www.craftfocus.

com
www.craftfocus.com
Issue 60 April/May 2017

CATERING FOR MEN

How to tap into the male-orientated side of crafts
Making the most of Fathers Day in your store

A slice
of summer
Inspirat
ion to ke
crafting ep
HEAR FROM THE EXPERTS all day l
ong
Reach a wider audience and break into other markets
Googles latest advance in web security protocol
Complying with the new company pension legislation
April/May 2017 issue 60

Editor
Julie Bonnar

contents
+44 (0)1376 514 000
editor@craftfocus.com

Chief Sub Editor

Louise Prance
Marketing Manager
Michael Richards
+44 (0) 1376 538 481
michaelr@craftfocus.com
Sales Manager
Gary Cousins
+44 (0) 1376 538 490 regulars shows
garyc@craftfocus.com editors letter 5 show news 25
Account Manager An overview of what to expect in this issue Keep up-to-date with whats happening in
Tracy Voice
+44 (0)1376 535 618
your industry
tracyv@craftfocus.com industry news 7
Production Manager Whats happening within the hobby and in stitches 33
Scott Brothwell craft market CHSI Stitches is hailed a huge success and
Senior Graphic Designers reflects a much needed positive industry outlook
Stephanie Hodder, Vicky OConnor
brand spanking new 15
Graphic Designers
Amy Smith, Chloe Edey
A look at the latest product launches the heart of creativity 53
+44 (0)1376 535 616 Why Creativation and the newly branded Association
artwork@kdmediapublishing.com bookstand 50 For Creative Industries is for its craft members
Production Assistant The newest craft-related book releases
Charlotte Potter
a creative world 62
Web Development Manager
Stuart Weatherley
ask the expert 60 We reveal how Creativeworld continues to
Subscriptions
Leading experts in the industry help with bring innovation to the craft trade sector
Beth Varney retailing and crafting dilemmas
+44 (0)1376 514 000
KD Media Publishing Limited
Pantile House, Newlands Drive
project 73 72
Witham, Essex, CM8 2AP, UK
Making Cards magazine shares how to
www.craftfocus.com make cards that will appeal to men and
Front cover image:
entice them to craft!
Image courtesy of Crafters Companion,
crafterscompaniontrade.co.uk, and featuring
the new Colorista Dark, the latest addition to
Spectrum Noir range.

ISSN 1758-0900

Craft Focus is solely owned, published and

15
designed by KD Media Publishing Limited. Whilst
every effort was made to ensure the information
in this magazine was correct at the time of going
to press, the publishers cannot accept legal
responsibility for any errors or omissions, nor
can they accept responsibility of the standing of
advertisers nor by the editorial contributions. The
views expressed do not necessarily reflect those
of the publisher. Craft Focus is published six times
a year. Subscription rates for overseas readers
are 75 per annum (incl. p+p), Cheques should be
made out to KD Media Publishing Limited and sent
to Craft Focus, Pantile House, Newlands Drive,
Witham, Essex, CM8 2AP, United Kingdom.

Craft Focus magazine is proud to be

associated with and supporters of:
features
man appeal 47
Make the most of Fathers Day in your store

men mad about craft 69

We talk to men that have broken the mould
when it comes to being creative

contemporary stitching 77
Trend-led products for needlecrafters

a slice of summer 89
Inspirational ideas to keep you crafting all day long

craftfocus 3
 98

focus on
restyle your home 44
Jamie Dannell, Director of Dannells, talks to us about
the successful Needcraft kits and the rest of the business

tried and tested 52

Julie Bonnar puts the Sandra Celli Bling kit through its paces

editors picks 72
Mind over matter five craft ideas to help your customers
become mindful crafters

an uncommon thread 82
We talk to Scilla Stephenson from Makit about distributing
for Presencia, the Spanish thread company

up and coming 98
We talk to Ruth Oliver from The Make Arcade about her
cute style of craft kits

89
TRADE-WIRES.CO.UK
business advice
crafting out new markets 57
Sara Davies discusses reaching a wider audience and
breaking into other markets

become an influencer 58
Michael OConnor, PR & Marketing expert from Grey Sergeant,
discusses how to become an influencer in your industry

are you pension ready? 74

Richard Pope, explains the importance of employers complying
with the new company pension legislation

proper protocol 84 Unit 3, Zone A

Intelligent Retails David Fairhurst discusses Googles latest Chelmsford Road Industrial Estate,
advance in web security protocol Great Dunmow, Essex, CM6 1HD
Tel: 01371 238 013
4 craftfocus
 Editors pick:
Designed by Caroline Buchwald, 47
the pewter embossing coaster kit
is a wonderful gift for Fathers Day.
Peak Dale Products,
peakdaleproducts.co.uk

The bigger picture

Well where did that first quarter of the year
ago? By now you probably have several trade
show attendances under your belt, and are
getting a feel for whats new. If you havent
visited them, Im happy to let you know
that theres certainly an air of optimism and
positivity in the craft industry at the moment.
In this issue, we bring you a selection
of features discussing the trends you can
expect to see for the rest of the year, as well as how to break into new
markets with craft products. Sara Davies from Crafters Companion
FOCUSCRAFT discusses how to reach a wider audience and break into the art sector,
2/3 MERRINGTON BUSINESS PARK, occasional hobbyists and students markets (page 57).
BOMERE HEATH, SHREWSBURY Talking of new sectors, its all about the guys as we also tap into the
SY4 3QJ
crafts that men can enjoy as well as how your store can make the most
of Fathers Day (page 47). With warmer weather on the horizon fingers
01939 291848 crossed Ive put together products that will get crafters delving into
sales@focuscraft.co.uk craft this summer.
www.focuscraft.co.uk Just a reminder to retailers looking to up their game, AFCI.UKs
One Big Show takes place in June turn to page 26 on how to get
involved well be there!

Enjoy the issue!

Julie
Julie Bonnar
Editor

15

Visit us on:
Twitter: @craftfocus
Pinterest: www.pinterest.com/craftfocus
Facebook: www.facebook.com/CraftFocus

craftfocus 5
 www.creative-distribution.co.uk

View o
u
creativ r entire rang
e-distr e
ibution at
.co.uk

T: 020 8953 2143 E: sales@creative-distribution.co.uk

@craftsandhobby

Unit 4, Lockwood Industrial Park, Mill Mead Road, London N17 9QP
 industry news
industry news
A round-up of news from thee crafting industry
ind
TAKING YOUR CUSTOMERS FROM BEGINNER TO EXPERT
Every issue of Making Cards magazine is full of easy-to-follow, step-by-step
projects aimed at all skill levels within the art of card making. The aim is to give
your customers, Making Cards readers, the very best guidance in how to make
their cards and other papercraft creations absolutely amazing.
The dedicated team at Making Cards provides clear instructions on new
techniques and styles and give valuable hints and tips on how to get the best
from the huge array of products, new and old, available in your own store.
Stocking this great title will enable you to provide your customers with all the
information they need on how to use the products and tools you stock and
encourage them to develop their skills further.
Contact Natalie Cole on +44 (0)1778 392 404 or nataliec@warnersgroup.co.uk
tto go ahead with the offer.

SPECIAL OFFER
Warners Group Publications, the publisher of Making Cards magazine,
can offer you a fantastic deal on a sale or return basis plus 25 per cent
of the cover price in commission its a risk free opportunity that
you cant afford to miss!

AWARD WINNING GORILLA SUPER GLUE

the price point is justified and youve got that great
BRUSH AND NOZZLE
brand credibility.
Gorilla Super Glue Brush and Nozzlehas been named Home & Kitchen
Simon Damp, Managing Director of Gorilla Glue
Product of the Year at the 2017 DIY Week Awards, held at the National
Europe, said: Were delighted to have won this
Motorcycle Museum, Birmingham.
award for the Home and Kitchen Product of the
Gorilla Glue Europes new Gorilla Super Glue Brush and Nozzle
Year for Gorilla Super Glue Brush and Nozzle. The
launched in 2016 and is an original concept in the UK. Traditional
launch of Gorilla Super Glue Brush and Nozzle
super glues on the market typically offer just a nozzle, but with
demonstrates the growth of not only the Gorilla
Gorilla Super Glue Brush and Nozzle, users now have a choice of two
Glue brand but also proves that our eye is never
dispensing methods, which is a key point of difference.
off the ball when it comes to award-winning,
The DIY Week Awards judges said: Its a very strong product
product development. Gorilla Glue is a forward-
(pardon the pun!). It comes with a one-of-a-kind applicator brush
thinking business and well continue to drive the
to cover large areas, and can be re-used with two different methods
industry forward, with new innovative products.
of application, which is very handy. Theres a strong element of
For more information visit uk.gorillaglue.com
confidence with the brand and packaging. Its a good impulse buy,

craftfocus 7
industry news
SMART MOBILE SHOPPING
75 per cent of the UK population carry a smartphone capable of
browsing the worldwide web. Because of this, more and more
people are using their mobile phones to shop online, with growth
in this sector twice that of traditional e-commerce using a
desktop machine.
Recently Google moved to a mobile first index, using the
content on mobile enabled websites for rankings, even on desktop
searches using the Google search engine.
Add to this the huge range of devices available for viewing web
pages nowadays, can your business really afford not to have a fully
ICONIC
CONIC ORANGE HANDLE SCISSORS TURN 50 responsive website? Responsive websites show your website on
his year marks the 50th anniversary of the classic
This cl Fiskars orange- any device, adapting layout to any screen size. This gives you just
ndled scissors, a design icon that
handled th revolutionised the scissor one website to maintain with all of the features your website users
ld. Originally known
world. kn for its lighter, comfortable and easy-to-hold enjoy, on any device. Intelligent Retail offer fully responsive
dle the classic scissors were the worlds first plastic-handled
handles, websites with integrated marketing packages to help you push
scissors, delivering an amazing leap in cutting performance. Used your way through the crowd.
by anyone and everyone, from families snipping wrapping paper to For more information and new call Intelligent Retail on +44 (0)845
designers trimming fabric in fashion houses, the orange-handled 6800 126 or visit the website intelligentretail.co.uk
scissors have graced kitchen draws, sewing boxes, garden sheds and
worktops since 1967.
The handles were supposed to be black, red or green originally.
However, as the prototype went into production the machinist
decided to finish off them off in orange, as a result Fiskars orange-
handled scissors were born.
Sarah Large, UK Marketing Manager for Fiskars, said, Theres
no denying the iconic status of the orange-handled scissors, and
at Fiskars, were delighted to celebrate this great products 50th
anniversary. Weve sold over a billion pairs over the duration, which
means that there are billions of stories to be told about how people
have used them. The stories have made our scissors more than just
a handy tool to have in the home, but also little piece of a persons
creative history.
To learn more about Fiskars orange-handled scissors history
visit fiskars.co.uk/billion-stories

TREND-LED
T YARNS
YYarn Stories has unveiled a special transeasonal collection of knit and
ccrochet patterns for ss17 called Trend Collection The brand is focusing on
ttwo trends fresh from the catwalks and uses its wonderfully soft yarns
Fine Merino DK and 4 ply.
Mimosa Memories features a lightly floral palette of cream, taupe,
llunar, fennel and primrose anchored with the darker shade of anthracite
tto give depth and contrast. Garments are loose-fitting but structured,
with plenty of attention to detail in delicate textures, light and airy colour
w
ccombinations and interesting finishing.
The Heritage collection is a celebration of intense colour combinations
ffound in the rich tapestries and textiles of historic houses. Colours are rich
with some surprising combinations from a palette of fuchsia, mulberry,
w
bottle, iced teal, cobalt, thistle, and blackcurrant. The designs are also
b
rrich and bold with textures using lace and cables showcased in garments
that have clean, sharp fluid lines and neat shapes.
Both collections were shot in the heritage mill where all the Yarn
Stories yarns are spun, mixing modern backgrounds with the brooding
steel, wood and brick of the historic building.
For more information visit yarnstories.com

8 craftfocus

ARTISAN CANDLE MAKER WINS
GIFT OF THE YEAR AWARD
An artisan producer of handcrafted scented soy wax
candles is celebrating following great success in The
Giftware Associations Gift of the Year 2017 competition.
Northumbrian Candleworks has been crowned winners
in the Home Fragrance category of the Gift of the Year
awards for their one-of-a-kind candlemaking kits.
With 12 different occasions and scents available
including Honeysuckle, jasmine and mediterranean fig,
the candle tins are simple and straightforward to make,
with no need for specialist equipment using household
items including a bain-marie or water bath jug and
wooden spoon.
Commenting on the award, Peter Cooke, business
owner of Northumbrian Candleworks and head chandler,
said: We love the art of candle making, and to be able
to share our passion and give people the chance to
enjoy the experience of creating their own scented soy
wax candles is very exciting. To have the candle making
industry news
kits range recognised by The Giftware Association is a
huge honour. This years Gift of the Year competition was
bigger than ever before and we were up against some
fantastic products in the category. Were very proud of the
feedback we received from the competition judges who
commended us for entering such a unique gift into the
competition.
Northumbrian Candleworks pride themselves on using
100 per cent GM free soy wax, which is made from pure
soybean oil. By using soy wax, the candle producers can
ensure that the candles burn longer and cleanly than
those with paraffin wax.
Mr Cooke continued, Our Candle Making kits are
perfect for anyone who wants to try their hand at
something a little different and fill their home with
beautiful, natural scents.
Candle Making kits from Northumbrian Candleworks
are available to trade customers and retailers. Each kit has
an RRP of 15.99.
To find out more, visit northumbriancandleworks.co.uk

NEW SEWING AMBASSADOR
UK-based craft supplies company Crafters
Companion has appointed Lizzy Curtis to
its Brand Ambassador team. Lizzy is the
new brand ambassador for the sewing
section of the business, and having
experience of a variety of different crafts
means shell be able to bring a wealth of
skills and expertise to the role. Lizzy learnt
to sew at the age of four years old when her
parents gave her a little sewing machine for
Christmas. She was hooked and found she
had a natural skill for it.
She later went on to run a successful sewing and alteration
business, making dresses for a Cambridge-based designer whose
work was sold in major retailers in London and New York. Lizzy
created a dress for HRH Princess Diana, an honour shes immensely
proud of. After early retirement, Lizzy worked part-time in a craft
shop and then joined a major craft company as a TV demonstrator.
A truly remarkable three years said Lizzy, Where I learned my
TV demonstrator trade. My paper-crafting career took off with my
appearances on Create & Craft TV and now Hochanda. When I met
Sara I felt I had a massive support network straight away. I knew
I wanted to stitch again, to demonstrate and to share my ideas,
and Sara could not have been any more positive that this would
be an exciting adventure for us all. Im extremely delighted to join
Crafters Companion, a company with a massive pedigree, fantastic
products and amazing opportunities for their customers to enjoy
new innovation and design. Im so looking forward to this next stage
bring it on!
Sara Davies MBE, founder of the company said, Were so pleased
to have Lizzy on board to join our brand ambassador team. We cant
wait to begin working with Lizzy and feel her enthusiasm and talent
will be a perfect fit for this role.
Lizzy will work primarily with our sewing products, but her
experience across many different craft platforms, including her career
in papercraft, means that she will be able to turn her hand to all
kinds of different areas of the business to educate and inspire
our customers.
Visit the website to find out about stocking the innovative craft
products and tools, crafterscompaniontrade.co.uk
NEW CONSUMER WEBSITE LAUNCH
Crafters Companion has recently launched its brand-new website,
which is now live and features a clean new look. In the famous
Crafters Companion purple, the website is easy to navigate and
boasts a host of interactive new features and resources, including
more downloads than ever before, a new video section, inspirational
tutorials, a Top Ten products section and an educational Crafters 101
series, which is designed to teach people all about the concepts and
products around a particular technique.
Visitors to the site will benefit from its enhanced responsiveness,
which is designed to look great whether youre on a phone, tablet or
computer, and weve even improved shipping rates for overseas Club
Inspire members. With integrated social media content so you can
keep up with all the latest news and updates, there are dedicated
pages for both our Aycliffe and Chesterfield retail centres, and each of
your favourite craft personalities have their own page too!
To see the new site, visit crafterscompanion.co.uK

craftfocus 11
industry news
EXACLAIR EXPANDS MARKETING DEPARTMENT TO SUPPORT
GROWTH TARGETS
ExaClair, the UK supplier of Clairefontaine, Rhodia, Europa, Guildhall,
Exacompta and Decopatch, has expanded its marketing team with two
new appointments to support the companys growth targets.
Clement Rouillard, who joins as Marketing Manager, will work
alongside existing Marketing Manager Kevin Wharton. Hell bring
additional resource to support companys goal of expanding its
customer base beyond specialist stationery retailers, dealers and
wholesalers, and into grocery retailers. Clement has extensive, proven
expertise in driving brand growth, increasing customer penetration
and distribution, as well as specific experience within the targeted
grocery retailers. Clement says ExaClairs extensive brand portfolio is
what attracted him to the role: With a portfolio of more than 18,000
products from internationally recognised office products and art and
craft brands theres enormous growth opportunity. A challenge that
Im relishing, and of course being French, I have used Clairefontaine
paper ever since I could hold a pen!
Adam Whittakers newly created role as e-commerce and Social
Media Manager will be a key support in driving the companys digital
strategy. His specific aims are to develop ExaClairs social media
presence across key brands. Adam has worked in both sales and
digital marketing roles since leaving university.
Mark Daisley, Managing Director at ExaClair, says the new
appointments will help ExaClair build on its recent growth. Sales from
brands such as Guildhall, Europa, Rhodia and Decopatch have seen
year-on-year growth over the last four years. Were now ready to build
on this with a move into the grocery sector, and further our brands
presence through digital and social platforms. Clement and Adam
have excellent experience, which will support these goals, and we look
forward to seeing what 2017 brings.
To find out more about the company visit exaclair.co.uk
12 craftfocus
JUSTHANDS-ON.TV ANNOUNCES THREE SEWING RETREATS
FOR THE AUTUMN
Britains online classes for quilting, patchwork and textile arts
covering everything from beginner techniques through to
advanced patterns and allows crafters to subscribe to from 7
a month and get unlimited access to 700+ online classes, free
patterns, entry to giveaways, access to our shop and
community area.
The channel has a line of sewing retreats for the autumn
as follows:
7th - 8th October weekend Patchwork and Quilting retreat at
the DeVere Hotel in Denham Grove with tutors Valerie Nesbitt,
Sarah Soward and Pauline Bolt.
14th - 15th October weekend Textile and Quilting retreat at the
Aztec Hotel and Spa in Bristol with tutors Kathleen Laurel Sage
and Hilary Beattie.
10th - 17th November Seven day overseas sewing break at the
db Seabank Resort + Spa in Malta with tutors Valerie Nesbitt
and Jennie Rayment.
Justhands-on.tv retreats are focussed on sewing with
uninterrupted stitching for beginners to the more experienced
who come together to learn from world-renowned tutors,
swap stories and share sewing tips and tricks. Valerie Nesbitt,
justhands-on.tv Founder, tutor and YouTube sensation says,
We can all make time for sewing, but sewing with friends is very
special. A little me time. According to justhands-on.tv CEO,
Steve Barton, Were offering more sewing retreats because
theyre proving very popular with the quilting community. We
focus on the things that quilters most enjoy with access to
worldclass tutors and uninterrupted sewing time. We look
forward to delivering more retreats in 2018 and beyond.
For more information on the retreats and subscribing
visit the website justhands-on.tv.
 Unit F4, Northfleet Indst Est, Lower Road, Northfleet, Kent DA11 9SW
Tel: 01322 380480 Fax: 01322 380680

We offer a fast, reliable and friendly service on our continually

increasing range (currently over 3,500 choices) of bridal fabrics,
embroidered and beaded edgings, motifs and accessories.
Our range of dress accessories now exceeds 1000+ articles
including many brooches and buckles with crystals and pearls.
The Bridal Roadshow Dublin, Ireland | 2nd-3rd April 2017
The Bridal Roadshow Glasgow, Scotland | 30th April-1st May 2017
Interbride Dusseldorf, Germany | 27th-30th May 2017
Nordic Bridal Show Malmo, Sweden | 1st-2nd July 2017
The Bridal Roadshow Bristol, UK | 20th-21st August 2017
The Harrogate Bridal Show Harrogate, UK | 10th-12th September 2017
Textile Forum London, UK | 11th-12th October 2017
Baltic Fashion & Textile Vilnius, Lithuania | 19th-21st October 2017

admin@michaelsbridalfabrics.co.uk
www.michaelsbridalfabrics.co.uk

UK and global distributor wanted!

