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BUSINESS TRAVEL IS SUSCEPTIBLE TO THE SAME DISRUPTIVE FORCES AS LEISURE

GOING DIGITAL

The shift to digitally enabled booking tools isnt just a priority for travel companiesits what ABTs
want as well. Between online, mobile, and face-to-face (F2F) interactions, F2F was the least-popular
option except for hotel check-ins where it dominated. They arent necessarily ready to pay for the
service. The young generation is more likely to pay for digital processes compared to the old one.

LOW-COST CARRIERS FLYING HIGH

Hot on the heels of the leisure market, the use of LCCs for business travel in Asia is widespread and
expanding rapidly.

At the same time, 41 percent of ABTs themselves stated they are willing or very willing to fly LCCs for
business, with the biggest cheerleaders being in India and Indonesia, unlike Singapore and Japan.

SHARING ECONOMYNASCENT AND GAINING ATTENTION

A significant majority70 percentof Asian business travellers were familiar with sharing economy
accommodation, of which 40 percent were open to considering it as an option for business travel.

Millennials were 11 percent more likely to consider sharing economy accommodation than non
Millennials.

Sharing economy players are not standing stillthey are hungry for growth. Airbnb has reported 700
percent growth since launching its global business travel programme a year ago.

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