Samsung C&T Presentations 4 Hour (Compatibility Mode)

Global Presentations
Prepared for Samsung C&T
Your Trainer …
Global Presentations 4 Hour
Prepared for:
C&T
2010 Berlitz Korea. All rights reserved.
Global Presentations Global Presentations
John Graham
Professional Background
Over 12 years in Quality Management:
Icebreaker
Quality Assurance Manager with Daewoo Electronics UK Ltd. (10 years)
Main responsibilities:
Customer and Supplier Chain Management
throughout Europe and Asia
Educational Background
Degree with Honors in Mechanical Engineering
University of Abertay, Scotland, UK
Cross Cultural background

Worked extensively with Koreans, Japanese, Germans,
French, Swiss, Italians, Hungarians, British and Irish.
2010 Berlitz Korea. All rights reserved. 2010 Berlitz Korea. All rights reserved.
© Berlitz Korea. All rights reserved.
1
Ice breaker: Elevator Pitch Icebreaker Teams

You are in the elevator with the CEO
and Executives of your company.
You heard that they are going to give
the job of your dreams to the best
and most persuasive employee.
You have 30-60 seconds to 2nd Sept
SELL YOURSELF
Include: Your name
Background
The other 4 people in your team are the CEO and Executives
Skills
The person with birthday nearest to 1st starts (day, NOT month).
How you can help The person to his/her left goes next.
the company
Global Presentations Essential

Presentation
Skills
Objectives
Ice breaker: Elevator Pitch Agenda
At the end of today’s session,
You are in the elevator with the CEO Ice breaker
and Executives of your company. Key presentation participants should be able to:
concepts
You heard that they are going to give Content preparation

Understand what makes a good
the job of your dreams to the best
presentation
and most persuasive employee.
Prepare presentation content
You have 30-60 seconds to
Apply visual communication
SELL YOURSELF techniques
Include: Your name
Understand Q&A strategies and deal
Background
with difficult questions
Skills
Deliver a group presentation
How you can help
the company
2
Global Presentations Course
Presentation Simulation
“Impossible Sale”
AGENDA
Part 1 1. Essential Presentation Skills
Part 2 2. Delivering with Impact
• Mini-presentation (sales pitch)

Part 3 3. Handling Difficult Situations
• Participants are randomly assigned an object to sell
to a specified audience
Part 4 4. Presentation Delivery
• Participants have 5-10 minutes to deliver their sales
pitches and 3 minutes for Q&A
• Audience roles: ask questions, debrief specific
aspects.
Essential Global Presentations

Presentation
Skills
Agenda
What is the The main purpose
purpose of
Ice breaker
of any presentation,
Key presentation
concepts
learning
Content preparation & improving written, oral or visual, is
Presentation communication.
skills?
To communicate effectively, you must
To add state your facts in a simple, concise and
value interesting manner.

3
Global Presentations Essential

Presentation
Skills
Agenda Why do we make presentations?
A Presentation is … Ice breaker
Key presentation Think of a presentation you have
concepts
Content preparation attended or given recently.
1.What was the topic?
… the process of delivering 2.What was the objective?
3.Was the objective of the presentation
the content of a topic to an achieved? How do you know it was
achieved?
audience.
Write notes about your
partner’s experience.
Ex. 1.1

Presentation
Skills
Agenda
We make presentations to… What makes a good presentation?
Exercise 1.2
Ice breaker • Inform, Instruct, Educate
Key presentation
concepts • Motivate, Stimulate, Influence
Content preparation
• Sell, Persuade, Convince, Negotiate
• Investigate, Explore
• Entertain, Amuse
• Recognize, Acknowledge
Purposeful
Action
4
What makes a good presentation?

Presentation
Clear topic
Delivery Interactive style
Attainable objective
Logical structure Voice inflection
Content
Matching messages Delivery
Smooth transitions
Strong question-handling
Fonts Professional image
Pictures
Presenter
Content Visual Design
Color Coordination
Wordiness
Audience
Visual Design
awareness
Audience
Preparing Content Ask yourself:

“ Why am I making this
Delivery
presentation? ”
Content
“ What is my purpose? ”
5
Essential Essential
Presentation Presentation
Skills
Agenda What’s the point? Skills
Agenda
Choosing your Destination
Ice breaker
“You choose a destination Ice breaker
Key presentation
concepts
Content preparation before beginning your
Key presentation
concepts
Content preparation
start with
vacation. . .
THE END
. . .do the same before giving

your presentation.”
in mind
2010 Berlitz Korea. All rights reserved. Source: Wilder, C., The Presentations Kit, 1994. 2010 Berlitz Korea. All rights reserved.
Essential Essential
Skills Audience Awareness Skills
Create your Purpose Statement
Agenda Agenda
Ice breaker • Who are they? Ice breaker 1. A person who will be responsible for the
Key presentation Key presentation
results (the presenter)
concepts
• What do they want to know? concepts
Content preparation Content preparation
2. A purposeful action (i.e., to motivate,
• What do they need to know? convince, etc.)
• How much do they know? 3. A person on which the action will be
• How can I satisfy their needs? performed (audience)
4. An action that is expected of the
audience as a result of the presentation
(e.g., to buy a product or idea)
What is the purpose statement for your