Fold paper and card the smart way... Fold-Ease is
a brand new,
patented, paper
and card folding
tool which

burns and paper
cuts, speeds
up folding and
creates a neat
crisp creaseline
when hand
folding paper and card.
Fold-Ease can be used by anyone who folds paper
and card by hand. For example, sectors include
 

householders.
&
at 3.99.
Fold-Ease is selling globally and over 2500 units
have been sold since its launch in April 2014 to
trade and consumers through trade shows and
www.fold-ease.com
h<WhZd
UK, USA and China.
Nominated for
Hot Product
Award at CHA
Mega Show in
2015.
07896 328220 Appeared on
 BBCs Dragons
Den in August
W: www.fold-ease.com 2016.
>,^d^EEEZZ'
 brand spanking new
brand spanking new
An exclusive round-up of the newest product offerings

Metallic beauties Picturesque and primroses

Creative Beadcraft has Hunkydory Crafts idyllic
just added new metallic newPrimrose Lanecollection
and glow-in-the-dark features stunning imagery of a
Diamonduo shades and now quaint, picturesque village against
stocks more than 70 colours a beautiful countryside backdrop.
in the popular bead. The ThePrimrose Lanecollection is
DiamonDuos have a lovely filled with stunning imagery, and
facetted top. The diamond also packed withthe companys
shape is easy-to-use quality and style including
and the beads nestle handy die-cut elements and beautiful rich gold foiling. All
beautifully together to form eight of the different topper sets include avariety of stunning
mosaic patterns. pictures,each with different themes to make your customers
The versatile shape works card making as versatile as possible. Theres also aconcept card
well with other two-hole and seed beads. Theres also a free collectionincluded in the new range, featuring two different set-
project from Bead Master available on the Creative Beadcraft piece designs to make stand out easel and decoupage cards.
website including the new diamond in the rough cuff pattern The new launch also features a variety of great upsells
shown here. The DiamonDuos are available loose, in hanging includingacetate, a paper pad, inserts and a complementary
tubes and in Starter Selections. AdorableScorable selection.

Creative Beadcraft Hunkydory Crafts

+44 (0)1494 786 924 +44 (0)1772 556 301
beads@creativebeadcraft.co.uk trade@hunkydorycrafts.co.uk
creativebeadcraft.co.uk trade.hunkydorycrafts.co.uk

New trend-led sewing patterns

Megan Nielsen has just launched three new sewing
patterns Dove Blouse, Rowan Tee and Bodysuit
and Flint cropped trousers and shorts. The Dove
is a feminine blouse with fashionable sleeve cuffs
and features loose fit, French darts, V-neckline,
curved hemline, and three sleeve options.
The Rowan is the ultimate wardrobe builder
fitted Tee and bodysuit and includes a
figure-hugging close fit, three neckline and
sleeve options, and tee and bodysuit versions.
The Flint is a wide-legged cropped pair of
trousers or shorts with an original crossover
closure at the side seam. Pattern sits on the
natural waist and features hidden closure at the
left pocket, release tucks at the front, darts at the
back, slash pockets, two waistband options and
two lengths.

Megan Nielsen patterns are distributed by Hantex

+44 (0)1754 820 800
sales@hantex.co.uk
hantex.co.uk

craftfocus 15
brand spanking new

Directional lighting
OttLite LED Crane
Lamp with clamp is
perfect for all your
customers sewing and
Dark and mysterious drafting tables, student
Colorista Dark is the new addition to Spectrum Noirs Colorista desks or workshops.
range, with luxurious metallic pencils and coordinating paper pads Use as a desk lamp or
for adult colouring enthusiasts. New to the range are three 16-page clamp-on lamp. Both
pencil pads Under the Sea, Exquisite Florals and Designer Tags options include three-
all of which feature artist-quality black paper with thick-spot UV. points of adjustment and a rotating head to direct OttLite Natural
The metallic pencils create a dramatic effect on the black paper Daylight Illumination where needed. The lamp can be easily
designs, with shimmering results that can be used for cards, tags positioned with the touch of a hand and holds position without
and gifts. having to make adjustments. It retails at 80 and comes in a choice
of black or white.
Crafters Companion
+44 (0)1388 660 930 Ottlite is distributed in the UK by XP Distribution
trade@crafterscompanion.co.uk +44 (0)330 440 0189
crafterscompaniontrade.co.uk xpdistribution.com/ottlite

Monkeying around
Grab your water
bottle, sunscreen, and
safari hat and join in
as you explore exotic
jungles taking in the
lively and entertaining
antics of the new
Monkeying Around
Collection by Heartfelt
Pampered pooches Creations. Filled with
Who doesnt love a cute puppy? And here are three cheeky amusing illustrations
chappies brand new from Luca-S to tempt the cross-stitchers of charming monkeys,
among you. The gorgeous designs are stitched on Zweigart the newest collection
18-count rustic evenweave fabric with Anchor stranded cottons, is sure to have you going bananas with four cling stamp sets, mix
which come wound on bobbin cards. Both the Pug, with his and match monkey images, and a series of various sized palm
favourite boot, and Basset Hound, with his little friend, measure tree fronds, floral accents, bananas, coconuts along with lush
17cm x 19cm and retail for 21.99. The Dachshund in his fetching palm tree die cuts will add a dimensional tropical feeling to
scarf measures 27cm x 18cm and retails for 27.99. your projects.

Luca-S is distributed by SoloCrafts Heartfelt Creations is distributed by Jones Crafts

+44 (0)161 464 7313 +44 (0)115 975 1263
sales@solocrafts.com craftsales@jonesnottm.co.uk
solocrafts.com jonesnottm.co.uk

16 craftfocus
 INDULGE YOUR PASSION WITH OUR EXCLUSIVE RANGE OF CRAFT MAGAZINES...
You will love our extensive range of craft magazines, order your magazine subscription now!
HAND EMBROIDERY PATCHWORK & QUILTING PAPER CRAFTS DOLLS & BEARS

BEST
SELLER!
CARDMAKING STAMPING DOLLS BEARS
CLASSIC INSPIRATIONS CREATIVE QUILTER DOWN UNDER QUILTS QUILTERS COMPANION SCRAPBOOKING MEMORIES CREATIVE PAPERCRAFT BEAR CREATIONS
& PAPERCRAFT AND COLLECTABLES

MIXED CRAFTS TEXTILES, EMBELLISHMENT, FELTING, BEADING, DRESS MAKING & VINTAGE

BEST
SELLER!
HOMESPUN CREATIVE CRAFT IDEAS DOWN UNDER TEXTILES TEXTILE FIBRE FORUM EMBELLISH FELT CREATIVE BEADING DRESSMAKING WITH STITCHES VINTAGE MADE

KNITTING ART

ARTISTS DRAWING &

CREATIVE KNITTING KNITTING BEANIES SHAWLS & SCARVES YARN ARTISTS BACK TO BASICS ARTISTS PALETTE HOW TO PAINT CREATIVE ARTIST
INSPIRATION

Manor House Magazines is the sole UK and European importer and distributor of these fantastic Australian magazines

M ANOR HOU S E M AG AZ I N E S 92 Plains Avenue, Maidstone, Kent ME15 7AU | 01672 514 288 | info@manorhousemagazines.co.uk | www.manorhousemagazines.co.uk
brand spanking new
S
Spring yarns
FFor the spring summer season, Thomas
B Ramsden has introduced six new
shades to the existing Supreme Luxury
Cotton range.
The company has used the new
shades to create eight new leaflets,
including a greater proportion of
crochet designs to support the
Supreme Range. The design package
features childrens and ladies garments,
accessories and home interior projects.
The Wendy Pixile DK range also
introduced three bright new colours to
complement its existing shades and add
a burst of deep rich colour. The Peter Pan
Merino Baby Heritage Collection has new
leaflets and is a design package of classic
garments to add a contemporary twist in the latest Merino
baby shades.
Thomas B Ramsden
+44 (0)1943 872 264
sales@tbramsden.co.uk
tbramsden.co.uk
Prints from Peter Pan
Riley Blakes Neverland is a mythical collection with a range
of four stunning feature prints and two equally as beautiful
complementary coordinates. The collection is available in a choice
of three striking colourways and is available for pre-order now for
delivery in October/November.
Riley Blake fabrics are distributed by EQS
+44 (0)116 271 0033
customerservice@eqsuk.com
eqsuk.com
18 craftfocus
Traditional whole-stitch
Heritage Crafts has three new designs from Karen Carter to add
to its Simply Heritage range. The collection of whole-stitch only
designs are ideal for beginners or a quick stitch for the more
experienced. The designs Floating, Peeping and Patch are
available as complete cross-stitch kits with 14-count aida fabric
and retail between 7.95 and 8.95.
Heritage Crafts
+44 (0)1889 575 328
sales@hcrafts.com
hcrafts.com
Tulips in springtime
Spring Tulips is a welcome addition to RIOLIS premium
cross-stitch collection. The finished embroidery measures
approximately 30cm x 70cm, and would make a great focal
feature for any living room.
The embroidery kit contains 18 colours ofAnchor-stranded
Mouline, and together with a couple of easy embroidery
techniques like cross-stitch in different number of strands, creates
an effect of a voluminous drawing.
RIOLIS is distributed in the UK by SoloCrafts
+44 (0)161 464 7313
sales@solocrafts.com
solocrafts.com
 Tel: 01756 703670
or email: enquiries@kingcole.com
www.kingcole.com

Seasonal specials
At ITS Textile Trader, fabric stock moves quickly, with bestselling
spring summer specials always available such as print Japanese
Javanaise viscose, luxury furs from 5.50 a metre, print denim dtyle
cottons, print linen blends and designer brand print craft cottons
for 2.25 per metre.
ITS Textile Trader
+44 (0)1745 562 120
customerservices@its-sales.co.uk
its-sales.co.uk
Wool mix wadding
The new wool mix wadding from Vlieseline is lightweight with a
thin non-woven cover to prevent fibre migration. Its suitable for
all fabrics and can be sewn by hand and machine. Made from 80
per cent wool and 20 per cent polyester, 266 is ideal for lightly
quilted jackets and childrens clothes as well as for blankets and
quilts. Washable at 30, its 148cm wide with a recommended
quilt spacing of 10cm and retails at 8.15 per metre.
Vlieseline
+44 (0)1706 754756
vilene@freudenberg.co.uk
vlieseline.com
brand spanking new
Taking the strain
Craft Storage is a new exciting area
of development for Deflecto and is the
latest area to apply the innovative, creative
qualities that make Deflecto a highly regarded quality
manufacturer. Following the fantastic feedback last year,
the company launched its new Caddy Wheel Base (patent
pending). This makes moving craft supplies around a cinch and
the lift and lock tabs secure multiple caddy organisers to the
Caddy Wheel Base. Swivel casters let you move an entire stack of
supplies safely and easily with little strain.
Deflecto Craft
+44 (0)1633 280 123
deflecto-europe.com
Magnificent multi-holed beads
Creative Beadcrafts latest additions
to its range of multi-hole beads
are the CzechMates two-hole
cabochons and three-hole beams.
The CzechMates cabochons are
7mm wide and have a deep domed
shape, while the CzechMates beams
are 3mmx10mm. The three-holes
enable the beads to be used as
simple spacers or integrated into more complex designs. They're
joined by the one-hole 3mmx6mm prong, which has been
designed to use with the CzechMates beads and is a great bead
for edging.
The CzechMates beading system already has nine shapes and
has the same distance between the holes, which opens up a host
of creative design opportunities. The beads are very versatile and
easy-to-use but can also be used to make more complex and
structural designs. A free patterns by the Starman TrendSetters
is available. The company stocks all the colours in the new beads
as well as a huge range of other CzechMates at competitively
priced. The beads are available loose, in hanging tubes and as
starter selections.
Creative Beadcraft
+44 (0)1494 786 924
beads@creativebeadcraft.co.uk
creativebeadcraft.co.uk
craftfocus 21
11 Smallbrook Business Centre, Bidford on Avon, Warwickshire, B50 4JE
shop@beecrafty.net 01789 778074
 PAPERCRAFT & SCRAPBOOKING SHOWS

PAPERCRAFT & SCRAPBOOKING SHOWS

PAPERCRAFT & SCRAPBOOKING SHOWS

PAPERCRAFT SHOWS

Maidstone, Kent - Sunday 30th April

Newark, Nottinghamshire - Sunday 7th May

Plymouth, Devon - Sunday 21st May

Harrogate,Yorkshire - Sunday 11th June

Portsmouth, Hampshire - Sunday 25th June

Wirral, Merseyside - Saturday 1st July

If you are interested in exhibiting at any of our shows, please

contact Graham on 01634 686823 BROUGHT TO YOU BY

www.sincerely-yours-shows.co.uk

PAPERCRAFT & SCRAPBOOKING SHOWS

 shows, news and events
shows, news and events
We update you on whats happening with a round-up of the shows
FLORADECORA IS S STRONG PREMIERE
DIARY DATES SHOW FOR MESSE FRANKFURT
The new ordering platform Floradecora offered
Hobby-X buyers at Christmasworld fresh flowers,
2nd - 5th March, 2017 ornamental plants and flower arrangements for
Ticketpro Dome, Johannesburg seasonal decoration as an additional line in an
Expo Trends extremely creative way and providing an ideal
hobby-x.co.za time at the beginning of the year, right at the
heart of the strongest sales market for flowers
h+h Cologne in Europe.
31st March - 2nd April, 2017 This innovative trade-fair concept convinced
Cologne Exhibition Centre with its sales-oriented product presentation,
Koelnmesse, Cologne, Germany one-of-a-kind stand design for new exhibitors
+49 1806 858 371 such as flower and plant growers and producers,
hh-cologne.com wholesale florist suppliers, importers and
exporters, sales cooperatives and associations,
British Craft Trade Fair suppliers of ceramics and floristry requisites.
2nd 4th April, 2017 The Floradecoras debut in January saw
Great Yorkshire Showground, Harrogate 67 exhibitors reached more than 10,700
PSM Ltd trade buyers of the concurrent trade fairs
bctf.co.uk Christmasworld, Paperworld and Creativeworld.
You may ask how is this related to the craft sector? Recently weve seen a real increase
London Stationery Show in crafters making concrete plant pots and coming up with other creative ways to display
25th - 26th April, 2017 flowers and foliage. The succulent plants are seeing a real comeback as a popular
Business Design Centre, London home decoration.
Ocean Media If you were visiting Creativeworld, it was a must to stop by and discover some of the
+44 (0)207 772 8461 wonderful creative ways to displays plants for the home and garden including recycling
stationeryshow.co.uk water bottles in to containers and making concrete pots for cacti.

A ROUNDUP OF MESSE FRANKFURT SHOWS SAVE THE DATE

Frankfurt consumer goods fairs ended with a rise in exhibitor and
visitor numbers. Innovations, new product ideas and sales concepts
brought trade up to speed with the international consumer goods fairs
Christmasworld and Paperworld (as well as Creativeworld and the new
Floradecora trade fair).
More than 85,400 trade buyers from 154 countries attended the
Frankfurt fair over the last five days to order goods for next season and
establish important trading relationships.
The solid growth in exhibitors and visitors by more than 3 per
cent confirms our Frankfurt consumer goods fairs Christmasworld,
Floradecora, Paperworld and Creativeworld are the international
hub for the trade all over the world. More visitors made their way to
Frankfurt than a year ago,
especially from Germany.
At the same time, the high
international spread of 60 per
cent provided tremendous
export opportunities for the
manufacturers. Three quarters
of the total visitors come from
Detlef Braun, Executive Board member of Messe Frankfurt
Floradecora takes place between 26th - 29th January, 2018
top management and have the requisite decision-making authority,
which underlines the particularly high visitor quality. The extensive
range of products at the four concurrent trade shows especially
attracted buyers to Frankfurt from Italy, Russia, Argentina, the US
and Japan, says Detlef Braun, Member of the Executive Board of
Messe Frankfurt.
The reason for this: They encounter highly complementary
product ranges here unlike at any other exhibition, says Braun. The
products range from Christmas ornaments and seasonal decoration
in conjunction with fresh flowers and plants, to hobby, craft and art
supplies, and extends to gift items, paper articles, stationery, school
requisites and office supplies.
The results of the visitor survey confirm that the product portfolio is
right. Significantly more than 90 per cent of visitors are either satisfied
or very satisfied with the spread of products and manufacturers, as
well as with the trade fairs themselves. Compared to last year, this
value increased along with the exhibitors satisfaction with the fairs,
ordering behaviour, and also the quality of visitors.
craftfocus 25
 shows, news and events
TOP DRAWER HERALDS NEW YEAR WITH
STRONG BUYER SUPPORT
Top Drawer boosted vendor confidence with a buoyant show to
kick-start this years buying season. The UKs leading design-led
lifestyle event opened its doors to present more than 1500 brands
occupying the entire Olympia complex.
Retailers took full advantage of the chance to source from an
unprecedented roster of exclusive products and new launches
from key international brands and new talents most of whom
were showing exclusively in the UK this January.
Top Drawers core principles of quality, selection and
impeccable standards of presentation were much in evidence
across the core worlds of Craft, Home, Gift, and Fashion, as the
ss17 edit reflected increasing demand for premium design-led
products from retailers.
Quality was the name of the game in Craft at Top Drawer with
more than 150 talented creatives showcased their one-of-a-kind
works, which offered the ultimate in cool, beautiful distinctiveness.
The skilled designer-makers were on their stands throughout
the show and available to talk in-depth about their designs. The
huge variety of handcrafted products on offer meant there was
something for small and large retailers alike. Craft, in its broadest
sense, is booming, says Ian Rudge, Development Director of
Clarion Events. Theres growing appreciation of the value of craft.
Handmade products with provenance, originality and integrity
are increasingly in demand as consumers seek out real products,
with tradition, honesty and inherent beauty, and are prepared to
pay for them.
Ahead of the second series of The Great Pottery Throwdown
on the BBC, Keith Brymer Jones brought ceramics dynamics to
proceedings: live-in-action at the wheel throughout the show, he
animated the world of Home at Top Drawer.
Craft, in its broadest sense, is booming.There is
growing appreciation of the value of craft. Handmade
products with provenance, originality and integrity are
increasingly in demand as consumers seek out real
products, with tradition, honesty and inherent beauty
and are prepared to pay for them,
Ian Rudge,Development Director of Clarion Events
Curated by acclaimed style writer Charlotte Abrahams, Spotted is
an expert showcase of more than 40 of the UKs finest emerging
designers and makers. Spanning every area of the show, Spotted
presents the crme of new design stars launching fantastic,
market-ready products. Spotted was an absolute necessity for
all creative retailers eager to present a fresh offering for spring/
summer 17.
26 craftfocus
SAVE THE DATE
Autumn Winter edition of Top Drawer takes place at Olympia
London between 10th and 12th September 2017.
HIGHLIGHTS FROM SPRING FAIR
Spring Fair 2017 was bursting with the latest and greatest products
from the UK and beyond, trend forecasts for the coming year, and
valuable industry insights from the likes of Baroness Karren Brady,
Mary Portas, Roger Saul, WGSN, Google, notonthehighstreet.com and
many more.
Planning ahead is the best way to get ahead. Autumn Fair will take
place between 3rd and 6th September at the NEC. Save the date for the
next important buying point in the retail calendar.
The House of Crafts has launched a superb new range of gift-
packaged kits designed to attract the impulse purchaser to ensure
year-round fast moving sales. These are available with a free
merchandiser containing four each of Shell Mosaic, Candle, Soap,
Cross Stitch Card, Glass Painting and Teddy Crochet kits. The House
of Crafts has been manufacturing
high quality, innovative, boxed craft
kits here in the UK since 1991. With
emphasis on crafts as gifts, the kits
contain all the materials to produce
stunning finished work. With striking
inspirational packaging they are sure
to re-awaken the creative talent in
all of us.
CROSS-STITCH AT CREATIVATION
RIOLIS took part in Creativation Show
in Phoenix, Arizona. As always, the
company presented its latest and
best-selling designs to the visitors of
the show and were pleased to receive
a lot of positive feedback.During
the show, the company met with its
current clients as well as many new
potential ones. Bloggers were also
welcome, who were interested to hear
more about RIOLIS kits. RIOLIS was
happy to meet many shop owners
who specialise in scrapbooking who
include cross-stitch kits as part of their
product offering.
For more information visit the
SoloCrafts website solocrafts.com
who distribute the brand in the UK.
 including

Learn, Connect, Discover! c

We have lined up speakers from UK Government on Exporting & Importing, Industry
professionals on SEO, website management and blogging, USA Research, Business Finances,
Business Mentoring, Funding and more.
Suppliers will be showcasing and educating you about new products and techniques.

If you have a new idea or business concept why you can get feedback and advice from our

book your place today!

c
Tickets start from 20=vat per day, per person
includes parking, lunch and refreshment throughout the day.

