergent
Collaboration

+Physical
Layers of Codification
+ Virtual
reality reality

Layers of Information

+Individual use
+ Explicit images of single items
and messages
@TransformSoc
 + Constructed Integration of Virtuality
meta data
+Emergent
Collaboration

+Physical + Virtual
reality reality

eCall(IoT)
AngryBirds
Flightsimulator
+Individual use
SocialNetworks
+ Explicit images of single items
BigDataapplicaIon
and messages
@TransformSoc
 Spotting the Essential
with Simplified Reality

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pconten
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s/2014/0
2/virtual
reality.jp
g

h@p://ieeexplore.ieee.org/ieee_pilot/arIcles/01/@g2009010006/assets/img/arIcle_1/g_12/large.gif

AbsenceofdistracIngdetail
Simpliedmodel

Geometric
structure

Metadata

TargetinformaIon PossibleQRCode
 Useful Applications

ining
or Skills Tra
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 For What is Digital Reality Useful?
HaveYouUsed?
80,00%

70,00% 75,81%
60,00%

50,00%

40,00%

40,32%
30,00% 37,10%
20,00%

10,00%
14,29%
0,00%

ARforwork ARforpersonal VRforwork VRforpersonal

life life
Ref:h@p://www.eencuesta.com/answer?testId=HBxR7jH1U8E=
 Adding Information About Past and Present

hZp://goo.gl/ZndwT
h@p://www.petapixel.com/assets/uploads/2010/05/streetmuseum1.jpg

h@p://media1.snbcnews.com/j/MSNBC/Components/Slideshows/_p
roducIon/ss110623
WebRef:h@p://Iny.cc/4f01dw dearphotograph/ss110623dearphotograph10.grid6x2.jpg
London Museum uses App. With embedded photos from the past, to explain present. .
 Interface Encumbrance
Will Vanish to Invisibility

h@p://video.naIonalgeographic.com/video/player/media/augmentedrealitysci/augmentedrealitysci_480x360.jpg h@p://cdn.trendhunterstaIc.com/thumbs/andricdigitalizedcaptures.jpeg
 Crossing the Continuum

Thepowerofthebrain:
TomoveprostaIcdevices
orexoskeletons
(e.g.CathyHutchinson)

Shelter Food/Handling
Thepowerofthemachine:
Guessingrightbetween
twomentalimages
(e.g.MarcelJust&TomMitchell,
CarnegieMellonUniversity)

h@ps://www.youtube.com/watch?v=xiLNCT6lUsU{slide2650]
Non-Visual Augmented Reality
Smell-Enhanced Cookies

h@p://www.kabk.nl/arlab/pageEN.php?id=0104
 Using other senses
WhichsenseotherthanvisualwouldyouprioriJze
inDigitalRealityResearch?
70,00%

60,00%
61,04%
50,00%

40,00%

30,00%

29,87%
20,00%

10,00%

1,30% 7,79%
0,00%

Taste Touch Smell Sound

Ref:h@p://www.eencuesta.com/answer?testId=HBxR7jH1U8E=
Digitalization means Convergence
to a single code

h@p://www.blackmeditaIon.com/wpcontent/uploads/2013/10/2626462matrixbinarydigitalcodedesigntonel314x200.jpg
 Immersive Multimedia

h@ps://encryptedtbn0.gstaIc.com/images?q=tbn:ANd9GcQ31AulS_5v0Pd17g4QnlfaQkturwL4l7dK0DKIhzV_PbF89Z
h@p://www.blackmeditaIon.com/wpcontent/uploads/2013/10/2626462matrixbinarydigitalcodedesigntonel314x200.jpg
What Perceptions of Space and Territory
Will Our Grandchildren Have?

h@p://www.designboom.com/cms/images/Z73/sc1.jpg
h@p://www.hypergridbusiness.com/wpcontent/uploads/2014/06/ControlVR.jpg
ShouldcustomersbeadvisedthataDigitalRealityApplicaIon
mightchangetheirpercepIonoftheworld?

