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VOCABULARY HEALTH:

health salud
illness enfermedad (en general)
disease enfermedad (especfica)
asthma asma
chickenpox varicela
smallpox viruela
heart attack infarto
heart disease cardiopata
hepatitis hepatitis
ulcer lcera
flu gripe
mumps paperas
wound herida (por un arma)
injury herida
blood sangre
hospital hospital
doctor mdico
family doctor mdico de cabecera
nurse enfermera
injection inyeccin
medicine medicina
pill pastilla, pldora
prescription receta mdica
vaccine vacuna
painful doloroso
painless indoloro
bandage venda
band aid tirita, curita
crutch muleta
plaster yeso
wheelchair silla de ruedas

advertisement Item of publicity to promote a product


or service in newspapers, magazines, on
TV, etc.

advertising Marketing services firm that assists


agency companies in planning advertisements.

AIDA Attention, Interest, Desire, Action - the


aim of all advertising.

benefit Advantage of a product or service.

billboard Signboard for advertising posters.

broadsheet Newspaper printed in a large format.

campaign organised course or plan of action.

circulation Average number of copies of


newspapers or magazines sold over a
period of time.

classified ads Small advertisements in newspapers or


magazines, divided into categories.

commercial Advertisement on radio or television.

coupon Part of a printed advertisement to be


used to order goods or samples.

direct mail Advertisement sent by post to


prospective customers.

double-page Advertisement printed across two pages


spread in a newspaper or magazine.

editing Reviewing or rewriting in order to make


suitable for publication.

eye-catcher Something that particularly attracts


one's attention.

features Special characteristics of a product.

generic Advertising for a whole sector, such as


advertising tourism, rather than a specific product.

hoarding Wooden structure or signboard, used to


carry advertisements.

hype Excessive or intensive publicity;


exaggerated claims made in advertising.

jingle Catchy tune, with a short simple rhyme,


used to promote a product.

key words Informative words chosen to indicate


the content of a document.

launch To start an action in order to introduce


something (e.g. a new proeduct).
mailshot Piece of advertising material sent to
potential customers by post.

mass media The main means of mass


communication (newspapers, TV and
radio).

plug Favourable publicity in the media for a


commercial product
(e.g. a book).

poster Large sheet of paper used in advertising.

prime time Hours on radio and TV with the largest


audience, usually the evening.

promote Use advertising and publicity to try to


increase sales of a product.

Technhology:

1. The application of science, especially to industrial or commercial objectives.


2. The scientific method and material used to achieve a commercial or industrial objective.

Science:

1.The observation, identification, description, experimental investigation, and theoretical explanation of phenomena.
2.Knowledge, especially knowledge that is gained through experience.

Scientific discipline:

A particular branch of scientific knowledge such as social science, natural science, mathematics ...

Scientific / technological advances:

There have been enormous scientific and technological advances in the last decade.

Computer age:

The current era as characterized by the development, applications, and socio-political consequences of computer technology.

Computer addiction:

An obsessive addiction to computer use sometimes known as Dependency.


"Spending too much time in front of the computer can lead to computer addiction."

Technological tools:

"Technological tools such as the computer,robot, telescopes, space crafts, nuclear energy, satellite... have changed our life styles."

Information / communication technology:

The development, installation, and implementation of computer systems and applications.


"Information technology can be a valuable means of development."
Space technology:

Space technology is related to entering space, maintaining and using systems during flights and returning people and things from space.

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