Visit www.afci.uk/one-big-show-2017, call 01206 364977, email Onebigshow@afci.uk

XSFSSO]SYVXMGOIXSVXSRHSYXQSVIMRJSVQEXMSR
 shows, news and events

PUTTING ON A SHOW GLUE DOTS SPECIAL OFFER AT LONDON STATIONERY SHOW

FOR RETAILERS
The One Big Show is the annual
business conference from AFCI.
UK, which takes place between
18th and 19th June at the Ricoh
Arena in Coventry, and is the event where retailers can learn and
connect with those in the craft industry.
It features the popular Creative Exchanges for craft designers,
and is a chance to join the association for research, global trend
knowledge and generally be inspired. Connect and share with like-
minded experts within our industry.
AFCI.UK (formerly known as CHA-UK) has a host of guest speakers,
business seminars, educational and product training sessions,
creative dragons and business showcase areas. Ticket price includes
teas and coffees throughout the day and lunch.
Early bird tickets are available, click here to book now
afci.uk/one-big-show-2017
New products, discounts and an exciting new product line up are
just part of what Glue Dots International has on offer this summer
starting at the London Stationery Show.
West Design Products has launched two exciting new
promotions across Glue Dots entire product range enabling
retailers to benefit from up to 65 per cent discount and free
countertop and floor standing displays.
Retailers can choose between:
Spend 100 net on Glue Dots and receive 60 per cent discount
Spend 150 net on Glue Dots and receive 65 per cent discount
Jo Bray, joint MD of West Design, commented: This is a very
strong summer offer and although its aimed at encouraging new
resellers to try the brand, its also a great opportunity for existing
customers to stock up on this exciting new range of adhesives.
Glue Dots are highly versatile and offer great reseller margins, so
its hardly surprising that we have seen massive growth in demand
for the companys branded products, in the UK and Europe, with
year-on-year sales increasing by over 60 per cent.
Reseller can fill displays with any choice of adhesive formats:
dispensers, sheets and rolls as well as a range of sizes and
adhesive strengths including: Permanent, Removable, Poster,
Craft, Mini, Micro, Pop Up, Glue Squares, All Purpose and
Ultra-Thin.
For orders and new account opportunities visit stand: M530 at
the Stationery Show or contact West Design Products on
+ 44 (0) 1303 297 865 or visit the website westdesignproducts.co.uk

NEW HOME SHOW FOR ICHF EVENTS

Country Homes & Interiors Summer
Business Design Centre
1st - 3rd June 2017
10am 5pm (4pm Sat)
ichfevents.co.uk/countryhomes

Visitors can get their home summer-ready with Country Homes & Interiors Summer
show. This June, for the first time, ICHF Events will be bringing the summer vibes
to Londons Business Design Centre between 1st - 3rd June, 2017. With 120 artisan
makers, incredible upcoming designers and small independent businesses on offer,
the show is the place to bring the sunshine season into your home.
This new and exciting London show offers up all the latest interior trends, lifestyle
products plus ideas and tips from interiors experts on creating a space to be proud
of. Curated by the Country Homes & Interiors team, Country Homes & Interiors
summer will be host beautiful brands with products across home, garden, food,
beauty, wellbeing and fashion.
For those keen to get creative with the latest paint colours, transform a room with
wallpaper or get to grips with the latest textiles, fabulous interiors experts will be on
hand with top tips and innovative ideas in the theatre space.
With free on-stand demonstrations, innovative independent businesses, the
latest in home dcor as well as over 120 artisan makers, this summer show is the
place to be this June.
28 craftfocus
Stencils of Distinction and Quality
Sweet Poppy Stencils
2017 New Designs now available

www.sweet-poppy.com
44 (0)1775 527442 sales@sweetpoppy.co.uk

CONSUMER SHOW NEWS
Whats happening this season:
THE HANDMADE FAIR GOES TO WARWICKSHIRE
Having already enjoyed three successful years at Hampton Court Palace, The Handmade
Fair launches a second event at Ragley Hall , which takes place between Friday 12th and
Sunday 14th May 2017.
The event will feature more than 150 handpicked exhibitors, each selling beautiful
products, materials, and tools, and include live craft-offs from Mollie Makes magazine,
Q&As and demonstrations from the
countrys best-known makers,.
TV presenter, Kirstie Allsopp, will top the
bill on the Friday, before handing over to
Liz Earle, skincare specialist and founder of
the multi-award winning Fairtrade jewellery
range, and Patrick Grant, British designer
and judge on The Great British Sewing Bee.
Freya Cromarty, Show Manager at Brand
Events, said: The Handmade Fair has
become a renowned success and visitors
will come away with lots of inspiration!
TTo find out more, visit the website
thehandmadefair.com
FEEDBACK FROM FIRST EVENT OF THE YEAR
This years Craft4Crafters show exceeded all our
expectations, said Andrew Thorpe, Managing
Director of Craft4Crafters. I was extremely delighted
with the positive feedback we received regarding
the event. Visitors expressed how pleased they were
to see such a wide range of craft and our social
media sites are still buzzing about the event weeks
after the show.
Now in its 16th year, the show has grown
considerably attracting passionate crafters from
around the South West. Visitors were not left
disappointed, with more than 160 traders, 100
workshops, live demonstrations and large displays.
Our aim was to create a crafting show that gave
visitors a chance to try a wide range of crafts, said
Sales Manager, Debbie Bailey. With such a variety
of activities available, we saw a large increase in
returning second day visitors.
Craft4Crafters, a Bristol-based business, has been
organising crafting events for more than 20 years.
The hobby and craft market is getting larger in the
UK every year, said Andrew. This was reflected in
the largest attendance figures for our February show
with one day nearly meeting the venues maximum
visitor attendance level. The challenge we now have
is to produce an even larger, more craft packed
event for 2018!
th th
The next show is 6 - 8 April at the Bath & West Showground.
For more information visit craft4crafters.co.uk
shows, news and events
CONSUMER CALENDAR
Want to get your products in front of
more customers? We list the best
UK-based consumer craft events in the
forthcoming months:
Craft4crafters (craft4crafters.co.uk):
6th - 8th Apr: Bath & West Showground
Craft in Focus (craftinfocus.com):
27th Apr - 1st May: RHS Garden, Wisely,
near Woking
23rd - 25th Jun: The Craft & Design
Experience, Henley-on-Thames
25th - 28th Aug: RHS Garden, Hyde Hall,
Chelmsford, Essex
Grosvenor Shows, patchwork &
quilting shows (grosvenorshows.co.uk):
31st - 2nd Apr: Spring Quilt Festival, Exeter
18th - 21st May: Quilts UK, Malvern
2nd - 3rd Jun: Springfields Quilt Show,
Spalding, Lincs
The Handmade Fair
(thehandmadefair.com):
12th - 14th May: Ragley Hall, Warwickshire
ICHF shows (ichfevents.co.uk):
20th - 22nd Apr: The Stitching, Sewing &
Hobbycrafts, ExCel, London
22nd - 23rd Apr: Cake International,
Alexandra Palace, London
29th Apr - 1st May: Weald of Kent
Handmade Fair, Tonbridge
11th - 13th May: The Stitching,
Sewing & Hobbycrafts, Harrogate
1st -3rd June: Country Homes & Interiors
Summer show, Business Design Centre,
Islington, London
Upper Street Events
(upperstreetevents.net):
29th Mar - 1st Apr: The WI Fair,
Alexandra Palace, London
27th - 30th April: Country Living Spring Fair,
Alexandra Palace, London
craftfocus 31
 show
showpreview
review
in stitches
CHSI Stitches is hailed a huge success and reflects a
much needed positive outlook of the craft industry

CHSI Stitches, Europes number one trade show

for the creative craft industries, attracted more than
250 exhibitors and more than 7,000 retailers this year,
according to show organisers, ICHF Events. Now in
its 42nd year, the three-day show was held at the NEC,
Birmingham in February and welcomed members
of the trade through the doors to connect, buy,
network and learn.

Design-led yarns and stand out stands

A focus on fabric
For the first time, the show occupied space across two halls with
two separate entrances. Hall 11 was designed with a fabric focus, a
development welcomed by retailers and brands alike.
Paul Williams, Sales, Anbo Textiles, the winners of the best stand
under 12sqm said: Its been a terrifically busy show and great to
meet with existing and new customers. Weve had six new product
ranges from Dashwood and were carrying new ranges from Ella
Blue, including the new barkcloth range weve had a tremendous
response to everything.
Cygnet Yarns brought a stunning English country garden themed
stand to the show complete with a knitted tree centrepiece. Katie
Stephenson, Company Director said, This years show has been a lot
busier for us, and I think our new stand design has really attracted
people. Weve also launched some fabulous new products including
Utopia Chunky, with visitors having responded really well to the way
the yarn feels, its softness and the variegated colours. Weve also
launched a brand-new innovative yarn Kiddies Super Safe & Soft
yarn, anti-bacterial and anti-pilling so its great for baby knits and
sensitive skin and we've had a great reaction to this.
The popularity of design-led yarns was echoed by Creative World
of Crafts, who created a beautiful stand punctuated with eye-catching
pops of colour and showcased the range of multi-coloured Caron
Cakes yarn, which has taken the USA by storm. Creative World of Crafts
reported huge demand at the show. Kirsty Reilly, Account Manager
said, Its been amazing and really busy. The Caron Cakes have been
so popular, we had a customer as the show opened on Sunday who
ran straight to the stand as they wanted to be the first person to order
them. In each Caron Cake ball of yarn, there are five different colours,
which gradually change, meaning it effectively knits all five colours at
the same time, creating beautiful striping. The company also reported
a strong interest in its chunky yarn ranges.

SAVE THE DATE

CHSI Stitches
18th - 20th February, 2018
NEC, Birmingham
chsi.co.uk

craftfocus 33
in stitches

Rhinetex BV. Social media proved to be a

Korbond scooped the best large stand
award with an aspirational interiors look
complete with filament bulbs, showcasing
the products in style. Stuart Caller, General
Manager, Korbond Group said, Its been
an absolutely fabulous show for Korbond. I
think whats been important for us this year,
is the time and effort thats gone into the
product selection, design, the stand and
the execution. Sunday was brilliant day in
terms of the buzz, lots of new retailers and
fresh enquiries. Tuesday has been one of our
best days ever at the show. To top it off with
winning the award for best stand is the icing
on the cake. Its been one of our best years
here. Im absolutely delighted.
resoundingly popular seminar topic among Word on the Tweet
the show audience with speakers delivering Visitors reported an excellent show, sharing
advice to full seminar theatres. Bestselling their finds across Twitter @CHSIstitches.
sewing author and founder of the popular
sewing pattern company, Tilly and the Fantastic three days @CHSIstitches. Found
Buttons, Tilly Walnes shared her top tips for some great new products and new ranges
creating a buzz on Instagram. Tilly was also for the shop. Watch this space!
exhibiting at the show and said: This was @IntricutCrafts (Card craft and
our second year exhibiting at Stitches and scrapbooking retailer)
its been brilliant for us. Weve seen a big
increase in sales since last year, and a lot I had the most fantastic day with great
more recognition of the brand. Its great to displays, brilliant, helpful suppliers and yes I
be able to connect with our existing stockists was weak!!! Thank you CHSI.
face-to-face as well as to get in front of new @ReallyMaria (Haberdashery shop)
customers and put our products in their
hands so they can feel the quality.
Carswell, Hawthorn Handmade said, Its our
fourth year and this has been our best show
A need for new trends
by far. Weve brought out the new embroidery
Key industry players reported a positive show
range, which has brought in a whole new
with new on-trend ranges creating a buzz
audience for us and many have ordered
across the event. Kerry Hearn, Marketing
across the whole range. On Sunday, we spoke
Manager, Groves said, After exhibiting for
to more than double the number of people
more than 30 years at Stitches, this year
we usually do, so were really pleased.
proved to be yet another positive experience.
Customers were delighted to see the iconic
Milward brand once again in stock. The 2017
Hobby Gift storage range created a real buzz
with its variety of designs and storage shapes.
There was also much interest in the bridal
and occasions range, particularly the new
rose gold products.

Seamless seminars New talent

A jam-packed seminar and workshop
programme provided more than 60 hours
of education for retailers including a lecture
from world-renowned guru of colour and
textiles, Kaffe Fassett, in association with
CHSI Stitches has a long history of
championing new talent in the industry
and this year was no exception with up and
coming designers sharing their creations
in the Bright Sparks Pavilion. Stephanie

The team and I are so pleased with how the show has gone. An awful
lot of thought and investment has clearly gone into the stands and
displays here which for us underlines the importance of exhibitions to
the industry. Being able to handle and try out the products is key to
sales and the continuing evolution of digital communication Catwalk
A choreographed catwalk show cast the
only serves to work hand in hand with this. The buzz across social spotlight on the latest ranges and creations
media has amplified all thats been happening here in these halls over from Gutermann GmbH, Jane Makower, Lion
the past three days, Brand, THREADS inkjet printable fabrics,
Vlieseline, Sew La Di Da Vintage and
said Dominic Fleming, Head of Sales & Operations, ICHF Events. Crafters Companion.

34 craftfocus
 Sock Yarn Specialist

www.viridianyarn.com | viridianltd@gmail.com
tel: 0117 300 5244

4.95 FOR 8
STRIPS OF 8
81 FOR 126 BOTTLES 64P PER BOTTLE POTS

2.59 PER PACK OF 3 (20.5CM) 9 PER SET OF 3 (ASSORTED SIZE BUTTERFLIES) FROM 3.43 PER PACK OF 6

All prices exclude delivery and VAT

Feedback and best-liked products from the show
We chat to exhibitors to find out what the
best-liked products were and what CHSI
Stitches means to their business

Learn to sew In the mood for

The Learn to Sew kits by Debbie Shore cardmaking
were a real draw for Crafter's Companion Hunkydory had an
at the show. Customers couldn't get extremely successful
enough of the cute storage caddy designs show and loved the
last year, and the Learn to Sew kits takes positive atmosphere.It
the idea one step further with a range of was lovely to meet so
bags.With three styles to choose, the kits isting and new,
many of our customers, existing new over thee three
th days,
days
suit all ages from teenagers and beyond, said Claire Hamer, Trade Manager at Hunkydory Crafts.
andinclude everything you need to The For Love of Stamps range was particularly well received,
make the project. The range makes the with customers pre-ordering future releases.The range, which is
perfect gift for budding sewers starting a building a huge following after its launch in 2016, includes quality
first project, or more experienced stitchers photo-polymer clear stamps, coordinating masks, background
wanting to create their own quick and cost-effective bag designs. stamping pads and superior stamping card.The inspiration boards
For more information visit crafterscompaniontrade.co.uk
p that are available digitally to all trade customers were a big hit,
offering a showcase for each stamp set and visual eye-candy to
any potential purchaser.
Hunkydory Crafts, trade.hunkydorycrafts.co.uk
Adding sparkle
Creative Products
Stylish satin stitch
Distribution launched ed
RIOLIS exhibited alongside its UK
several new ranges
partners, SoloCrafts again this year.
and the stars of the
We had a lovely time meeting
show was the Sondra ra
with customers old and new, and
Celli Bling kits (see page
it was great to see a lot of new craft
52) and Beacons glue ue
businesses are setting up. The star
Power-Tac. The new w glue key is low-
products of the show by far were the
odour, industrial strength,
ength, great value
new printed satin stitch embroidery
fill and non-cancerogenic
ogenic formula, and
designs, Globe Flowers and Pansies.
perfect for applying rhinestones.
The kits have colour-printed designs,
The company prides itself on offering innovative products that
with a few central flowers left as an outline. The areas are filled in with
add benefits to the consumer and sales and profit to the retailer.
satin stitch to create a 3D effect to the finished piece. Each design
We found our new stand location at the show of great benefit,
measures 20cm by 20cm, retails for 13.99, and comes with Anchor
with a high footfall and quality enquires from independent
stranded cottons and full instructions. Keep watching for more designs
retailers to national multiple chains, said Mark Wilson, Managing
in this range coming very soon, says Evelina Buividiene, Director of
Director of Creative Products Distribution.
Export Customer Service for RIOLIS.
For further information call +44 (0)20 8953 2143 or email
To order contact Solocrafts on +44 (0)161 464 7313 or email
sales@creative-distribution.co.uk
sales@solocrafts.com

Dazzling designs
Needleart Worlds stand at CHSI Stitches was a sparkling wonderland, with Diamond Dotz
demonstrations providing a chance to relax for a moment during a very busy show. With so
many stunning designs all being snapped up, its difficult to choose what was the bestseller,
but the set of four different coloured butterflies were extremely popular. Each design in this
series measures 30.5cmby 30.5cm, retails for 18.99 and contains all you need to complete
the project. Diamond Dotz stylus, wax caddy, tray, Diamond Dotz and the printed adhesive
canvas. This brand new craft is set to become a must-have product for 2017.
To find out more contact Needleart Worlds UK distributor, Solocrafts on
+44 (0)161 464 7313 or email sales@solocrafts.com
 GRAPHIC 45
Seasonal Special Buys PIONEER
JONES BUTTONS

Luxury Faux Furs KAISERCRAFT

DRESS IT UP
HEARTFELT CREATIONS
BO BUNNY
CANDY BOX CRAFTS
IMPRESSION OBSESSION
Premium Cuddle Fleece CREATIVE WORLD OF CRAFTS
STRETCH MAGIC

Its all about Melton Woollens,

Check Woollens, Luxury Faux Furs,
sales@jones-crafts.com
and fabulous print dress fabrics sales@jones-buttons.com
www.jones-nottingham.com

Innovative new baby yarn incorporating

anti-pilling and anti-microbial technology We stock laces, trimmings,
embellishments and belts for gowns
and prom dresses.
Coloured embroidery, patches and
laces of all kinds.
One of the largest stockists of bridal
accessories such as fashion jewelleries,
hair accessories, evening clutch bags,

www.natraj.co.uk shoe clips and Asian fashion jewellery.

98-100 Hospital Street, Hockley,
Birmingham B19 3QP
T: +44 (0) 121 236 2211 / 200 1060
M: +44 (0) 780 164 9899
E: kp@natraj.co.uk
Exporting to Europe and worldwide
for the last 27 years in Jewellery
Quarters Birmingham!
Visit our warehouse in Jewellery
Quarters or contact us for the latest
product information & e-catalogue.

www.cygnetyarns.com
sales@cygnetyarns.com
01274 743374

Something old something new
With a new layout and formats, CHSI organisers have clearly been
experimenting with ways to refresh the show.One innovation DMC
particularly enjoyed was hosting the media brunch on the exhibition
floor in front of our stand.
DMC had a new look for the show too.Last year, we celebrated
show review
270 years in business by recreating our centuries-old French factory
workshops, and this year, with new investors and new stable mates
Wool And The Gang on board, our stand looked to the future of
needlecraft, says Chris Sherrard, DMCs Marketing Manager.
DMC were delighted with the response from visitors. Particularly
popular was the trend-led1000 Patternsproject, which aims to drive
new customers into craft stores and give existing stitchers even more
reasons to thread their needles with DMC stranded cotton.Retailers
whose customers prefer the guaranteed success of a kit enthused
over the innovative quick-start and customisable embroidery kits
designed to appeal to a new audience, as well as an ambitious
collaboration with The British Museum for a major new exhibition
this summer.
Yarn storeowners enjoyed the chance to get hands on with the
latest yarn innovations, Natura Denim and Natura Linen, as well as a
sneak peak of new season Bohemian Crochet collection for the
ever-popular Natura Cotton crochet yarn. A highlight of the show
was discovering that consumers had voted our flagship stranded
cotton Product of the Year for Stitching at The British Craft Awards
presented in the traditional Sunday evening slot at the show,
commented Chris.

Christmas in design
Everything in the
Sarah Jane Studio
garden is rosy
created this beautiful
Stitches was fantastic
collection for Michael
for Cygnet. We really
Miller Fabrics, which
benefited from a more
was received with great
central location and
enthusiasm at Stitches.
our knitted tree was
Following on from
certainly a talking point!
the huge success of
The Boho Spirit range
the Sarah Jane Magic
was a big crowd pleaser
Collection, Michael Miller has once again teamed up with the talented
the fabulously bright
design to bring you The Nutcracker. The Nutcracker Act I is designed
shades are just too good
around a classic-style Christmas and reflects the colours used in the
to walk past without
ballet during this first act. The collection is meant to inspire elegant
stopping for a squeeze. The range currently features six brightly
Christmas clothing, dcor and quilting that reflects the traditions of the
variegated shades and were excited to announce that five new
Nutcracker that we all know and love. The range comprises of six prints
shades will be launched in May too. We already have several free
including one double border. Each colourway stands by itself or can
patterns on the website and more will be arriving over the
mix with the others for a lovely combination. The collection includes
coming months.
GOLD accents, which add a magical touch. The border print has a 24in
If you would like to order Boho Spirit
Spir or any other yarns from the
repeat allows for many playful projects.
Cygnet range, visit cygnetyarns.com
Michael Miller fabrics are distributed in the UK by EQS, eqsuk.com

Debut of natural daylight lamps

OttLite the industrys leading supplier of natural daylight lamps debuted a range of exciting new
products for the craft market at the show, said Matthew Cox, VP of Sales at OttLite. We showcaseda
number of great products includinga new LED light box and task lamp station, a natural daylight LED
flex neck desk lamp and an LED crane desklamp. The innovative styles are designed to help craft
enthusiasts to see more clearly and comfortably, allowing them to do what they love, more easily, and
for a lot longer.
The show gave us the perfect chance to announce that through our partnership with XP
Distribution, which provides a local, customised service to the craft and hobby market in the UK and
throughout Europe. This partnership allows us to make doing business with OttLite easy with low
minimum order quantities, the ability to order in multiple currencies and quick delivery times.
For more information, visit ottlite.com and xpdistribution.com
craftfocus 39
:HDUHRQHRIWKHOHDGLQJPDQXIDFWXUHURIWKHQHVWZRRGHQHDVHOVFDQYDVHVER[HVDQGDFFHVVRULHVIRUDUWLVWV

Our range of products:

Easels:
Studio Easels, Table Top Easels, Field Sketching Easels, palettes
and many many more

Canvases:
Cotton Canvases, Linen Canvases, Transparcent Linen Canvases,
Canvas Boards

Stretchers Bars
All our products are made in EU and are made from special
selected and prepared Pine or Beech Wood

www.quantumart.eu
RFH#TXDQWXPDUWHX__:HVW5RDG%XLOGLQJ+DUORZ&0%4
 show review
Cottons to crave
This year, The Craft Cotton
Company launched a
group of highly desirable
quilt ranges that include
the Indian Garden, Days
By The Sea and Into The
Woods collections. Using on-
trend colours and themes, the
company has broadened its range of fabrics to appeal to a wider
cross-section of sewers, while still known as the go to supplier
for affordable pre-cut fabrics, customers truly welcomed the
sophisticated collections of fabric on the bolt. Look out for more Big on-trend
upcoming quilt collections, including the collaboration with the Grafix Shrink Film saw a renewed interest in the Shrink Film market with
talented Stuart Hillard. rising trend of mixed media and jewellery, as well as a traditional kids
We were delighted with the response from both current and and paper crafts. The simplicity of the film makes it a crowd favourite
new customers at the show, reflected by the conversations and for all skill levels. Just design, cut out and bake then watch as it shrinks
feedback we received, and the orders we wrote. The show had to half the original size and becomes nine times thicker. Designs can
a real buzz and energy this year, and the organisers should be even be printed on with an inkjet printer, for crafts involving photos or
congratulated for their hard work and effort to keep the show graphics. Even use coloured pencils on the Super Sanded Shrink Film
relevant and exciting for visitors, says Dani Phillips, Managing to make designs really pop. Cut with scissors or die cut.
Director from The Craft Cotton Company. Visitgrafixarts.comto find out more about the product and creative
To find out more visit craftcotton.com projects that consumers have made using Grafix Shrink Film.

