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2
 4.1. ___________________________________

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___________________________________

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+ + + ___________________________________
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) ___________________________________

___________________________________

___________________________________
___________________________________

3


___________________________________

___________________________________

? ___________________________________
PEST- 10,1%

5,1%
___________________________________
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SWOT- 47,6%
___________________________________
Ansoff 2,5%

BCG 9,6%
___________________________________
, 13,0%

, 9,5%

___________________________________
4.2.
___________________________________
 ___________________________________


___________________________________
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___________________________________
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___________________________________
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4
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5
 ___________________________________
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2
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6
 ___________________________________

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7
 ___________________________________

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8
 ___________________________________
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5-
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9
 ___________________________________

___________________________________
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0,10 8 (0,80) 5 (0,50) 9 (0,90) 6 (0,60)

___________________________________
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0,05 8 (0,40) 5 (0,25) 5 (0,25) 4 (0,20)

- 0,05 9 (0,45) 7 (0,35) 10 (0,50) 6 (0,30)

___________________________________

0,05 9 (0,45) 7 (0,35) 9 (0,45) 6 (0,30)

___________________________________
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10
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11
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13
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1 1 ___________________________________
2

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3
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1
___________________________________


2

14
 ___________________________________

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15
 ___________________________________

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16
 ___________________________________

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17
 Value Chain ___________________________________
-
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18
 ___________________________________
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40 ___________________________________
30
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40 30 20 10 10 20 30 40
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30 -
40 -

19
 ___________________________________

___________________________________
___________________________________
___________________________________
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___________________________________
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___________________________________
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S () N () W ()
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1 ___________________________________

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20
 ___________________________________
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21
 ___________________________________

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___________________________________
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___________________________________
1. () :
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22
 : ___________________________________

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Cost-leadership

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23

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4.

24
 ___________________________________

___________________________________

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___________________________________

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___________________________________


___________________________________

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25


SWOT
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27
 PEST- (Policy),
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28