A

SUMMER TRAINING
REPORT
ON

AGRICULTURE SERVICES THROUGH CSC

(A case study of Rewa district)

Submitted in partial fulfillment of

MASTER OF BUSINESS ADMINISTRATION

SESSION: 2017-2018

SUBMITTED TO
Prof. C.P. Gurjar
MGCGV, Satna (M.P.)
GUIDED BY SUBMITTED BY

Mr. Ravi Shankar Mishra Ved Prakash Mishra

MBA(ABM) III SEM

Mahatma Gandhi Chitrakoot Gramoday

Vishwavidyalaya, Satna (M.P.)
 Mahatma Gandhi Chitrakoot Gramoday Vishwavidyalaya

DECLARATION
I Ved Prakash Mishra student of MBA (ABM) III semester at Mahatma
Gandhi Chitrakoot Gramoday Vishwavidyalaya, Satna (M.P.) hereby
declare that the project report entitled Agriculture Services through CSC
(A case study of Rewa district) is my own original work based on the study
undertaken by me at Rewa.

I also declare that this report has not been submitted to any university
institute for the award of the any degree.

DATE : Ved Prakash Mishra

M.B.A (ABM) III Semester
 TABLE OF CONTENTS
o Introduction about the company

o About the topic

o Research methodology

o Objective of the study

o Findings

o Conclusion

o Limitations

o Suggestions

o Bibliography
 ACKNOWLEDGEMENT

I take this opportunity to place on record my grateful thanks and

sincere gratitude to all those who gave me valuable advice and inputs for my
study. My study could not have been completed if I had not been able to get
the reference materials from the company.

I express my sincere regards to Mr. Ravi Shankar Mishra (District

Manager CSC, Rewa) & Mrs. Jyoti Tiwari (District Coordinator, PMGDISHA Rewa) for

constant support and guidance.

Forward my sincere thanks and gratitude to respected Prof. C.P.

Gurjar, MGCGV, Satna (M.P.) who provides me opportunity to sharpen the
skill.

Last but not least, I would also like to express my thanks to my family
members who inspired me to put in my best efforts for the research /project
report.

Ved Prakash Mishra

 Indian Agriculture
Agriculture in India has a significant history. Today, India ranks second worldwide in
farm output. Agriculture and allied sectors like forestry and fisheries accounted for
13.9% of the GDP in 2012, about 60% of the total workforce. The economic contribution
of agriculture to India's GDP is steadily declining with the country's broad-based
economic growth. Still, agriculture is demographically the broadest economic sector and
plays a significant role in the overall socio-economic fabric of India.

Agriculture statistics, India is the world's largest producer of many fresh fruits and
vegetables, milk, major spices, select fresh meats, select fibrous crops such as jute,
several staples such as millets and castor oil seed. India is the second largest producer
of wheat and rice, the world's major food staples. India is also the world's second or
third largest producer of several dry fruits, agriculture-based textile raw materials, roots
and tuber crops, pulses, farmed fish, eggs, coconut, sugarcane and numerous
vegetables. India ranked within the world's five largest producers of over 80% of
agricultural produce items, including many cash crops such as coffee and cotton, in
2010. India is also one the world's five largest producers of livestock and poultry meat,
with one of the fastest growth rates, as of 2011.

India's population is growing faster than its ability to produce rice and wheat. Other
recent studies claim India can easily feed its growing population, plus produce wheat
and rice for global exports, if it can reduce food staple spoilage, improve its
infrastructure and raise its farm productivity to those achieved by other developing
countries such as Brazil and China.
 Company Profile
CSC e-Governance Services India Limited
CSC e-Governance Services India Limited is a Special Purpose Vehicle (CSC SPV)
incorporated under the Companies Act, 1956 by the Department of Electronics and
Information Technology (DeitY), Government of India, to monitor the implementation of
the Common Services Centers Scheme. It provides a centralized collaborative
framework for delivery of services to citizens through CSCs, besides ensuring systemic
viability and sustainability of the scheme.

Vision of CSC SPV

To develop CSCs as a dependable, reliable and ubiquitous IT enabled network of
Citizen Service Points connecting local population with the Government departments,
business establishments, banks and insurance companies and educational institutions,
with an impact on primary, secondary and tertiary sectors of the countrys economy.

