OPERATIONAL PLAN

It is observed that we as a customer when planning to go on a tour find it difficult to compare the
tons of packages offered by many tour operators.

We either surf/browse different sites or contact various travel agents to do that for us.

This online platform IN- TRAVEL is a new concept in travel and tourism where comparison
can be made between online and offline operators and offers customers wide range without
accessing to other sites and comparing it.

Our aim is to satisfy our travelers by providing fully customized packages and ensuring open and
fair transaction for all. Also we are obsessed with finding the best things and delivered in best
way for our travelers. From traditional tours to once in a lifetime experiences, will contribute
something for every kind of traveler.

1. customized tour packages from one with just an idea to having pre decided holiday
package we can personalize as well as arrange lifetime holiday experience for everyone .
we match with three specialized travel agents who are best fit for you.
2. Local agents- handpicking the best local agents, giving the best experience
3. Blogs- reviews and photos help them select the best of the best agents for holidays
4. 24*7 support with live person

III. Technology Utilization

Internet is very famous nowadays for satisfying people with various services related to various
different field .Its a very versatile facility which can help you in completing many tasks easily
and conveniently with few clicks . Almost everything is available on internet in this
advancement of technologies .It is general practice nowadays for a person to look for a particular
solution over there and getting satisfied with the appropriate solution .One can get information
on any particular thing around the world using internet facility.

So we are using Computer and internet technology in our business .Or we can say our business is
fully depended on internet technology. We are launching and using mobile technology,
launching our application on mobile. We are using one of the most important and popular rising
topics of general interest now days that is social networking sites to promote and market our
website .

This chapter elaborates on how we plan to run the company day-in and day-out. As in where do
we do for the execution of our business plan and how will we go about creating and delivering
the service(s) we promise.

FACTOR DESCRIPTION
Facilities Operating from a owned office space in Gurgaon.
Suppliers Majorly those that are based in Delhi NCR and nearby cities.
(Independent travel agents & OTA)
Hardware Requirement Desktop Computer or Workstation: 5 computers that will last for
several years and will require minimal upkeep or maintenance-
INR 2,00,000
Wireless Router: A strong wireless connection can ensure high-
speed connectivity to all linked computers and mobile devices.
Because of small working space, working wirelessly will reduce
the need for extra cables running in and around the office. It is
expected to cost around INR 3500.
Laser-Jet Printer: A good printer is a must have for efficient
management of day-to-day activities of a business. It is used for
contracts, legal documents, and other materials. We will buy a
printer that will server multiple functions including scanning,
photocopying, and faxing. An HP printer would cost around INR
12,000.
Software Requirement 1. Internet Browsers are available for free and sometimes are pre-
installed in the systems.
2. MS-Office will cost around INR 10000.
3. Photo Editing Software such as Photoshop is already available
with us. So, that will save us the cost.
 4. Corel Draw for creating images, logos, advertising etc. is
already available with us. So, that will save us the cost.
Technology Since it is an online business, thus involves a lot of
technology viz.:
1. Website: Responsive website which is easily accessible
with laptop and mobile phones.
2. Online Payment Gateway: For payment convenience of the
international as well as domestic customers.
3. Internet Service: A high speed internet (broadband)
working at a speed of 10 to 15 Mbps so as to stay updated
about the orders, quick response to process the orders and
keep the website upgraded at all the times.
Website and payment gateway will be a part of the package
provided to us by Godaddy. The estimated cost of this
package is INR 58,000.
Cost of Internet is estimated to be around INR 9110 (Nine
thousand one hundred ten) under a volume based plan by
Airtel. Under this plan, we get 1000GB data usage for 12
months. In the beginning, this is the best-suited plan for
our business.
Selling Hours Normally our selling hours would be: 08:00 AM 02:00 AM
Communication Channel 1. Telephone (Landline/Mobile): INR 4000
2. Email
3. Social Media Channel
4. Website: Domain Name Registration costs INR 7000 for a
period of 10 years
Tour Packages 1. Adventure
Categories 2. Family
3. Weekend
4. Business
Payment Options At I Travel, our aim is to make comparing travel packages easy for
 customers, which is why we offer a range of payment options.
Credit Cards or Debit Card: We accept MasterCard, VISA,
Discover, JCB, American Express, Diners Club cards and
Maestro cards.
Net Banking / Debit Card: We support net banking with
HDFC, Kotak, ICICI, IDBI, IndusInd, Punjab National
Bank and Others.
Cancellation Policy I Travel believe in helping its customers as far as possible, and has
therefore a liberal cancellation policy. Under this policy:

Cancellations will be considered only if the request is made

within 72 hours of placing an order. However, the
cancellation request will not be entertained if the orders have
been communicated to the vendors/merchants and they have
initiated the process of shipping them.

