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Introduction
Computer shop business is one of the most in demand businesses here in Manila. Nowadays, internet
cafes are really in demand because of the fast changing technology that the people embraced just like
here in the Philippines. Some have their own laptops and bring it to coffee shops so that they could
relax and at the same time prepare their assignments and paper works. The people today are very busy
and would want to do their jobs in a beautiful and innovative environment that could satisfy their needs
The proposed name of the firm is PC Dimensions. The owner will register the firm with the
Department of Trade and Industry (DTI) and Local Government Unit (LGU) concerned. The firm will be
Location
The business will be renting a space along Hi-way near to Government Office, and schools. The target
consumers are students, teachers, office workers, and nearby neighborhood especially those people
whose relatives or loved ones are abroad. The two hundred (200) meter radius requirements as
provided in the existing zoning code and other applicable rules and regulations wherein computer shops
and other similar establishments and places of amusements should be put up or constructed at least
two hundred (200) meters away from the church, schools, hospitals and other government offices shall
The PC Dimensions looks forward to be the most competitive shop in Paco, Manila. The proponent
3. Providing the service at low cost by providing the best quality at affordable price.
Feasibility Criteria
The following are the most important criteria by which almost every subject is being measured:
a b u s i n e s s m a n i n putting up a business. Whether he will produce the money by his own pocket
f o r g o i n g i n t o business is profit. People tend to enter into this kind of business because of
s t a b l e i f i t has the ability to compete to his competitor and ability to continue operations yet there
Market Strategies
To penetrate the target market, different marketing strategies and promotions will be considered.
Leaflets will be distributed and handed out to various business establishments, offices, schools, bus and
jeepney stations, friends, and relatives. Games and services offered will be displayed on the store
window. I will offer promos to attract the consumer like cheaper rate for computer rental, and
membership card. I will put a tarpaulin on the place itself where my shop is standing, promoting the
opening of my computer shop also one month before the opening. To let the people know that there
will be a new Computer Shop on the vicinity. Lastly, I will keep developing my skills by attending
As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is
quickly becoming a necessity of life. PC Dimensions provides communities with the ability to access
the Internet and share Internet experiences in a comfortable environment. People of all ages and
backgrounds will come to enjoy the unique, up to date, and innovative environment that PC
Dimensions provides.
Service Description
PC Dimensions will provide its customers with full access to the Internet and common computer
software and hardware. Some of the Internet and computing services available to PC Dimensions are
listed below:
Experience hot Internet games like World of Warcraft, Warcraft III, Counter-Strike, Battle Realms and
Dance Audition and auto jam (3Mbps downstream and upstream) with outrageous ping times.
Hook up your laptop to our Internet connection via Ethernet cable. You can even send a print job from
Create your own greeting cards, flyers, school reports or presentations using Print Shop, Microsoft
Download shareware programs in the blink of an eye and copy them to a CD or Zip Disk.
Scan a picture using one of our self-service photo scanners and send via email.
Listen to music clips and watch videos from your favorite performers with iTunes, Yahoo Music or Real
Video/Real Audio.
Check out continuously updated news, sports highlights, weather, and stock quotes.
Enjoy quiet online board games from Yahoo. You can even join a Yahoo league!
AC Computer Shop will also accept computer repair. You'll appreciate surfing and gaming at AC
Computer Shop. It has super-fast Internet connection; you'll be visiting all your favorite sites in record
time. Multi-player gaming is quicker and more exciting when you and your friends are able to do battle
with no lag and plenty of bonding for everyone. My friendly staff is ready to help with your computer
needs.
Guidelines of Business
Were not allowing inserting flash drive or any storage device without the consent of the shop staff.
Eating and drinking in the gaming and typing area is not allowed, they are onlyallow to eat and drink in
Ambiance
Not too dark and bright because we want the shop more encouraging to work and play.
Our computer tables have a board between users for privacy purposes.