Role of CSC SPV

Ensure ubiquitous presence of citizen service points in all geographies, in line with the
vision of Digital India and to operationalise CSCs across States/UTs
Support GOI / States/ UTs to enable delivery of G2C services
Facilitate integration of e-Governance services (Central/State MMPs) portals and
NIC driven applications
Support State Designated Agencies (SDAs) in setting up of state CSC portals
using requisite API integration with payment gateway, etc.
Enable delivery of financial and related services such as Aadhaar, banking,
insurance and pension
Create a framework for enabling monitoring of G2C services
Ensure growth of e-transactions at the CSCs
Create awareness and capacity building among various stakeholders within and
outside the Government
Capacity building of Village Level Entrepreneurs (VLEs) and other stakeholders
 CSC Services in Agriculture
Weather Stations
A weather station is a facility, either on land or sea, with instruments and equipment for
observing atmospheric conditions to provide information for weather forecasts and to
study the weather and climate. The measurements taken include temperature,
barometric pressure, humidity, wind speed, wind direction, and precipitation amounts.

Instruments
Typical weather stations have the following instruments:
Thermometer for measuring air and surface temperature
Barometer for measuring atmospheric pressure
Hygrometer for measuring humidity
Anemometer for measuring wind speed
Wind vane for measuring wind direction
Rain gauge

The main parameter for an AWS is:

Air temperature
Relative Humidity
Atmospheric pressure
Rainfall
Wind speed
Wind Direction
Dew Point

CSCs Proposed Model

CSC proposes to IMD and AIC for the installation of AWS at CSCs on selected or all the
locations. For that, a AWS calibration work is going on. After calibration, the AWS will
be installed at CSC centres and the data will be used for agro advisory and crop
insurance purposes.
CSC proposes to IMD and AIC for the installation of AWS at CSCs on selected or all the
locations. For that, a AWS calibration work is going on. After calibration, the AWS will
be installed at CSC centres and the data will be used for agro advisory and crop
insurance purposes. CSC SPV has also proposed AIC for enrolling farmers for crop
insurance and do the facilitator services for crop insurance.

Agro Advisory Solution

Media Lab Asia has developed an agro advisory solution for ICAR under World Bank
Project. This solution can run on Web / Mobile App / IVRS. It gives multimedia /
multimodal advisory to the registered farmers 24X7.

Basic Architecture of IIDS Model

Interactive Information Dissemination and Aggregation System (IIDAS) have two major
components:
1. Personalised Agro Advisory System Mobile and web interface for interaction
between farmer and experts through multimedia IVRS solutions including text, voice,
picture and video. Farmers can seek advices during pre cultivation, cultivation and post
cultivation period.
2. Information Services Mobile interface to receive location specific information e.g
Input dealers; Local Weather Information; Market Price; Finance / Insurance providers;
Government Schemes; Latest News etc.
The Interactive Information Dissemination and Aggregation System (IIDS) aims to
provide right information at right time to right people (farmers) by combining push / pull
technology of dissemination information using various ICT gadgets on source and users
end.
IIDAS is a three tier structure with its vertical and horizontal integration.

Tier Main Component Sub Component Role and Uses

1 Way Communication.
Server, Database, TNT, Quality Acts as a backend and
Tier 1 SAU Control, Virtual Experts, source of content. Every
Service Providers, IVRS SAU in a state will in house
one server and database

2 Way Communications.
Acts as a frontend service
Tier 2 KVK QPL, Level 1 Experts
provider of agro advisory
system

2 Way Communications.
Acts as a human and ICT
Field Coordinators (CSC
Tier 3 Field (CSC) intervention for the farmers.
Operator), Farmers
Can demonstrate, give
training on ICT usage.
Soil Testing
Soil Testing is well recognized as a sound scientific tool to assess inherent power of soil
to supply plant nutrients. The benefits of soil testing have been established through
scientific research, extensive field demonstrations, and on the basis of actual fertilizer
use by the farmers on soil test based fertilizer use recommendations. Soil testing was
initiated in the country in the beginning of planning era by setting up of 16 soil testing
laboratories during 1955. Aim is to increase the soil analyzing capacity in the country.

The numerical strength does not, however, decisively indicate the quality and success
of the programme. Planners and agriculturalists have recognized the utility of the
service fully but it suffers due to inadequate scientific support in its execution.

