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About ITC

ÃÊ One of India's foremost private sector companies with a market capitalisation of nearly
US $ 19 billion and a turnover of over US $ 5 billion.
ÃÊ ½ated amongst World's Best Big Companies, Asia's 'Fab 50' and the World's Most
½eputable Companies by Forbes magazine, among India's Most ½espected Companies by
BusinessWorld and among India's Most Valuable Companies by Business Today.
ÃÊ ITC ranks among India's `10 Most Valuable (Company) Brands'.*
ÃÊ ITC also ranks among Asia's 50 best performing companies.**

ITC ABD-Overview

ITC-ABD is engaged in the trading of a wide range of Agri Commodities and Aqua Foods.

Ê ITC¶s Agri Business Division is the country¶s second largest exporter of agri-products
with exports of over ½s. 1000 Crores.
Ê The domestic sales are in excess of ½s. 1500 Crores.

It currently focuses on exports and domestic trading of:

Feed Ingredients - Soya meal

Food Grains - ½ice (Basmati & Non Basmati), Wheat, Pulses
Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil
Marine Products - Shrimps and Prawns
Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit Products, Fresh
Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other Seed Spices

ITC's pre-eminent position as one of India's leading corporate in the agricultural sector is based
on strong and enduring farmer partnerships that has revolutionized and transformed the rural
agricultural sector. A unique rural digital infrastructure network, coupled with deep
understanding of agricultural practices and intensive research, has built a competitive and
efficient supply chain that creates and delivers immense value across the agricultural value chain.
One of the largest exporters of agri products from the country.


e-Choupal is an initiative of ITC Limited to link directly with rural farmers via the Internet for
procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns.
It was conceived to tackle the challenges posed by the unique features of Indian agriculture,
characterized by fragmented farms, weak infrastructure and the involvement of numerous
intermediaries. It is a virtual market place where farmers can transact directly with the processor
and can realize the better price for their produce. It provides for transparent transactions by free
flow of information. The programme involves installation of computers with Internet access in
rural areas to offer farmers up-to-date marketing and agricultural information. ITC-ABD also
conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers
around the world on a sustainable basis.

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