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  • Customer Persona

    Загружено:

    Siddharth Shah
    10 просмотров1 страница
    The document describes a customer persona for a subscription box service targeting rural women in India. The box would be delivered monthly and contain sanitary pads, feminine wash, and painkillers. The target demographic is women aged 12-60 living in rural areas with low or no income and education. Key challenges include gaining acceptance of the product and creating awareness of its use among illiterate or poorly educated potential customers.

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    Customer Persona

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    The document describes a customer persona for a subscription box service targeting rural women in India. The box would be delivered monthly and contain sanitary pads, feminine wash, and painkillers. The target demographic is women aged 12-60 living in rural areas with low or no income and education. Key challenges include gaining acceptance of the product and creating awareness of its use among illiterate or poorly educated potential customers.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    10 просмотров1 страница

    Customer Persona

    Загружено:

    Siddharth Shah
    The document describes a customer persona for a subscription box service targeting rural women in India. The box would be delivered monthly and contain sanitary pads, feminine wash, and painkillers. The target demographic is women aged 12-60 living in rural areas with low or no income and education. Key challenges include gaining acceptance of the product and creating awareness of its use among illiterate or poorly educated potential customers.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    CUSTOMER PERSONA

    PRODUCT
    It is a subscription box containing hygiene products for women belonging to rural areas. The box
    consists of sanitary pads, V-wash and painkillers. The box will be made available to all the
    women on monthly basis.

    DEMOGRAPHS
    Age: 12-60
    Sex: FEMALE
    Region: RURAL AREAS
    Income: Daily wage earners/ below poverty line.

    BACKGROUND
    Education: Uneducated or very less education.
    Literacy: Illiterate or very less literacy.

    FEARS
    Fear of failure of product in the market.

    OBJECTIONS AND CHALLENGES


    Acceptance of product.
    Creating awareness about the use of product.

    GOALS
    Making women aware about the product and also the usage.

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