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org/wiki/WWBG
WWBG
From Wikipedia, the free encyclopedia
Now is the time we ask. WWBG
In 1925, Jefferson Standard Life Insurance bought WNRC (Wayne Nelson Radio Company) and changed the
call letters to WBIG ("We Believe In Greensboro Where Business Is Good."). Among the programs that aired
on the station: Arthur Godfrey, Jack Benny, and murder mysteries. In its early days, the station was located in
the basement of the O. Henry Hotel. Bluegrass musician Bill Monroe, a resident of the area, was one of the
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WWBG - Wikipedia https://en.wikipedia.org/wiki/WWBG
country music performers who played live in the studio. According to former WKEW owner Bill Mitchell,
Manoree, the tonic that sponsored Monroe's show, "helped get you going." WBIG also had its own 10-piece
orchestra.[2]
In 1934, Jefferson Standard sued to collect $790 in overdue rent from WBIG, which had its facilities at the top
of the Jefferson Standard Building, claiming the station was attempting to get out of paying by having Guilford
Broadcasting take over the license.[3]
For more than 20 years, Bob Poole, the "Duke of Stoneville," was a DJ.[2] "The smooth, deep-voiced morning
man for the old BIG ... would whistle with his theme song each day and ... went down nice and easy, like a first
cup of coffee." Dusty Dunn was a long-time morning host, his sidekick was Buddy Bray, and Jim Pritchett was
sports director.[5][6]
Lloyd Gordon, the news and programming director, said that Jefferson-Pilot signed off WBIG on November 20,
1986, because the station was not making money.[2][7] Dunn and Ken Karns were among those still working
there at the time.[8]
History of WWBG
On December 9, 1994, Walt Cockerham announced that the former WBIG would return to the air with its old
frequency, but the call sign was no longer available.[9] (A station in Aurora, Illinois would adopt the WBIG
callsign in 1991.) During the year after WKEW changed from news/talk, Truth Broadcasting bought several
stations in the Greensboro area, including the one that would be called WWBG, the call sign that the new
station was assigned by the Federal Communications Commission on August 21, 1992.[10] Truth Broadcasting
planned to do what WKEW had done.[2] This meant news, talk, sports and community affairs relating to
Greensboro. On November 1, 1999, Dunn and Bray returned to 1470 AM. Dunn said, "It's like being home.
We've got the old morning crew back together."[6]
The news/talk format only lasted until January 1, 2002, because, program director David Albright said, it was
not profitable and a number of Spanish-speaking people wanted a radio station of their own. "La Movidita" was
already airing on WTOB in Winston-Salem.[11]
In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved to its former home WSGH. Que
Pasa moved from WSGH to WWBG and WTOB.[12]
References
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WWBG - Wikipedia https://en.wikipedia.org/wiki/WWBG
5. "A Familiar Voice Returns - A Local Radio Tradition Is Revived". Greensboro News & Record.
September 19, 1999.
6. Rowe, Jeri (October 28, 1999). "Dusty Dunn Returns to Greensboro Airwaves". Greensboro News &
Record.
7. https://www.youtube.com/watch?v=WqjLzfIi83k
8. Burchette, Bob (November 19, 2006). "Music Is Still First in His Heart". Greensboro News & Record.
9. Schlosser, Jim (December 10, 1994). "Radio Revival Planned on Triad Airwaves". Greensboro News &
Record.
10. "Call Sign History" (http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc
/prod/call_hist.pl?Facility_id=67831&Callsign=WWBG). FCC Media Bureau CDBS Public Access
Database. Retrieved January 31, 2011.
11. Kritzer, Jamie (December 27, 2001). "Radio Station WWBG Changing Format". Greensboro News &
Record.
12. "Hispanic Radio Stations Switch Places on Dial". Greensboro News & Record. March 20, 2003.
13. Clodfelter, Tim (March 13, 2013). "WTOB going back to the future with oldies, beach music"
(http://www.journalnow.com/news/local/article_76d82552-8c28-11e2-8821-001a4bcf6878.html).
Winston-Salem Journal. Retrieved April 10, 2013.
External links
Que Pasa Media (http://www.quepasamedia.com/web/content/view/26/53/lang,en/)
WWBG official website (http://www.quepasanc.com)
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