Table of Contents

Mission Statement . . . . . . . . 3
Product & Logistics . . . . . . . . 4
Code of Conduct . . . . . . . . 5
Internal monitors . . . . . . . . 8
External Monitors . . . . . . . . 9
Target Market . . . . . . . . 10
Country Analysis . . . . . . . . 13
Supplier Analysis . . . . . . . . 18
Costing . . . . . . . . 21
Sales Forecast . . . . . . . . 23
Unit Breakdown . . . . . . . . 24
Tech Packs . . . . . . . . 25
Conclusion . . . . . . . . 35
 Mission Statement
Brooklyn for Kids exists to provide parents with the most
comfortable, stylish apparel option of the highest quality
for their children that will allow them to embrace the world
while looking great.

Vision Statement
Just as children grow, Brooklyn for Kids looks to grow as a
company. In the future, we envision a brand with four pillars:
girls, boys, home, and parent-and-me.

Value Statement
Brooklyn for Kids full-heartedly believes in the value of
childhood. In everything that we do, we seek to support
the growth and development of children. We seek to provide
children with fashionable clothing that still functionally allows
them to be kids.

3
 Product & Logistics

Product
Brooklyn for Kids will produce a clothing line for young girls that mimics
the apparel that a stylish mother would wear herself. We believe
children should have the opportunity to express their style just like
their role models. Our clothing is both stylish and comfortable and made
with quality fabrics. Our current line features casual apparel for young
girls with a price range of $38-68. In the future, Brooklyn for Kids
will like to expand into boys clothing, childrens plus and mommy and me
collections.

Location
Our product would be sold at our located in Brooklyn, New York as well
as through our website. Our store would focus on touch to allow both
the parents and children to have a sensory experience. The store would
also provide healthy snack for children to stay energized.

Transparency
Transparency is very important to us so on our website and on ipads in
our store we would include detailed product information such as: fabric
contents and safety, factory information, and manufacturing energy and
water consumption.

Customer Service
The customer experience is very important to Brooklyn for Kids.
Employees would not only be well informed on the products and
manufacturing processes but they will all be trained on working with
children and special needs children.

4
 Code of Conduct

Brooklyn for Kids takes a full responsibility in this Terms of Engagement to source
goods with a highly ethical standard, that is also legal in respect to the governing
law. We hold our vendors and partners to this same standard and expect them to fully
comply with the following policies in regard to their practices. The following policies
are that which our partners must comply to these minimum requirements in order to
remain in legal compliance with Brooklyn for Kids. We believe in achieving environmentally
friendly manufacturing as this is an extremely important standard in the modern world
of fashion in addition to these socially responsible requirements.

Non Discriminatory Policy

Vendors will be employed on the basis of their ability to do the job, without regard or
discrimination to their gender, age, religion, marital status, race, sexual orientation,
disability, disease, nationality, pregnancy, trade union, or political affiliation.

Harassment or Abuse
Vendors will provide a work environment free of harassment or abuse that is beneficial
to employee productivity and safety. Vendors must not engage in or tolerate sexual
harassment, indecent or threatening gestures, abusive tone or language or undesired
physical contact. If a situation comes to attention regarding abuse, there will be swift
action to prevent any further abuse or harassment.

Working Age
Vendors shall not employ any children, also known as a person less than 15 years old.
Brooklyn for Kids vendors will be encouraged to create a workplace that is lawful for
apprenticeship programs that meet our minimum age standard of 15 years old.

Sourcing
Vendors must be sure that the factories they work with source raw materials that are
used in our products which are only from suppliers who comply with all applicable laws,
including the Brooklyn for Kids Monitoring Standards, these Terms of Engagement for
the code of conduct, and the current and relative laws regarding slavery and human
trafficking. 5
 Fair Treatment
Brooklyn for Kids requires vendors to treat all workers fairly and with respect as well as the dignity they deserve.

Voluntary Labor
Within our vendors work place, all work should be based on a voluntary basis, and not performed under threat of penalty, coercion or corporal punishment. No employee
under our vendors should feel forced by any means to work for their employer.

Concern for the Environment
Vendors must have current environmental licenses in place in order for them to achieve our environmental standards. They must comply with all environmental laws,
regulations and standards applicable to their industry and as high of a standard as is possible for their country of industry.