“Impossible Sale” presentation?
6
Essential Essential
Presentation
Skills
How do we prepare Presentation
Skills Preparing Content
Agenda
content? Agenda
Ice breaker Ice breaker

Key presentation
concepts
1. Start with the main message Key presentation
concepts
Content preparation
2. Develop key points to support it Content preparation
The Spider Map
3. Develop your presentation
outline for impact

Presentation The Spider Map
Skills
Agenda (2) Global Presentations Course
Ice breaker
Key point 1
Key presentation
concepts
Content preparation
AGENDA
(1) Part 2 2. Delivering with Impact
Main
(2) message (2) Part 3 3. Handling Difficult Situations
Key point 2 Key point n

Create a Spider Map for your

“Impossible Sale” presentation? 2010 Berlitz Korea. All rights reserved.
7
Presentation Presentation Delivery
Delivery Delivery
Content Content
Delivering with Delivering with

Impact The Language of Impact What do you do in your. . .
Agenda
Presentations Agenda
Opening?
Structure & Language Structure & Language
Effective
communication Opening Effective
communication Greet / Establish your credibility
Visual Visual
communication communication State the subject and purpose
Body Outline the main parts
Inform how long it will take
Closing Indicate when to ask questions
Transition to the first topic
Prepare the Opening for your
“Impossible Sale” presentation? Ex 2.1
8

Impact Impact Presentation Language:
Agenda
What do you do in your. . . Agenda
Transitioning
Structure & Language
Effective
Body? Structure & Language
Effective Let’s move on to…
communication communication
Visual Visual
We have seen that…, now I’d like to consider…
communication
Transition between topics / slides communication
So, I have explained how I…

Highlight points
Let’s take a look at…
Give reasons / causes
Compare and contrast Turning to…
Contradict to emphasize Ok, now let me talk about…
That brings me to the question of…

Impact
Signposting Impact
What do you do in your. . .
Agenda Agenda
Presentation
At different points, Presentation
Closing?
Effective
tell the audience… Structure & Language
Effective
communication communication Signal the end
Visual Visual
communication
Where they have been
communication Summarize
“So, we have talked about the opening Invite Q & A
and the body…”
Conclude and recommend
Where they are going
End on a positive note
“and in a moment we will take a look at
how we close a presentation,…” Close
Where they are now Prepare the Closing for your
“but now, let’s consider signposting.” “Impossible Sale” presentation? Ex 2.1
9

Impact Impact
Agenda
Structure and Timing of a Presentation Agenda Communicating Effectively
Effective
communication
•
•
Title slide
Contents slide
(30 seconds) Native
(30 seconds)
Effective
communication
KISS
• Body slides*
Keep
Visual Visual
• Summary slide (3 minutes)
• Q&A slide
• Concl. / Recom. slide (2 minutes) It
• Thank you / End slide (30 seconds)
Short &
As a rule of thumb take between 20 seconds and

4 minutes per slide. Simple
*Average for 1 slide is 3 minutes

Impact Impact
Agenda Agenda
Effective Communication
Words
Presentation
Presentation
Vocal
Effective
communication
Effective
communication
Visual
Visual Visual
55% 38%
55%
7%
What is effective Language is only a tool.
Communication? SOURCE: Mehrabian, A. (1971) Silent Messages

10

Body position
Impact
Visual Communication Impact
&
movement
Agenda Agenda
Presentation Body position Presentation

&
Effective Effective
communication movement communication
Visual Visual
Gestures Eye Contact

DON’T:
put your hands on your hips
cross your arms
Facial
lean back in your chair
expression
put your hand in your pocket
put your hands in front of you

Impact Impact Gestures
Agenda
Body Position & Movement Agenda Gestures people use
Effective • Move purposefully Effective
Visual
communication
- Smooth movements show confidence & Visual
communication
keep your audience focused
Counting Emphasizing
Be careful of excess movement!
Showing
feelings Describing
11
Gesturing While some gestures are acceptable in some cultures,
STATEMENT GESTURE
they will be considered disrespectful or even vulgar in
other cultures.
There has been a huge
Moving arms wide apart
increase in demand.
The impact on our consumer
Joining fingers close together
sales will be minimal.
We absolutely must improve
Banging fist on open hand
performance.
There are three reasons why
Counting on fingers
… one ..., two ..., three …
We must keep the two ideas Using both hands, push
quite separate. each hand on opposite sides
What does this mean?
in
No!
12
What does this gesture mean

in the following countries? is positive or negative in…?
I’m clever or quick thinking
I’m suspicious
It’s a secret

