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I.

Explore the market

A. Industry Background

Industry potential
Competitors

B. Product

Description
Features
Benefits
Pricing versus competitor

II. Develop a marketing strategy

A. Objective

Profitability
Sales units

B. General Strategy

Fast Delivery
Cost
Unique
Customer service

C. Online Tools

Facebook
IG
Website

D. Supply Chain

Draw and discuss supply chain, source of product

E. Business Process

1. Ordering from Supplier

How will you order


How will be the payment
2. Ordering of customer

How will the customer order


Numbers to call

3. Delivery to customer

Delivery options

3. Payment

Payment options

4. Returns and Warranty

Policies

5. Packaging

Create a financial model


Think through organizational issues

Nov 18

Nov 26

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