Comeback for cross-stitch Quality bag making

Textile Heritage, By Annieis a globally
manufacturers of small recognised name
cross-stitch kits, had a great renowned for high
show. Its Managing Director, quality bag making
Stephen Dawon-Bowman, products including mesh,
commented, It was like a zippers, bag patterns
trade show of old, it had a and Soft and Stable.
buzz about the place and And is now distributed
lots of orders being placed by Hantex. Bag making
from both our existing customers, as well as many new ones that projects frequently use a
had just opened or returning to cross-stitch after a break due to an considerable number of different components and when any one
upturn in demand. of the components iscompromisedthe resulting bag just doesnt
The stitched models on the companys bright, colourful stand feel as good as it should. By Anniebrings impeccable quality to her
helped show off not only its established best selling lines, but new bags by ensuring thezips, interfacings, catches, trims, meshand of
designs introduced for the show, which were all very well received. course the patternitself are quite simply made for the job.When
The most popular of the new designs was the iconic Beach Hut you're thinking about your next workshop or perhaps just looking
collection, available in a range of practical projects and ideal for the to have a great bag making program in your store, considerBy
approaching summer season. Annie's the benchmark in quality bag making
Full details available from Textile Heritage on +44 (0)1355 229 446. To find out more visit the website hantex.co.uk

Celebrating Twenty to Make

This years show delivered for Search Press what it does every year an endless stream of
customers who love our books and who like to do business with us. The show is invaluable
for us as we get to meet our customers face-to-face, receive upliftingfeedbackand a plentiful
supply of orders.
The Twenty to Make is now 10 years old, and more than two million sales later, proved as
popular as ever. The Twenty to Make area at the show was constantly crammed with customers
browsing and ordering their favourite books as well as enjoying new and recently published
titles. Well be celebrating the re-launch of this series in July and its 10thanniversary with six
new titles all in the same handy pocket-sized 48-page format at the amazing price of 4.99
RRP, but with a colourful redesign, says Mary Ellingham, Publicity Manager for Search Press.
To view the complete collection visit searchpress.com

craftfocus 41
 FOR SALE
ELECTRIC KILN
Potterycrafts Topworker 80 Kiln
Top Loader P59750 with shelves and furniture

Also a Stafford 10-programme controller ST501,

Requires either 30 amp single=phase or a 10 amp three
phase electrical supply.

Please Contact:
Derek & Jo Covel

Tel: 01373 228465

Mobile: 07805630196
Address:
24 Lyneld Road, Frome,
Somerset, BA11 4JB
Has minimal usage and
is in pristine condition.
Would suit a professional potter
or an enthusiastic amateur.
 show review
THE BRITISH CRAFT AWARDS 2017
Theres no event quite as prestigious in the craft industry calendar as the
presentation of Immediates British Craft Awards. Forming part of last weekends
CHSI Stitches Europes largest dedicated trade show for the art, craft, needlecraft
and hobby sector the awards have taken on must-attend status. Held at the NEC
on the closing night of the show, more than 250 designers, manufacturers and
distributors came together to celebrate the crme de la crme of the crafting world.
This year. More than 21,500 nominations were cast online by our enthusiastic
crafting communities, with 250 brands and industry experts vying for gongs
including Retailer of the Year, Designer of the Year and Product of the Year. John
Scott and Natasha McCarty, the new Sewing Quarter presenters, presented the
25 coveted awards across sewing, quilting, knitting and crochet, craft and stitch,
before the guests got the chance to celebrate over drinks and canaps, and by
taking a snap in the selfie mirror!
The Craft industry celebrated in style and the British Craft Awards are now
looking forward to their 20th year in 2018!

THE WINNERS WERE AS FOLLOWS:

For sewing
Product of the Year - Janome 525S Sewing Machine
Designer of the Year - Debbie Shore
Blog of the Year - thefoldline.com
Brand of the Year - Janome
Retailer of the Year - Sew Over It

For stitch
Product of the Year - DMC Stranded Cottons
Designer of the Year - Durene Jones
Blog of the Year - stitchingdream.blogspot.co.uk Hunkydory Crafts
winners
winn of Product of the Year for Papercraft
Brand of the Year - Zweigart Fabrics
Retailer of the Year - sewandso.co.uk

For knitting and crochet

Product of the Year - Yarndale Show
Designer of the Year - Jane Crowfoot
Blog of the Year - attic24.typepad.com
Brand of the Year - Stylecraft
Retailer of the Year - Wool Warehouse
Our aim is to supply good quality
For papercraft
Product of the Year - Hunkydory Card Collections
reliable sewing machines at
Designer of the Year - Sara Davies affordable prices and we really
Blog of the Year - Stampin Up pootles.co.uk appreciate readers taking the
Brand of the Year - Stampin Up
Retailer of the Year - Stampin Up
time to endorse our brand. We
would like to say a big thank you
For quilting to all the people who voted for us,
Product of the Year - Olfa Rotary Cutter
Designer of the Year - Pam and Nicky Lintott
commented Creative Director Deborah
Blog of the Year - veryberryhandmade.co.uk Shepherd from Janome - Winner of Jonathan Thompson,
Brand of the Year - Moda Product of the Year for Sewing. Executive Director
Retailer of the Year - The Cotton Patch accepting award for DMC Creative

craftfocus 43
 restyling homes
Jamie Dannell, Director of Dannells, talks to Craft Focus about the
successful Needcraft kits and the rest of the business
Tell us how Dannells and the brand
Needcraft came about?
Martin Dannell & Co was founded in 1982 in
Hackney, London to manufacture materials
and components for industrial manufacturers
of lampshades. Our customers always
called us Dannells as the full title was a bit
of a mouthful.
Although were extremely well known in
the lampshade industry, our name meant
little when we entered the craft sector, and we
wanted a strong brand name for our range of
craft kits, which is how the name Needcraft
came about. We also have a division called
Needabanner and Needprint for our wide and
small format in-house printing facility.
This has worked really well, but last year, a
customer mentioned to us that they thought
Needcraft was a great brand for the kits, but
didnt represent what we offer to our soft
furnishings and lampshade manufacturing
customers who still purchase on an industrial
basis. We do listen to our customers, and
decided they were right, so we rebranded the
company overall as Dannells and Needcraft
represents the growing brand of craft kits, as
Needprint does for our print.
We have come to understand the
importance of having the right brand and
brand strength for the right product.
Are all your products manufactured in
your factory in Hackney in London?
Is being Made in Britain important to
the company?
Made in Britain is extremely important to us.
44 craftfocus
When you strip away the brands, product
design, customer service and marketing,
its what we are at our core that matters a
successful manufacturing company. Were
really proud that weve struggled against the
tide of cheap imported products and copies
to continue to make a quality range of safe
products, over which we have complete
control. We can also respond incredibly
quickly to changing trends, here in the UK.
We moved from Hackney in 2000, when we
needed more room, as some of the plant is
very large, and since then, have been making
all of our products about seven miles away in
Waltham Abbey, Essex with our original staff discount off our lowest trade price. It also
and some great new additions to our team lets them add in trade packs in our other
too. Many of the components we use are popular lines, clocks, lanterns, waste-paper
made specifically for us in the EU as well as bins, and take advantage of the same extra 20
the UK, but we design and make nearly all the per cent discount.
products in Waltham Abbey. Its great as it points them directly at our
best-selling lines and most competitive
What products can you offer prices. Weve also produced a range of
craft retailers? professional videos demonstrating how to
Our original product offer was aimed at use the kits these have proved to be very
manufacturers. The benefit of starting from effective in increasing sales for retailers which
scratch with our Needcraft products, and have them running on a small tablet or TV
making them ourselves, has meant that for alongside their product display.
retailers, weve been able to listen to their
requirements and customise our product What are your best-selling products?
offer for the way that best suits them for easy Our best-selling lines are the lampshade kits,
and competitive stocking. which have been phenomenally popular.
Whats worked most effectively is our For retailers, if they stock the items from our
Retailers Start-Up Package. This is a package Start-Up Package, they really have a kit for
that allows retailers to buy trade packs most eventualities. The 20cm diameter covers
in our three bestselling sizes of lampshade small table lamps; the 30cm diameter for
kits and entitles them to a further 20 per cent large table lamps and small ceiling pendants;

and the 40cm caters for large ceiling lights
and floor lamps. Overall, the 30cm lampshade
kit is our most popular product.
The newest edition is the floor lamp. Tell
us about the kit?
I love the new floor and table lamps. They
were part of the New Product Showcase at
CHSI Stitches and proved to be incredibly
popular. The kits are one-of-a-kind in our
lighting kits range. They create free-standing,
finished electric lamps rather than shades to
go onto existing electrical fittings and lamp
stands, which have a retro but modern feel
about them, especially the tall floor-lamp.
They make a real statement piece in any
room, and like all our kits, you use them with
the fabric or wallpaper of your choice to bring
individuality to your homespace.
Are there any other new products youve
developed for this year?
Were working on new lines the whole time, so
theres always something innovative making
it into the range. We designed and made a
beautiful new floral diffuser for lampshades,
which were a major draw at CHSI Stitches.
Weve also added a very cleverly designed
flatpack wooden floor standard lamp at a
great price, called the Joanne and some
bottle converter kits. There are lots more
products in the pipe-line too.
Why do you think making your own
custom lamps appeals so much to crafters
and home-lovers alike?
Firstly, theres a huge amount of satisfaction
one can take from being able to say I made
this, its unique, and I love it! Making the
products is a therapeutic process in itself, and
making them professionally can be a highly
profitable endeavour.
There really isnt a huge amount of
company profile
choice out there. With lamps and
lampshades, many of the retailers
have gone down the route of mass
importing product from the Far East,
which entails large quantities, which
makes them less able to respond
positively to fast-moving fashions
and trends. It also means they tend
to play it safe and most of these
shades are going to be the sloping
style of lampshade, which stack
efficiently in containers, in basic
colours like cream which is the most
popular overall colour.
Our kits mean that creative
people can have exactly what they
want, customised easily for their
homes including professional flame
retardant lamps in whatever fabric,
backing or wallpaper they wish. We now added a service where we can provide
carry a huge number of shapes, sizes and a custom print to go within the frame, to add
manufacture the components to enable them another layer of customisation.
to make more outside the Needcraft kit range. The clocks and bins have slotted really well
We even offer a service to custom print into the Needcraft kit range and both proven
their designs, pictures or logos onto a piece to be real staples of the range, and allow the
of fabric the correct size to make their lamp, home customiser a complete suite of soft
clock, bin or lantern. I think its a combination furnishing to co-ordinate a room.
of the good feeling you get from making your
own soft furnishings alongside the level of Where can retailers get to see
quality and choice our range affords which your products?
has made them so popular. The best place is our website dannells.com
everything is there, including our blog,
We recently saw the new bottle converter products and instruction videos.
kit at Creativeworld. Tell us a bit about
this product, and how easy it is to use? Do you have any other news in the
It is so easy to use and its been fantastic for pipeline that you can share with us?
me as its enabled me to polish off several Ill probably get into trouble for telling you but
nice bottles of malt whisky and tell my family next up there will be a really exciting range of
its all for work! The Bottle Converter kit is Paint Your Own Lampshade kits. Were also
incredibly simple. Just push it into the neck adding a much wider and more competitive
of any interesting empty bottle and use it as a range of haberdashery supplies, including
lampbase. The shade fits straight on the top an acrylic paint to use on the new kits. The
no drilling and no fuss, its a 10 second job! company has learned from experience
that we need to keep moving forward with
Your product mix is varied and now new products weve a huge amount of
includes a range of decorative unfinished enthusiasm for our product and the craft
frames, clocks and wastepaper bins. Have market and we dont have a shortage
these products been successful additions of ideas.
to the home making market?
They have been very successful, but as with Dannells
all things, some more than others. The resin Needcraft
frames havent been as popular, but thats +44 (0)1992 700 311
mainly down to how weve marketed them dannells.com
and they dont sit obviously within our range.
The frames are an individual craft item
rather than a kit, but theyre incredibly light,
resin shabby-chic frames and perfect for
customising with paint and decoupage. Weve
craftfocus 45
 fathers day
man appeal
Make the most of Fathers Day in your store with products
SAVE THE
DATE
18 H JUNE
T
,
2017
that men will love
According to research, children spend more than twice as much on Mothers Day than on Fathers Day. Savvy, shopper marketing agency has
found UK shoppers interest in celebrating Fathers Day continues to rise year on year and retailers need to acknowledge the increased interest in
store. After all theres as many fathers in the world as there are mothers so heres a few of the latest craft products to inspire you.

EMBRACE EMBOSSING
Peak Dale Products has just released a new Pewter Embossing kit that
will be ideal for this occasion either as a gift or for him to make himself.
The kit contains four wooden coaster blanks, pewter and all the tools,
assorted patterns and instructions to make these stunning coasters.
If you think that theyre too beautiful to use, mount them in a 10cm
square box frame and you have a stunning piece of wall art. All of the
patterns will work as an individual piece or will tile together to make a
picture. Designed by Caroline Buchwald, its also a great addition to the
other metal embossing kits from the company.

Peak Dale Products

HAVE A LAUGH!
+44 (0)129 878 447
Give the gift of
peakdaleproducts.co.uk
laughter this Fathers
Day, with a great
comic cross-stitch
kit from Design
Works Crafts. The small humorous kits come with 14-count aida
fabric, stranded cotton threads, sewing needle, chart and full
instructions, some designs in the range also have beads
for embellishment.
There are more than 20 of these humorous designs available.
The latest is a great one for dads Midnight Snack, give
justification for those late night cravings! The designs are a
standard photograph frame size of 5in x 7in when finished so
perfect for a gift.

Solocrafts
+44 (0)161 464 7313
solocrafts.com

CLASSIC SEWING
The Fairfield Button Up Shirt Pattern by Thread Theory is a classic shirt with traditional detailing but also has a
modern, moderately slim fit. The design features a slim collar with collar stand, an optional chest pocket, flat
felled seams and a yoke. The button band is drafted onto the shirtfront to make matching plaids and stripes
simple. The hem is curved so that this shirt can be worn tucked in or loose. The sleeves include tower plackets
and the option for a hidden tab so that they can be rolled and
secured at the elbow. Choose between a centre-back pleat or create
a more fitted look with long shaped darts.
The Fairfield includes regular sizing for slim to average figures and
a separate set of pieces for larger figures to accommodate a more
rounded stomach.

Thread Theory sewing patterns are distributed in the UK by Hantex

+44 (0)1754 820 800
hantex.co.uk

craftfocus 47
man appeal

DESIGNED FOR LUXURY

FAMILY TIES
Manuscript has been at the forefront of
DMC is on a
pen nib manufacture and design. The
mission to
popular calligraphy, wax sealing and gift
tempt customers in home, fashion
lines have had a complete restyle. The
and gifting to discover their creativity and mindfulness with its
company is excited to bring to market its new high-end fountain pen
latest contemporary craft kits. Inspired by sharp dressed men and
range ML1856. Each pen is one of-a-kind as the resin used sets in a
casual Fridays, the hip crochet kits come in a funky carton, which
slightly different way every time. Discover for yourself all of the little
will look the business in mens fashion and gifting. The kits are
details that make this pen original with all the beauty and elegance of
ideal for beginners, and there are five vibrant fashionable colours to
the Italian resin barrel and the smoothness of writingobtained by a
choose from. Each kit includes Natura crochet cotton, crochet hook
finely polished nib.
and easy-to-follow instructions and retails at 9.99.
Manuscript Pen Company
DMC Creative World
+44 (0)1746 861 236
+44 (0)116 275 4000
calligraphy.co.uk
www.dmccreative.co.uk

SHAREABLE MEMORIES PAINTING A PICTURE OF THE

Folder Frame is the latest instant display GREAT OUTDOORS
innovation and dads will love them. An Artists Journey in a Frozen
Theyre inexpensive, disposable and a Wildernessby David Bellamy is a
fun way to display your precious photos, culmination of various expeditions
artwork and create shareable memories. made by well-known artist and
The innovative display-frame is available bestselling author David Bellamy to his
in 28 colourful designs, which is perfect beloved Arctic, vividly bringing to life
for all sorts of occasions including the challenges of painting outdoors
Fathers Day. Add a special drawing, in one of the harshest environments
a favourite picture or photo, colour in on the planet. His descriptions of
or simply use it as it is. Folder Frames his travels, written from an artists point of view, make for an
can be assembled within two minutes, exhilarating and captivating read. Filled with Davids watercolour
making them a quick and easy project paintings and sketches, made during his various expeditions, the
and present too! No tools are required book provides a fascinating insight into the wildlife and people
andthe frame is made from ecologically that live within the Arctic Circle and captures perfectly the majesty
sustainable sourced paperboard, which and breathtaking beauty of the worlds final wilderness.
is pre-creased. The frame features a built- Sir Chris Bonington, renowned British mountaineer, said in
in stand to use the frame both portrait an accolade of the book, This book is an absolute delight, to
and landscape. The Folder Frames browse and absorb the superb and evocative images, sketches
motto is, Frame your memories frame and watercolours that took me straight back to my own Arctic
your life with the vision and mission to wanderings, and will adorn your coffee table or to read for
foster sustainable creative enjoyment inspiration or a good laugh.
and delight customers. The book (ISBN: 9781782214236) will retail at 25 and is available
from Search Press from 1st June.
Folder Frame is distributed
by Creative Products Distribution Search Press
+44 (0)208 953 2143 +44 (0)1892 510 850
creative-distribution.co.uk searchpress.com

4 ways to inspire crafters to spend for Fathers Day:

1. Create a wonderful window display to celebrate this special occasion.
2. Send out an email to your customer database with product ideas to inspire crafters to get making for this special day.
3. Offer a discount code on a selection of products on the lead up to the day.
4. Provide a free gift-wrapping service.

48 craftfocus
bookstand Make additional sales by stocking craft books
alongside your other product offerings. We
review the latest editions to hit the shelves

PAINTING
lable
MANDALA STONES Avai ay
By Natasha Alexander in M
Price: 9.99 RRP
ISBN: 9781782215493
Publisher: Search Press

Discover the meditative

power of the mandala. In
this book there is a collection
of 50 one-of-a-kind designs,
includingmesmerisinggeometric
patterns, calming nature-inspired
motifs and spiritual symbols.
Eachcolourfulmandala is created
by painting dots onto a stone or
pebble a simple yet soothingly effective
process. With no specialist tools or skills
required, you can immerse yourself in
the process of creating these intricate designs. The stresses of modern
life can be left behind, and meaningful, tactile pieces of art can be created
to present as a perfect gift, to decorate the home, or to keep as a
personal talisman.
With clear and easy-to-follow instructions and beautiful photography, you
will soon be gently crafting your way to a calmer, more creative self.

We say: No specialist tools or skills are required to create the geometric

patterns and calming nature-inspired motifs and symbols.

PAPERCRAFT
OUT
ORIGAMI ANIMAL FRIENDS NOW
By Mari Ono The book comes with 50 specially
Price: 12.99 RRP designed pieces of origami paper with the
ISBN: 978-1-78249-422-5 animal designs already printed on them. All
Publisher: CICO Books the papercrafter has to do is fold the papers
as instructed in the projects to make the
Animal lovers and origami fans are going cute animals.
to love this book as it shows how to make
35 cute animals from paper including cats, We say: We love that the book comes
dogs, rabbits and birds as well as a wide with ready designed papers so anyone
selection of insects such as ladybirds new to origami can see the designs come
and snails. to life with every fold.

50 craftfocus
 book reviews
DRESSMAKING
THE GENTLEMANS WARDROBE: Vintage-style projects to make for
the modern man
ByVanessa Mooncie
Price: 16.99 RRP
ISBN: 978-1861087478
Publisher: GMC Distribution

For men who ditch denim in favour of tweed, this beautifully illustrated book
features an abundance of stylish garments and accessories to sew. Including
beautiful garments such as pyjamas, shirts, trousers and jackets, plus
indispensable accessories such as a cravat tie, flat cap and wallet. Whether
OU
your customer wants to make the smart projects for themselves or a loved
one, this selection of vintage-style projects will put a spring in anyones step. NOWT
We say: More men are wanting to learn to sew and make clothes, and this
book has some stylish garments with easy-to-follow instructions including a
wonderful waistcoat.

