Вы находитесь на странице: 1из 23

BACHELOR IN AIRCRAFT MAINTENANCE TECHNOLOGY

WBB 10202
INNOVATION MANAGEMENT

INNOVATION AND MARKETING PROJECT

Prepared by:

NAME : ABDUL RAHIM RUMANDANG 53211114156


ABDUL RAHMAN AHMAD YUSSOF 53211114225
ANAS ZAQWAN ZAINAL AZIM 53211114075
ABDULLAH AZIM KHAIRUDIN 53211114223
AIMAN FARHAN AZHARIE ZAHARI 53211114396
GROUP : 5 BME 1

Prepared for:
MDM. NORAINI BINTI MOHD ZIN

UNIKL MIAT
JULY 2016 SEMESTER

1
TABLE OF CONTENT
INTRODUCTION OF COMPANY 3-4
PROBLEM STATEMENT..5

PRODUCT DISCRIPTION 6-9.

PRODUCT APPLICATION10-11

SWOT ANALYSIS.12-13

TARGET CUSTOMER14

CUSTOMER VALUE.15-16

CONCLUSION.17

REFERRENCE..18

APPENDICES..19-21

2
1.0 Introduction of Company.

1.1About us

NAME : KEEN GREEN SDN. BHD.

ADRESS : No 7, Pusat Niaga ,Bandar Enstek, Sepang,

Selangor

COMPANY NUMBER : 13000882525

WEBSITE : www.futuristic_kg.com

TELEPHONE NUMBER : 03-87332453

FORM OF BUSINESS : Production of futuristic Mechanical, electrical


equipment.

MAIN OPERATION : Production of Mushroom Hut charge.

DATE OF COMMENCEMENT : 22.10.2016

DATE OF REGISTRATION : 22.10.2015

NAME OF BANK : CIMB MALAYSIA

BANK ACCONT NUMBER :7042650313

3
1.2 Objectives.

The Objectives of the company is to :-

Produce a futuristic equipment that can help the community.

Protect the earth by using Natural resources energy that is earth friendly such as solar

energy and wind energy .

Use the creative ideas of the youth into something handy .

Offers job opportunities to the people that have creative ideas to make the world a better

place

provide quality services that exceeds the expectations of our esteemed customers.

4
2.0 Problem Statement

Cell phones have become a necessity for many people throughout the world. The
ability to keep in touch with family, business associates, and access to email are only a few
of the reasons for the increasing importance of cell phones.

In the event of emergency, having a cell phone can allow help to reach you quickly
and could possibly save lives. Modern cell phones are capable of internet access, sending
and receiving photos and files, and some cell phones are equipped with GPS technology,
allowing for use in most locations around the world and allowing the cell phone to be found
or the user located in the event of loss or emergency.

All of that shows how important to have mobile phone with us , but as the ability of
mobile phone keep increasing , it is surprising that the mobile phone battery is still at a very
unsatisfying point. We have to faced the problem of fast battery draining even with the
greatest technology of phone. Thus, we created a solution to overcome the problem by
producing a futuristic hut which is powered by solar where you can charge your phone.

5
3.0 Product Description

3.1 Form of Innovation

The form of innovation of the Mushroom Hut-Charge is a product innovation. We build a


newly design hut that used solar as charging source to charge your phone.

3.2 Type Of Innovation

The type of innovation of the Mushroom Hut-Charge is a Radical innovation. We introduce


to you a new products that is the first one in the world, a newly develop product which you
cant found in other places.

3.3 Factors that affect Innovation

The factors that affect the innovation of mushroom hut-charge is due to the fast draining
battery problem of the mobile phone.

3.4 Source of innovation

The source of innovation of the Mushroom Hut-Charge is the industry market and
structures. Due to the fast battery drain of the mobile phones in the market industry a
product that can charge the phone outside surely will be a great hit in the market industry.

3.5 Product Classification

The product classification of the Mushroom Hut-Charge is the breakthrough product


because it is the first solar charging hut in the world. .

6
3.6 Process Model

BASIC SCIENCE
Sunlight can be transfered
into energy using solar panel.

DESIGN & ENGINEERING


Solar panel is placed on the
top of a hut and connected to
a usb wire which can be used
to charge phone and ect.

MANUFACTURING
The product is
manufactured in the most
cost saving manners .

MARKETING
Marketing process is
done by promoting the
product in various
ways.