It may be pointed out that the methods to extract available nutrients from the soil are
rather old in terms of their enunciation, being mostly given out in the years as early as
1940s and 50s but are still popular and being followed world over. What has
fundamentally changed is to categorized the available nutrients extracted by these
methods into the limits of sufficiency, deficiency or somewhere in between in relation to
present day crop varieties and soil nutrient status. This is achieved through extensive
research trials by ICAR and SAUs system to establish a correlation between soil test
values so obtained and crop response to applied fertilizers. Thus, the critical input in
improving the soil test based fertilizer use recommendation would be ratings given to
these values. Another aspect of latest scientific input in the soil testing programme
would be to analyze these extracted amounts of nutrients by modern, heavy duty and
fast analyzing equipment so that the capacity and accuracy of the soil testing
laboratories could be enhanced.

Conception of Soil Testing

In most of the soil testing laboratories in India, the soil pH, electrical conductivity,
oxidizable organic carbon, available nitrogen, available phosphorous and available
potassium are determined by chemical analytical methods within a short period. Hence,
Soil testing is the rapid chemical analysis of a soil to estimate the available nutrient
status, reaction and salinity of the soil.

Objectives of Soil Testing

The objectives of soil testing area as follows:
1. To estimate the available nutrient status, reaction (acidic/alkaline) of a soil.
2. To evaluate the fertility status of soils of a country or a state or a district.

By soil test summaries the fertility status i.e., available nitrogen status or available
phosphorous status or available potassium status expressed as HIGH, MEDIUM or
LOW. A soil fertility map showing such fertility status can be prepared. The soil fertility
map can be used for -
Delineating areas of nutrient (e.g.,N, P, K) sufficiency or areas of nutrient (e.g.,N,
P, K) deficiency,
Studying soil fertility changing pattern due to crop cultivation over a period of
years,
Determining nutrient (e.g.,N, P, K) requirement for the deficient areas etc.
3. To prepare a basis for fertilizer recommendation, lime recommendation or gypsum
recommendation.

Soil Testing Programme

A soil testing programme has four phases as follows:
Collection of soil samples.
Analysis of soil samples.
Calibration and interpretation of the results of soil analysis.
Recommendation.

Before giving the soil samples to a soil testing laboratory for chemical analysis,
collection and preparation of soil sample should be done with perfection.
Fertilizer Recommendation
Rating of Soil Test Results- On the basis of soil test results, the soils are grouped into
different categories. The categories with respect to organic carbon, available PO, KO
and N are a follows:

Organic Available N Available PO Available O

Categories
Carbon(%) (kg ha-) (kg ha-) (kg ha-)

High Above 1.5 Above 450 Above 90 Above 340

Medium 0.75-1.5 280-450 45-90 150-340

Low Up to 0.75 Below 280 Below 45 Below 150

For Soil Testing, CSC SPV is developing a software jointly with NIC and will implement
it in CSCs to give fertilizer recommendation based on the soil testing values (NPK,
Organic Carbon and pH) obtained from soil testing kits deployed at CSCs. We are
procuring soil testing kits from Agriculture University, Raipur.

KISANeSTORE
KISANeSTORE is a venture of Kisan E-Store Pvt. Limited, which is the First Agro-
eStore in India to launch complete range of agro-inputs & agro-services. We have
associated complete Ag-industry under one roof for successful ebusiness of
KISANeSTORE.

Kisan E-Store Pvt. Limited is into business of E-marketing of Agro Inputs like Bio-
Pesticides, Seeds, Fertilizers, Insecticides, Tissue-Culture, Green House, Irrigation
Systems, Cattle care, Farm Machinery & Equipments.
 Pradhan Mantri Fasal Bima Yojana
The new Crop Insurance Scheme is in line with One Nation One Scheme theme. It
incorporates the best features of all previous schemes and at the same time, all
previous shortcomings / weaknesses have been removed. The PMFBY will replace the
existing two schemes National Agricultural Insurance Scheme as well as the Modified
NAIS.

Objectives

1. To provide insurance coverage and financial support to the farmers in the event of
failure of any of the notified crop as a result of natural calamities, pests & diseases.
2. To stabilise the income of farmers to ensure their continuance in farming.
3. To encourage farmers to adopt innovative and modern agricultural practices.
4. To ensure flow of credit to the agriculture sector.

Highlights of the scheme

There will be a uniform premium of only 2% to be paid by farmers for all Kharif crops
and 1.5% for all Rabi crops. In case of annual commercial and horticultural crops, the
premium to be paid by farmers will be only 5%. The premium rates to be paid by
farmers are very low and balance premium will be paid by the Government to provide
full insured amount to the farmers against crop loss on account of natural calamities.
 There is no upper limit on Government subsidy. Even if balance premium is 90%, it will
be borne by the Government.

