its the clearest guide:

1. use WinRAR, PowerISO or UltraISO to extract "Tell Me more Performance Edition

English.iso" anywhere
2. go to the AurLaunch folder that you've extracted, for example located in
'D:\Tell Me more Performance Edition English\AurLaunch'
3. open LaunchScreen.exe, lol

Mount ISO using Power ISO.

Double click on disk image to install.
Choose language during install.
After install goto updater, double click "tmmupgrade.exe".
It will update the application but will show "Following things are updated" AND
NOTHING ELSE IN THE BOX.
Click on "CLOSE".
You are done!!
NOTE- To use application, image must be mounted.