SALES
The product sales is
observed closely to
identify ithe outtakes
of the product.

7
3.7 Innovation Process Design

the idea of the Mushroom Hut-Charge comes from the observation


of plant absorbing energy from the sunlight.
we have done some research that shows how fast mobile phone
battery will drain , and how sunlight can be transfered into energy
1.INSIGHT/RESEARCH through solar panels.

the ideas of making a hut than transfer solar energy to be used to


charged phone is transfered into a 2d model of sketching and
drawing.
the drawing then is turned into a 3d model using computer
2.DEVELOPMENT programing ( CATIA v5)

the design brief is translated into a design that meets the


requirements of the team responsible for the product and so the
product will operate effectively and be appealing to consumers
the design team also design the product that capable of being
manufactured and affordable to the consumer and alsogenerate a
3.DESIGN. return for the firm.

production engineering than decide on the way the product is made


and the type of manufacturing system being used.
the product is revised by the production engineering process to
4.PRODUCTION make it easier and cheaper to manufacture.
ENGINEERING

8
the pilot testing is then done so the product
can be made in a way that will ensure it
appeals to consumers and also if the product
making money for the company, it can go into
the marketplace.
5.PILOT pilot test also done so that it will be safe in
TESTING the hands of consumers.

Before full-scale manufacture equipment that


forms part of the manufacturing system has to
be commissioned.
initially we produce the product at 20% or
30% capacity to allows the operating the
6.FULL SCALE system to move up the 'learning curve' as we
MANUFACTURE become more familiar with the system.

we ensure that retail outlets have appropriate


stocks and we book advertising space on
newspaper and highway
we also design and produce advertisement
and Book exhibition space for our product.
7.MARKET We also ensure that literature about the
LAUNCH product has been designed written and

9
4.0 Product Application
We have all suffered the phenomenon of a dead phone. That blank screen on the commute
home that leaves you at the mercy of your chatty fellow traveler. The sudden loss of Google
Maps as you turn into an unfamiliar neighborhood. The sinking feeling as you realize your
phone alarm didnt go off because you forgot to plug it in last night. Why oh why, must our
smartphones die?

We feel your pain and thats why weve been checking out some of the best external chargers
on site. Until theres a real breakthrough in battery technology a portable charging site might
be the best solution. Weve got something here for you whatever your needs may be, from a
bucket load of power for a camping trip.

When you absolutely, positively gotta charge every device in the room, accept no substitutes.
This versatile charging site has four output ports. There are four USB ports, both rated at
2.4A, but one of them supports Qualcomms Quick Charge 3.0 technology. Theres also a
USB Type-C port that can deliver up to 3A for your laptop, tablet, or phone. Theres a big
power button up top with four blue LEDs to show remaining power. It can charge devices
with QC 3.0 or USB Type

It is being charged by solar energy during daytime and works on the remaining energy at
night, which means you can also use this charger at night. There are four usb ports located on
the table .

It is the most on-site charging device in the world, but its impressively compact and light for
the capacity. This is a good solution for tourists with multiple gadgets when they are visiting
places. You can expect at least five full charges for an average smartphone, and it can even
charge an iPad Air with change. If speed is important to you and you have devices that
support Type-C or QC 3.0, then this is a must-have.

Solar chargers mean you can keep your USB devices full of juice, without having to rely on a
mains power supply, or a battery. While using a sustainable source of power. A new wave of
chargers has come onto the site. Some are ultra-portable, pocket-sized options, while others

10
are larger, more powerful set-ups that you can take on camping trips or anywhere where
mains electricity is hard to come by.
When you're looking for the right solar charger, consider what youre charging with it. An
iPhone can charge twice the speed as a Samsung Galaxy, for example, so owners of the latter
would want to look at a charger with a higher, quicker Wh output. The most straightforward
way to compare them is a ratio of power to smartphone battery life, or Wh output. Around
10Wh is sufficient for a slower charge (for example, 12 watts takes one hour and 50 minutes
to charge an iPhone 6), while 100-200Wh is a super-quick power-up.

With all these solar chargers, real sunlight is required. But it doesn't matter if it's overcast -
it's the UV rays which give the chargers life.

11
5.0 SWOT Analysis

Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a strategy


development tool that matches internal organizational strengths and weaknesses with external
opportunities and threats.