Earlier, there was a provision of capping the premium rate which resulted in low claims
being paid to farmers. This capping was done to limit Government outgo on the
premium subsidy. This capping has now been removed and farmers will get claim
against full sum insured without any reduction.

The use of technology will be encouraged to a great extent. Smart phones will be used
to capture and upload data of crop cutting to reduce the delays in claim payment to
farmers. Remote sensing will be used to reduce the number of crop cutting
experiments.

PMFBY is a replacement scheme of NAIS / MNAIS, there will be exemption from

Service Tax liability of all the services involved in the implementation of the scheme. It is
estimated that the new scheme will ensure about 75-80 per cent of subsidy for the
farmers in insurance premium.

Farmers to be covered

All farmers growing notified crops in a notified area during the season who have
insurable interest in the crop are eligible.

Compulsory coverage: The enrolment under the scheme, subject to possession of

insurable interest on the cultivation of the notified crop in the notified area, shall be
compulsory for following categories of farmers:
Farmers in the notified area who possess a Crop Loan account/KCC account (called as
Loanee Farmers) to whom credit limit is sanctioned/renewed for the notified crop during
the crop season. And

Such other farmers whom the Government may decide to include from time to time.
 Voluntary coverage : Voluntary coverage may be obtained by all farmers not covered
above, including Crop KCC/Crop Loan Account holders whose credit limit is not
renewed.

Risks covered under the scheme

Yield Losses (standing crops, on notified area basis). Comprehensive risk insurance is
provided to cover yield losses due to non-preventable risks, such as Natural Fire and
Lightning, Storm, Hailstorm, Cyclone, Typhoon, Tempest, Hurricane, Tornado. Risks
due to Flood, Inundation and Landslide, Drought, Dry spells, Pests/ Diseases also will
be covered.

In cases where majority of the insured farmers of a notified area, having intent to
sow/plant and incurred expenditure for the purpose, are prevented from sowing/planting
the insured crop due to adverse weather conditions, shall be eligible for indemnity
claims upto a maximum of 25 per cent of the sum-insured.
In post-harvest losses, coverage will be available up to a maximum period of 14 days
from harvesting for those crops which are kept in cut & spread condition to dry in the
field.

For certain localized problems, Loss / damage resulting from occurrence of identified
localized risks like hailstorm, landslide, and Inundation affecting isolated farms in the
notified area would also be covered.

Unit of Insurance

The Scheme shall be implemented on an Area Approach basis i.e., Defined Areas for
each notified crop for widespread calamities with the assumption that all the insured
farmers, in a Unit of Insurance, to be defined as "Notified Area for a crop, face similar
risk exposures, incur to a large extent, identical cost of production per hectare, earn
comparable farm income per hectare, and experience similar extent of crop loss due to
the operation of an insured peril, in the notified area.
Defined Area (i.e., unit area of insurance) is Village/Village Panchayat level by
whatsoever name these areas may be called for major crops and for other crops it may
be a unit of size above the level of Village/Village Panchayat. In due course of time, the
Unit of Insurance can be a Geo-Fenced/Geo-mapped region having homogenous Risk
Profile for the notified crop.

For Risks of Localised calamities and Post-Harvest losses on account of defined peril,
the Unit of Insurance for loss assessment shall be the affected insured field of the
individual farmer.
 Research Methodology
The design of our study was developed on the descriptive and causal phases of the
research.
During the descriptive research phase we aimed to get answers to some basic
questions pertaining to our research as to:

i) The amount of time consumers takes on an average to take the final decision
to use CSC Services.
ii) The level of specification compromise that takes place when a consumer is
purchasing a new CSC Agriculture Services.
iii) The major sources of information used by consumers.
iv) Identifying differences in consumer behavior by various criteria such as
brand, age, location etc.

Information was collected via an e-mail survey wherein a list of email ids was obtained
from the dealers of various CSC Agriculture Services brands in the Rewa city. The
questionnaire was designed and was mailed to respondents. Subsequently, their
responses were obtained and analyzed.

During the causal research phase emphasis was on obtaining evidence vis--vis cause
and effect relationship amongst different independent and dependent variables as
identified in our study, e.g.: the cause of the age of respondents on their purchasing
behavior .In some cases factorial designs were constructed to study the effects of two
or more independent variables at various levels.