There is no cancellation of orders placed under the Same Day

Delivery category.

No cancellations are entertained for those products that the I

Travel marketing team has obtained on special tours like
Group Tour, etc. These are limited occasion offers and
therefore cancellations are not possible.

In case the product (trip) received is not as shown on the site

or as per your expectations, the customer must bring it to the
notice of customer service within 24 hours of receiving the
product. The Customer Service Team after looking into
complaint will take an appropriate decision.

Refund If for any reason, the customer is not entirely happy with purchase,
I Travel will cheerfully issue applicable refund provided such
refund is sought pursuant to cancellation and the request for same
is made within 72 hours of purchase and shall be further subject to
the travel agent having not processed the order. To request a
refund, the customer has to simply contact I Travel with purchase
details within three (3) days of the purchase.
The customer also has to include order number (sent via email
 after ordering) and optionally tell I travel why he/she is requesting
a refund I Travel will take customer feedback very seriously and
use it to constantly improve the products and quality of service.
Refunds are being processed within 21 days period however, I
Travel shall not be liable for any default caused in processing the
refund amount owing to the delay caused by processing bank.

COMPARATIVE ANALYSIS: WEB HOSTING SERVICE PROVIDERS

Unlimited Plan Big Rock Go Daddy Hostgator Shopify

Price 7000 5599 6000 9939

Min. Billing 3 month 3 months 3 months 1 month
Period
Product images Unlimited Unlimited 15000 Unlimited
Free Themes 93 153 also provides
94 Free External
Apps +in-built
Features
Bandwidth Unlimited Unlimited Unlimited Unlimited
Space Unlimited Unlimited Unlimited Unlimited
Payment Paid Free Paid Free
Gateway
Integration
TDR Debit: 1.25% and Debit: 1.25% and Debit: 1.25% and Debit:
Credit:2.0% Credit:2% Credit:2% 1.25%
and
Credit:2.2
5%
Mobile optimised Yes Yes No Yes
Email/Sms Email+SMS Email+SMS Email+SMS Email+S
Notification MS
Google adwords Rs 2000 Rs 2000 0 Rs 2000
 credits

Pre-Built SEO No Yes Yes No

feature
Facebook Store No Yes No No

Our selection was Godaddy, after we analyzed the rates available. Shopify is a trusted
international host but is more expensive.
ABOUT GODADDY:
Godaddy is a worlds largest domain and webhosting service provider. It offers an on-demand
online e-commerce solution to help online businesses create attractive online storefronts, with
over 150 built-in features and plug-ins. It also offers an integration with the Payment Gateway
.Key highlights of the services provided by Godaddy are:

Store Setup 1. A project manager to setup our store & training regarding the
platform
2. Assistance to setup a Facebook Store
3. Free Android & IOS App for merchants
4. Mobile ready website ( WAP )
5. Customization in HTML & CSS
Transaction 1. Free Payment Gateway
Support 2. SMS & Email notification to the buyers and Email notification to
merchants.
Marketing & 1. SEO friendly URL & keywords generator
Promotions 2. Option to create your own coupons & reward points
3. Social media integration like Facebook, Twitter, Instagram etc.
4. Inbuilt CRM
5. Google Analytic to track your store traffic
6. Option of affiliate marketing

Premium Plan of Godaddy: The cost of Premium Plan is Rs. 22,396 + 14% Service Tax per
annum (renewable after every 12 months). The details of this plan are as follows:
 1. Advanced support is part of this plan which means we always have an access of a
dedicated PM (Project Manager) for our store so that whenever we face any issue we can
call/ create support ticket/or email the team to get the query resolved on priority basis.
2. We can get the background/theme of our online store changed during festive and special
occasions, this helps the marketing campaigns of the company.
3. Every month it will provide Banner designs from its own Designers (includes 2 Big and 2
Small banners) for promotions, but the product images and content have to be provided
from our side.
4. An option of Bulk Data upload twice a month for which we need to share the product
data excel sheet with our respective PM (Project Manager).
5. All the new features which will be introduced by Godaddy in future will automatically be
a part of this plan.
6. Customization related to fonts, colors and background to personalize the website
7. All the Apps that are in Godaddy Platform are integrated into the Plan
8. Access to the HTML and CSS code enabling us to play around with the customization i.e.
look and feel of our site.
Most importantly, the initial 1 month is free of cost i.e. our billing cycle for Godaddy services
will start after a month when our project gets rolled.