Safe Place to Work

Brooklyn for Kids maintains a safe, clean, healthy, and productive environment for its workers and expects its vendors to mirror our work environment as they are
an extension of our brand. In order to prevent any harm that targets the employee health, safety, and well being, preventative measures, systems, protections and
training must be put in place for our vendors.

Freedom of Association & Right to Organize

Brooklyn for Kids vendors must respect the right of workers to have freedom of association and collective bargaining, as well as allowing the right of workers to form
unions. Vendors must allow union organizers free access to workers.

Wages
Vendors will set worker wages and overtime pay in compliance with all applicable laws and regulations regarding pay for manufacturers. Employee compensation, meaning
wages, overtime pay, benefits, and paid leave, must meet or exceed minimum legal requirements, industry standards, and collective bargaining agreements.

Working Hours
Working hours for those employed by Brooklyn for Kids vendors should not exceed 60 hours per week. All overtime must be voluntary, mutually agreed upon, and
compensated at a premium rate. Workers shall be given the minimum of 1 rest day in any given 7 day work period.

Non Compliance
If any of our factories are found to not be adhering to our code of conduct and/or not meeting our expected level of standards, immediate action will be taken
to correct the problem and to realign the factory with our code of conduct. We prefer to correct the problems within our factories, rather than terminating the
relationship. We believe that by correcting the underlying issue, we are preventing further hardship for the workers. If we were to terminate the relationship, the
mistreatment would be allowed to continue. However, if the supplier fails to demonstrate improvement after a 6 month period, we have the right to terminate the
relationship with that supplier.
6
 Code of Conduct

Health and Safety

Factory management has the ultimate responsibility to provide a safe and healthy work environment for its workers, and to manufacture a product that is safe for
consumers and the environment. Therefore, it is essential that factory management fulfills these responsibilities by establishing the appropriate documentation in the
form of relevant policies, procedures, plans and instructions
.
Fire presents the greatest risk for loss of life and the destruction of property. The factory must have a fire safety and emergency preparedness plan in place, and all
workers must be aware of their respective roles in the plan through training and drills. It is essential that all workers can quickly and easily evacuate their work areas
and exit the building in the event of an emergency. Building construction, and the arrangement of equipment, utilities, furniture, etc. within the building spaces, must
be strictly in accordance with fire codes and meet health and safety regulations and guidelines. The number and size of stairways and exits must be adequate for the
occupancy load of the various sections of a factory building.

Maintaining records of worker injuries and accidents is essential if future injuries and accidents are to be prevented and for legal liabilities to be managed. Accident
investigation and the maintenance of an injury log are important elements of an effective H&S and environmental management system.
7
Internal Monitors Employee surveys
Surveys will be anonymous and will help to reflect on the conditions of
the workers and will allow them to express any concerns without fear of
repercussion. These surveys will be conducted by one of our reps and sent
directly to the Brooklyn for Kids corporate office. This will prevent any cover
ups by factory management.

Surprise Audits
Brooklyn for Kids will conduct internal surprise audits to attempt to
experience and evaluate the day to day operations of the factory without
any preparation.

Supplier Training Program

This program outlines our expectations and provides specific guidelines
on how to best address concerns in the following areas: compensation and
benefits, employee documentation and health and safety.

Vendor scorecard
All factories must be inspected within one year. A vendor scorecard will be
used to rate vendors based on: ship rate, fit rate, response rate, quality lab
dip submits, cleanliness of facilities, productivity, scrap amounts and energy
consumption

Vendors will receive rating of A, B, C, D or F based on their inspections.

The companies that receive the highest scores at the end of the year will
receive our supplier of the year award, to be displayed within the factory.
We will also have quarterly awards to be given out to promote compliance
and efficiency throughout the year.

Additionally, Merchandising, Sourcing and Supply Chain teams are trained on

our social responsibility program to enhance program awareness and foster
more active engagement.

8
 External Monitors

Certifications
We only wish to manufacture with companies who have been certified
by WRAP or Intertek. We also wish to use suppliers that have been
qualified by Interteks The Mill Qualification Program (MQP) and The
Supplier Qualification Program (SQP). These external monitors follow
the ethics and guidelines that we wish to adhere to as a company.
We also are seeking Intertek certifications for textile certification,
chemical certification scheme, and eco-certification to ensure that
our products have a low environmental impact and adhere to current
regulation requirements.

WRAP (Worldwide Responsible Accreditation Production)

WRAP works to make sure factories are being compliant with codes.