Research Objectives
The overall aims of the project were to assess the nature of demand for short lead times
for new CSC Agriculture Services, and to provide a reliable understanding of private
new CSC Agriculture Services buyers behavior and attitudes, particularly in relation to
the length of time that is taken in the various stages of the new CSC Agriculture
Services buying process. It also aimed to quantify a number of important aspects of the
buying process, including:
Time taken to make and receive an order
The length of them buyers think they should wait for a CSC Agriculture Services
to be delivered
The level of specification compromise that takes place
Identify differences in behavior by various criteria such as brand, age, location
etc.
The major sources of information used by consumers.

Scope of the Project

The study aims at assessing the broad ramifications of the rapid and large-scale
developments in changing consumer behavior in the automobile industry in India. The
scope of this study is very wide. The results of this study will tend to help the automobile
companies to understand the consumer behavior.

Questionnaire Design
The toughest part of the study has been the design of the questionnaire. In order to
meet the purpose of this study i.e. to measure the characteristics of the respondents as
mentioned in the previous section, the questionnaire was divided into two sections.
While the section A was designed to collect the basic information about the respondents
regarding their Location, age, monthly income, education ET. Al. Section B focused on
measuring the perception and pattern of consumer buying behavior.

Sampling: Design and Procedures

Target Population
The target population comprised of the respondents who have recently purchased a
new CSC Agriculture Services or have ordered and are awaiting the delivery over the
past months starting from the month of March. For the purpose of our study we
concentrated on Rewa District.
Sampling Frame
Sample frame consisted of the email ids of all the people who have recently bought new
CSC Agriculture Services after the month of March 2017. The information about such
people was obtained from the CSC Agriculture Services dealers of various brands in the
Rewa. Around 250 self-completion questionnaires were mailed to recent new CSC
Agriculture Services buyers, over past three months starting from March 2017. These
are the people who have either got delivery of their CSC Agriculture Services or have
placed order and are awaiting delivery of their CSC Agriculture Services.

Sampling Technique
Sampling without replacement technique was used whereby once a respondent was
selected for inclusion in the sample; it was removed from the sampling frame and
therefore, cannot be selected again.

The target population was divided into mutually exclusive and collectively exhaustive
subpopulations called clusters. The clusters in our research was formed based on three
different cities that we focused upon, wherein the clusters themselves were
homogeneous(based on different cities) but the elements within each cluster were
heterogeneous (male/female, belonging to different age groups, with different income
levels and varied qualifications).

Sample Size
The representative sample of the study was 80.
The questionnaire contained 10 questions, most of which required a tick box for the
respondents answers. Appendix I contains the questionnaire.
Of all the mails sent we received response from 50 people with a response rate of 16
percent. The reason for low response rate could be attributed to no incentive involved to
respond to the questionnaire for the respondents.

Data Collection
We primarily employed 2 modes of data collection -
Mail Questionnaire
In the first mode of data collection our target sample was consumers who have recently
purchased a new CSC Agriculture Services from 3 cities Ludhiana, Bangalore and New
Delhi. For Data collection we contacted the dealerships of various CSC Agriculture
Services companies for getting the information of those consumers who have bought a
new CSC Agriculture Services in the last three months. We got the email IDs of those
buyers who have either got or are awaiting the delivery of their CSC Agriculture
Services. Then we e-mailed our questionnaire (Format of questionnaire attached in
annexure 1 to about 250 such persons across these cities .For symmetry we randomly
chose 20 respondents from each city. Based on the responses that we got we
segregated the respondents on the basis of their age, income level and other
parameters as mentioned in the subsequent sections.

Personal Interviews
Anticipating a low response rate from the mail questionnaire sent to the buyers, we
decided to visit some dealerships personally and interview the respondents individually
who had visit the dealership either to take delivery or to book their CSC Agriculture
Services. The response of this activity was good and we interviewed about 20 such
buyers.
 DATA ANALYSIS & INTERPRETATION

AGE GROUP

Age CSC Agriculture Services Percentage Offline Agriculture Services Percentage

20-25 5 10 5 10
26-31 22 44 15 30
32-37 15 30 11 22
37 &
8 16 19 38
Above
Total 50 100 50 100

25

20

15
CSC Services
Maruti Suzuki SWIFT

10 Hyundai I-20
Offline Services

0
20-25 26-31 32-37 37 & Above

INTERPRETATION: From the above table it is clear 44% of the respondents of CSC
Agriculture Services users fall under 26-31 age group & 38% of the respondents of
Offline Agriculture Services users fall under the age group of 37 & above.
 GENDER OF RESPONDENTS

Offline CSC
Gender Agriculture Percentage Agriculture Percentage
Services Services
Male 46 92 41 82
Female 04 08 09 18
Total 50 100 50 100