Strength Weakness
1) Charge when your phone runs out of 1) Mushhroom-Hut (solar charger) can
steam. When your phone runs out of not charge a device while its internal
steam and you are in shopping battery is being filled up. So you will
complex, public spaces or not near have to charge the battery pack first
any electric socket, then the only way before you can power up your
you can get it charged is through our gadgets and devices. This could
power supply. cause some minor inconvenience
2) Acts as a universal charger. This especially during emergencies.
means that it is for almost all types of 2) The primary disadvantage of solar
devices. You can charger all kinds of power is that it obviously cannot be
mobile phones, like Android, created during the night. The power
Blackberry and iPhone, and you can generated is also reduced during
charger your camera and tablet and times of cloud cover.
so on. 3) Solar panel energy output is only
3) System requires no electrical start- maximized when the panel is directly
up power facing the sun. This means that
4) Low maintenance, emission-free, and panels in a fixed location
environmentally-friendly power 4) Mushroom-Hut is not portable. You
source. must stay at the place to charge your
phone or any electrical devices.

12
Opportunities Threat
1. In Malaysia, Solar energy is a 1. Solar battery charger is new in
resource that is not only sustainable market and as such no competitor in
for energy consumption, it is market but indirect competitor like
indefinitely renewable (at least until china always a big competitor of
the sun runs out in billions of years). Malaysian-product and i hope our
2. Attract people : This Mushroom-Hut product is unique and powerful in
will attract and get more customers use . New product in market is also
to come to your shop, shopping mall, very threat full because if product is
and other public spaces. fail all money will lose.
2. As we know, it is for public user. A
lot of people will use it and of course
this place will be a little bit crowded.

13
6.0 Target Custumor

Demographics
The most important demographic criteria we have researched are the age, income, occupation,
and education. These areas all seem to correlate and show that average age of the residents are
between the ages of 20-35 years old. Malaysias overall median age is 45.6 years(City-Data. 2012).
The reason why this is relevant is because it shows that our target market will be willing open to
trying a product that is innovative and different. The income portion of the demographics suggests our
audience is able to afford our product instead of a cheaper alternative phone. In addition, occupations
regarded as technical, managerial, and students are substantially relevant since they occupy the
greatest percentage of residences in Malaysia(City-Data. 2012)

Figure 1

Age Sex Family Size Life Cycle

20-34yrs Male and W/o children Young Single W/o


Female children

Income Occupation Generation

30-60k Professional, Gen X and


Annually Technical, and Millenials
Managers

The above figure shows a breakdown of Malaysias average resident with based on age, sex,
family size, life cycle, income, occupation, and generation. All of these factors are important because
it shows that the average residents tastes can be catered to, based on all of the factors listed above.

14
Behavior Factors/ Psychographics
The current lifestyles and personalities targeted are those achievers that are ambitious and
outgoing in their endeavors. The companys intentions are to raise the interest of people who are
willing to use sustainable technology for everyday use. The product will provide a convenience
benefit by having the option to use conventional charging or the alternative of solar power charging.
With the two previous options stated, it can be concluded that the versatility and perceived value has
the ability to gain mass appeal of the market. The attitudes that Solar Hurt-Charge wants to encourage
are positive, sustainable, and enthusiastic solutions for all mobile users.

15
7.0 Customer Value
Financial
Solar Hurt-Charge (SHC) have drawn major attention from homeowners device as
one of the new premier ways to save big withs solar panels. And one question that
we receive regularly from our customers is: Will solar panels increase the value of
my property? It is clear that the answer is already a resounding yes, and the
evidence only continues to mount. We have compiled a list of studies that highlight
this point, and recently wrote about Lawrence Berkeley Laboratorys recent study
showing that solar panels increase customer values significantly across the US.
These studies mainly look at cases where the customers is also the owner of the
solar panel system at their home to save the energy cost.

We know for certain that owning your solar system will save you more money on
your electricity bills in the long run than installing your system under a solar lease or
power purchase agreement (PPA) such as Tenaga Nasional Berhad (TNB). This is
the primary reason that SHC is need to provide for more as it offer a definite financial
benefit to the the customers. Will a used Solar Hurt-Charge add value to device is
another question we receive on a regular basis, but it is clear that customer do not
need to be charged financially to use that SHC.