Intertek covers: softlines testing, textile certification (chemical

certification scheme and eco-certification), textile and apparel
inspection, The Mill Qualification Program (MQP), Supplier Qualification
Program (SQP) and Workplace Conditions Assessment (WCA)

Training
WRAP and Intertek provide training programs for our internal
monitoring. Providing training from external monitors will ensure that
our internal monitoring will align with our brands code of conduct.

9
Target Market

Demographics
Mothers and some fathers ages 25-45
Girls ages 2-7
Live in urban areas
Family income 150,000 +

Parent Psychographics
Family and friends are a priority
Want friendly communities
Value consistency and stability
Fully scheduled, goal oriented and hard working
Financially established
Buy proven products
Trend and value driven
Enjoy technology and learning new things

Daughter Psychographics
Curious and friendly
Creative, enjoys experimenting
Confident and talkative
Loves dressing up
Values friends and family

10
 Clara

Age: 35
Occupation: Stay at home mom
Location: Charlotte, NC
Education: Bachelor Degree from Appalachian State University
Household Income: $150,000
Personality: Bubbly, organized, kind, fashion forward
Hobbies: Doing DIY projects, shopping, yoga, going to brunch with
friends, going to the park with her daughter
Shops at: Nordstrom, Carters, Neiman Marcus, Kate Spade
Favorite social media: Instagram

11
 Vivienne

Age: 4
Location: New York, NY
Education: Preschool Diploma
Household Income: $170,000
Personality: Happy, interested in everything, creative, copycat,
sassy, energetic
Hobbies: Doing crafts with her mom, trying on mommys clothes,
playing dolls, painting
Shops at: Bloomingdales, Target, Toys R Us, Childrens Boutiques

12
 Country Analysis

Brooklyn for Kids is looking to source from countries

that will have an array of factories that follow our
Code of Conduct. We also want to source from a factory
that has high sustainability standards. The three
countries chosen were those that appeared to have
the best selections for childrens wear, sustainability,
and proximity depending on the country. The countries
that were selected through this process are Cambodia,
Mexico, and Sri Lanka. Cambodia is well known for
exporting knitted & woven cotton & synthetics. Sri
Lanka is known to export swimwear, intimate wear, and
childrens wear. Mexico mostly exports denim, synthetic
& artificial fibers, and childrens wear. After choosing the
source from these countries, we evaluated them through
our Country Ranking system in order to understand
where they stood in relation to one another.

13
Cambodia

Location: Southern tip of Asian continent

Sustainability: Not interested in sustainability
Fair Labor Laws: Labor right laws are not enforced properly
Technology: Nonexistent, far below international standards
Trade Agreements: None with US
Cost: Shipping Cost- Sihanoukville to Los Angeles $4,569 - $6,212 / 38 - 46 days
Labor Cost- $140 USD per month
14
 Mexico

Location: Latin America, between North America & Central America

Sustainability: Not interested in sustainability
Fair Labor Laws: Fair Labor Standards Act (FLSA) put in place in 1938
Technology: Relatively advanced, constantly updating technologies in factories to compete with
other developing countries
Trade Agreements: NAFTA
Shipping Cost: Manzanillo to Los Angeles $380.68 - $420.75 / 12 days
Labor Cost: $118 USD per month
15
Sri Lanka

Location: Southern Asia, on southeast coast of India

Sustainability: Progressive in sustainability, many companies
are WRAP certified with Gold & Silver certifications, & LEED
certified by the Green Building Council
Fair Labor Laws: No child labor, low discrimination of
employees, fair wages, no sweatshops
Technology: Advanced in relation to apparel industry, such as
wearable technology & e-textiles
Trade Agreements: None with US, Trade & Investment
Framework Agreement, Joint Action Plan to
Boost Trade & Investment
Shipping Cost: Colombo to Los Angeles
$3,142.65 - $3,473.46 / 35-49 days
Labor Cost: $70.75 USD per month

16
17
 Supplier Analysis

The three suppliers that Brooklyn for Kids has selected to

are the following: Alcatexil from Mexico, Unilak Fashion from
Sri Lanka, and Chu Hsing Garment from Cambodia. Alcatexil is
known for their childrens wear in Mexico, as are Unilak Fashion
and Chu Hsing, and this was our main priority when searching
out suppliers. These chosen suppliers must be able to produce
our product, childrens wear, in bulk and at high quality. Each
supplier has worked with well known fashion brands such as
Carters, Ralph Lauren, Ralph Lauren Childrenswear. We also
deeply considered the numerous standards that Brooklyn for Kids
believes in when searching out these suppliers. Each supplier
must follow as closely as possible to our Code of Conducts.
If a supplier falls too far from this code they will not be
considered for manufacturing. More specifically, we believe that
our suppliers should be environmentally conscious, as well as
considerate toward their labor force.