50

45

40

35

30

25 Male
Female
20

15

10

0
CSC Services
Maruti Suzuki SWIFT Offline Services
Hyundai i-20

INTERPRETATIONS: According to the demographic profile in this study we can

interpret that maximum numbers of users for both the CSC Agriculture Services is male.
Maximum of 92% & 82% are male users of CSC Agriculture Services & CSC Agriculture
Services respectively whereas a female user ranges between 8-18%.
 AGRICULTURE SERVICES YOU OWN

Services Number
Offline Agriculture
50
Services
CSC Agriculture
50
Services
Total 100

Number
60

50

40

30
Number
20

10

0 CSC Services Offline Services

Maruti Suzuki SWIFT Hyundai i-20

INTREPRETATIONS: From the above table it is clear there are equal numbers of CSC
Agriculture Services & Offline Agriculture Services users.
 Reason for buying

Reason Offline Agriculture Services Percentage CSC Agriculture Services Percentage

Easy to Use 07 14 12 24
Time 09 18 05 10
Cost Effective 13 26 06 12
Services 12 24 10 20
Brand Image 02 04 15 30
Maintenance 07 14 02 04
Total 50 100 50 100

16
14
12
10
8
CSC Services
Maruti Suzuki SWIFT
6
Offline Services
Hyundai i-20
4
2
0

INTERPRETATIONS: From the above table it is clear that there is a slight edge
between the resale value & brand image for choosing the CSC Agriculture Services
(26% & 24% respectively) & 2% for brand image shows CSC brand image compared to
Offline that of 30% & also the highest reason the respondents have marked for
choosing as their CSC Agriculture Services.
 DURATION OF USAGE

Offline Agriculture CSC Agriculture

Duration Percentage Percentage
Services Services
Less than 1
15 30 05 10
year
1-2 years 18 36 16 32
2-3 years 17 34 08 16
Above 3
10 20 21 42
years
Total 50 100 50 100

25

20

15
CSC Services
Maruti Suzuki SWIFT

10 Hyundai
Offlinei-20
Services

0
Less than 1 year 1-2 years 2-3 years Above 3 years

INTERPRETATIONS: From the above table it is clear 36% of the CSC Agriculture
Services users are using from past 1-2 years which in a way conveys that because of
the high resale value respondents have opted Swift CSC Agriculture Services, whereas
42% of the CSC Agriculture Services respondents are using their CSC Agriculture
Services for more than 3 years.
 SATISFACTION WITH OVERALL PERFORMANCE

SATISFCTION WITH Offline CSC

OVERALL Agriculture Percentage Agriculture Percentage
PERFORMANCE Services Services
YES 44 88 41 82
NO 06 12 09 18
Total 50 100 50 100

50
45
40
35
30
25 YES

20 NO

15
10
5
0
CSC Services
Maruti Suzuki SWIFT Offline Services
Hyundai i-20

INTERPRETATION: From the above table it is clear that 88% of the CSC respondents
are highly satisfied with the overall performance of the CSC Agriculture Services & with
the slight edge 82% of the Offline Agriculture Services respondents are highly satisfied
with the Offline Agriculture Services.
 EXPERIENCE OF MAJOR PROBLEMS

Offline CSC
EXPERIENCE OF
Agriculture Percentage Agriculture Percentage
MAJOR PROBLEMS
Services Services
YES 02 04 01 02
NO 48 96 49 98
Total 50 100 50 100

60

50

40

30 YES
NO
20

10

0
CSC Services Offline Services
Maruti Suzuki SWIFT Hyundai i-20

INTERPRETATIONS: From the above table it is clear that only 4% of Swift respondents
have faced the major problems in the CSC Agriculture Services whereas in CSC
Agriculture Services its only 2%. Here CSC Agriculture Services seems to be very
reliable.
 SERVICE SATISFACTION AT AUTHORIZED CSC SERVICE CENTRE

Offline Agriculture CSC Agriculture

SATISFACTION Percentage Percentage
Services Services
Yes 45 90 47 94
No 05 10 03 06
Total 05 100 50 100

50

45

40

35

30

25 Yes
No
20

15

10

0 CSC Services Offline Services

Maruti Suzuki SWIFT Hyundai i-20

INTREPRETATION: From the above table it is very clear that 90% of the CSC
Agriculture Services respondents are highly satisfied with the service provided the
authorized service centre & almost 94% of the CSC Agriculture Services respondents
are satisfied with the same. This indicates that Offline is successful in providing a very
good service.
 CSC SERVICE TEAM PROMPTNESS/INFORMATIVE

