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http://www.u.arizona.edu/~kristinchandler/
1.
a. Global
b. This is an international company and using Global as an adword, it helps
people all around the world know that they will be able to access these
product. Also, if someone was looking to construct things overseas, they
would feel more comfortable using a company that they are used to so
Global helps notify them that they can use Caterpillar at home and in
another part of the world.
c. What shows up when I type in Global into Google is the definition, images
of the globe and two companies websites: www.globaltotaloffice.com/
www.globalindustrial.com/.
2.
a. Durable
b. The mining and construction equipment provided by our corporation is
extremely Durable so it is only fitting that that is one of the adwords. These
machines are made to be out in virtually any condition and can handle tough
environments or even a little bump from another machine.
c. The definition of durable shows up first then various websites with the
definition and some websites with durable products. The top two websites
are: dictionary.reference.com/browse/durable www.durable-uk.com/.
3.
a. Groundbreaking
b. This pertains to our company because they have products that have helped
revolutionize the construction equipment industry and it is a cleaver pun
because some of the equipment is literally breaking the ground. Many
people are looking for the next best thing and Caterpillar can provide that for
our customers.
c. First few websites to show up are definitions of the word groundbreaking
and also a video by the band named Groundbreaking. The first websites
on the results page are: https://www.youtube.com/user/GroundbreakingBand
www.merriam-webster.com/dictionary/ groundbreaking .
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Chandler, Kristin MIS 111 Section x Page 2 of 7
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MIS 111 ABP-3B Fall 2015
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<title>Corporate Profile for Caterpillar Inc. (CAT) </title>
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<h1>Caterpillar Inc.
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Chandler, Kristin MIS 111 Section x Page 3 of 7
Page 3 of 7
MIS 111 ABP-3B Fall 2015
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<p>Caterpillar Inc. was incorporated in March 12, 1986. This company the produces
contruction and mining equiptment. It operates through Resource, Construction and
Energy and Transportation indutries. It has various different places of operation
accrossthe United States as well as across the globe. Some of this compnaies
subsidiaries include: Caterpillar Life Insurance Company, Cat Financial and Caterpillar
Product Services Corporation.
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<pre>Source: https://www.google.com/finance?q=NYSE
%3ACAT&ei=jrVMVsGyBOSWigLBiKrgAQ </pre>
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<p>Design copyright 2015 by owner. All other register trademarks are prperty of their
respected owners.</p>
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