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MIS 111 ABP-3B Fall 2015

Name: Chander, Kristin


NetID: kristinchandler

Section 1: Website hosting and design

http://www.u.arizona.edu/~kristinchandler/

Adobe Dreamworks CC 2015

Section 2: Application of Information Systems Discussion

My company, Caterpillar Inc. provides construction and mining equipment and by


having a website, they are more nationally and globally accessible. With a website like this
one, it is easy to understand and more appealing to people across the world. By
understanding how to set up a web site they can constantly improve it and make it better for
the customer. Also they can add new features making their website more interesting and
informative. With the many different types of equipment, Caterpillar can display them all on
their website along with the price and enable the customer to reserve a piece of equipment.
With easy access such as this many people will flock to this because of its convenience.
Through using information systems, Caterpillar Inc. will be able to get an advantage on its
competitors.

Section 3: Marketing Analysis

1.
a. Global
b. This is an international company and using Global as an adword, it helps
people all around the world know that they will be able to access these
product. Also, if someone was looking to construct things overseas, they
would feel more comfortable using a company that they are used to so
Global helps notify them that they can use Caterpillar at home and in
another part of the world.
c. What shows up when I type in Global into Google is the definition, images
of the globe and two companies websites: www.globaltotaloffice.com/
www.globalindustrial.com/.

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MIS 111 ABP-3B Fall 2015

2.
a. Durable
b. The mining and construction equipment provided by our corporation is
extremely Durable so it is only fitting that that is one of the adwords. These
machines are made to be out in virtually any condition and can handle tough
environments or even a little bump from another machine.
c. The definition of durable shows up first then various websites with the
definition and some websites with durable products. The top two websites
are: dictionary.reference.com/browse/durable www.durable-uk.com/.

3.
a. Groundbreaking
b. This pertains to our company because they have products that have helped
revolutionize the construction equipment industry and it is a cleaver pun
because some of the equipment is literally breaking the ground. Many
people are looking for the next best thing and Caterpillar can provide that for
our customers.
c. First few websites to show up are definitions of the word groundbreaking
and also a video by the band named Groundbreaking. The first websites
on the results page are: https://www.youtube.com/user/GroundbreakingBand
www.merriam-webster.com/dictionary/ groundbreaking .

Section 4: Your index.html source code

<!
doctyp
e
html>
<html>
<head>
<link rel="shortcut icon" href="favicon.ico">
<style type="text/css">
body {
background-image: url(download
%20(1).jpg);
background-repeat: no-repeat;
background-image: url(background-for-main-content.jpg);
}
body,td,th {
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MIS 111 ABP-3B Fall 2015
font-size: 18px;
}
h1 {
font-size: 36px;
position: absolute;
left: auto;
top: auto;
right: auto;
bottom: auto;
overflow: visible;
}
</style>
<meta charset="utf-8">
<title>CAT</title>
<title>Corporate Profile for Caterpillar Inc. (CAT) </title>
</head>
<body>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<p>&nbsp; </p>
<blockquote>
<blockquote>
<p><img src="caterpillar.png" width="800" height="300" alt="Caterpillar_Logo"/></p>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<h1>Caterpillar Inc.
</h1>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
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MIS 111 ABP-3B Fall 2015
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Caterpillar Inc. was incorporated in March 12, 1986. This company the produces
contruction and mining equiptment. It operates through Resource, Construction and
Energy and Transportation indutries. It has various different places of operation
accrossthe United States as well as across the globe. Some of this compnaies
subsidiaries include: Caterpillar Life Insurance Company, Cat Financial and Caterpillar
Product Services Corporation.
</p>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<pre>Source: https://www.google.com/finance?q=NYSE
%3ACAT&amp;ei=jrVMVsGyBOSWigLBiKrgAQ </pre>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>

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MIS 111 ABP-3B Fall 2015
</blockquote>
</blockquote>
<table width="1170" height="193" border="1" align="center">
<tbody>
<tr>
<td width="384" align="center"><blockquote>
<blockquote>
<p>Product</p>
</blockquote>
</blockquote></td>
<td width="384" align="center">Managment</td>
<td width="380" align="center">Financial</td>
</tr>
<tr>
<td><blockquote>
<p><img src="Caterpillar (1).jpg" width="300" height="300"
alt="Caterpillar_Inc._Products"/></p>
</blockquote></td>
<td><blockquote>
<p><img src="oberhelman4.jpg" width="300" height="300" alt="Douglas
Oberhelman"/></p>
</blockquote></td>
<td><blockquote>
<p><img src="download.jpg" width="300" height="300" alt=">Caterpillar Inc.
Financials</a></td>"/></p>
</blockquote></td>
</tr>
<tr>
<td height="30" align="center" valign="top"><p>Source:
http://www.companiesandmarkets.com</p></td>
<td align="center">Source: http://www.equipmentworld.com/</td>
<td align="center">Source: http://jany.org/about-us/financials-annual-reports/ </td>
</tr>
<tr>
<td align="center" valign="top"><p>Caterpillar Inc. creates products that help with
construction like cranes and bulldozers. They also makes mining products llike drills
and draglines. They are one of the largest manufacturers in their industry. </p></td>
<td align="center">The Chairman of the Board, Chief Exective Officer is Douglas
Oberhelman. (As seen above.) He previously served as Vice Chairman and Chief
Executive Officer-Elect and as a Group President at this company. Some directorships
include: Eli Lily and Company and Ameran Corporation. </td>
<td align="center" valign="top">Caterpillar Inc.'s financials are delt with by Cat
Financial. They provide retail and wholesale options for financials for the Caterpillar
Inc. products. They also provide finaninals for vehicles, power facilities, marine vessels

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MIS 111 ABP-3B Fall 2015
and more. </td>
</tr>
<tr>
<td align="center"><p><a href="https://www.google.com/finance?q=NYSE
%3ACAT&ei=jrVMVsGyBOSWigLBiKrgAQ">Caterpillar_Inc._Products</a></p></td>
<td align="center"><a href="http://www.reuters.com/finance/stocks/officerProfile?
symbol=CAT&officerId=27963">Douglas Oberhelman</a></td>
<td align="center"><a href="https://www.google.com/finance?
q=cat&ei=U6JMVpDKK5C0iALJ86TwCg">Caterpillar Inc. Financials</a></td>
</tr>
</tbody>

</table>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<p>Design copyright 2015 by owner. All other register trademarks are prperty of their
respected owners.</p>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<blockquote>
<blockquote>
<blockquote>
<blockquote>
<p>&nbsp;</p>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>

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MIS 111 ABP-3B Fall 2015
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</blockquote>
</body>
</html>

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