PROMPTNESS/ Offline Agriculture CSC Agriculture

Percentage Percentage
INFORMATIVE Services Services
Yes 39 78 44 88
No 11 22 06 12
Total 50 100 50 100

50

45

40

35

30

25 Yes
No
20

15

10

0 CSC Services Offline Services

Maruti Suzuki SWIFT Hyundai i-20

INTREPRETATION: From the above table it is clear that 78% of the CSC Agriculture
Services respondents queries have been answered promptly & clearly by the Sales
Service Team while purchasing the CSC Agriculture Services whereas 88% are of the
CSC Agriculture Services users are happy with the queries being answered promptly at
the time of purchase. It indicates that Offlines sales service team is working effective in
giving information to its customers.
 PRICING OF THE CSC AGRICULTURE SERVICES

PRICING Offline Agriculture Services Percentage CSC Agriculture Services Percentage

Expensive 21 42 38 76
Moderate 11 22 02 04
Reasonable 08 16 06 12
Inexpensive 10 20 04 08
Total 50 100 50 100

40

35

30

25

20 Maruti Suzuki SWIFT

Hyundai i-20
15

10

0
Expensive Moderate Reasonable Inexpensive

INTERPRETATIONS: From the above table it is clear that 42% of the CSC Agriculture
Services respondents feel the pricing policy is expensive & only 8% say it is reasonable.
Whereas 76% of the CSC Agriculture Services respondents feel the pricing of the CSC
Agriculture Services is expensive & only 12% say it is reasonable. It indicates that CSC
Agriculture Services respondents are unhappy with the expensive pricing of the CSC
Agriculture Services compared to that of CSC Agriculture Services.
 FACTORS CONSIDERED WHILE PURCHASING THE CSC AGRICULTURE SERVICES

FACTORS CONSIDERED WHILE Offline CSC

PURCHASING THE CSC Agriculture Percentage Agriculture Percentage
AGRICULTURE SERVICES Services Services

Brand 09 18 12 24
Mileage 12 24 08 16
Price 07 14 05 10
Features 08 16 13 26
Pickup 10 20 05 10
After Sales Service 04 08 07 14
Total 50 100 50 100

14

12

10

6 Maruti Suzuki SWIFT

Hyundai i-20
4

0
Brand Mileage Price Features Pickup After
Sales
Service

INTERPRETATIONS: From the above table it is clear that maximum of 24% of CSC
Agriculture Services respondents chose the CSC Agriculture Services for the Mileage
factor whereas maximum of 26% of the CSC Agriculture Services respondents chose
the CSC Agriculture Services for the Feature factor.
 HAPPINESS WITH SPECIFICATIONS

Offline Agriculture CSC Agriculture

SPECIFICATIONS Percentage Percentage
Services Services
YES 35 70 41 82
NO 15 30 09 18
Total 50 100 50 100

45

40

35

30

25
YES
20 NO
15

10

0
Maruti Suzuki SWIFT Hyundai i-20

INTERPRETATIONS: From the above table it is clear that maximum of 70%

respondents are happy with the CSC Agriculture Services technical specifications
whereas 82% of CSC Agriculture Services respondents are happy with the technical
specifications because of the high features & greater engine ratio.
 FINDINGS, SUGGESTIONS & CONCLUSIONS
FINDINGS
1. Maximum number of CSC Agriculture Services respondents have a very good
opinion about the Mileage of the Offline Agriculture Services & its maintenance
2. Almost 76% of the CSC Agriculture Services respondents say the pricing of the
Offline Agriculture Services is very high.
3. Almost 26% of the CSC Agriculture Services respondents got the Offline
Agriculture Services because of its resale value.
4. Almost 70% of the CSC Agriculture Services respondents got the CSC
Agriculture Services because of brand image & reputation.
5. Almost 88% of the CSC Agriculture Services respondents & 82% of the Offline
Agriculture Services respondents are happy with the overall performance.
6. Almost 72% of the CSC Agriculture Services respondents are happy with the
handling capabilities of the CSC Agriculture Services, whereas CSC Agriculture
Services has to improve more on that.
7. Most respondents are happy with the specifications of CSC Agriculture Services
CSC Agriculture Services (82%)
8. Both the CSC Agriculture Services have good ground clearance on Indian roads.
9. Almost 42% of the CSC Agriculture Services respondents expect more of leg-
room in the CSC Agriculture Services.
10. Almost 14% of the CSC Agriculture Services respondent says it has very
congested seating comfort.
11. CSC Agriculture Services has superb initial & final pickup
SUGGESTIONS
1. Offline should focus on improving the efficiency of its model, the quality and
reliability needs to be worked upon too, on which the resale value of CSC
Agriculture Services depends.
2. Offline needs to tap the lower middle class and so has to cut down the pricing of
CSC Agriculture Services so as to compete more with CSC Agriculture Services.
3. CSC should improvise the overall build quality of CSC Agriculture Services.
4. CSC should improve on sales service team promptness/ customer relationship
management
 CONCLUSIONS