Price Study
It is one of the considerations of the customer that enhance them to rent computers. If the price is
Competition most business minded people think of competition as a race to charge the lower prices
Software Licensing its really important to have an original operating system, because pirated OS can
Expected ROI investing money in a business is a risk in my case the well tabulated if financial
Internet Connection
The major cost of a computer shop is the internet connection. For providing better service, the proposed
project will use a high band width connection for better speed as the project is going on to
provide service of video chat. It is recommended that the internet connection should be taken from the
Recommended Connection
If the project is set up in area, where DSL Internet connection is available, it is recommended to use DSL
Internet connection instead of any other Internet connection. This will improve the speed of internet,
which will improve the performance of video chat and will also reduce the telephone expense.
Marketing Program
PC Dimensions has three main strategies. The first strategy focuses on attracting novice Internet users,
by providing a novice friendly environment, PC Dimensions hopes to educate and train a loyal customer
base. The second, and most important, strategy focuses on pulling in power Internet users. Power
Internet users are extremely familiar with the Internet and its offerings. This group of customers serves
an important function at PC Dimensions. Power users have knowledge and web-browsing experience
that novice Internet users find attractive and exciting. The third strategy focuses on building a social
environment for PC Dimensions customers. A social environment, that provides entertainment, will
serve to attract customers that wouldn't normally think about using the Internet. Once on location at PC
Dimensions, these customers that came for the more standard entertainment offerings will realize the
PC Dimensions second strategy will be focused on attracting power Internet users. Power Internet users
provide an important function. PC Dimension plans on attracting this type of customer by:
Dimensions customer base. The student population continues to grow with the success of the
educational institutes. Access to the internet, entertainment, and the upscale ambiance will attract the
students. Business community is growing rapidly with the addition of new companies day by day. PC
Dimensions will provide an opportunity to local and traveling professionals to check their e-mails
communications; this will be an attracting entity for the middle income group and for the residents of
Manila as they do not have access to the internet at their living places.
Market Growth
The market for the services PC Dimensions will offer is growing rapidly. The computer shop hasn't come
to this area yet, but similar services are growing rapidly on a global scale. Large cities that cater to large
numbers of traveling business people have been saturated with businesses offering the services PC
Dimensions will offer. Business people use the Internet services to catch up on email and
communications with their family. My area supports a population that has many of the same needs and
interests of this larger group. The student population continues to grow as the University grows in
popularity with high-school graduates from out of state. These students tend to have money and
an interest in up-scale social centers. PC Dimensions will target these groups with the use of fliers and
tarpaulin.
SWOT Analysis
The SWOT analysis provides us with an opportunity to examine the internal weaknesses PC
Dimensions must address. It also allows us to examine the opportunities presented to PC Dimensions
as well as potential threats. PC Dimensions has a useful inventory of strengths that will help it succeed.
These strengths include: a knowledgeable and friendly staff, modern computer hardware, and a
clear vision of the market need. Strengths are valuable, but it is also important to realize the weaknesses
PC Dimensions must address. These weaknesses include: a dependence on quickly changing technology
and the cost factor associated with keeping modern computer hardware. PC Dimensions strengths will
help it capitalize on rising opportunities. These opportunities include, but are not limited to, a
growing population of daily Internet users, and the growing social bonds fostered by the new Internet
communities. Threats that PC Dimensions should be aware of include, the rapidly falling cost of Internet
Strengths
1. Knowledgeable and friendly staff Ive gone to great lengths at PC Dimensions to find people with
a passion for teaching and sharing their Internet experiences. My staff is both knowledgeable and eager
to please.
2. Modern equipment Part of the PC Dimensions experience includes access to modern computer
equipment. My customers enjoy beautiful and convenient units displays, fast machines, and high-
quality printers.
3. Up-scale ambiance When you walk into PC Dimensions or even sit at my waiting area, you'll feel the
technology. Great sound background, nice lighting that sets the mood and the whole area was clean.
4. Clear the vision of the market need PC Dimensions knows what it takes to build an upscale computer
shop. I and my staff know the customers, the technology, and how to build the service that will bring the
two together.