CROCHET OUT MAKING FOR THE HOME

SUPERSIZE CROCHET NOW MAKING CONCRETE POTS, BOWLS & PLATTERS
20 quick crochet projects using By Hester van Overbeek OUT
super chunky yarn
By Sarah Shrimpton
Price: 12.99 RRP
ISBN: 978-1-78249-414-0
NOW
Price: 14.99 RRP Publisher: CICO Books
ISBN: 9781446306598
Publisher: Imprint SewandSo Making Concrete Pots, Bowls &
Platters is published just as this
Supersize Crochet contains a craft becomes trendy. The book
collection of quick to stitch is packed full of ideas for using
projects that crocheters will love. concrete to make stylish home
The selection of patterns uses and garden decorations and gifts.
super chunky yarn, which is on- Experiment with this unusual
trend and aimed at crocheters craft material and learn how to
looking for fun projects that stitch up super fast. mix, cast, mould and decorate
Crocheters will love the fun, modern style of patterns, which include concrete and make coasters,
a mixture of wearable accessories candlesticks, storage jars and
and home dcor. The book bookends to name a few of the
includes 20 projects ranging from projects inside.
luxurious blankets to snuggle
up with to a slouchy beanie that We say: Concrete crafting has really taken off this year and
can be crocheted in less than an forward-thinking crafters will be looking to hone their skills. This book
hour. Theres even a snuggly pet is perfect for that!
bed for the lucky cat or dog in
your life.
Book contacts
We say: Think big with this CICO Books, rylandpeters.com
book. Large crocheted projects GMC Distribution, thegmcgroup.com
are fun to make and also very Search Press, searchpress.com
quick for new crocheters or the SewandSo, fwcommunity.com/uk
impatient crafter among us!

craftfocus 51
twinkle
toes
Julie Bonnar puts the Sondra Celli
Bling grab n go kit from Beacon
Adhesives through its paces

Wherever you look, whether itthes

fashion or craft, we all love that extra
bit of sparkle. This year its really taken
off in a big way and this kit is perfect for
those that want to add bling to
shoes, accessories and clothing.

THE PRODUCT
The new grab and go bling kit is one
of the latest product launches from
Beacon Adhesives, and is a collaboration
with Bling Queen, Sondra Celli. Gypsy
dressmaker, Sondra Celli makes wedding
gowns sparkle on the TLC reality series
My Big Fat American Gypsy Wedding
and has now curated a kit to help DIY
fashionistas and crafters create beautifully
bejewelled items at home.
The new grab n go bling kit has all the
tools necessary to begin to bling and
includes one tube of Beacon Adhesives
Power-Tac glue, bling tool, syringe glue
applicator, 250 genuine Swarovski crystals
(clear stones, size 16SS), T-pin for cleaning
the syringe, simple instructions with clear
diagrams on how to create three basic
bling motifs; dot pack, pack and fade, and
interlock. It comes in a handy hanging
reusable container, which is useful for
retailers with limited shelf space.
HOW TO USE IT
The instruction card is self-explanatory and
shares three techniques for crystal placement
so its very simple to use for beginners.
However, more skilled crafters who are used
to working with crystals can have a free rein to
make their own patterns.
TIP: The secret to using the kit is to control the
flow of glue from the syringe. I found using the
T-pin to clear the nozzle and wiping the nozzle
clean between applications works really well.
What I like about the kit is that the
Beacons Power-Tac industrial grade
adhesive works on fabric, glass, tile,
stone metal and wood and most
importantly is non-carcinogenic.
Theres no item that you cant add a
to!
bit of sparkle to!
REASONS TO STOCK
The grab n go kit uses genuine Swarovski
crystals and retails at 39.99.
Theres also a craft box kit that retails
at 45.95.
The kits will take up very little shelf
space in your store.
The product will appeal to lots of
customers across a variety of crafts.
The all-purpose glue included is low
odour and non-carcinogenic and has
excellent strength.
No previous crafting experience
is necessary.
Sondra Celli Bling grab n go kit
from Beacon Adhesives
Distributed by Creative Products
Distribution in the UK
+44 (0)20 8953 2143
sales@creative-distribution.co.uk
creative-distribution.co.uk

In a recent poll, 86 per cent of our readers told us they would find it beneficial to know
about new products as they come to the market. Tried & Tested puts the latest products
in the limelight so if you have a product to feature, get in contact with Julie Bonnar at
editor@craftfocus.com

52 craftfocus
 show review
creativity - thats streets ahead!
Why Creativation and the newly branded Association For Creative Industries is
for its craft members
Thousands of creative industry professionals
attended the ultimate creative industries
event in January this year. The Association For
Creative Industries (AFCI) and formerly known
as The Craft and Hobby Association (CHA) is
still the heart of creativity, and Creativation
was the place to learn, connect and discover.
Visitors comprised of retailers, designers,
makers, emerging businesses, influencers,
bloggers and other creative professionals.

AFCI debuted 10
new feature areas at
Creativation its new
premier creative arts
industry event.
SHOW HIGHLIGHTS
From the announcement of the new branding Association For Creative Industries (AFCI) A creative city
to new street concept of its trade show floor, came last year during the organisations AFCI transformed the trade show floor into a
Creativation was jammed-packed featuring annual business meeting, and was the creative city where exhibitors booths were
innovation, education, and optimism for the beginning of refreshing the established brand. storefronts, and the new areas represented
business year ahead. Other new and exciting programs, benefits places that you might see on the main street
and opportunities were in development in the US.
The new brand and designed to deliver greater value in The trade show floor opened at the Brother
The announcement of the new branding its membership. Train Station with a presentation of the key
to the city and entertainment by a mime and
jazz band. Attendees networked and explored
the show following street signs on the hop-on
hop-off tour bus.
Highly trafficked areas included the Artisan
Plaza, Art Studio, Innovations Centre,
International Pub, Maker Space, Michaels
Bookstore, and Satin Ice Edible Arts Shoppe.

The Ultimate Pitch winner

Five out of 25 of the innovators showcasing
original products or ideas in the Innovations
Centre were selected to give a five-minute
pitch to the panel of judges. Each innovation
was critiqued on its uniqueness, potential
to change the industry, users habits, and
the ability to create new opportunities in the
creative arts products industry.
Lets Hang was the winner of The Ultimate
Pitch contest forits innovation and received
a cheque for $10,000 from InventionLand

craftfocus 53
creativity - thats streets ahead!
and launched as the Top Creative Innovation
of 2017.
Industry research revealed
The Creativation Keynote revealed findings
from the long-awaited 2016 Creative Products
Size of the Industry study.
The report revealed original industry and
consumer insights including the size of the
creative products opportunity, spending
patterns of crafters, demographic profiles as
well as attitudes towards creative activities.
A key finding was the size of the US
creative products industry is $43 billion.
Other key findings included; 63 per cent
of US households participated in at least
one creative activity in the past 12 months;
65.5 million households indicated they
participated in a creative activity in the past
month and that 60 per cent of females and
40 per cent of males make up the overall
participation in most crafts.
The full report is now available atafci.
global. AFCI members can access the
report for free. Non-members interested
in purchasing the report can contact Keri
Cunningham, Senior Director of Marketing
and Research, atkcunningham@afci.global.
Creativation celebration
The new charitable event, Creativation
Celebration, celebrated industry veterans but
also benefited The Kids In Need Foundation
a non-profit organisation that distributes
school supplies to students and teachers.
The evening kicked off with a cocktail
54 craftfocus
hour in CREATE, which was a 6,500 sq ft
maker space where science, technology,
engineering, math and art all collide.
The 2017 Industry Award recipients were
Mark Peters, Duncan Enterprises; Therese
Hennessy, The Honor Scrapbook; and
ShurTech Brands. The 2017 Hall of Fame
Inductees are Dave Catanzarite, Darice
and Pat Catans; Emma Gebo, Crafts Inc.,
dba SIERRAS; Jerry Hacker, Dees Delights;
Catherine Kay, Elam Kay & Associates; and
Bob Ross, Bob Ross Incorporated.
The after party
The winners of the Fashion Fusion
Collaborative challenge walked the runway
along with models wearing fashions from
Beadalon, Brother, Clover Needlecraft,
Ellison/Sizzix, Fabric Editions, Faber-Castell,
John Bead, McCalls Pebeo, and Spellbinders.
Faber-Castell sponsored Valerie Mayen,
Project Runway Season 8 Alum and Michaels
sponsored pedi cab drivers to take visitors to-
and-from the restaurant, giving them a tour of
downtown Phoenix too.
Art studio
The studio was a creative studio space to
encourage everyone to be an artist. During
the Paint-n-Sip events, visitors tried their
hand at action-style painting in the splatter
room, which was sponsored by 3M, DecoArt
and Pinspiration, and presented by the
Society of Decorative Painters.
Artisan plaza
Held in the train station lobby, this was a
chance to watch local area artists, artisans
and crafters demonstrate their crafts.
Creativation caf booth
Here visitors could attend the many make-n-
takes and hands-on product experiences with
AFCI designer members, including Eileen Hull
and her vintage camper, Scotty.
Innovations centre
This was an opportunity to discover
never-before seen ideas, trends, methods,
techniques and devices through interactive
displays, as well as meet 25 innovators who
created, designed or made a revolutionary,
mould-breaking innovation.
Satin Ice Edible Arts Shoppe
Devoted to the cookie decorating and sugar
arts industry, this was a place where visitors
could connect with inspiring artists, discover
delicious products, teachable techniques and
see the incredible potential of the edible arts.
Maker space
Traditional crafting and technology collided
in a powerful maker experience here. Use and
experiment with state-of-the-art equipment
and crafting tools with CREATE, Ultimaker,
Brother, Spellbinders, Beadalon, Faber-
Castell, Fabric Editions, Pebeo, Prym, Sizzix,
Therm-o-web and Clover. Along
with the Lecture Hall section of the Maker
Space, demos and iDiscover chats, 15-minute
lessons, there were plenty of new things
to learn.
Michaels bookstore
Hosted by Baker & Taylor, the bookstore was
a chance to participate in make-n-takes with
authors of creative industry titles where you
could learn about the latest craft books and
how you can hold author make-n-take events
in your retail store.
Town square
This area was the place to meet up friends,
colleagues, and business partners and enjoy
entertainment, take a seat on a park bench,
plan your next move and visit the new
membership truck where guides served up
custom itineraries developed to help you get
the most out of your time in the city.
 A creative reportage
Mark Hill CEO of the AFCI chats with Julie Bonnar about how he felt
the newly branded event Creativation had gone
What significant changes did you see at
the show?
We saw a level of excitement and new
product innovation that we havent seen
at our trade show in close to a decade. The
AFCI staff spent 14 months strategising
and implementing the new vision we had
for Creativation to produce a new creative
destination where our industry visits to learn,
connect, and discover.
Our staffs imagination and hard work
werent the only things that created a real
buzz. NexxtShow, which is our general service
contractor and sponsors, was incredible
partners in making our crazy idea a reality.
Some of the best attended and most
talked about booths were the creations of
our sponsors.
The Splatter Room, where attendees
participated in Jackson-Pollock inspired
abstract art, was organised by 3M, DecoArt
and Pinspiration. Satin Ice ran the Edible
Arts Shoppe, helping attendees understand
and learn more about edible arts products,
projects and consumers.
Our sponsors are our greatest advocates
and their enthusiasm created an ambience
that our attendees loved.
How did the number of visitors and
exhibitors stack up from last years show?
We had just over 3,000 attendees, including
big box, independent, and online retailers,
distributors, designers and bloggers, from
54 countries. The trade show featured 338
exhibitors. Despite a slight drop in exhibitor
numbers, we saw growth in square footage
and sponsorship dollars. Some of our
exhibitors made a larger investment in booth
space and branding opportunities as well as
a dozen new companies that hadnt exhibited
in a few years came back to the event.
We approached Creativation knowing we
had a lot to prove. We moved from Anaheim
to Phoenix, and completely reinvented the
trade show floor into a city a layout that
the industry has never seen before. We
introduced new education and features that
focused on sewing, fabric and edible arts
categories that the show needed to broaden
or introduce. Like I said, we had a lot to prove!
The proof of the pudding is that in the
on-site and post-show surveys of attendees
56 craftfocus
and exhibitors, they were very pleased with
the traffic, buyer quality and the amount of
business achieved.
What trends do you think really stood out
this year?
Planners, planners, and more planners!
Many companies launched planner dies,
papers, tools and accessories. Quick and easy
needleart and weaving products got a lot of
attention, and stencils were also making a
strong comeback.
Paint continues to be very strong and in
more recent years, consumers have been
receptive to DIY, mixed media and the paint-
n-sip phenomenon, which created a renewed
interest in painting products. The 2016
Creative Products Size of the Industry Study
data proves this as fact in the US. The painting
and drawing craft category had the highest
level of household participation thats 41
million households.
Lastly, visitors showed a strong interest in
the edible arts education that was offered
in the Satin Ice Edible Arts Shoppe, as well
as through the Creativation University
Conference program. According to our
research findings, edible arts had the second
highest level of household participation at
39.7 million. We expect to see more edible
arts vendors and buyers at Creativation next
year in 2018.
What makes this show different from other
trade shows?
There really isnt another trade event like
Creativation. We offer a platform where the
entire supply chain can launch and learn
about new product innovations; network
and solidify business partnerships; and
make investments that help grow our global
industry in size and value.
Take the winners of The Ultimate Pitch
contest. Armando and Alfredo Ulloa, two
brothers from Dallas, Texas, pitched their
invention, Lets Hang a tool that helps you
hang frames and pictures level and precise.
They won $10,000, which they told us in
part will be used to apply for a utility patent.
On top of the monetary prize, they made
connections from all over the world over the
four days, and received a lot of feedback on
how they can improve Lets Hang before they
sell it to the masses.
Were pushing the buttons on what a trade
show is expected to be and invite the entire
industry to join us in 2018 between 18th and
22nd January in Phoenix, Arizona. Expect the
unexpected trade event that will offer success,
creativity, and, well, some fun too.
Is there any other news you can share?
A new and prosperous trade show for our
members. A new strategic roadmap and
brand name the Association For Creative
Industries (AFCI). New research that
revealed the size of the US creative products
opportunity is more than $43 billion? Isnt
that enough? Only joking!
Im happy to share that the AFCI and its
members have a healthy and vibrant future.
Were continuing our partnership with
MartizCX to research and release new data
on the US creative arts products market, and
its consumers on an ongoing basis, and well
release more information on purchasing
channels this summer.
Were also focused on improving our global
presence and membership value through
listening to members needs and exploring
new benefits and education that will help
them grow. It was intentional for our new
brand name to incorporate For because
everything we do and strive for is FOR our
valued members!
DATES FOR NEXT YEARS SHOW
Creativation
When: 18th - 22nd January, 2018
Where: Phoenix Convention Center,
Phoenix, Arizona
Who: Association for Creative Industries
+44 (0)1206 364 977
creativationshow.org

crafting out
new markets
Sara Davies discusses reaching a wider audience and breaking into the art sector,
occasional hobbyists and students markets
When you launch your own craft business it
can take time to get established and build
up your customer base. When you do, and
youre happily on an even keel, the thought
of potentially rocking the boat by reaching
out to different audiences can seem a little
daunting. However, take it from me, the
chance to introduce your products and
services to more customers is an exciting
opportunity to grow your business and one
that should be approached with gusto!
Reconsider your product offerings
Before doing anything radical, I recommend
simply examining your products from a
different perspective are they purely for
crafts or do they fit within other markets?
For example, if you sell colouring pens, you
could start to approach local schools.
Teachers always welcome outside help
when it comes to making their lessons more
interesting and delivering the curriculum in
a more exciting way.Art teachers would be
grateful for any help you could provide in
terms of supplying products, but you could
also offer to run a workshop with pupils
(and even parents) where you demonstrate
how to create simple makes utilising your
products.In addition, schools theatre
departments would welcome any help you
could offer in the creation of their
production sets in return you could ask
if they can offer you advertising on their
promotional materials.
Location, location
Outside of educational establishments, look
around you is your business located in a
tourist spot or an area of outstanding beauty?
business tips
If the answer is yes then make the most of it.
Organise a series of workshops where
people can come and create something
connected to different landmarks. For
instance, create a mixed media canvas of the
coastline, create scrapbook layouts using
photos of the area, or even up-cycle a tin
to create a memory box containing local
memorabilia. You could contact libraries,
tourist information points and even tourist
board websites about advertising your
workshops great exposure to those outside
of the craft bubble as well as another
income stream.
community by selling pieces by local artists,
Tiny tasters in exchange for commission. This will get a
Rather than a formal workshop, you might be different type of customer through your door
more comfortable starting small by running wholl provide recommendations to fellow
taster events. These could be intimate artists to make purchases for their
gatherings at your shop or a nearby own supplies.
location, where local people could try
new crafts for free or for a small fee, as Start at the beginning
well as enjoy some light refreshments and From the advanced artist to the novice crafter,
discounted in-store products. never forget the importance of nurturing the
This will help you to engage with the wider beginner and next generation of crafter.
community and attract the dabblers and Create and stock readymade craft kits
occasional hobbyists who might be put off by aimed at the inexperienced crafter and
more formal workshops that they might deem children. Craft kits are a welcome sight to
too advanced for them. those not knowing where to start and will
attract complete beginners and gift buyers.
Rent a space So, dont feel daunted at the prospect of
Turning your focus to your shop base, look at reaching out to new markets take it one
how you can leverage it to not only reach new step at a time and I think youll be pleasantly
customers but also create added income. If surprised at the returns you'll enjoy!
you have the room, why not rent out space in
your shop to local art groups for classes and
meetings and offer in-store discounts to those
that book space. You could further form and
strengthen relationships with the local art
Sara Daviesis a Durham-born craft
entrepreneur and the founder of
Crafters Companion.
crafterscompaniontrade.co.uk
craftfocus 57

Michael OConnor, PR & Marketing expert from Grey Sergeant, discusses how to
become an influencer in your industry
Who was your hero growing up? That one
person who inspired you to greater things?
For me, it was my English teacher, giving
me tips on composition, pushing me to
greater writing. Eventually this led me into
journalism and PR. She was an influencer,
that person who gave me the confidence that
I could do better.
So how do you become an influencer in
your industry and what are the benefits? The
great thing about the craft industry is you
have an audience that really wants to learn
and make. They want to see new products
and experience new techniques.
58 craftfocus
become an
influencer
To become an influencer there are three key
areas that you need to address:
You require an expertise in a
specific subject
You need to create valuable content
on a regular basis
Build a large audience
Finding your voice
Lets start with what you're good at your
niche. Youve most likely done your craft for
many years and have a wealth of experience,
but only you know that.
You need to find what your unique selling
point is, what will make you different from
other influencers.
Its very important to be yourself, this is
what your followers will be interested in, so
ask your friends and your family what exactly
makes you you! It may be that you explain
things in a really simple way or that you're
funny and entertaining.
The objective is to be you and not try to
be someone else this insight is invaluable.
Once you understand your tone of voice, this
will then become your brand what you're
recognised for.

