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Tariq Ahmad
Tariq Ahmad
Social Media Consultant
Greater New York City AreaOnline Media
Current
DDG Inc, Smarter Brothers LLC, Max Sports & Fitness Magazine
Previous
Mount Sinai Health System, SportShadow, Savannah College of Art and Design
Education
University of Northern Colorado
500+
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Summary
Social Media Consultant, specializing in execution and strategy for large brands.
Ensure brand guidelines are met, while creating campaigns and strategies that
engage a global audience. Clients include MetLife and IBM.

Completed PhD with research focused on Social Media & the NBA. Created two
university social media courses (University of Northern Colorado: Undergraduate,
Columbia University: Graduate) and created SportShadow, a site that tracks
location-based services (LBS) check-ins at sports venues.

Specialities/Interests: social media, sports business, location-based services,

education.

Please feel free to reach out if we share similar interests and we can discuss
more.
tariqahmad01@gmail.com
Experience
DDG Inc
Social Media Consultant
DDG Inc
May 2017 Present (6 months)Greater New York City Area
Lead execution and engagement across social media channels, ensuring brand
guidelines and social media strategies are followed.

Create ideas, strategies, and campaigns designed to engage global audiences.

Clients include MetLife and IBM.

Smarter Brothers LLC
Social Media & Sports Researcher
Smarter Brothers LLC
June 2010 Present (7 years 5 months)
Conduct research on the intersection of social media and sports.

Conducted doctoral dissertation research on social media and NBA, specifically how
NBA fans use Facebook and Twitter to support their favorite teams, and how teams
can leverage social media to better connect with fans.

Conducted research on how sports fans use location-based services (LBS) to support
their favorite teams, and what sport entities can do to leverage LBS to connect
with fans. (Whitepaper: www.scribd.com/doc/61725619/Sports-LBS-Whitepaper)
Max Sports & Fitness Magazine
Chief Proofreader
Max Sports & Fitness Magazine
April 2010 Present (7 years 7 months)
Analyze and edit page copy for nationally circulated Max Sports & Fitness magazine

Proficient in AP Stylebook
Mount Sinai Health System
Director of Digital and Social Media
Mount Sinai Health System
August 2016 February 2017 (7 months)Greater New York City Area
---Oversee the strategic, administrative, operational and financial activities of
the Digital and Social Media Department.

--Ensuring the successful social media strategy of The Mount Sinai Health System,
while developing brand awareness, generating inbound traffic, encouraging
participation, and assisting in the management of Mount Sinai's digital reputation.

---Grew Mount Sinai Health System social media channels by 20% in 6 months while
leveraging a nearly 100% organic strategy.
Co-Founder
SportShadow
August 2011 August 2016 (5 years 1 month)
Site that tracks location-based services (LBS) check-ins at stadiums worldwide.

Partnered with University of Michigan to track check-ins for Spring 2012 Football
Game. Other supporters of the site include Penn State Athletics, Golden State
Warriors, and San Jose State Athletics, among others.

Over 24M check-ins tracked to date.

Savannah College of Art and Design
Social Media Manager (President's Office)
Savannah College of Art and Design
March 2016 May 2016 (3 months)Savannah, Georgia Area
Social Media Manager for SCAD President and co-founder Paula Wallace.

Create and execute a global social media relations program with the goal of
publicizing SCAD and executive administration initiatives.

Provide communications counsel to senior management, helping to enhance the

universitys success by applying proactive and reactive communications strategies.

Responsible for collecting, organizing and sharing visual content related to SCAD
and the executive administration, as well as creating messaging for multiple social
media platforms, including Twitter, Instagram, LinkedIn and more.
IBM
Social Business Manager
IBM
March 2013 March 2016 (3 years 1 month)Austin, Texas Area
---Work on the Social Business imperative, which is responsible for creating and
fostering the growth of the social media space internally and externally.

--- Assist with the overarching social media strategy, and handle day-to-day
operations of social media channels. Grown social media presence across all
channels by 150%.

---Lead social media manager for TED@IBM 2014, live-tweeting and sharing real-time
content during event (September 23, 2014) Trended #5 on worldwide for multiple
hours, with event generating 220M impressions via Twitter.

---Lead social media manager for IBM Verse, a new collaboration/email platform for
IBM employees and customers. Launch date (November 18, 2014) generated two
worldwide trends (IBM Verse & #NewWaytoWork), with event generating 440M
impressions via Twitter.

---Also work with IBM Subject Matter Experts to improve their social media presence
via coaching and training.

---Orchestrate the development of Digital IBMer Hub, a portal that enables IBMers
to build and maintain their digital reputation by being smart, social and secure.
Columbia University
Social Media Adjunct Professor
Columbia University
January 2012 December 2013 (2 years)Greater New York City Area
- Created and co-teach graduate-level Social Media course at Teachers College,
Columbia University

- Focuses on learning and development aspect of the medium, and how educators can
use social media in the classroom and workplace setting.