Weaknesses
1. A dependence on quickly changing technology PC Dimensions is a place for people to experience the
technology of the Internet. The technology that is the Internet changes rapidly. Product lifecycles are
measured in weeks, not months. PC Dimensions needs to keep up with the technology because a lot of
2. Cost factor associated with keeping state-of-the-art hardware Keeping up with the technology of the Internet
is an expensive undertaking. PC Dimensions needs to balance technology needs with the other needs of
the business. One aspect of the business can't be sacrificed for the other.
Opportunities
1. Growing population of daily Internet users The importance of the Internet almost equals that of the
telephone. As the population of daily Internet users increases, so will the need for the services PC
Dimensions offers.
2.Social bonds fostered by the new Internet communities The Internet is bringing people from across the world
together unlike any other communication medium. PC Dimensions will capitalize on this social trend by
providing a place for smaller and local Internet communities to meet in person. PC Dimensions will grow
some of these communities on its own by establishing chat areas and community programs. These
Threats
1. Rapidly falling cost of Internet access The cost of access to the Internet for home users is dropping
rapidly. Internet access may become so cheap and affordable that nobody will be willing to pay
for access to it. PC Dimensions is aware of this threat and will closely monitor pricing.
2. Rising local competitors Currently, PC Dimensions is enjoying a first-mover advantage in the local
computer shop market. However, additional competitors are on the horizon, and I need to be
prepared for their entry into the market. Many of my programs will be designed to build
customer loyalty, and it is my hope that my quality service and up-scale ambiance wont be
easily duplicated.
Market Needs
As the popularity of internet continues to grow at an exponential rate, easy and affordable access is
quickly becoming a necessity of life. Public wants access to the methods of communication and volumes
of information now available on the internet, and access at a cost they can afford and in such a way that
Market Trends
More than ninety percent of my customers are youngsters and their only objective to get to these is to
get enjoyment.
Marketing Strategies
I create some advertising strategies like I will print a thousand of fliers printed with the total cost of Php.
908.00 (500 pieces on small fliers that cost Php. 220.50, while the second fliers are also 500 pieces with
the cost of Php. 687.50), a month before the opening me and my staff will distribute the fliers. I will also
put tarpaulin on the place itself where my shop is standing a month before the opening. It will promote
the services offered and also the opening of my Computer Shop. To let the people know that there will
be a new Computer Shop on the vicinity. The tarpaulin size is 64 x 100and amounting Php. 497.75.
Management Strategies
Maintain a focus on quality products with bottom-line growth through cost reduction and optimal
performance. I also focus on technology and innovation to make sure our employees skills are up to
In this chapter, I will discuss the product, the manufacturing process of my business including the plant
size and production schedule. I will also discuss the machinery and equipment and also the other
In order for me to lessen my expenses, I purchase equipment in packages. I focus much in the hardware
and software. I research on how much the hardware and software will cost me, through net surfing.
The Services
Gaming
Typing
Printing/ Photocopying/Fax/Scanning
Down loads
Cd burning
Computer Repair For gaming I will install popular online games like Warcraft, Counter strike, Battle
Realms, Dance Audition, and Auto jam. In typing I will install original Operating System of MSOffice
Professional 2007 like MS Word, Excel, Power point, Access, Desktop Publishing. I will have printer,
Scanner, Photocopier, and Fax Machine for the Printing, Photo copying, and faxing. PC Dimensions will
also offer other services like DVD/CD burning, Pay phone, and Computer Repair.
Manufacturing Process
The PC Dimensions will provide the product and services to the customers, and then the customer will
give income or profit to PC Dimensions in return. The income or profit that the customer gave in return
The PC Dimensions will operate seven days a week. PC Dimensions opens at 8:00 am ahead to
the other competitors. This will lead my shop of being known. My goal is to give the needs of
The proposed project is going to be of 10 units of computer systems and the details of the equipment
The project is based on Pentium-4 computer systems. Second hand systems are also available in the
market at much lower prices. The reason for using the latest system is the new software coming in the
market that requires more powerful systems which will provide better service to the customer. The
price of computer systems varies with the introduction of new technology in the market.
PLANT LAYOUT
PC DIMENSION
RAW MATERIALS AND SUPPLIES
UTILITIES
Legal Requirements
Mayors Permit
Resume
N.B.I Clearance
SSS number
Hardworking