A story tells a thousand words
The next phase in the journey to becoming
an influencer is to produce great content and
stories around your niche subject. This is one
of the hardest parts you need to dedicate
time and energy to producing sharable
content on a regular basis.
Create one-of-a-kind content that
highlights your brand and ideas. Identify
unusual, compelling angles. Try to take
complicated issues and transform them into
compact, easily understood, usable content
for your followers.
Your focus is important, you must have a
clear, powerful brand and value proposition
to stand out in the craft sector. This allows
you to compete and makes you prominent
even in a remarkable crowd. Your brand and
value proposition also become your long-
term goal; everything you do must make
sense within that pattern.
Its all in the blog!
You absolutely need to blog to be an
authority. The trick is to publish on a regular
basis so youll need to be organised and
plan your blogging. Aim for a minimum of
two to three posts per week. Use an editorial
calendar to stay on track, and stick to it.
Your blog content must be valuable
and usable but most of all it needs to be
searchable. Think about SEO (search engine
optimisation) techniques using keywords
and incorporating them into the URL and
headings. Write more than 300 words and
title any images that you use. Its purpose
is to show who you are and allow you to
disseminate your knowledge. Your blog is
your voice in the world.
Discover your audience
Now youve found your niche and youve got
your blog with great content its time to find
your audience. One tip before you start, dont
be shy! Youve really got to go out and sell
yourself, be confident and know your stuff.
People will be believe in you and will want
to learn and be inspired by you.
Social media is a fantastic channel to work
with promote your blog posts through
Facebook, Google Plus and Twitter. Join
social groups in your niche area and join
in the conversations, all the time building
quality followers. Dont forget LinkedIn this
Michael OConnor
Grey Sergeant
michael.oconnor@greysergeant.com
business advice
is a great place for business to business.
Again, join relevant groups and start talking to
other like-minded people.
Offer your insights into the trade magazines
that specialise in your niche guest blog for
them, write articles and provide projects that
they can use for their readers.
Participate in workshops at some of the big
craft shows this is a great way to meet new
followers, and build relationships with them.
Eventually as your reputation grows, youll
start to get other opportunities coming to
you. Companies may want you to be a guest
speaker at an event. A lifestyle magazine may
be writing a feature and will come to you
for advice and content. There may also be
opportunities to demonstrate on the leading
craft TV channels.
Making money from being
an influencer
Your passion should always be with your
niche subject but yes, money can be made
from being an Influencer. Many brands are
now looking for new routes to market and
they understand the influence that you have.
They know that you have a trusted
audience and are prepared to pay to reach
that crowd.
But remember, always be true to yourself.
Your followers trust you so if you review a
product that isnt very good, or you write
a blog post for a magazine with a bad
reputation, then this will reflect more on you
than the product you're promoting. Always
do your research.
To summarise be yourself, share your
passion and work hard. Thats what your
followers will expect C
craftfocus 59
ask the experts
Leading experts in the industry help with
retailing and crafting dilemmas
LINDA AYRES, SEARCH PRESS
searchpress.com
LindaAyres isHead of UK Sales at Search
Press the multi-award winning specialist
publisher of the worlds finest art and craft
books and a board member of the AFCI.
UK. She thrives on exploring new outlets for
the company and connecting with people
and companies who contribute to the
creativity of thecraft industry.
How could stocking books in my shop
help improve my sales?
When asked this question by craft shops, we come up with these
six very good reasons for stocking books:
1 Craft books will sell product in your shop put simply, books
provide the inspiration and your shop provides the materials,
and can have a big influence on consumer spending. Books have
clear step-by-step instructions and gorgeous photography for that
perfect combination of education and inspiration.
2 New books introduce customers to the latest techniques and
trends and can provide fantastic marketing research when
deciding what products to stock in the future.
3 Theyre a great reference tool and provide an excellent
top-up to existing product and technique knowledge for
shop employees and can help staff members to answer crafters/
customers questions.
4 Well produced, quality books are great value, and are often
impulse buys that make great gifts too.
5 Authors are usually keen to help promote their books through
events in craft shops. You can plan demos or classes with
authors, and create interest and buzz around your shop but more
importantly generate footfall, inspiration and education.
6 Books enhance your display area. Either display in a separate
area or better still along the relevant products. Search Press
can offer help with this in the form of spinners, stands posters and
leaflets to create interest, stimulate creative juices and go on to
generate sales.
Good books offer all of the above advantages. So stock up and
reap the rewards!
60 craftfocus
CRAIG DE SOUZA, AFCI.UK
afci.uk
Craig has been working within the
creative, craft and hobby industry for 15
years; 11 years in the advertising and
now as the Executive Director of AFCI.UK
(formally CHA-UK). AFCI.UK members
employ me to help them succeed. Im
the conduit for members to call on if
they require help, information or advice
regarding their craft business. This support and
d help
h l ranges
from fining cheap paperclips, helping with business contacts to
finding inexpensive suppliers and getting free tickets to
trade shows, he says.
Ive recently set up a new craft business and keen to learn
as much as I can but time and funds are very limited. Do
you have any advice you can offer me.
Time is a precious thing in business, seeking ways to increase
your knowledge, being kept in informed while engaging and
connecting with your customers can sometimes be a difficult task
to manage when you have lack of time. Both elements are vital
whatever industry youre working in, whether youre starting out
or a seasoned business professional.
Webinars and video tutorials are quickly becoming a great tool
to use not only for personal gain, educating yourself, but also
attracting and engaging with customers. Its all done with a
finger push or swipe, most of the time while in the comfort of
your own surroundings.
Understanding webinars and online videos is a two part
process. Part one is about your own personal learning and
educating yourself about best business practices. Picking up
hints and tips that will make you more knowledgeable and
increase your chances of success. You can access webinars
and online videos tutorials from HMRC, VAT, Pinterest, Twitter
Business and Facebook.
Part two is about you, your business and reaching out to your
contacts and customers, which gives you the power to inspire,
connect, engage and educate. Most webinars and video tutorials
are free to access and free to host with minimal impact on your
time, if you want to know how best to host them or the best ones
to view you may like to consider attending the One Big Show
between 18th and 19th June, where AFCI.UK will have experts on
hand to help you learn the best ways to use this way of learning
and connecting.

JULIE BONNAR, KD MEDIA PUBLISHING
craftfocus.com
Julie has worked in the craft industry for
more than 13 years on both consumer
and trade magazines, designing projects
and craft PR. Currently the editor of Craft
Focus, she originally trained as an interior
designer but found she liked making
her own clothes more than she liked making curtains. Julie now
also runs her own blog style website called The Pattern Pages on
fashion and sewing.
How do I go about attracting more visitors to my website?
Its really all about having content that visitors want to read. When
you spent more time than you care to admit on writing something
for your website, it can be quite disheartening when nobody is
actually reading it, but to make it more compelling to the reader
isnt as difficult as you think. The aim is to get visitors to sit up and
take note on your content and stay on your pages for longer and
hopefully buy.
To write successfully for your website, you need to remember
that people dont read every word, and will scan the pages for an
interesting or juicy bit.
Here are some simple tips to connect with your visitors:
Break down large stories into a series of posts to make it more
digestible for the reader.
Use the inverted pyramid style to compose your paragraphs.
This means putting the most newsworthy piece first, followed
by important details, and then background information such as
how to get in touch etc.
Write in a reader-friendly way, avoid using words you only see in
a Thesaurus!
Use page breaks to separate your now short and sweet
paragraphs white space allows the reader to digest things
much easier.
Add exciting subheads to tell the reader what youre going to talk
about and to keep them engaged.
Use bulleted points to make lists easy to scan.
Use captions on images
Add relevant links to internal pages to other cornerstone content
and external links to demonstrate youve researched what youre
talking about.
Add tags to each page with the key words to help browsers
find your page.
ask the experts
GRAEME WRIGHT, EQS
eqsuk.com
After graduating, Graeme joined the
management-training scheme at Coats
Patons. His training took him around the
UK before spending a year in Barcelona.
His career has taken him to South
America, Spain, the US, Nottingham
and Redditch. Hes served on various
international marketing committees for
the group, and became joint owner and Managing
anaging
Director of EQS Ltd in 1996. The company specialises in the full-line
distribution of products for patchwork and quilting from threads to
fabrics and notions to wadding. Hes also a director of CHA UK and
Council member of Quilts, Inc. of Houston.
Weve seen petrol shoot up in price and read about it in the
news, but whats going to happen to prices of the products
we buy as a result of the devaluation of the pound?
Is anyone going on holiday this year and going to Europe or even
America? Ill bet that youll be astonished at how little youll get
for your pound compared to a couple of years ago. A burger in
the US for $10 would have cost 5.88; today it will set you back
around 8.33. The same goes for craft supplies.
If you bought something today for 10 and sold it for 24,
what would you do if next time you had to pay 13 for it? Reduce
your mark-up from 14 to 11? Pass on some of the increase in
higher prices to your customers or pass on all of the increase
and put your price up to 31.20? Thats the dilemma facing most
companies who pay for its imports in US dollars. Everything they
buy is now costing them 30 per cent more, which clearly theyre
not passing on in full.
It seems almost inevitable that prices will continue to rise in
our industry. Unless the pound suddenly recovers at least part
of the losses it has suffered (and that is not likely until Brexit is
all done and dusted), the pressures on costs and prices wont go
away. The importers and wholesalers have done a terrific job so
far by passing on only part of the increases theyre facing but if we
want to see a thriving system of distribution, they have at least to
cover their costs. Frankly, the only way that the industry can keep
consumer prices down is if everyone gives up a bit of their margin
until things get better. That means manufacturers (giving better
dollar prices), wholesalers (not passing on the full impact of the
exchange rate) and retailers (reducing their mark-up to reduce the
final, consumer price).
On the other hand, theres an argument for saying that we can
be too timid when it comes to pricing. Spending on craft supplies
represents a great, low-cost investment for consumers compared
to other leisure pursuits. A modest increase is really not a lot of
money. How much does it cost these days to go to the cinema?
Perhaps we need to explain better to the consumers just what a
good deal crafting is!
craftfocus 61
a creative world
We reveal how Creativeworld continues to bring innovation, new products
and sales concepts to the craft trade sector
This years Creativeworld boasted the largest
number of manufacturers and products since
the first event, and continues to build its role
as the one of the sectors leading international
fairs with a 15 percent rise in the total number
of exhibitors. This fact is also impressively
supported in the interest shown by the 8,657
trade visitors from more than 94 countries.
What exhibitors have to say
Creativeworld is the platform for the national
and international hobby, craft, creative and
artists requisites sectors. From our point of
view theres no alternative anywhere in the
world, says Kirsten Rohde, Vice President of
Marketing, Marabu.
For Andreas Helmis, Managing Director
of Edding Vertrieb GmbH, the leading role
enjoyed by Creativeworld is indisputable.
Weve enlarged our presence, in order to
increase the penetration into the creative
hobbies segment and to establish our brand
more extensively on the international scene.
62 craftfocus
To that end, we were represented this time by
double the number of people in the team and
met all our objectives at Creativeworld.
Facts and figures
The fair is an important platform for business
deals and orders in the creative hobbies, DIY
handicrafts and artists requisites sectors, and
is reflected in the number of international
exhibitors who take part.
Companies from 37 nations were
represented in Frankfurt, where they came
to promote new products and do business.
Numerous companies take advantage of
Creativeworld specifically as a starting
point for launching products to the market.
This is confirmed by Gerlinde Karg, Chair
and Executive Officer of the Manufacturers
Association of Hobbies and Creative
Crafts(Herstellerverband Hobby-Kreativ e.V.),
Its here in Frankfurt that manufacturers
innovations are introduced for the first time.
And this year, theres a particularly large
number of new products.
We get our new products ready in time
for the show that way we can present our
artists colours to a broad international
audience. At no other event can you find such
broad international participation as here. We
already had people contacting us from 36
different countries before the show began,
says CEO Nils Knappe from Schmincke.
More than 60 per cent of the visitors
travelled to Frankfurt am Main from 94
countries, which was a real boost for export
opportunities for exhibitors. This international
participation is something that Dr. Florian
Hawranek, Managing Director and Owner of
C.Kreul appreciates, Creativeworld is the
most important trade fair that we attend. We
get an opportunity to see all our international
customers here.
For Martin Erler, Managing Director of Efco,
Frankfurt is the unchallenged international
location, Customers come from as far afield
as Canada and Cyprus, America and Kuwait.

Creativeworld is the only truly international
trade fair in our sector.
Top visitors
The top five visitor nations were France, the
Netherlands, Spain, Great Britain and Italy.
More specialist wholesalers and retailers
came from these five countries this year, too.
In addition, the exhibition recorded increased
visitor numbers from Belgium, Poland,
Sweden, Australia, Denmark and the US.
Positive vibes
The optimistic mood in Halls 4.1 and 4.2 were
reflected in the levels of satisfaction amongst
exhibitors. Organisers Messe Frankfurt
reported that 80 per cent of the exhibiting
companies in the halls were satisfied or
extremely satisfied with the degree to which
they had achieved targets and had made
contact with their target visitor groups.
Were really delighted. Creativeworld is like
a shop window on the world for us. Visiting
the fair once a year is extremely important,
not least to see whats going on in the sector
too, says Ellen Jacoby, Creative Director at
Rico Design.
According to the visitor survey, as many
as 91 per cent of the wholesalers and
retailers were satisfied or extremely
satisfied with the fair.
show review
The largest proportion of visitors came
from the retail trade, but there were also more
visitors from the wholesale segment placing
orders too. This group increased in size by six
percentage points on the previous year.
Also clearly improved is the quality of the
visitors: 75 per cent of all the trade visitors
are in managerial positions and the ability to
make purchasing decisions. The buyers are
mostly interested in products from the hobby
and DIY-handicraft segments (58 per cent).
But graphics materials and artists
requisites (36 per cent) were also extremely
popular, as were handicrafts and creative
textile design (32 per cent).
craftfocus 63
a creative world
The largest
group of
ttrade visitors
ccomes from
the retail
sector so
this year
the fair
concentrated its efforts on
providing a complementary
programme on topics that
are important for high
street retailers,
says Michael Reichhold,
Head of Creativeworld.
A focus on issues affecting the high-street
retail trade
Specifically in times of online shopping,
targeted communication with and
approaches to the customer are particularly
important. Numerous lectures, including
Encouraging customer loyalty, report on
experience in the world of handicrafts and
the discussion session entitled The future of
retail; Retail in the future provided useful tips
and pointed to possible ways in which the
retail trade can position itself to ensure that it
remains competitive.
These are the ways its suggested will
bring customers back in increased numbers
to town centres and into specialist retail
shops. Its imperative that retailers have an
effective shop-window display, since this
represents the initial contact with potential
customers. How better to begin to get a
grasp of this topic than with the first German
Visual Merchandising Championship. This
was organised in cooperation with talent
sponsors WorldSkills Germany e.V and the
European Association of Visual Marketing and
Merchandising (VMM), says Reichhold.
Altogether six talented young window
dressers competed against one another and
spent four days sketching designs, sawing
and building, making and decorating.
64 craftfocus
In the end, there emerged six impressive
shop windows to be viewed, which gave
visitors from the high-street retail trade
plenty of ideas for dressing their own shop
windows. The winner of the competition was
Ronja Pfeiffer from Modehaus Reischmann
in Kempten, who will now form the German
national Visual Merchandising Skills team,
along with Melvin Suckow (secondplace)
from Karstadt in Berlin and Annalina Vth
(third place) from satis&fy in Frankfurt. They
will train together in preparation for the World
Championships in Abu Dhabi in October 2017.
Exhibitors like Stephan Rayher suggested to
trade visitors that a number of possibilities for
targeted customer communication, Interest
in all things creative amongst consumers
continues to increase. Wherever we see a
professional presentation, the consumers
interest increases. Thats why we now offer
our customers a complete 100 per cent
solution from sales material and advertising
materials such as flyers, posters, banners and
online content to decoration. We still have to
convince some customers, but we can already
see it working.
Rather than going into too much detail
about individual products, this year Colart
concentrated more on overall concepts.
We focused on presenting the brand in an
exciting atmosphere and in an appealing
light. In so doing, we want to help our
retailers, and show how they can present
the products, explains Sophia Olver, Colarts
Global Communications Officer.
Bringing life and variety to the fair
The show is both a cradle of innovation and
a business platform, at one and the same
time. Almost all exhibitors had hands-on
activities and product demonstrations on
their stands. And there was also a broad
spectrum of creative workshops on offer in
theCreativeworld Forum.
The lifes blood of Creativeworld is the very
varied programme of events that we have
developed in conjunction with our exhibitors.
The visitors all trade professionals not
only wanted to see the latest products; they
were keen to have a go with them and test
them out. And they were keen to try out
the new trends for themselves and discuss
issues that relate to their sector, says Michael
Reichhold. DIY icon and TV presenter Martina
Lammel provided a guide to the programme
of the Creativeworld Forum, offering a
workshop where she explored the latest
trends in jewellery making. In addition, other
trends were to be seen on stage, including
hand-lettering, soap making and some stylish
wrapping ideas for gifts.
Graffiti definitely took centre-stage at the
a creative world

show with artists representing the new trend

instreet art alongside finished works of art
as well as series of presentations of the most
diverse materials that can be used to create
it. Street art offers specialist retailers a huge
opportunity to appeal to new target groups
and to extend selections further.

Creative Impulse
TheCreative Impulse Awardis a perennial
feature at the fair and the most important
award worldwide in the hobby, DIY-
handicrafts and artists requisites sector, and
this is the 12th year that it has been presented.
A total of 70 products were entered in the
competition for this coveted prize, sponsored
by Messe Frankfurt in collaboration with the
bit-Verlag publishing house.

Creative Product Awards

This year the awards went to:
Creative Product efco creative with its
wood veneer fabric
Creative Tool Fiskars with its fabric
circle cutter
Complete Set Folia with its Christmas train
advent calendar
Creative Book Christophorus Verlag
publishing house for its Sewing with SnipPap
Whats trending
The first port of call at Creativeworld when it
comes to trends for next season and keeping
up with what is going is the Trend Show. The
new seasons trends were identified under
the headings of whimsy, thoughtful and
imperfect. Developed by the bora.herke.
palmisano Trend Bureau at the behest of
Messe Frankfurt and displayed in Hall 4.1,
this dedicated workstation invited visitors to
experiment with the latest trends themselves.
For retailers, this was an ideal opportunity
to take some ideas and suggestions away
with them and then to try them out later in
their own shop environments to help with
advising customers on the new, fashionable
materials and handicraft techniques or to
help with presenting products and decorating
the sales area.
The faster everyday life becomes through
digitalisation, the greater the need for a
relaxing activity. Its no longer about creating
perfect results, as the Trend Bureau bora.
herke.palmisanodemonstrates with its
imperfect theme its more about the
creative process, the pleasure in your own
creativity and the joy of a result that turns out
to be different and individual.
Anyone looking around the exhibition this
year could hardly have missed that pastel
is the colourway of the moment from soft
rose-pinks, light greens or milky shades of
blue, most materials are available in friendly,
modern pastel colours. This is often also
combined with vintage patterns and motifs
from graphic triangles and ice-cream cones
to butterflies, cacti and pineapples. Squirrels
and flamingos still lead the trend, as far
as animals for the new handicrafts season
are concerned.
One of the major trends is all about
modelling things with your hands either
with silky-light modelling clay, foam effects or
super-soft, self-curing or moulding concrete.
Drawing and colouring in, tangling and
doodling drawing lines and filling them in
continues to be a very popular way of relaxing
and hand-lettering has been a successful
addition too. Pens and pencils, kits and books
enable customers to experience the joy of the
free-flowing script are creating a stir too. Pens,
markers and paints can be used on all kinds
of surface to personalise porcelain, glass and
plastic. Glass and transparent plastic are
used for screw-top jars and vases for table
decoration, or to hang up cut flowers and
plants. Natural materials such as cork fabric,
vegan leather and hemp continue to be big
news. New additions are crossover materials
such as cork leather and wood veneer fabric.
SAVE THE DATE
The next Creativeworld will be held
from 27th - 30th January, 2018.
creativeworld.messefrankfurt.com

66 craftfocus

men, mad about craft
Julie Bonnar talks to men that have broken the mould when it comes to being creative
Keith Brymer Jones
Potter and TV presenter of The Great Pottery
Thrown Down, keithbrymerjones.com
Copyright photographs Debbie Patterson
taken from Kaffe Fassett's Quilts in Italy 2016
Kaffe Fassett
Designer, knitter, quilter and artist,
kaffefassett.com
Jamie Chalmers
Cross-stitcher behind Mr X Stitch,
mrxstitch.com
John Bloodworth
Crafter of the Gentlemen Crafter blog,
gentlemancrafter.com
There are certain crafts that many of us would consider exclusively the
forte of women but think again, as men also like to mess about with
knitting, stitching and talking craft!
How did you first become interested in
the creative arts and making things?
Keith says, It was at school in the first year
of secondary school when my art teacher, Mr
Mortman, gave me a lump of clay and told
me to make something with it! As I started to
manipulate the clay and create a pottery owl,
I remember him complimenting me on my
design skill and the surface pattern that I
had created.
This was the first time anyone, let alone a
teacher, had ever given me positive feedback
so added to the fact that I took to clay as a
creative material immediately. I absolutely
loved it and from that moment on you rarely
saw me out of the pottery area of the
art room.
Kaffe says, I always took special interest in
the vintage cloth that I was buying for multi-
patterned still lives. They were printed and
embroidered, and I was curious who made
them and how.
Jamie says, I started cross-stitching about
15 years ago and in 2008, I started the Mr X
Stitch website as a way of promoting the
cross-stitch designs I was making. After a
short while I started featuring the work of
other contemporary embroidery artists,
men and craft
Dave Banford
Hochanda TV presenter, hochanda.com
taking it seriously (but not too seriously), and
it blossomed from there. Ive tried assorted
ventures with Mr X Stitch, including cross-
stitch designs, podcasting, workshops and
lectures, and its nice to be on the brink of
launching my new book, The Mr X Stitch Guide
to Cross Stitch and also a new cross-stitch
magazine too.
John says, Its difficult to remember as it
was at such a young age that I first found
a passion for arts and crafts. That passion
didnt dissipate or wane but grew during
my childhood and just kept on growing.
Throughout secondary school, I always made
it first and foremost in my studies, swapping
out other subjects such as PE that I didnt
enjoy or excel at for more time in the art
room. This interest continued through further
education when I went on to study art and
design initially and then specialising in
spatial design.
Dave says, I think Ive always been
interested in art and crafts.Art was definitely
my favourite subject at school with early
memories of helping my mum make me a
huge papier-mch head so I could go as
Rupert Bear in a local fancy dress event!
craftfocus 69
When did you discover that this could be
your livelihood, and not just a hobby?
Keith says, Well, this is interesting because
I dont think that I ever did think it could be
my livelihood. I dreamt it could and would be
possible but I dont think I ever consciously
thought that it was a definite certainty. Back
when I was a clay boy, I saw my bosses
making a living out of clay so I guess it was
then it hit me that it might be a viable option!
I think the sheer love of clay just propelled me
to make it succeed and it still does!
Kaffe says, I met a young fashion designer
in the UK in the late 60s and he took me to
Scotland to a mill in Inverness where I found
20 different Shetland yarns that reflected
the colours in the landscape. I learned to
knit on the train back to London and used
all 20 of the colours in a striped jumper for
a magazine.
They commissioned a knitted waistcoat,
and three months later, the publication
attracted Missoni in Italy, who commissioned
my first commercial collection. Thats when
my knitting and designing became serious.
Since then Ive done collections for Bill
Gibb, a young Scottish designer, many other
private collections and then began with
Rowan to become its Junior Chief Designer.
If youre interested in finding out more, read
my autobiography Dreaming In Colour: An
Autobiography by Kaffe Fassett (STC Craft/A
Melanie Falick Book, 25).
Jamie says, Ive been lucky to find a few
different ways to earn money from the Mr
X Stitch enterprise, from writing articles for
magazines to doing workshops to selling
patterns. Ive also been fortunate to have a
day job that has given me freedom to do the
Mr X Stitch stuff while providing for my family.
Its only this year that Ive taken the plunge
to make it my full-time occupation, and the
launch of the new magazine and book will
help augment the existing income streams to
a sustainable level.
John says, During school years, we got to
meet various artists and designers, such as
Kaffe Fasset, that were making a living from
their passion. That really opened my eyes
70 craftfocus
to the fact that this could be a career for me
too! I didnt quite follow this path and after
college, I went into working in banking and
insurance as they were the jobs available. The
careers options for creative folk werent as
wide and varied back then as they are now.
I still kept creativity as a hobby, exploring
all sorts of skills and techniques. It wasnt
until I joined Create and Craft TV that I really
started on a career in the industry!
Dave says, I was working for Ideal World
as a shopping channel presenter when I was
asked to present the launch show on its sister
channel, Create and Craft.It soon became
clear that I had found my niche and loved
showing the craft products to the audience
and the camaraderie with the crafting guests.
Im now one of the newest presenters
to Hochanda. I didnt realise until I started
working in crafts that you could have so much
fun at work and get paid for it!
What do you love most about your work?
Keith says, The ability to create something
from nothing, well I say nothing clay! Plus
my work has taken me to all parts of
the world."
Kaffe says, It keeps me off the streets,
grounded and blissfully happy in my own
company. I do mosaics, hook rag rugs, stitch
needlepoint, design printed textiles for my
quilts and still knit with abandon as well as
collections for Rowan, Peruvian Connection
catalogue and one-off pieces for exhibitions
that are frequently exhibited around
the world.
Jamie says, The world of embroidery and
needlecraft is packed with amazing artists
and creative people who continue to produce
work that is inspirational. Im fortunate to
be able to share their work with a growing
number of people via social media, and use
that capacity to encourage people to try
stitching for themselves. Its great to
introduce people to the joys of crafting, so
that they can experience the inner peace that
it can generate.
John says, Being a freelance designer and
demonstrator means that I get to explore a
variety of different genres and techniques,
which keeps my curiosity for the subject alive
and kicking!"
Dave says, I love the fact Im trying to
persuade people to buy something.All we do
is show the products potential and the
crafter knows straight away whether they
want it or not.We love the viewer and in a
lot of cases the viewers love us. Its a very
different relationship compared to other
shopping channels.
What advice would you give anyone
that wants to work within the arts and
crafts industry?
Keith says, Know what youre good at
by being your harshest critic, but more
importantly, know what you're not good at
and seek help and support from those that
do. Always try and follow your gut instinct as
thats what makes you creative and, of course,
never give up!
Kaffe says, "My advice is if you are in love
with making, what better life could you have
than jumping in and doing it? Its something
you can do until you keel over, I have no plans
to retire. However, you must be willing to put
in the graft if your exploration is real. Look
at everything as inspiration, travel, make
museums your teacher. Collect books on any
sort of pattern making or interesting use of
colour. Surround yourself with sympathetic
friends who encourage you to keep going no
matter what!
Jamie says, Love what you do, and realise
that youre going to need to love it for a long
time. Ive been Mr X Stitch for over eight years
and its only now that things are coming
together in a way that will provide a living. Be
genuine, know the difference between you
and your brand, and network nicely.
John says, Follow your dream but be ready
to compromise.
Dave says, Love what you do and your
natural enthusiasm will become infectious,
which people will pick up on. You dont need
to be the next Kirsty Allsopp, just be yourself
and the rest will just happen!
EGGERS DELIGHT
& eLitE
eLLitE miNiatUreS
miNiatUreS