18
19
 Strategic Conclusion

The country that we have chosen to source from is Sri Lanka.

Although this country didnt receive the highest score on
our country ranking, we believe that, since they are more
specialized in niche categories, we would receive better quality
products. We also saw a trend in many other childrens brands
sourcing from this country that had similar products or quality
standards to our company. Sri Lanka also had the most stable
business, political climates, as well as a well-trained workforce.
We chose to source from Unilak Fashions, in Sri Lanka because
not only were their sourcing guidelines and beliefs similar to
ours, but they also had one of the fastest lead times, quality
levels and capacity for production. This factory has been used
for other popular childrens wear brands.

20
 Costing

Style Number: 400001 Style Number: 400004 Style Number: 400002 Style Number: 400003 Style Number: 400005
Retail Price $68 Retail Price $58 Retail Price $38 Retail Price $38 Retail Price $48
Cost: $23.80 Cost: $20.30 Cost: $13.30 Cost: $13.30 Cost: $16.80

Our retail price point is $38-68. We chose to use high quality, mostly organic fabrics with manufacturing that is environmentally friendly and ethically made. With a
markup goal of 65%, our full package first cost will have to range from $9.60-20.59. Our duty rate are very high because of the lack of trade agreements with Sri
Lanka, but the US does offer tax incentives to companies that manufacture there.
21
Sales Forecast

23
Unit Breakdown
 Tech Pack: Trench Coat

Suggested Fabric:
Solid Organic Cotton Twill
100% Organic Cotton

Main Label

SIZE: 4
25
Advisory Specs

26
 Tech Pack: Cowl Neck Pullover

Suggested Fabric:
Cotton Jersey Knit
100% Organic Cotton

Main Label

SIZE: 4
27
Advisory Specs

28
 Tech Pack: Button Up

Suggested Fabric:
Rayon Challis
100% Rayon

Main Label

SIZE: 4

29
Advisory Specs

30
 Tech Pack: Denim Jeans

Suggested Fabric:
Blue Solid Denim
100% Organic Cotton

Main Label

SIZE: 4
31
Advisory Specs

32
 Tech Pack: T-Shirt Dress

Suggested Fabric:
Jersey Cotton Knit
100% Organic Cotton

Main Label

SIZE: 4

33
Advisory Specs

34
 Conclusion

As a company, Brooklyn for Kids strives to provide parents with the most stylish, comfortable apparel options that will stand up to the ultimate play date. We chose
for our clothing to reflect the sourcing guidelines and code of conduct of our company that correlates directly with the ethics of the families who purchase our
clothing. With a 65% markup on every item, our private label collection will be able to maximize our margin and to provide the customer with the highest quality
possible. Due to this collection being in stores for an entire year, our brand has decided to create variation in availability of certain items staged at different times
throughout the year, whereas other items remain as staples during the expanse of the year.

Sri Lanka is one of the prime locations when searching for a supplier of childrenswear. The country is very progressive in their approach to sustainability,
certifications, fair labor & wage laws, and low discrimination levels. Although the US does not have any trade agreements with Sri Lanka, many plans are currently
being brought forward to make trade even more appealing between the two countries. The selection of a supplier that has WRAP certifications minimizes our risk
when doing business internationally.

Our selected supplier-- Unilak Fashions-- is a reputable supplier located within Sri Lanka in regard to lead-time, capacity, and their strategic outlook. This supplier
specializes in childrenswear, and therefore has a strong ability to produce the garments we require. Although we are currently focused on creating a clothing line for
young girls specifically, we have the ability with our chosen supplier to expand into clothing for young boys, childrens plus, and a mommy-and-me collection. 35
 Sources

WGSN.com
panjiva.com
unilakfashions.com

Team

Jenna Hepp
Julie Sampson
Savannah Weghorst
Whitney Dore

36
 FASM 420 l Spring 2017
Global Sourcing l Donald Levy