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UNIVERSITI TEKNOLOGI MARA

COURSE INFORMATION

Course Code : ENT300

Course Name : Fundamentals of Entrepreneurship

Level : Diploma

Total SLT : 120

Equivalent to 3 credit
Face-to-Face (F2F): 42
Non Face-to-Face: 14 Guided and 64 Non Guided

Part : 5

Course Status : Non-Core


(Core/Non-Core)

Prerequisite : None

Nama Fakulti: BUSINESS AND MANAGEMENT Tahun Mula: 2017


Nama Program: Tahun Semakan: 2020
Hak Cipta Universiti Teknologi MARA
Course Learning Outcomes

At the end of the course, students should be able to:

1. Explain the fundamentals of entrepreneurship using verbal and non-verbal


communication. (A3, PLO5)
2. Demonstrate the entrepreneurial mind in identifying business opportunities. (A3,
PLO8)
3. Demonstrate entrepreneurial skills in preparing a business plan. (A3,PLO7)

Course Description

This course provides an overview of the requirements for launching an entrepreneurial


career and starting up an entrepreneurial venture. After an appreciation of the concept of
entrepreneurship, students will be exposed to the critical role of opportunity recognition and
evaluation. The course also shed light on the entrepreneur as the main success factor in the
new venture formation and development. The central focus of the course is to prepare the
students with the essence of entrepreneurship and business planning skills that is essential
for the success of new ventures. The subject delivery combines both theoretical and
practical aspects of entrepreneurship. Theoretical aspect is looking at the important
elements in understanding entrepreneurship, while practical aspect is engaging the student
to develop and propose a viable Business Plan.

Syllabus Content

1.0 Theories & Concepts of Entrepreneurship


1.1 Evaluation of Entrepreneurship Theory
1.2 Islamic view on Entrepreneurship
1.3 Definition of Entrepreneur and Entrepreneurship
1.3 Entrepreneurship and SMIs in Malaysia
1.5 The role of Entrepreneurship in Malaysian Economic Development

2.0 Entrepreneurial Behavior and Competencies


2.1 Entrepreneurial Motivation
2.2 Entrepreneurial Competencies

3.0 Creativity and Innovation in entrepreneurial ventures


3.1 Definition of Creativity and Innovation
3.2 The importance of Creativity and Innovation in business venture
3.3 Creativity Process
3.4 Components of Creativity
3.5 Common Creativity Techniques and Tools
3.6 Blocks to Creativity
3.7 Types of Innovation
3.8 Sources of Innovation
3.9 Promoting Creativity and Innovative environment in organization
3.10 Common Characteristics of Creative and Innovative Entrepreneurs

Nama Fakulti: BUSINESS AND MANAGEMENT Tahun Mula: 2017


Nama Program: Tahun Semakan: 2020
Hak Cipta Universiti Teknologi MARA
4.0 Opportunity Recognition

4.1 Cognitive stages


4.2 Opportunities cognitive process
4.3 Cognitive and behavioral factor
4.4 Opportunities in Cyber Business
4.5 SWOT Analysis
4.6 Business Model Canvas

5.0 Business Formation


5.1 Starting from scratch
5.2 Buying an Existing Business
5.3 Family Business Succession
5.4 Acquiring a Franchise

6.0 Business Legal Structure


6.1 Sole Proprietorship
6.2 Partnership
6.3 Private Limited Company
6.4 Limited Liability Partnership
6.5 Cooperation

7.0 Business Regulation and Support System


7.1 Business License, Permit and Letter of Authority
7.2 Type of Business Extension Services and the Agencies Involved

8.0 Business Plan


8.1 Definition and reasons for preparing a business plan
8.2 Who needs a business plan
8.3 Format of a business plan
8.4 Business Plan Checklist

9.0 Business Plan: Marketing Plan


9.1 Definition and concepts of marketing
9.2 Steps in preparing marketing plan
9.3 Define the product concept
9.4 Identify the target market
9.5 Determine market size and competitors
9.6 Market share and sales forecast
9.7 Develop marketing strategies
9.8 Prepare a marketing and e-marketing plan

10.0 Business Plan: Operational Plan


10.1 Process Planning and Operations Layout
10.2 Production Planning
10.3 Business and Operations Hours
10.4 Material Planning
10.5 Machine & Equipment Planning
10.6 Manpower Planning
10.7 Location Plan
10.8 License, Permits and Regulations Required
10.9 Overheads requirement
10.10 Operation Budget
10.11 Implementation Schedule

Nama Fakulti: BUSINESS AND MANAGEMENT Tahun Mula: 2017


Nama Program: Tahun Semakan: 2020
Hak Cipta Universiti Teknologi MARA
11.0 Business Plan: Organizational Plan
11.1 Developing business vision, mission and goal setting
11.2 Developing organizational structure and organization chart
11.3 Job Analysis
11.4 Human Resources in Small Business
11.5 Determining task and responsibility
11.6 Training and development
11.7 Remuneration
11.8 Preparing an Organization Plan

12.0 Business Plan: Financial Plan


12.1 Importance of developing a Financial Plan
12.2 Process of developing a Financial Plan
12.3 Project Implementation Cost
12.4 Sources of financing to finance project implementation cost
12.5 Pro forma Project cash flow statement
12.6 Pro forma Income Statement
12.7 Pro forma Balance Sheet
12.8 Basic Financial Analysis

13.0 Preparation of business plan

Teaching Methodology

Lecture
Cooperative Learning
Project-Based

Assessment

Case Study 20%


Group Assignment 20%
Business Plan 60%
Presentation 30%

Report 30%

Total 100%

Recommended Text

Sarimah Hanim Aman Shah & Cecilia Soon Teik Lan (2016). Entrepreneurship. (4th ed).
Oxford Fajar

Nama Fakulti: BUSINESS AND MANAGEMENT Tahun Mula: 2017


Nama Program: Tahun Semakan: 2020
Hak Cipta Universiti Teknologi MARA
References

Mariotti, S. & Glackin, C. (2015). Entrepreneurship: Starting and Operating a Small Business. (4th ed.).
Upper Saddle River: Pearson.