MOBILE APPLICATION:
I TRAVEL will also have a mobile app. The mobile app will be in hybrid form. We will work on
5 main screens and 5 secondary screens.

COMPARATIVE ANALYSIS: MOBILE APP DEVELOPERS

STERCODIGITEX CODECUBE DEFUZED
Price 1,10,000 1,49,000 1,99,000
Mobile App No Yes Yes
development
(Hybrid Iphone,
Android, windows)
Screen designing Yes Yes Yes
 Screens provided 2 main + 4 Secondary 5 main + 5 Secondary 5main + 8 Secondary
Complimentary 1 month 3 months 6 months
support
(maintenance)
Deployment yes yes yes
Social Sharing no yes Yes
Location based no yes Yes

We will consider CodeCube for the services. As it satisfies all the needs we have. Also gives
10% discount for statrtups.

ABOUT CODECUBE:
Codecube is all about app development be it Mobile Apps or Smart TV Apps, offers end-to-end
services for Mobile Application development across all major mobile platforms which
includes iOS, Android, Windows and HTML 5.

Address: 19, Hemkunt Colony,New Delhi

THE SUPPLY CHAIN (Front end & back end) (Have to add)

This section details about the workflow that we will have to deal with to make our business idea
a reality. The flowchart below gives a brief information about the entire process from the time of
order placement to the final delivery of products.

Apart from this, there will be several other aspects of the value chain such as order receiving
from suppliers. Since, the business will be set-up in a close proximity and almost every package
will be updated on the internet via website thus, it will result in reduced lead times which will be
the key to our business.

Some of the suppliers identified are as follows that can cater to our needs are:
OTAS
 Makemytrip.com
MakeMyTrip India Pvt. Ltd., Tower A, SP Infocity
243, Udyog Vihar, Phase 1
Gurgaon, Haryana
Yatra.com
11th Floor, Tower B, Unitech Cyber Park,
Gurgaon Sector 39, Gurgaon

Independent/Offline Travel Agents:

Associate Travel Consultants
Unit No.820 , 8th Floor , JMD MegaPolis, Sohna Road,
Gurgaon, Haryana
Brightsun Travel Private Ltd
26-228, The Galaxy, Sector 15, Part-II, Behind 32nd Milestone,
Haryana, Sector 15, Gurgaon
Skyhigh Travels & Tours
96/3, Gopal Nagar, Opp Bhargava Palace,,
New Railway Road, Sadar Bazaar, Gurgaon

USING WEB HOSTING SERVICES:

Identified various service providers who offer customized solutions:
Big Rock, Godaddy, Shopify,Hostgator
Godaddy has the best services and comparatively cheaper than other service providers. It assists
in designing custom/ tailored web portal designs along with creation of mobile apps for
improved usability & navigation.

Address: 003, Tower 4A, DLF Corporate Park,Mehrauli Gurgaon Road,

Gurgaon, Haryana

Pros: Minimum set up cost, support services, scalable, easy to start

Cons: Extra costs for more customization and marketing support
Helpful tools: Google Analytics, SEO, Google ADwords

PAYMENT GATEWAY:
Godaddy has direct tie up .For setting it up yourself it requires lot of documentation eg.
CC Avenue, Paypal
One needs to show website content, register company, and bank A/c details, certificate of
incorporation). This process will take 15 days in completion and verification. On every
transaction 2% has to be given to them. Also there is a payment installation of gateway. However
this cost can be foregone if the start-up promises for better sales and is confident enough to prove
so, the set up is free then.
Using outsourcing is a time saver.

COSTS TO COVER:
Get a domain (web hosting space) 100 to 600 per year
SSL certificate (Rs4399) per year
Legal fees for registering a domain
Web- hosting fees