Impact
Eye Contact Why should we Impact Facial
expression
Facial Expression must
Agenda
use Eye Contact? Agenda
match the message
Effective Effective
Visual
communication
Visual
communication
• If you announce good
news, smile
• Vital for establishing rapport
• Audience sees you’re interested • If you announce bad
• Monitor reception / get feedback news, show empathy
• Conveys confidence and and be sad
credibility
13
Global Presentations Course Invite participants to Always tell the audience

interrupt your
presentation and ask
when to ask questions in
your opening!
AGENDA
Part 1 1. Essential Presentation Skills questions.
Part 2 2. Delivering with Impact

When to Invite
Questions
Audience waits
Individuals come until the end,
up when the and you invite
presentation is questions.
finished and ask
questions.
Handling Handling
Difficult Difficult
Situations
Agenda
Points for Answering Situations
Agenda Prepare for Questions
Questions
Q&A Strategies Q&A Strategies
Difficult Questions Difficult Questions
Practice 1. Prepare for questions Practice Anticipate questions
2. Clarify Practice answering
3. Amplify them
4. Be honest Prepare for the
5. Employ the 25% - 75% rule worst
6. Keep answers to the point
7. Confirm
14
Handling Handling
Difficult Difficult
Situations Situations Amplify
Agenda Clarify Agenda

Practice Practice
Restate the
question before
answering it Repeat the question to
make sure everyone
heard it
Handling Global Presentations

Difficult
Situations
Agenda Be Honest Answer to the Whole Audience
Q&A Strategies
Difficult Questions Employ the 25% - 75% Rule
Practice
If you don’t
know the
answer, 25% - 75%
simply say so Eye-contact Don’t focus only on Eye-contact

with person with the rest
who asked the the person who of the
question asked the question! audience

15
Handling Handling
Difficult Difficult
Situations Situations
Agenda Keep Answers to the Point Agenda Confirm that you answered
the question
Difficult Questions Difficult Questions “Did I
Practice Practice
answer your
question?”
Don’t overstress or ignore the issue

Check before you go on
Handling Handling
Difficult Difficult Exercise 3.1
Situations
Agenda
Audience Awareness Situations
Agenda
2. Someone
asks a
3. Someone
1. Someone asks a
Review asks a
question
question
that is too
question that
would take
long.
that is not too much
Who should participate?
clear. time to
answer.
Practice Practice
Why are they here?

4. Someone
How much knowledge do they 7. Someone
Difficult Q&A
situations
asks a
question,
attacks you
but you
have about the subject? and is right.
don’t know
the answer.
What do they expect from you?

How will you relate to them? 6. Someone
attacks you
5. Someone
asks you for
but is confidential
wrong. information.
16
Handling 1. Handling
Difficult Someone Difficult 2.
Situations asks a Situations Someone
Agenda
question
that is not
Difficult Q&A situations Agenda
attacks you
and is right.
Difficult Q&A situations
clear.
Q&A Strategies Strategy: Q&A Strategies Strategy:

Difficult Questions
Ask them to say it in another way. Difficult Questions
Show appreciation, and move on.
Practice Practice
What to say: What to say:
“Sorry, could you please ask your question “That’s a good point. Let me check my
in another way?” source and get back to you with an answer
by email…Does anyone have any other
questions?”
Handling 3. Handling 4. Someone

Difficult Someone Difficult asks a
Situations asks you Situations question,
Agenda
for
confidential
Difficult Q&A situations Agenda but you
don’t know
information. the answer.

Practice Clearly say no. Practice Be honest. Try to answer later.
What to say: What to say:
“I’m very sorry. But this is confidential “I’m sorry, I don’t have this information here.
information. I am not able to answer your Can I send it to you by email later?”
question.”
17
Handling Handling 6.
Difficult 5. Difficult Someone
Someone
Situations Situations asks a
Agenda
attacks you
but is Difficult Q&A situations Agenda
question
that is too
wrong.
long.