Everything you need to decorate eggs

We have stands, ligrees, braids, gures and much more...
and, of course, blown eggs.
We also make rubber moulds - any size - starting from 40
please contact us for further details.

Check out our website

www.eggersdelight.com
or contact us on 01903 725593 or email
info@eggersdelight.com if you have any questions.

Club Green has a fantastic mix of products to make your customers celebrations truly
handmade including a wonderful selection of items for the current DIY wedding trend. In www.clubgreen.com
addition, the company also has an assortment of items for Valentines Day, Easter, Christmas Tel: +44(0)1483 281 313
and Halloween, as well as for special occasions including parties, and baby showers. From big
Email: sales@clubgreen.com
and bold, pastels and neutrals, there are innovative products for everyone including ribbons,
gift tags, cake boxes, buntings garlands, trimmings and more.
feel good factor
Four creative ideas to help your customers
become mindful crafters

Mindful is definitely one of the craft buzz words for this

year but behind this idea is that knitting, colouring, sewing
and other craft ways are a wonderful way of expressing
yourself, keeping calm and is actually good for you!

1. Tranquil with typography

LeoniePujols newTypographycollection allows crafters to
express themselves on card designs and papercraft projects.
With the versatile alphabet dies in various fonts and sizes,
along with coordinating mini folders and stamps for added
texture and decoration, this range was made for playing.
Crafters Companion, crafterscompaniontrade.co.uk

2. Embrace embroidery
RIOLIS has three stunning freestyle embroidery kits Magic
Feather, Bird of Luck and Lovely Flower. Each pack contains
Zweigart 28-count white Lugana fabric with a printed design, wool/
acrylic threads on bobbins, a colour design chart and full pictorial
stitch instructions. Current designs retail between 30.99 and 39.99.
SoloCrafts, solocrafts.com

3. Happy to knit
Baa Ram Ewes motto is Knit happy, Knit Yorkshire and the company
has introduced a sweet range called Titus Pick n Mix. Inspired by
old fashioned sweetshops, the kit contains a mixed selection of six
12g Titus balls thats perfect for introducing knitters to the delightful
shades of Titus in mini ball format.
Baa Ram Ewe, baaramewe.co.uk

4. Creative colouring
Acclaimed illustrator Jane Foster has created a
collection of nature patterns and motifs
for colouring in. Colouring enthusiasts
can now bring Janes iconic and quirky
illustrations to life with their own colour
palette. Jane Fosters Colouring Book
(ISBN 9781911216155) retails at 7.99 and is
available from April.
Pavilion, pavilionbooks.com

72 craftfocus
 project
made for men
Making Cards magazine shares how to make cards that will
appeal to men and entice them to craft!

MATERIALS NEEDED
Making Cards craft papers* Versamark inkpad
MC140217, MC200217,
Gold sparkle
MC210217
embossing powder
Mirri card in ivory, orange,
Gold Card Candi
turquoise and gold
Sentiment stamp

* You can find the craft papers to make this project FREE on the
Making Cards website. Visit makingcardsmagazine.com and follow
the link to download yours.

Steps to make Step 5

Step 1 Using a circular die or a teacup, cut
a circular shape around the owl to
Create a 15cm square ivory card blank with the fold at the top.
measure approximately 9.5cm in

Step 2 diameter. Mount onto a circle of

slightly larger gold mirri card then fix
Cut a piece of the triangle and feather backing paper to 14cm square, to the card front, just above centre,
mount onto 14.5cm square turquoise card, and fix to the card front. using foam pads.

Step 3 Step 6
Cut the second feature paper to 12cm square, Stamp your chosen sentiment onto turquoise card using a Versamark
mount onto orange card, and fix to the centre. inkpad. Heat emboss with gold sparkle embossing powder then trim

Step 4
to size. Mount onto gold mirri card and fix beneath the topper using
foam pads.

Cut another piece of the first paper to 14.5 cm

by 2cm, mount onto gold mirri card leaving a
Step 7
border on the long top, and bottom edges only Add gold Candi to each corner of the inner panel to finish.
then fix across the centre of the card front.
Thanks to Making Cards magazine
for this project. To stock the
Each edition of Making Cards provides quality craft papers and magazine and find out more visit
inspiration on how papercrafters can use to create stunning cards makingcardsmagazine.com

craftfocus 73
 are you ready?
Workplace Pension Bureau Director, Richard Pope, explains the
importance of employers complying with the new company pension
legislation, regardless of business size

British business is in the middle of a huge
shake-up, as changes to the rules on pensions
schemes mean that millions of workers are to
be signed up to a workplace pension scheme
by 2018 most of these over the next nine
months with the onus on the business
owner to get this set up and in place.
What does The Workplace Pension
Bureau (WPPB) do?
The WPPB is your professional helping
hand in setting up your company workplace
pension. Were here to guide you through
your employer duties one step at a time
and offer you a service that suits your
personal involvement.
The WPPB has been designed to cater for
the small- to medium-sized businesses in the
UK; we feel that larger companies have the
help and support behind them whereas small
to medium sized businesses are neglected.
With this in mind, the WPPB was created.
When did the workplace pension begin?
The Workplace Pension scheme started in
2012, and has now reached its final and
biggest year for staging dates with the small-
to medium-sized business. Each company
has its own staging date there isnt a blanket
deadline to get this done by, so its important
to know when yours is.
What are the consequences of missing
your staging date?
There are large penalties for missing your
staging date, and for repeat offenders the
threat of imprisonment. Employers have
already felt the full force of the Pension
Regulator; receiving hefty fines and in some
cases, even prosecution so ignoring
automatic enrolment isnt an option, its a
legal requirement.
Even if you employ just one member of staff
this will still affect you and you must comply
with legislation.
Heres everything you need to know as an
employer:
The Workplace Pension Act is law
In October 2012, the government introduced
the requirement for employers to enrol its
staff into a workplace pension, without
employees having to take any action. This
system is known as automatic enrolment
and has been designed to encourage a
retirement savings culture in the UK. This new
legislation requires all employers with one
member of staff or more to automatically
enrol all eligible members of their workforce
into a pension scheme that meets certain
minimum standards.
Not all employees are affected
All employees, aged between 22 and state
pension age (currently 65) earning more
than 10,000 per year, are eligible for auto
enrolment and must be auto enrolled.
Employees aged between 16 and 74, earning
more than 5,824 but less than 10,000,
are not eligible and wont be auto enrolled
however they can opt in and employers will
then be required to contribute. Employees
who earn more than 10,000 but are under 21
or over the state pension age are not eligible
and wont be auto enrolled, but they can

74 craftfocus

also opt in and employers will be required
to contribute. Those aged between 16 and
74 who earn less than 5,824 will not be
auto enrolled either but they too can opt in,
however in this scenario employers may not
need to contribute.
Your staging date is unique
The process began for large employers
with more than 120,000 members of staff
in October 2012. By 2018, it will apply to all
employers even those that only employ one
person. All employers have a staging date
based on how many employees were on their
largest payroll also known as PAYE on 1st
April, 2012. A staging date is the deadline by
which companies will need to have a scheme
in place and be ready to enrol employees.
Its assigned to the organisations PAYE
number and, in general, employers with more
employees will have the earliest staging dates
and the smallest organisations will have the
latest staging dates. The Pensions Regulator
will write to employers at least 18 months
before a business staging date, but staging
dates can also be found on The Pension
Regulators website for companies that want
to prepare sooner.
There are rules concerning your
communication with staff
Its an employers duty to inform employees
about auto enrolment and the correct
communications are a pivotal part of the
process. Communications should be issued
well in advance of the staging date and must
include how individuals will be affected by
the new legislation. Advisor NOW: Pensions
says without a considered communication
plan, eligible employees risk not being made
aware of their contribution obligations,
whereas non-eligible and entitled employees
will not know that they can join, irrespective
of the fact that it wont happen automatically.
Its worth noting that some pension providers
handle all statutory communications to
all categories of workers, while others just
provide templates for employers to issue.
Employees can opt out
Employees can opt out, but those who do will
be automatically enrolled every three years.
This is called re-enrolment. This process
is exactly the same as the initial enrolment
process and employers must keep records of
any employees who chose to opt out initially,
as this group will be affected the most by the
re-enrolment.
It does takes a long time to get the
staging-date ready
NOW: Pensions recently conducted research
with small and micro firms that revealed
20 per cent of small firms and 75 per cent
of micro firms havent given any thought
to auto-enrolment. While companies may
welcome late stages, enrolling late puts
increased pressure on both the employer
and the provider. Its recommended that
firms begin planning at least six months in
advance of their staging date, although 12
months would make for a more comfortable
experience. NOW: Pensions says, Its certainly
true that auto-enrolment isnt without
business advice
complexity and the sooner an employer starts
planning, the easier the transition will be.
Existing pension schemes might
not comply
If employers have an existing pension
scheme, they need to establish if its suitable
for auto-enrolment. There have already been
cases of jewellery companies with existing,
long-standing pension schemes in place that
have had to move to a new scheme as the
current one does not comply. Check in with a
pensions advisor with experience in this area,
such as Workplace Pensions Bureau.
You can go to jail for not complying
If you fail to comply with the auto-enrolment
scheme, The Pensions Regulator will take
action. Enforcement action starts with
statutory notices, followed by penalty notices.
Further non-compliance might result in
court action. A fixed penalty notice will be
issued if you dont comply with statutory
notices, or if theres sufficient evidence of a
breach of the law. This is fixed at 400 and
payable within a specific period. If employers
are late in hitting their staging date, they
should take action as soon as possible to limit
fines. All employers within five months of their
staging date need to complete a declaration
of compliance to send to The Pensions
Regulator. Employers that do not complete
this declaration may be fined, or in some
cases imprisoned.
Richard Pope has more than 20 years in
the financial services industry, working
in both corporate and private practices,
more specifically in business-to-business
finance, and for the last three years
hes been helping jewellery and fashion
businesses prepare for and set up
workplace pensions.
Hes experienced in government
pension legislation and the huge impact
it has on your business in costs of
money, time and administration. Richard
promises to help employers understand
the workplace pension minefield in plain
English, with zero industry jargon.
Contact him at richard@wppb.co.uk or
visit wppb.co.uk for more details about
workplace pensions.
craftfocus 75
 Wholesale Haberdashery Suppliers
Our huge range includes
Beads, Trimmings, Lace, Buttons,
Ribbon, Sequins, Diamantes, Motifs,
Zips, Cords, Thread, Masks, Feathers,
Flowers, Bridal, Lingerie Accessories,
Craft, Haberdashery, and much,
much more...

We have 50% reductions and lots

of offers on the website, right now.
Go to www.mcourts.co.uk for
fantastic deals and to see our range
of half price brooches, fringes and
craft bows.

31 Commercial Road, Edmonton, London N18 1TP

Tel: 0208 884 0999 Fax: 0208 884 4666 Email: mcourtsltd@btconnect.com

www.mcourts.co.uk
/mcourtsltd
 needlecraft
contemporary stitching
Trend-led products and news for new age needle crafters

ENCOURAGE CUSTOMERS TO TAKE UP HAND STITCHING WITH BITE-SIZED PRODUCTS:

EXTRA SMALL
Tiddlers is a seriess of extra tiny kits
that retail at1.39.
9. Theyre the same
maximum finished d size as the
more expensive ones, nes, but
they have fewer stitches
titches
and come in a smaller aller
packet. There are four
fun new designs in n
this great value quick
uick
to stitch collection n
little fox, yellow
butterfly, green vintage
ntage car
and floral wateringg can.
THE TINIEST HOOP EVER The designs fit within a 64mm diameter circle for
Quicklets is a fun new range from Mouseloft using 11-count aida and framing and each kit contains aida fabric, 14hpi Zweigart, DMC
with no backstitch. Its aimed at beginners due to backstitch sometimes threads, needle and easy-to-follow instructions.
being slightly daunting. There are eight colourful designs in the range,
which fit into the 3in quality wooden hoop supplied with the kit. Mouseloft
The embroidery hoops are very much on-trend this season and the +44 (0)1477 533 566
tiny masterpieces created look great on your wall. www.mouseloft.co.uk

GIVE SHOPPERS THE OPPORTUNITY TO REMINISCE ABOUT PLACES THEYVE VISITED AND CREATE MEMORIES:

CITYSCAPE
The love of landscapes is no less popular among embroidery fans than
it is among artists and photogrpahers. RIOLIS has a diverse Cities of
the World range, including embroideries with the most recognisable
symbols including Paris,
London,Agra, New York,
Rome, Berlin and Venice.
The embroideries are
made with Anchor cotton
stranded threads on the
fabric with pre-printed
background and look BESIDE THE SEA
beautiful once stitched. The Nutmeg Company has added a
lovelySeaside Villagecollection to
RIOLIS is distributed in theMiniature Series. Theseries will
the UK by SoloCrafts bring back memories of happy days
+44 (0)161 464 7313 spent on the beach. Theres alittle seaside
aside
solocrafts.com hotel, pretty bungalow,Harbourmasters cottageand aseafront
shopselling everything you need for a day at the seaside as well
a beach hutand aPunch and Judy boothto complete this
little group.

The Nutmeg Company

+44 (0)1748 884 926
3dcrossstitch.co.uk

craftfocus 77
needlecraft

STOCK THIS SEASONS ENDEARING DESIGNS:

SQUIRREL AWAY
Grey Squirrel is the latest addition to Karen Carters Woodland
Creatures collection. The colours and detail in the design are beautiful
and make the picture very interesting to stitch. We love the highlights
on the squirrels coat and on the log and plants. The colours in the
background set the design off to perfection.
The design measures 12.5cm x 12.5cm and has a RRP of 17.99.
HAPPY HARES
Hawthorn Handmade launched its new contemporary embroidery kits
last year and has added brand new designs to reflect this years trends.
The kits are a great embroidery kit for beginners and beyond. Designs
include this happy little hare and other popular animals including a
bear and fox. Each kit comes in a highly giftable box with everything
you need to complete. The kits retail at 14.95 each and are designed
and made in Britain.

Heritage Crafts Hawthorn Handmade

+44 (0)1889 575 256 +44 (0)1258 880 691
hcrafts.com hawthornhandmade.com

FUN WITH FLAMINGOES

Stitch a super cute mini cross-stitch and create a sweet piece
ofartwork to hang orgive as a gift. The kit is a perfect chance to
learn simple cross stitching or just get stuck intoa new project.
The kit includes one 3in mini wooden hoop, Aida fabric, felt to
back your work, threads, needle, a pattern for the design and how to
cross-stitch instructions. The finished workmeasures approx 3in and
has a piece of felt left to cover the stitching at the back.
This project is suitable for beginners and all kits are designed and
put together in The Make Arcade studio. Components are UK where
possible and the kit comes beautifully packaged in a signature style.

The Make Arcade

+44 (0)7907 773 796
themakearcade.co.uk

78 craftfocus
NOW IN
STOCK
 needlecraft
PORTRAITS AND FLORAL DESIGNS ARE OTHER POPULAR TOPICS FOR NEEDLEWORKERS:

PRETTY PORTRAITS EMBROIDERED PANEL

Lilly is another stunning lady from The Foxglove is the perfect flower
John ClaytonsElegance range. This for this stunning embroidered
beautiful Art Deco picture shows Lilly panel, which measure 19cm
standing with her back to a mirror with wide by 90cm long. The kit has
her dress, with its beautifully textured everything you need to stitch
rich fabric and simple angular lines is and frame the work as shown
shown off to perfection. including two wooden hangers,
The design measures 24.5cm x and a detailed explanation of edge
43.5cm (9 in x 17 in) and retails for processing technology. Embroidery
55. The kit contains Zweigart fabric, is done by several kinds of half-
DMC stranded cottons sorted on to wool threads Safil stitch on black
numbered cards, a needle, and clear canvas 14 ct Aida Zweigart.
charts and instructions.
RIOLIS is distributed in the UK
Heritage Crafts by SoloCrafts
+44 (0)1889 575 256 +44 (0)161 464 7313
hcrafts.com solocrafts.com

