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03365800620

92
321

27,587.50
101,400.00

2017
3
6
123456

shaheenahafeez.82@gmail.com

DECLARATION

I hereby declare that the project work entitled


INNOVATION IN TEHZEEB BAKERS
Submitted to the UCP, is a record of an original work done by me and my group
mates under the guidance of
Maam Anum, instructor of Business Strategy
And this project work is submitted in the partial fulfillmen
t o f t h e requirements for the award of the degree of BACHELORS IN
BUSINESS ADMINISTRATION.
ACKNOWLEDGMENT
I have taken efforts in this project. However, it would not have been possible without
the kind support and help of many individuals and organizations. I would like to
extend my sincere thanks to all of them.

I am highly indebted to Maam Anum for her guidance and constant supervision as
well as for providing necessary information regarding the project & also for her
support in completing the project.
I would like to express my gratitude towards my parents & members of group for
their kind co-operation and encouragement which help me in completion of this
project and for giving me such attention and time.
My thanks and appreciations also go to people who have willingly helped me out
with their abilities.
INTRODUCTION
Our project is to come up with an idea to innovate an existing business and to suggest strategies
for the business. For this purpose we have selected Tehzeeb bakers to suggest how to innovate and
expand their business. Tehzeeb Bakers is a renowned bakery in Pakistans twin cities Islamabad
and Rawalpindi.
The legacy of Tehzeeb dates back beyond 100 years.
The strong originates from the famous historic place Shimla which served the sub-continent as the
summer capital.
Our saga begins with Chaudhry Hakeemuddin Noon, our honorable grandfather was as rare in his
breed as the bread, and he started baking at Roti Godown in Shimla.

Tehzeeb Bakers is committed to make its way to the hearts of people. The outburst of deliciousness
and quality from its food items has attracted people from all over the Pakistan.

MISSION OF TEHZEEB BAKERS


Chaudhry Hakeemuddin Noon fast became the symbol of quality and hospitality as he opened the
most popular bakery of the region by the name of Shimla Bakery. This later became the most
popular household brand of Rawalpindi cantonment after partition. With the next generation in
business, the heritage of Shimla was conferred upon Rahat Bakery which was run by the sons of
Chaudhry Hakeemuddin. The promise of uncompromising quality and unparalleled standards was
upheld through ages. We become synonym of quality and standard in bakery and baked food
products

Our fame was spreading like fragrance not only in the north but also in the south of Pakistan.
Following the phenomenal success of Rawalpindi branch, we opened another flagship branch in
blue area Islamabad.
Upholding the traditions of our forefathers our third generation has joined in perfecting our
baking.
We have evolved and transformed to a new name, a higher standard and even greater value
representing our collective heritage, culture and values of life today we proudly represent our
civilization our Tehzeeb.
THE VALUE CHAIN

It is important to consider how a customer need drives Tehzeeb to create its products. The customer
need that drives the entire value chain is the need for a dependable takeaway, reasonably priced
hot quality food and variety that suits the local palette. Tehzeeb has focused on key customer needs
throughout the value chain, and has not allowed any digressions in the area. It has a reputation of
reliability and consistent food quality.
Finance requirements: approximately Rs. 2 million setup cost for the new restaurant
(cost of building, interior, furniture, raw material and labor) plus additional Rs.10 lac for
introducing delivery system (per branch). Finance will be acquired by both debt and equity.
Marketing: salesperson hiring, selection and costs, website and internet marketing and their
costs, publicity and promotions and advertising for new products and services of Tehzeeb Bakers.
Supplier costs: raw material, fuel, transportation, energy, electricity, water supply,
maintenance.
Production costs: inventory, receiving, maintenance, restaurant location, computer, cost
accounting.
Customer service: phone, internet, maintenance of records.
Management costs: human resource, administration, employee benefits, managers and
employees.
THE CORE COMPETENCIES OF
TEHZEEB

Unique supply
chain model:
better quality
and
consistency

Tehzeebs
Focused on competitive
Uniqueness.
core advantage: capital
Allows variety
competency of leader in pizza
of good
takeaway takeaway. Pizza
eatables.
king.

Better
operating
margins
PRODUCT VALUE CHAIN
Porters model depicts Tehzeebs operations as collection of value adding activities. The five
primary activities are processes that are mainly concerned with the production of products and
services to the customers. Activities that are referred to as support activities are those activities
that are vital for the development of the appropriate transforming resources. Tehzeeb offers
efficient order-taking, production and delivery. Also customized orders are taken for certain
bakery items.

EXISTING PRODUCTS
Tehzeeb bakers makes mouthwatering, fresh and delicious Pizzas, Cakes, Salads, Cookies,
Burgers, Fast food items and lots of other stuff. From small towns to distant locations, millions of
people travel long distances to catch up Tehzeebs food items. Its all about the bond that exists
among us. To strengthen our bond we have struggled for the past 75 years and the struggle to grow
ourselves is continued. Following are some of the key metrics we incorporate in our efforts.
We offer vast variety of traditional and seasonal food items such as fast food, cakes, cookies,
desserts, coffees dinner rolls etc.
Each item is freshly prepared and we never keep it for days.
We never compromise in quality standards, we are aware of the good nutritious diet. Therefore
our food items are made with such ingredients which add more nutrition and keep you healthy.
We also prepare custom food items for your celebrations whether it is a birthday party, a marriage
celebration or whatever, you can contact us with any requirement.
Brilliant Sanative conditions for interior and surroundings of the bakery to implement quality
standards.
Outstanding customer service.
We can also supply our bakery items based on your order requirements. Having branches in twin
cities (Islamabad & Rawalpindi), we strive to provide our services in every area to our loving and
caring customers. We always welcome any feedback from customers regarding our services and
products.
INNOVATIONS WE PLAN
Expansion in products with the expansion in our offerings
Adding home delivery in our services
Expanding the business into restaurant and making a place where people can come, sit and
enjoy there meal in ambience, special parties can be arranged on demands (birthdays,
meetings etc.)
Expanding business in other cities

STRATEGIES BEING USED