MCQS on Brands

MCQ1. Visual trade name that recognized brand is

A. logo
B. customer
C. sounds
D. slogan
Answer A
MCQ2. Recognize additional cash flow in a branded firm when evaluated to an unbranded,
and equivalent, firm is a technique of
A. income split method
B. multi-period excess earnings method
C. a & b
D. incremental cash flow method
Answer D
MCQ3. In estimates messages for publicity, telling how good is best than challenging brands
aspires at creating ad is
A. meaningful
B. distinctive
C. believable
D. remembered
Answer B
MCQ4. Observation of consumers that several brands are equal to
A. brand extension
B. brand parity
C. symbols
D. brand trust
Answer B
MCQ5. Identification and observation of a brand is extremely influenced by its
A. marketing
B. loyalty
C. visual presentation
D. a & b
Answers : 1A 2D 3D 4B 5C

CMCQ6. Private tag brands, moreover entitled

A. own brands
B. store brands
C. a & b
D. none of these

Answer C
MCQ7. NOT single of five phases of buyer choice procedure is
 A. purchase decision
B. need recognition
C. brand identification
D. information search
Answer C
MCQ8. Marketing of services, as opposite to physical products is
A. services marketing
B. marketing mix
C. advertising
D. right-time marketing
Answer A
MCQ9. Determine your brand
A. managing your brand right
B. measuring your strategies
C. maintaining your brand position
D. maintaining your brand picture
Answer A
MCQ10. A influential brand has high
A. brand equity
B. brand loyalty
C. brand strategy
D. brand marketing
Answer A
Answers (6-10): CCAAA
MCQ11. Word "brand" is frequently used as a
A. customers
B. marketing
C. advertising
D. metonym
Answer D
MCQ12. Mainly, chief resource of authority throughout allocation channel is
A. company
B. brand
C. distributor
D. customer
Answer B
MCQ13. Firm buy either wholesale from other firms or directly from manufacturer on
agreement or is
A. c 2 c
B. a 2 a
C. a & b
D. b 2 b
 Answer D
MCQ14. Clearness regarding proportions of brands is clarity in
A. functions of brand
B. aspects of differentiation
C. both of given options
D. none of given options
Answer C
MCQ15. Careful brand management look for to build product or services related to the
A. target audience
B. cost
C. profit
D. all of answers are correct
Answers (11-15): DBDCA

MCQ16. Conducts used to clarify reliance of customers' common behaviour is

A. herd behaviour
B. herd behaviour
C. a & b
D. none of all of theseswer B

MCQ17. Assess importance of a brand by volume premium it produce when evaluate to a

alike but unbranded product or service is way of
A. income split method
B. multi-period excess earnings method
C. volume premium method
D. a & c
Answer C
MCQ18. Thing that can be presented to a market for concentration, acquirement, utilize, or
spending that may persuade a want or want, recognized as
A. brand
B. loyalty
C. need
D. product
Answer D
MCQ19. When manufacturer, wholesalers, and retailers perform as a unified method, they
encompass a
A. vertical marketing system
B. horizontal marketing system
C. power-based marketing system
D. conventional marketing system
Answer A
MCQ20. Prices of lavishness product fall in
 A. plus-one pricing
B. strategic account pricing
C. skim pricing
D. segment pricing
Answer C
Answers (16-20): BCDAC
MCQ21. Procedure of communicating worth of a manufactured goods or service to clients,
for reason of selling that manufactured goods or service is
A. marketing
B. finance
C. human Resources
D. information Technology
Answer A
MCQ22. Plan to make an emotional relationship among products, firms and their clients and
constituent are
A. brand name
B. brand culture
C. brand image
D. brand management
Answer D
MCQ23. Brand equity related to worth of a
A. consumer
B. franchise
C. brand
D. none of these
Answer C
MCQ24. Everything that can be presented to a marketplace for concentration, attainment,
use, or utilization that may satisfy a desire or want is called a
A. idea
B. demand
C. product
D. service
Answer C
MCQ25. Each of following parts can influence attractiveness of a market sector EXCEPT
A. presence of many strong and aggressive competitors
B. likelihood of government monitoring
C. actual or potential substitute products
D. power of buyers in segment
Answer B
Answers (21-25) : ADCCB
MCQ26. Optimization offered practical basis for targeting
A. product
B. customers
 C. decisions
D. government
Answer C
MCQ27. Advantages of having diverse brands consist of each of following except
A. quickly respond to retailers
B. effectively compete in market
C. save actual brand image
D. fill all gaps in market
Answer D
MCQ28. Formed by management for customer and for firm through brands is
A. value
B. price
C. cost
D. rate
Answer A
MCQ29. Beginning of theory of marketing has their roots among Italian economist Giancarlo
Pallavicini in
A. 1958
B. 1969
C. 1959
D. 1955
Answer C
MCQ30. Lots of brands names for areas and landmarks, like Cisco and Fuji Film are case of
brand name category which is
A. evocative
B. geography
C. descriptive
D. initialise

Answers (26-30): CDACB

MCQ31. Line extensions have several
A. risks
B. profits
C. benefits
D. abnormal gain
Answer A
MCQ32. Job of approximate overall financial worth of brand
A. brand culture
B. brand identification
C. social image
D. brand valuation
Answer D
MCQ33. Functional hazard of brand is associated to
 A. price
B. performance
C. social image
D. our self concept
Answer B
MCQ34. Inherent 'believability' that each entity evokes is
A. brand extension
B. brand name
C. brand identification
D. brand trust
Answer D
MCQ35. NOT known as competitive discrimination is
A. service
B. product
C. image
D. sales
APPP
Answers (31-35) :ADBDD

MCQ36. A product name facilitates an firm distinguish itself from its

A. customers
B. competitors
C. a & b
D. none of these
Answer B
MCQ37. Brands that is rigid to create
A. good brands
B. local brands
C. private brands
D. all of given options
Answer C
MCQ38. Brand assets contain
A. name of brand
B. reputation, relevance, and loyalty
C. less quality complaints
D. all of given options
Answer B
MCQ39. Several brands make their name by using a silly pun, such as Lord of Fries, Wok on
Water or Eggs Eggscetera are illustration of brand name sort
A. puny
B. foreign word
C. personification
D. descriptive
 Answer A
MCQ40. Single distinguish feature among a product name and a brand mark is that a
product name is
A. identifies only one item in product mix
B. consists of words
C. creates customer loyalty
D. implies an organization's name
Answers (36-40): BCBAB