Scarborough, N.M. & Cornwall, J. R. (2016). Essentials of Entrepreneurship and Small Business
Management. (8th ed.). Boston: Pearson.

Sodri Ariffin & Syahira Hamidon (2017). Introduction to Entrepreneurship. (1st ed). Selangor: Oxford
Fajar Sdn. Bhd.

Spinelli, S. & Adams, R. J. (2012). New Venture Creation: Entrepreneurship for the 21st Century. (9th
ed.). New York: McGraw-Hill/Irwin.

Syahira Hamidon. (2014). The Development Of Malay Entrepreneurship in Malaysia

Nama Fakulti: BUSINESS AND MANAGEMENT Tahun Mula: 2017


Nama Program: Tahun Semakan: 2020
Hak Cipta Universiti Teknologi MARA
COURSE OUTCOMES PROGRAM OUTCOMES MATRIX

CENTRE OF
COURSE CODE ENT300 MARKETING AND ENTREPRENEURSHIP
STUDY

FUNDAMENTALS OF
COURSE NAME UPDATED BY PUAN LAILA BINTI MOHAMMAD KAMARUDDIN
ENTREPRENEURSHIP

CREDIT UNIT 3 DATE 3 OGOS 2017

TEACHING
PROGRAM LEARNING OUTCOMES ASSESSMENT
COURSE LEALRNING METHODOLOGY
OUTCOMES
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8

a. Explain the fundamentals of


Case study- 20%
entrepreneurship using Lecture
Group project
verbal and non-verbal Cooperative Learning
communication.

b. Demonstrate the
entrepreneurial mind in Project-Based Assignment- 20%

identifying business Group project
opportunities.

c. Demonstrate entrepreneurial Business Plan- 30%


skills in preparing a Group project
business plan. Project-Based
Business Plan Presentation -30%
Group and individual

Nama Fakulti: BUSINESS AND MANAGEMENT Tahun Mula: 2017


Nama Program: Tahun Semakan: 2020
Hak Cipta Universiti Teknologi MARA
COURSE ASSESSMENT PLAN

FACULTY /
COURSE CODE ENT300 FACULTY OF BUSINESS AND MANAGEMENT
ACADEMY

COURSE NAME FUNDAMENTALS OF


CREDIT UNIT 3
( IN ENGLISH) ENTREPRENEURSHIP

COURSE NAME RESOURCE


ASAS KEUSAHAWANAN PUAN LAILA BINTI MOHAMMAD KAMARUDDIN
( IN MALAY) PERSON

ASSESSMENT TASK (%)


TEACHING
COURSE LEARNING PLO TAXONOMY
No METHODOLOGY
OUTCOMES /MQF DOMAIN CASE STUDY SPECIFIC TASKS RELATED TO
AND ACTIVITIES ASSIGNMENT BUSINESS PRESENTATION
(WRITTEN) PLAN MOHE/MQF LOD ATTRIBUTE
Students are required to gather
Explain the information through document reviews,
Interactive Lecture
fundamentals of personal interview with the owners,
1 5 A3 Cooperative 20
entrepreneurship using observation and etc. Students are also
Learning
verbal and non-verbal required to prepare a written report
communication. accordingly.

Students are encouraged to choose one


Demonstrate the
out of seven experiential entrepreneurial
entrepreneurial mind in
2 8 A3 Project-Based 20 learning activities. This is to ensure that
identifying business
creative and innovative entrepreneurial
opportunities.
ideas are being produced.

Students are required to propose a business


Demonstrate plan. Students also are required to do
3 entrepreneurial skills in presentation such as poster/video presentation.
preparing a business 7 A3 Project- Based 30 30 This is to show the entrepreneurs activities are
being carried out accordingly. Students will be
plan. assessed as a group and individual for
business plan presentation

Nama Fakulti: BUSINESS AND MANAGEMENT Tahun Mula: 2017


Nama Program: Tahun Semakan: 2020
Hak Cipta Universiti Teknologi MARA
List of MQF:

PLO 1 Graduates are able to apply fundamental entrepreneurial knowledge in creating and managing a business.

PLO 2 Graduates are able to apply new ideas using available resources and ICT tools in a dynamic entrepreneurship environment.

PLO 3 Graduates are able to interact effectively with different stakeholders in the business environment

PLO 4 Graduates are able to demonstrate positive entrepreneurial values that involve opportunity seeking, proactivity and creativity.

PLO 5 Graduates are able to work and communicate in a team and exhibit leadership skills.

PLO 6 Graduates are able to analyse and resolve business and entrepreneurial decisions.

PLO 7 Graduates are able to relate current issues in entrepreneurship.

PLO 8 Graduates are able to analyse business prospects and propose innovative entrepreneurial initiatives.

Nama Fakulti: BUSINESS AND MANAGEMENT Tahun Mula: 2017


Nama Program: Tahun Semakan: 2020
Hak Cipta Universiti Teknologi MARA
Nama Fakulti: BUSINESS AND MANAGEMENT Tahun Mula: 2017
Nama Program: Tahun Semakan: 2020
Hak Cipta Universiti Teknologi MARA