Class topics/research include trusted sources, privacy, social TV, location-based

services, theory, and application.
University of Northern Colorado
Social Media Instructor
University of Northern Colorado
August 2009 May 2012 (2 years 10 months)
Created and currently teach first-ever social media class offered at University of
Northern Colorado. Senior-level Seminar course for Communications majors.

Class topics/research include trusted sources, privacy, social TV, location-based

services, theory, and application.
Operations Coordinator
CAIR
January 2009 August 2009 (8 months)
Maintained day to day operations of organization

Coordinated volunteer efforts through diversified projects

Corresponded with government officials, constituents, and local activist groups to

implement efforts suitable for organization
Northern Illinois University
Facility and Event Operations
Northern Illinois University
April 2008 July 2008 (4 months)
Intern, represent Athletic Department for on-site events, enforce rules and
regulations, and perform other duties as assigned.
Worked in Sports Camps for summer. Assisted with camps operations for 10 sports,
including registration, room assignments, and assisting parents and campers with
questions/issues regarding camps.
Northern Illinois University
Sports Equipment Associate
Northern Illinois University
October 2007 May 2008 (8 months)
Equipment Room Attendant, responsible for servicing
Multi-faceted hybrid approach to business
needs of faculty and students, mainly assisting with
and sport checking out of sports equipment
Cross-functional teams, consulting, creative Responsible for maintaining clean,
sanitary work area, and
perform other work related duties as necessary
input, presentation, synthesis and
Northern Illinois University
Student
Northern Illinois University
2007 2008 (1 year)
Completed M.S. in Sport Management. Engaged in a business-emphasis sport management
program. Took coursework in Sport Law, Sport Management, Sport Sponsorship, and
Sport Marketing, among other coursework.
JC Penney
Sales Manager
JC Penney
February 2006 December 2006 (11 months)
-Responsible for excellent customer service and merchandising

-Men's Department Sales Manager - supervised 15-25 employees in 2 specialty areas,

with yearly sales exceeding $4.5M
US Cellular
Retail Wireless Consultant
US Cellular
June 2004 January 2006 (1 year 8 months)
-Assist clients with services and products to fit their lifestyle

-Most Total Activations, Oklahoma City, OK Market, 2004 (Market at time contained
37 stores and over 200 Retail Wireless Consultants)
Assistant Store Manager
Sherwin-Williams
August 2002 May 2004 (1 year 10 months)
Assistant Store Manager, responsible for servicing painting
professionals and do-it-yourself clients with products to
meet their needs
Controlled inventory, generated business by placing
outbound sales calls, and changed marketing strategies on
a monthly basis
Kohl's Department Stores
Shoes Manager
Kohl's Department Stores
August 2001 April 2003 (1 year 9 months)
Responsible for servicing clients with products to fit their lifestyle

Supervised $1M department, responsible for supervising 4-10 subordinates (dependent

on time of year), and ensured tasks were completed in an efficient and timely
manner

Responsible for bringing stock to sales floor, and resetting floor plan according
to the season
University of Oklahoma
Marketing & Promotions Intern
University of Oklahoma
December 2001 June 2002 (7 months)
Assisted with gameday operations for men's and women's basketball, wrestling,
gymnastics, baseball, and softball

Wrote and edited scripts for public address announcers for home games

Created radio scripts and newspaper advertisements for Athletic Department to

distribute to local entities
Champs Sports
Sales Associate
Champs Sports
October 1998 August 2001 (2 years 11 months)
Responsible for assisting clients with products and services to meet their needs

Responsible for training sales associates and assistant managers

Accumulated over $500,000 in total sales in three-year period

Projects
Sports and Location-Based Services (LBS)
April 2011 August 2011
Research conducted in Summer 2011 on sports and LBS, and how sports fans use LBS to
connect with their favorite teams and venues. Results of research and
recommendations are presented.
Team members:
Tariq Ahmad
#SMSportsChat
Starting December 2011
Started #SMSportsChat on 12/15/2011 and it has grown considerably. Began from the
popular #smsports hashtag that is used in the Sports/Social space. Chat has
generated 100M+ impressions and 30K+ tweets since its inception.