Practice
Politely show them the facts. Practice Ask them to say it briefly. Or ask them to
What to say: ask one or two questions at a time.
“I’m afraid I can’t agree with you. I have data What to say:
saying that...”
“Sorry, could you please ask one question at
a time?”
Handling 7. Someone Global Presentations

Difficult asks a
Situations question that
Agenda
would take too
much time to
Difficult Q&A situations Points for Answering Questions
answer.
Q&A Strategies Strategy:

Difficult Questions
Answer later.
Practice
What to say: When answering questions, try to
“That’s an excellent question, but we don’t apply the following steps:
have enough time. Can I answer it later?”
3
1
1
Clarify (*) Amplify (*) Answer Confirm
to the whole
(*) if necessary audience

18
Global Presentations Presentation

Delivery What do you do in your. . .
Global Presentations Course Agenda
Review
Opening?
AGENDA
Simulations
Greet / Establish your credibility
Part 2 2. Delivering with Impact State the subject and purpose
Outline the main parts
Inform how long it will take
Indicate when to ask questions
Transition to the first topic
Delivery Delivery Presentation Language:
Agenda
What do you do in your. . . Agenda
Transitioning
Review Review
Simulations Body? Simulations
Let’s move on to…
We have seen that…, now I’d like to consider…

Transition between topics / slides
So, I have explained how I…
Highlight points
Let’s take a look at…
Give reasons / causes
Compare and contrast Turning to…
Contradict to emphasize Ok, now let me talk about…
That brings me to the question of…
19
Delivery
Signposting Delivery
What do you do in your. . .
Agenda Agenda
Review
At different points, Review
Closing?
Simulations tell the audience… Simulations
Signal the end

Where they have been Summarize
“So, I have introduced you to much of the Invite Q & A
theory behind presenting…”
Conclude and recommend
Where they are going
End on a positive note
“and shortly you will have the chance to
deliver your presentation,…” Close
Where they are now
“but now, let’s have a quick review.”
Delivery Delivery
Visual Communication
Agenda Communicating Effectively Agenda
Review Review Body position

Simulations
KISS Simulations &
movement
K eep
It Gestures Eye Contact
S hort &
S imple Facial
expression
20
Eye contact and facial
Gestures
expression
“Impossible Sale” Body position and movement Voice
• Mini-presentation (sales pitch)

Introduction Transitions
• Participants have 5-10 minutes to deliver their sales Closing Handling Q&A
aspects.
It’s “Impossible Sale”
Showtime! • Mini-presentation (sales pitch)

• Participants have 5-10 minutes to deliver their sales
Good Luck!
aspects.
21
Presentation
Final Project
Delivery Objectives
Agenda
At the end of today’s session,
Review
Congratulations
participants should be able to:
Simulations
and
Understand what makes a good Thank you
presentation
Prepare presentation content
Apply visual communication
The End
or
techniques
Understand Q&A strategies and deal Just
with difficult questions
The Beginning
Deliver a group presentation
Presentation
Delivery
Agenda
Review
Simulations
22

Samsung C&T Presentations 4 Hour (Compatibility Mode)

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Samsung C&T Presentations 4 Hour (Compatibility Mode)

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Авторское право:

Доступные форматы

Global Presentations

Prepared for Samsung C&T

Global Presentations 4 Hour

2010 Berlitz Korea. All rights reserved.

Global Presentations Global Presentations

Cross Cultural background

© Berlitz Korea. All rights reserved.

Global Presentations Global Presentations

Ice breaker: Elevator Pitch Icebreaker Teams

Global Presentations Essential

You heard that they are going to give Content preparation

© Berlitz Korea. All rights reserved.

Global Presentations Global Presentations

Global Presentations Course

Part 2 2. Delivering with Impact

• Mini-presentation (sales pitch)

Essential Global Presentations

value interesting manner.

© Berlitz Korea. All rights reserved.

Global Presentations Essential

Essential Global Presentations

© Berlitz Korea. All rights reserved.

Global Presentations Global Presentations

What makes a good presentation?

Global Presentations Global Presentations

Preparing Content Ask yourself:

© Berlitz Korea. All rights reserved.

. . .do the same before giving

What is the purpose statement for your

© Berlitz Korea. All rights reserved.

Ice breaker Ice breaker

Essential Global Presentations

Key point 2 Key point n

Create a Spider Map for your

© Berlitz Korea. All rights reserved.

Global Presentations Global Presentations

Presentation Presentation Delivery

Delivering with Delivering with

© Berlitz Korea. All rights reserved.

Delivering with Delivering with

So, I have explained how I…

Contradict to emphasize Ok, now let me talk about…

That brings me to the question of…

Delivering with Delivering with

© Berlitz Korea. All rights reserved.

Delivering with Delivering with

As a rule of thumb take between 20 seconds and

Delivering with Delivering with

What is effective Language is only a tool.

Communication? SOURCE: Mehrabian, A. (1971) Silent Messages

© Berlitz Korea. All rights reserved.

Delivering with Delivering with

Presentation Body position Presentation

Gestures Eye Contact

Delivering with Delivering with

Be careful of excess movement!

© Berlitz Korea. All rights reserved.

Global Presentations Global Presentations

Gesturing While some gestures are acceptable in some cultures,

Global Presentations Global Presentations

What does this mean?

© Berlitz Korea. All rights reserved.