27%

NO YES

73%

Ref:h@p://www.eencuesta.com/answer?testId=HBxR7jH1U8E=
 Expert Environments
Digital Reality to Enhance Surgical Techniques

h@p://www.wired.com/images_blogs/beyond_the_beyond/2013/08/42af6b3546a44797
bc6b1395286e74bc_RTX12REG.jpg h@p://viewconference.it/e2011/wpcontent/uploads/2011/08/ULISsurgicalsimulator.jpg

e e xp e rt s?
u l d we a l l b ecom
S ho

h@p://guiacirugiaesteIca.com/wpcontent/uploads/2011/01/slidefuturoaplicacionesmedicasapps
saludiphoneipadandroid.jpg
 Plato in the New Cave

h@p://jaywing.com/agency/wpcontent/uploads/2012/04/realityispercepIon.jpg

h@p://www.mixedrealitylab.org/images/stories/projects/HumanPacman/08.rstperson.jpg

e c ome a wa re?
ll b
Shouldwea

h@p://mediacacheec0.pinimg.com/236x/ce/c1/3e/cec13ed184a2041487d54b4afdc010ee.jpg
 Learning Through Gaming
PlayingaVirtualgameisUsefulfor
100%

90%
92,31%
80% 85,90%
70%

60%
64,10%
50%

40%
50%

30%

20%

10%

0%

Work Learning Leisure WasJngTime

Ref:h@p://www.eencuesta.com/answer?testId=HBxR7jH1U8E=
 Gaming? Industrial Control?
Context is Everything

h@p://i1.yImg.com/vi/kzGljuievpM/0.jpg
 Immersive Gaming

h@p://1.bp.blogspot.com/_Ss_rLDyRQCk/Ra2QZpKjpAI/AAAAAAAAA7E/MbdcTq02fQc/
s1600/augmented+reality_PhoneGame.jpg
 Crowd Sourcing Video Gamers to
Solve Scientific Problems

3DPuzzle

Ref:h@ps://www.youtube.com/watch?v=xiLNCT6lUsU[slide4040]
 Which of these statements best describes your feelings
about Digital Reality being integrated into your daily life?
0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00%

Itenrichesmyprivateandprofessionallife

ItishelpfulbutIworryaboutmypersonal
safety

IamafraidthatImightlosetouchwithPhysical
Reality

ItmightbecomeatoolformassmanipulaIon
bygovernments,militaryandcorporaIons AllAgeGroups

Idon'twanttogoanynearit,realityisgood
enoughforme 18to40yearsold
Ref:h@p://www.eencuesta.com/answer?testId=HBxR7jH1U8E=
 Inter-Species Avatars &
Extracorporal Experience
JaronLanier:
Itsgoingtobeaboutturningintodierent
creatures,changingthewayweoperate
cogniIvelyinrelaIonshiptotheworld

I'mappingmywings.
Nothard,butslowlyandsmoothly
h@p://carolsdreamworld.blogspot.com.es/2012/10/myrstluciddream.html
 DigitalReality:anescapetoavirtualworld
oranexploraIonofanaugmentedculture?
60,00%

Rateonthefollowingscale:from1to4 AllAgeGroups
50,00%
48,68%
44,44% 18to40yearsold
40,00%

30,00%

27,27%
27,27%
22,37% 21,05%
20,00%

7,89%
10,00%

0%
0,00%
2,83
Escape 1 2 3 4 Culture
Ref:h@p://www.eencuesta.com/answer?testId=HBxR7jH1U8E=
 Making sense of all this

h@p://4.bp.blogspot.com/_SqhhJb_P3Kk/Sbf4Yx23J9I/AAAAAAAAFwQ/svbTQI5WQCw/s400/infrared+d.jpg
 Neus Ray
Email:neus@transformaIonsociety.net Email:ray@transformaIonsociety.net
LinkedIn:NeusLorenzo LinkedIn:RayGallon
GooglePlus:+RayGallon

Slideshare:h@p://www.slideshare.net/
TransformaIonSociety
2014WebTransformaJonSociety:
h@p://www.transformaIonsociety.net

TwiZer:@Transformsoc

THANK YOU

NextTopic:HumanBionicsMoreFreedomorElectronicSlavery?
Blog/surveypublished:9October2014Webinar:31October2014