EXPECT THE UNEXPECTED
The Royal School of Needlework (RSN) has launched a campaign to
cast aside the misconception that embroidery is done by women only
and to encourage more men to take up this traditional skill and art as
a new hobby this year.
Embroidery is for everyone and RSN currently has 18 year old
male and female students studying the RSNs BA (Hons) in Hand
Embroidery for Fashion, Interiors, Textile Art, RSNs Certificate
& Diploma in Technical Hand Embroidery. The current Opus
Anglicanum exhibition at Londons V&A Museum showcases
magnificent craftsmanship of medieval embroidery, which was
very sought after in its time and, interestingly, stitched by both
men and women. As always fashion trends come and go, and the
organisation is delighted that hand embroidery is back in demand,
and wants to encourage more people to take up this art as their new
hobby and to ensure that these traditional skills continue to pass on
to new generations.
As part of the
campaign, the RSN
plans to feature
photography of its
male students in its
marketing literature, ads
and across social media
platforms. Meet some
of students, from the
youngest to the oldest,
who featured in a recent
photo shoot and find
out why they have chosen to learn hand embroidery at the Royal
School of Needlework.
Brian Hunt, aged 76 from Rugby said, I really enjoy studying with
the RSN. Ive met so many good friends and learnt so much in the five
years Ive now been doing it. Brian studies the Advanced Diploma in
Technical Hand Embroidery at RSN Midlands.
Devvrut Patel, aged 19 from Kingston-upon-Thames, south west
London, studies the BA(Hons) Hand Embroidery for Fashion, Interiors,
Textile Art at the RSN in Hampton Court Palace. The best part of
studying hand embroidery at the RSN is the atmosphere. As soon as
you walk in to the Palace you just get inspiration everywhere.
Will Ovenden graduated from the RSN BA(Hons) Hand Embroidery
for Fashion, Interiors, Textile Art in 2014. He said, Its been a really
good learning experience in getting to know techniques and then
having the skills to take that into the wider world and having the
knowledge and strong skill base to work from has been invaluable.
For more information visit the website royal-needlework.org.uk

craftfocus 81
a uncommon thread
We talk to Scilla Stephenson
from Makit Wholesale about
Presencia threads and the
new distribution partnership
Tell us about Presencia and how youve
recently become the new UK distributor
for this Spanish thread company?
Presencia Hilaturas SA established in 1949
by the brothers Enrique and Vincente Perez
to manufacture high quality sewing and
embroidery threads. Today, the business
remains within the family, and managed by
the second generation.
Developed as Spains leading producer
of quality cotton threads for the domestic
and industrial market, Presencia brands are
recognised all over the world.
Presencia has created an enviable
reputation for quality and technical
innovation based upon the section of the best
raw materials available, modern processing
and dying techniques, together with the
commitment and care expected from a family
owned business.
All cotton threads are made from 100 per
cent Egyptian cotton grown in Egypts Giza
valley, and are certified by the Egyptian
governments cotton organisation. The
companys registered trademarks include
Finca, Presencia, Algodon and La Paleta.
Makit had purchased Finca Bolillos a
specialist thread important to the lace making produce a soft, silky and strong two-ply Perle 225gm for kit makers. The solid colours are
community for a number of years through a (pearl) thread. The line has the widest range compatible with those of DMC and Anchor,
UK distributor, and last year, we approached of Perle available in 123 solid colours and and comparison charts are available
Presencia to ensure continuity of supply of 33 variegated colours available in different upon request.
the Finca Bolillos thread. weights and counts including No. 5, No. 8, The Finca Sewing and quilting thread
Weve now developed an ongoing No. 12 and No. 16 in 5gm and 10gm balls, is a king among threads, and Presencia is
relationship, which has resulted in Makit now all of which can be used for sewing, quilting the only producer offering the 3-ply long
stocking and developing the Presencia brand and embroidery. Its the perfect choice for staple Egyptian cotton in three weights and
within the UK market and assuming the role crochet, tatting, cross-stitch, embroidery, red count options. The thread is high strength,
of UK distributor based upon substantial and work, black work, white work, hardanger, lace smooth, silky and virtually lint free for hand or
increasing UK stock holdings. making, quilting and knitwear. machine sewing, quilting and embroidery.
Perle No. 16 is unique to the brand, and Other threads include No. 40/3 supplied in
The thread product mix is diverse. Explain can be used for machine sewing, quilting 31 colours in reels of 100m, 400m and 125gm
what sorts of quality threads retailers can and embroidery. cones. The thread is the thickest used for
expect to see within the brand? Finca Mouline Special Cotton 6-ply decorative stitching where the stitches show.
The threads have a universal application, and embroidery floss is a classic thread for hand While No. 50/3 supplied in 182 colours in
the most popular include Finca Perle Cotton. embroidery. There are 288 solid colours reels of 100m, 500m and 125 60/3 gm cones
This thread is produced from Giza 40/45 extra- and 33 variegated colours, and its supplied is great for quilt piercing and achieving an
long staple Egyptian cotton and processed to in skeins of 8m, kilo cones, 500gm and exact seam allowances. It comes in a choice

82 craftfocus

of 50 colours in reels of 100m, 600m and
125gm cones.
Finca Bolillos is a lace makers favourite
thread. This 3-ply is spun from extra-long
staple Egyptian cotton and is a joy to work
with and one that produces a crispness to
bobbin lace work. Its available in an
extensive range of weight, counts and solid
dyed shades.
Last but not least, La Paleta is a 150-denier
two-fold versatile viscose rayon thread that
comes in 90 vibrant and shimmering colours
in reels of 100m and 800m. La Paleta is
suitable for machine sewing, embroidery,
Torchon lace, quilting and as a general
embellishment thread.
What makes Presencia threads stand out
from other threads on the market?
The quality is superb as the basic fibre for all
Presencia cotton threads is 100 per cent Giza
40/45 extra-long staple Egyptian cotton thats
grown in the Giza valley the home of the best
Egyptian cotton.
All Presencia cotton threads are gassed,
mercerised, colourfast, shrink-fast, bleach-fast
and virtually lint free. The range of weight and
counts together along with the one-of-a-kind
colour palette provide an extensive choice
compared to other brands.
The threads are competitively priced at
retail level and provide retailers with a higher
than average margin. Once a customer has
tried Presencia threads, theres no going back!
Are there any new products that will be
Makit Wholesale
distributed Presencia threads in the UK and Eire
+44 (0)1354 656 158
info@makitwholesale.co.uk
makitwholesale.co.uk
company profile
launched this year?
Look out for the new packaging of reeled
products for the UK market from 12 reels per
box to six per box.
Where can retailers get to see the
thread range?
All the Presencia threads can be found on our
new website makitwholesale.co.uk.
Do you have any other news in the
pipeline that you can share with us at
Craft Focus?
Well shortly be taking over an additional
warehouse so we can stock the Presencia
ranges in greater volumes.
craftfocus 83
 proper protocol
David Fairhurst from Intelligent Retail explains Googles latest
advance in web security protocol
Last year, Google announced that from the
end of January 2017, its latest web browser
Chrome Version 56 would display a very
prominent message in the URL bar if a web
page is visited, should that page contain
forms or input boxes and not use the HTTPS
secure protocol.
In an on-going campaign to drive security
online, Google has announced that it will
be releasing its latest update of the Chrome
web browser initially with only insecure form
pages flagged, but eventually all non-HTTPS
pages will be flagged prominently as insecure.
Leaving the door open
Why does Google have an infatuation with
secure web pages? Surely the only pages
that need to be secure are payment pages?
Well, no.
The HTTP protocol has been used online
since 1989, being first implemented with
84 craftfocus
a successful communication between a
client and server by the inventor of the World
Wide Web Sir Tim Berners Lee. HTTP is still
perfectly adequate for sharing documents
that dont contain sensitive information
(the original purpose that this technology was
first designed for) however with websites of
today we tend to share a lot of very
sensitive information!
Modern websites employ several different
scripting languages, as well as utilising forms
to enable users to input data. This means
using un-encrypted HTTP on a website can
leave the door open to anyone wishing to
spy on communications your browser is
having with a server online and the process
is surprisingly easy for anyone with the tools
and knowledge.
Use of insecure HTTP mean that not only
can someone spy on your communications,
those with the technical knowledge to
manipulate scripting languages can possibly
re-direct your web browsing to meet their
own nefarious agendas. You could find that
instead of entering your login details into
your banks login page, youre giving your
username and password away to criminals
via a cloned page hosted elsewhere!
What is HTTPS?
HTTPS is basically an encrypted form of
HyperText Transfer Protocol (HTTP). This
means all communications between the
web browser you're using and a remote
machine (server or other computer) are
encrypted and only some other machine
with the correct encryption key can de-crypt
the communication.
HTTPS can use one of two different secure
protocols, namely SSL (Secure Socket Layer)
or the newer TSL (Transport Security Layer),
both of which use a pair of keys to encrypt

communications between one machine
and another. Originally 256-bit and 512-bit
encryption keys were used but as technology
and the ingenuity of code crackers has
marched on, much stronger encryption is
now employed https://goo.gl/FeF8Hz for
most purposes.
HTTPS was created to allow encryption
of the data stream between a client (web
browser) and a web server. Encryption is
important as it stops any third party from
spying on the data stream, meaning nobody
can see what you are inputting into web
pages. Google is keen to make sure that all
web pages are secure as soon as possible as
this will make the web safer, but of course
there are other reasons
Protecting our own interests
Of course, Google wants to see that people
are safe online and is pushing for the web to
be a safer place, but you can probably see
that there may be a modicum of self-interest
here! Google runs a number of services
online, including its search engine, Gmail,
AdWords and Analytics. All of them have been
bombarded with attacks over the years and
many of these attacks have been brought
about by the shortfalls of the HTTP protocol.
Moving to HTTPS was a logical move for all
of Googles services, but it doesnt end there.
Non-Google web sites that are not HTTPS can
still cause problems for Google. For instance,
if a site is hacked and injected with spam
or viruses then this adds work for not only
Googles staff but can add load to Googles
infrastructure.
If a site that's infected with viruses is being
tracked in Google Search Console, then
the owner of that site has to be informed.
Although much of this notification is now
automated and utilises AI systems, at the
very least this adds further load on Googles
servers. Spam and virus infected sites can
also affect other Google services such as
business advice
Google AdWords, leading to further load
and frustration and can in most cases cause
untold misery to website owners, as well as
lost profits for Google!
What to do
For those with non-HTTP websites carefully
consider what you need to do next. If you
run an e-commerce website, then the answer
is clear move over to HTTPS as soon as
you can!
Security warnings on a static (non
e-commerce website) are bad enough and
may make people click the back button fast,
but these types of websites in most cases
dont provide revenue unless they rely on
third party advertising.
e-commerce websites could be massively
affected by the release of Google Chrome
56. Firstly, if Google start to mark pages
as insecure in search results (which has
been hinted) then traffic to any affected
e-commerce website is going to plummet.
Once website visitors do arrive, a large
page insecure warning in the URL bar is
definitely going to result in massive increases
in website abandonment, further damaging
results for that website.
Any owner of an e-commerce website,
where a large proportion of people visit via
Chrome browser will see that e-commerce
transactions decline sharply!
Its very clear that e-commerce websites
and those sharing sensitive, user-entered
data need to be protected by utilising HTTPS
as soon as possible, not just because Google
says so but because its the right thing
to do!
Intelligent Retail
+44 (0)845 680 0126
intelligentretail.co.uk
craftfocus 85
 MEDIA
PUBLISHING

YOUR ULTIMATE TRADE MEDIA

EXPERIENCE RXUEXVLQHVVLV\RXUV

Published six times per year, each of our

trade publications provide retailers with the
latest news, views and products from across
their respective industry sectors.

&
Boasting exceptional print and digital
platforms, Craft Focus, Gift Focus, Attire
Bridal and Attire Accessories have become
market leaders in their respective elds
trailblazing the industry with inspiring, INTRODUCING THE
engaging and empowering content
An interactive directory listing for the trade, the iProle is the
designed to drive your business forward.
brainchild of KD Media Publishing and brings a new marketing
experience to trade retailers across the country. The iProle
With crucial media partnerships now signed
was born in response to demand for a digital-savvy and exible
with some of the major trade shows in the
solution that allows clients multimedia to be incorporated into
UK and beyond, KD Media Publishings
an enhanced listing. Simultaneously, clients may take advantage
portfolio of trade titles are a collective
of the benets provided by our own popular trade websites. A
powerhouse of knowledge and connections
year-long listing, with tangible, measurable results, the iProle
which benet from exceptional and targeted
is already taking the industry by storm. For further information,
distribution, further bolstered by ofcial
contact Sales Manager, Michael Richards on
media partner status at these key events.
michaelr@kdmediapublishing.com

www.craftfocus.com www.giftfocus.com
ATTIRE ATTIRE Bridal
www.attirebridal.com
Accessories
www.attireaccessories.com
@CraftFocus @gift_focus @attirebridal @AttireAccMag

86 craftfocus
The UKs leading magazine
for the craft industry

C To advertise here
telephone Tracy Voice
on +44 (0)1376 535 618

www.craftfocus.com
 summer crafts
a slice of summer
Start to think about stocking up with inspirational products for
this season
Tasty buttons
Dress It Up Buttons
has a beautiful
selection of cute
embellishments for
warmer days. Add to
a variety of projects
including cross-
stitch, card making,
needlework and
sewing projects to
add a sense of fun to
the seasons makes. English paper piecing
This technique is so popular, everybody who tries it once gets
Dress It Up Buttons hooked! English Paper Piecing often referred to as EPP is the
are distributed by technique of folding fabric over paper templates and hand sewing
Hantex them together.
+44 (0)1754 820 800 The paper template shape ensures the blocks are accurate and
hantex.co.uk also makes it easier to piece angles together. The technique requires
only a few materials such as paper, fabric, glue pen, scissors and
thread so its a great craft to take with you and also doesnt require
the investment of machine sewing.
June Tailors Shape Cutter ruler is the perfect tool. Just cut strips
then turn for complete squares triangles diamonds chevrons and
hexagons. You can even cut several layers of fabric at the same time!

June Tailor products are distributed in the UK by EQS

+44 (0)116 271 0033
eqsuk.com

Die-ing for summer

Following last years much-loved mixed media die collection, Diesire is releasing some more
fabulous designs that are sure to fire up the imagination.
The nine new designs include ribbon buckles, rosettes and pennant banners, as well as a
blossoming tree, cogs and paisley. The extra-thick dies allow crafters to die-cut fabrics, foam and
chipboard with ease, helping you to bring texture and interest to all your papercraft projects.

Crafters Companion
+44 (0)1388 660 930
crafterscompaniontrade.co.uk

craftfocus 89
a slice of summer
The beach is calling
Textile Heritage, manufacturers of
small cross-stitch kits, has seem customers return
to cross-stitch after a break due to an upturn in demand this
year. Contemporary new designs include the popular iconic Beach Hut
collection, available in a range of practical projects from bookmarks,
coasters, needle-cases, key rings and mini cards. The kits are the ideal
craft for the approaching summer season.

Textile Heritage
+44 (0)1355 229 446
textileheritage.com

Outdoor living is bright

Our outdoor space is as important to us as the inside of our homes
especially during the summer months when the sun is shining
fingers crossed.
PlastiKotes Twist & Spray paints are perfect for adding a splash of
colour to flowerpots, garden furniture and outdoor ornaments.
Themes of the summer Flowerpots can go from plain to pushy with PlastiKote Twist &
ExaClair, the UK supplier of Decopatch, has released three Spray shown here in pink burst, exotic sea and new yellow.
new summer-themed papers with coordinated mach props
and accessories. PlastiKote
The Carnival collection includes bold colours and patterns with +44 (0)844 7362 235
flamboyant flowers and motifs. Perfectly teamed with mach plastikote.co.uk
mascerade masks, its adorned with Decopatchs range of Trsor
Jewels and Patchliner paints.
Bright, tropical designs can also be found in the Holiday range,
with palm trees, turquoise sea blues and sun-set oranges, teamed
with ready-to-decorate parrots, fish and cacti mach props.
The garden range is also ideal for summer crafting with cute,
lavender shades and floral patterns.
Decopatch is a great way to keep children and adults entertained
during the summer holidays, says Kevin Wharton, Marketing
Manager for ExaClair.

ExaClair
+44 (0)1553 696 600
exaclair.co.uk

90 craftfocus
NEXT ISSUE
Dont miss the June/July 2017
edition of Craft Focus

CREATIVE WRITERS
Must-have ideas for
stationery lovers

BACK TO SCHOOL
How to cash in
on this sector

Childs play
Inspirational ideas for keeping kids
occupied during the summer break

Dont forget to pick

up your copy.
Craft Focus is packed full of the newest product
launches, industry news and business advice
from leading experts in the fields of retail,
e-commerce and business management.

Crafts for under 15

June/July 2017 (issue 61)
Editorial deadline: 5th May, 2017
Attract new customers into your
Advertising deadline: 12th May, 2017
Published: 2nd June, 2017
craft store with good value items

92 craftfocus
 Enjoyed reading this copy of Craft
Focus? Then log on to the Craft Focus
website, craftfocus.com, to find out
how we can help you with your craft
business.

Craft Focus contains up-to-the

minute news, events and special
offers that happen in between
Missed an issue? each of our bi-monthly issues
Make sure you subscribe to qualify as a plus current interesting articles
registered reader and receive the latest issue to read in a user-friendly format.
free of charge. If youve missed an issue then we
can help all back issues are archived so you
can download them when its convenient to you.

Want to advertise? The suppliers

Download a copy of our comprehensive online directory is simple
media pack for everything you need to know
about advertising with us or if you prefer, give to use and available
Tracy Voice a call on +44 (0)1376 535 618 shell
be happy to talk to you.
worldwide, 24 hours
a day to suit you.
Need a supplier?
Check out the Craft Focus suppliers directory
a comprehensive listing of crafting wholesale
companies that can help you to stock the right
products for your business.

The Craft Focus website

is updated regularly with
information to help you
advance your craft business

Log onto craftfocus.com to find out more

94 craftfocus
 NUMBER ONE FOR
PICKNMIX CARD!
HERE TO HELP INDEPENDENT SHOPS

OVER 100 TONS OF CARD IN STOCK

CARD AND ENVELOPE PACKS
ENVELOPE PACKS
BRANDED DOUBLE SIDED TAPE
PREMIUM QUALITY PEARLESCENT CARD
WIDE RANGE OF FAST SELLING CRAFT TOOLS
MINIMUM CARRIAGE PAID ORDER 60

PAYPER BOX LTD, CONTACT OUR SALES TEAM NOW:

UNIT 8 THE METRO CENTRE, TEL: 01727 853989, FAX: 01727 569174 OR
RONSONS WAY, ST ALBANS, AL4 9QT EMAIL: sales@payperbox.co.uk
want to subscribe?
Craft Focus magazine is the leading trade
publication for the craft and hobby industry
and is available FREE of charge to our
Fill in the form below to receive a regular
copy and return it to: Craft Focus, KD Media www.craftfocus.co
m
Publishing Ltd, Pantile House, Newlands

www.craftfocus.com
y 2017
registered readers. Published six times a year, Drive, Witham, Essex CM8 2AP or visit

craftfocus

Issue 60 April/Ma
Craft Focus contains all the recent product craftfocus.com and click on subscribe.

Issue 60
N
launches, latest news, and details about all CATERING FOR ME male-orientated side
of crafts
How to tap into the store
the major craft events. Making the most of
Fathers Day in your

Subscription form

www.craftfocus.com
Do you work in the craft industry?
Yes No
Name

KD MEDIA PUBLIS
Job title A slice

HING
of summer
Company name Inspiration to
crafting all day
keep
long

HEAR FROM TH E EXPERTetsS

break into other mark
Address nce and
Reach a wider audie ce in web security protocol
Googles latest advan company pension legislation
new
Complying with the
16/03/2017 09:49

Postcode

www.craftfocus.com 2017
ww w.c raf tfocus.co
m
Telephone Facsimile
Issue 59 February/March

Email

Please tick one or more of the boxes below which best describe your
SPECIAL EDITION
Jam-packed with
news from this seas
business. shows, including our
12-page guide to
ons must-visit
CHSI Stitches

Independent art and craft shop Wool shop

Art and craft multiple Model shop
Seasonal
Department store Toy shop creations
Discover crafts for
spring, Mothers Day
Needlecraft retailer Wholesaler/Cash & Carry Easter

Haberdashery Importer
Mail order Agent/Rep
Other (please specify)
SOFT CRAFTS
The latest products
for stitchers

Number of Employees
FC_CF59.indd
1

1-5 6 - 15
16 - 30 31 - 50
51 - 100 101 - 300
301 - 1,000 1,001 +
Annual Turnover
0 - 25,000 25,001 - 50,000
50,001 - 100,000 100,001 - 250,000
250,001 - 1,000,000 1,000,001 - 5,000,000
5,000,001 - 10,000,000 10,000,001 - 50,000,000
50,000,001 +
Do you wish to receive a free copy of Craft Focus Magazine?
Yes No

Signature Date

96 craftfocus
enquiries@intelligentretail.co.uk

Whats New?
1000s of product photos
Detailed at-a-glance information on suppliers.
Save your favourite suppliers for future visits

Whats Not New?

The directory is still free to use - no registration.
All listings are thoroughly vetted.
We only list UK-based wholesalers
up & coming

lets make
We caught up with Ruth Oliver from The Make Arcade to
talk about her fun kits for crafters
Tell us a bit about how The Make Arcade
came about?
I worked as a designer for a variety of
companies from luggage to ladies millinery
after finishing my fashion degree but while
on maternity leave with my youngest child, I
decided to try and do something that would
fit better with family life. The Great British
Sewing Bee had just become a huge hit so I
decided I would try and pass on my creative
knowledge and started teaching workshops.

Have you always enjoyed making things?

I love making things. I enjoy having a go at
most things and Im desperate to get back
into dressmaking at the moment!

You recently exhibited at CHSI Stitches,

what products were popular?
Our cross-stitch kits with the fun slogans
were well received as was anything with a
unicorn theme!
The range of kits is quite diverse and covers
Its important to me that the projects have really gift-worthy box with a little terracotta
a wide selection of different craft disciplines,
a wide appeal in terms of achievability pot and pompom trim. It really taps into
from cross-stitch, embroidery, hand sewing
ultimately I want everyone to have a go and the cacti, botanical gift trend and it super
and general craft. As a range all the kits really
get creative, so Ive made them suitable cute too!
complement each other with eye-catching
for the complete beginner or as a quick fix
packaging and themes they really are a
project for a crafting pros, no more work-in- Where and how can UK retailers buy your
merchandising dream!
progress projects hidden in boxes. The kits products?
are reasonably priced and retail between 4 We have a lovely wholesale catalogue, which
How would you describe your product
and 14.95 depending on the size. can be sent to any retailers to order from. Just
range, and who will it appeal to?
drop me a line at ruth@themakearcade.co.uk.
The Make Arcade kits are fun and quirky, and
Do you have a favourite product?
include a range of really achievable projects.
I like the felt cacti sewing kit. It comes in a Are you in the process of developing new
items, and if so can you give us a sneak
preview of what to expect?
Im just starting to plan for Christmas and
will be dropping in a few new lines in the late
spring that include more food-themed items
and some motivational stitching themes.
I love that all our kits are designed and
manufactured in the design studio, so we
can just roll with trends and make whatever
we fancy!

The Make Arcade

+44 (0)7907 773 796
ruth@themakearcade.co.uk
themakearcade.co.uk

98 craftfocus