Output Power
In our past reviews, there was a high correlation between the watt rating and the
highest output power of the panel. A 10-watt panel, for example, was generally about
two times more powerful than a 5-watt panel. Some years later, the technology has
changed significantly enough that we started to notice some quality discrepancies.
The simple watt rating is clearly no longer the best metric from which to judge a
panel's charging proficiency.

This is a little confusing so here is an example: The Solar Hurt-Charge is only rated
to 3 watts, and yet is able to charge iPads and reliably charge iPhones. Unlike the
Goal Zero Nomad 7 has a watt rating that is 2+ times higher (7 watts) and yet could
not charge an iPad unless an external battery was used, and it ran into issues when
charging an iPad mini or iPhones. This is due to amperage (current) being too low.

16
Ease of Use
This category is a catch-all for the overall quality of a panel--this is where we assess
if a panel is too glitchy or counterintuitive, or if it is so slick you don't even notice it in
your life. In the field, this can mean many things, from tie-down or hanging options to
fix in public place which everybody can use it. More and more, panels are starting to
exclusively charge USB devices , the Solar Hurt-Charge is the only exception in this
review. This means that the panel can be easily shared with multiple different
devices and smart phones. All you need is your device is low battery. This is a
welcome change from panels of the past, when they came with so many adapters it
looked like a socket wrench set (and required OCD skills to keep everything
organized.).

Accessories
Many people choose to combine a solar charger that doesn't have an internal battery
with an external battery. This allows the panel to charge the battery during the day
while the device is being used. Then the device can be charged at night from the
external battery.

External batteries are an increasingly important addition, too, because as our tablets
and smartphones demand higher power (like 2A charging ports), this becomes more
difficult to produce from the sun (which is variable at best), and requires higher
wattages, and thus more panels, meaning more weight and bulk. The best option, in
our opinion, is to have a less powerful (and lighter weight!) solar panel that charges a
high quality external battery, which can, in turn, produce the necessary 2A of current
for our modern devices. Therefore, customer dont need to burden to carry such a
weight all day long.

8.0 CONCLUSION

17
As a conclusion, We all know that the worst thing that can happen to us during the day is
when our phone runs our of charge. Stuck in the middle of the day with no connection is a
nightmare, even more so, when it happens to you when traveling or in a remote area with
no coffee shops or other charging stations around.
A lot of people must have faced the horror of this situation so our product named
Mushroom hut-charge were born. These nifty devices can store emergency power to your
smartphone, giving you the confidence that, no matter what happens, youll be able to
make that call.
A standard power bank will store power and let you charge your other devices on the go,
when needed. But this Mushroom hut-charge works the same way, just instead of
electricity, it uses the sun (through the built-in solar panels) to charge itself. Then the
accumulated power is fed into the rechargeable batteries, which will hold that power until
you need it.
Environmentally Friendly
Perhaps, we should start with the obvious. Charging your phone through a Mushroom hut-
charge saves energy, which is the resource the whole world is working hard on saving. This
will be especially helpful if you charge your phone often or have several devices to charge.
To start off, you can add a solar powered bank to the mix of other charges you are currently
using. This will allow to explore the new gadget and is advantages without making a rough
transition.
Different Types To Choose From
Mushroom hut-charge are available in various sizes and different battery quantities.
Depending on your usage plans, you can choose it with a smaller or larger charging
capacity.Some Mushroom hut-charge allow you to charge several devices at the same time
and naturally come with a higher charging capacity.

9.0 Referrence

18
1) Powerbanks How its work, http://www.instructables.com/id/PowerBanks-How-It-
Works/
2) Martin LaMonica, CNET. "Motion-powered gadget charger back on track." Jul 1, 2011.
Retrieved Jul 1, 2011.
3) Solar Panel , https://en.wikipedia.org/wiki/Solar_panel
4) "Improving the efficiency of solar panels". The Hindu. 24 October 2013. Retrieved 24
October 2013.
5) SWOT analysis , https://www.mindtools.com/pages/article/newTMC_05.htm
6) Blake, Martin; Wijetilaka, Shehan (26 February 2015). "5 tips to grow your start-up using
SWOT analysis". Sydney. Retrieved 10 August 2015.

10.0 APPENDICES

19
Figure 1. FIRST SKETCHING OF THE PRODUCT

20
Figure 2. THE 3D MODEL OF MUSHROOM HUT-CHARGE

21
Figure 3.HUT-CHARGE POSTER 22
Figure 4.HUT-CHARGE POSTER 23