1. CSC Services is considered to be most efficient CSC Agriculture Services on

Indian lands,& has better quality, higher resale as compared to Offline.
2. CSC Service & Spare parts are available throughout India and in local markets
also, & Swift has comparatively low maintenance cost in contrast to Offline
Agriculture Services.
3. While buying a CSC Agriculture Services, brand image, resale value & brand
image plays a vital role
4. Majority of the respondents had bought changed their CSC Agriculture Services
within 5 10 years of purchase of their older CSC Agriculture Services.
5. Offline Agriculture Services has been rated better than Offline Agriculture
Services by the people in terms of mileage, price, pick up, maintenance and
brand image, while Offline Agriculture Services has only been rated better in
terms of looks and shape.
6. Offline Agriculture Services is more preferred than Offline Agriculture Services by
people in terms of Office and Joy purposes, while Offline Agriculture Services is
more preferred for official use.
 BIBILIOGRAPHY
Authors:

1. Suja R Nair Consumer Behavior in Indian perspective6th Edition, Himalaya

Publication
2. Philip Kotler Marketing management13th Edition, Mc Grew Hill
3. C.N.Sontakki Principles of Marketing2003, Kalyani Publication

Magazines:
India today
The Hindustan Times
Business world
The Times of India

Websites
https://www.csc.gov.in
https://www.vikaspedia.in
 ANNEXURE
A STUDY ON THE AGRICULTURE SERVICES THROUGH CSC
(A CASE STUDY OF REWA DISTRICT)

Dear Sir/Madam,
I Ved Prakash Mishra student of 3rd semester MBA at Chitrakoot Gramoday
Vishwavidyalya, Satna as a part of my curriculum have undertaken the project on
Agriculture Services through CSC (A case study of Rewa district).

I would be grateful if you can kindly cooperate with me by spending your precious
time and providing me valuable information needed for the project .any information
received from you will be kept strictly confidential.
1. Name: - ...

2. Contact-No.

3. Age: - a) 20-25 b) 26-31

c) 32-37 d) Above 37

4. Gender: - Male: Female:

5. Average income: -
a. Below 10,000
b. Between 10,000-20,000
c. Between 21,000-40,000
d. 40,000 & above

6. Which Agriculture Services are you using?

a) CSC Agriculture Services
b) Offline Agriculture Services
7. Important reason for buying the CSC Agriculture Services?
a) Easy to Use
b) Time
c) Resale Value
d) Power
e) Brand Image
f) Maintenance cost

8. For how many years are you using the CSC Agriculture Services?
a) Less than 1 year
b) 1-2 years
c) 2-3 years
d) Above 3 years

9. Are you satisfied with the overall performance of the CSC Agriculture Services?
a) YES
b) NO

10. Have you experienced any major problems in your CSC Agriculture Services?
a) YES
b) NO

11. How often have you faced breakdown in your CSC Agriculture Services?
a) Very often
b) Often
c) Rarely
d) Not at all
12. Are you satisfied with the overall Services provided by the Authorized CSC
Service Centre?
a) YES
b) No

13. Are your queries have been answered promptly & clearly by the Sales Service
Team while purchasing the CSC Agriculture Services?
a) Yes
b) NO

14. How do you feel about the pricing of the CSC Agriculture Services?
a) Expensive
b) Moderate
c) Reasonable
d) Inexpensive

15. How do you rate the maintenance cost of your CSC Agriculture Services?
a) Very Expensive
b) High
c) Reasonable
d) Low

16. How do you rate the build quality of the CSC Agriculture Services?
a) Excellent
b) Good
c) Average
d) Poor
17. Are you happy with the specifications of your CSC Agriculture Services with
respect to the pricing?
a) YES
b) NO

18. How do rate the handling of your CSC Agriculture Services?

a) Very Good
b) Good
c) Average
d) Poor