all agricultural products created an even more complex situation. Supply in excess of demand caused significant price drops and slowing of global Ivica Todori commerce, as well as an accumulation President of the Agrokor Group of substantial reserves.
Agrokor has made significant inves-
tments across all its businesses in the past ten years, which prepared those businesses to cater for future growth and take advantage of the increased scale to further improve their profita- bility and efficiency.
By recognizing the correlation
Ante Todori between consumer needs, market Deputy President of the Agrokor Group trends and innovation, Agrokor dedi- cated a prominent role to research and development in its long-term vision of achieving competitive advantages and the highest production and quality standards.
Finally, it can be stated that the main
targets of Agrokors management teams in 2015 were related to raising the productivity and profitability Hrvoje Balent Ivan Crnjac Piruka Canjuga Executive Vice President Executive Vice President Executive Vice President of operations through development Central Purchasing and Services Finance, Strategy and Capital Markets Business Development of new products, reorganization of distribution channels, formulation of new sales policies and to opening of new communication channels with consumers, and concluded that all of these targets have been achieved and that all teams were successful in achieving their goals.
Mislav Gali Darko Knez Ivica Serti
Executive Vice President Executive Vice President Executive Vice President Food Business Group Retail Business Group Markets, Sales and Logistics