Hit record highs in Impressions (12,794,751) and Audience (1,296,198 followers) on

5/10/12. Reached over 450 tweets in one chat in 2013. Featured: Larry Fitzgerald,
Jason Gore, Amy Jo Martin and various Social Media and Sports Professionals.
Team members:
Tariq Ahmad, Caleb Mezzy
IBM Commerce and IBM Social Business
Starting July 2013
An Agile scrum team created to innovate and support the IBM Commerce category site
and marketing initiatives. A cross-functional team created within the IBM GT&I
group.
Team members:
Tariq Ahmad, Christine Hill, Estevo Campos, Anita Wagner DeSimone, Christoph
Dafert, Lance Tappana, Keith Schilling, Teresa Powell, Gigi Geiger, Christian
Tryller
IBM Social Business
Starting July 2013
An Agile scrum team created to innovate and support the IBM Social Business
category site, IBM Verse and Futurist Insight Series sites. A cross-functional team
created within the IBM GT&I group.
Team members:
Tariq Ahmad, Christine Hill, Gigi Geiger, Estevo Campos, Anita Wagner DeSimone,
Christian Tryller, Christoph Dafert, Lance Tappana, Teresa Powell
#smsports
Starting March 2011
Created premiere Twitter hub for sports-social media news, content, and networking.
Hashtag has generated over 1B impressions and 110K+ tweets, and includes tweets
from FC Barcelona, Los Angeles Kings, Twitter Sports, numerous sports
professionals, writers, journalists, and students.
Team members:
Tariq Ahmad
#SocialIn6 & #SportsSocialin6 (Vine Series)
Starting November 2015
Created and execute a daily recap series beginning in late November on Vine, which
highlights the three most discussed social media topics per day, in 6 seconds or
less (per the 6 second limit of Vine content).

Began Sports Social in 6 on January 1, 2016, highlighting the three most discussed
sports topics on social media per day, following the same Vine format.

Earned 20,600+ total loops through February 2016 (100 episodes) for #SocialIn6.
Earned 9,200+ loops through February 2016 (60 episodes) for #SportsSocialIn6.

Grown Vine following by 500+ followers per month.

Team members:
Tariq Ahmad
Publications
Sports and Location-Based Services
August 2011
Research conducted in Summer 2011 on how sports fans use Location-Based Services
(LBS) such as Foursquare and Facebook Places to connect with their favorite teams
and venues.

Results from research and recommendations are presented.

Authors:
Tariq Ahmad
Perceptions and general knowledge of online social networking activity of
university student-athletes and non-student-athletes
Journal of Sport Administration and Supervision
May 2012
The current study investigated differences between student-athletes and non-
student-athletes
regarding online social networking (OSN) usage. In particular, types of usage,
perceptions
of monitoring, and knowledge and perceptions of inappropriate online behavior were
examined. Participants were student-athletes and non-student-athletes at a mid-
sized
university in the Rocky Mountain Region, who were asked their perceptions regarding
OSN.
Results of independent samples t-tests revealed student-athletes felt that students
in general
were more knowledgeable of the dangers associated with OSN than were non-
studentathletes. Further, student-athletes found provocative pictures posted on OSN
profiles to be
more acceptable than did non-student-athletes. Also, monitoring of online profiles
by
supervisory figures was considered less acceptable to student-athletes than non-
studentathletes. Theoretical and practical implications are discussed.
Authors:
Tariq Ahmad
Skills
Social MediaSocial Media MarketingMarketingSportsSocial NetworkingResearchSports
MarketingManagementSports ManagementSports BusinessLeadershipMarketing
StrategyMarketing ResearchEvent PlanningFacebookSee 35+
How's this translation?GreatHas errors
Education
University of Northern Colorado
University of Northern Colorado
PhD, Sport Administration (Social Media Research emphasis)
2009 2012
Completed Doctoral Dissertation: An analysis of how NBA teams use social media.
Interviewed several NBA team social media directors and discussed implementation,
management, and evaluation of social media strategies.

Completed Doctoral Minor in Statistics

Northern Illinois University
Northern Illinois University
Master of Science (M.S.), Sport Management
2007 2008
M.S. in Sport Management
4.0 GPA in major, 3.91 overall GPA
University of Oklahoma - Price College of Business
BBA, MIS
1997 2003
Languages
English
Recommendations
A preview of what LinkedIn members have to say about Tariq:
Tariq has done a tremendous job at positioning himself as a leader in the Sports
and Social Media space. He is the go-to guy when you need to take the temperature
on what is happening in SMSports. When I approached Tariq about #smsportschat, he
embraced and supported it and has now taken full control of it by leading
discussion and engaging new members of the chat each week. His work ethic, passion
and knowledge of the industry would put him in a successful role in the world of
Sports and Social Media.
See more
Tariq was my manager at Mount Sinai Health System. He is the most caring,
dependable and personable individual. As Director of Social Media, Tariq had many
own his own pressing responsibilities on a daily basis, however, he always took the
time out to help and guide me through all of my projects. It was an absolute
privilege to have worked with Tariq and anyone would be lucky to have him on their
team.
See more
Sign up to see who recommended Tariq
Groups
Social Media Made Easy
Social Media Made Easy
CoachBook - The social network for coaches & sport professionals.
CoachBook - The social network for coaches & sport professionals.
IBM Social Business Community
IBM Social Business Community
Digital Marketing
Digital Marketing
Social Media Marketing
Social Media Marketing
Sports Advertising Network
Sports Advertising Network
University of Northern Colorado Alumni
University of Northern Colorado Alumni
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