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PROFITABILITY RATIOS
The following five profitability ratios will be analyzed: return on assets (pre-tax), return on equity (pre-
tax), profit margin, gross profit, and earnings per share.
PROFITABILITY
10.7% 10.6%
12.0%
10.0%
6.0%
8.0%
6.0%
4.0%
RETURN ON ASSETS (pre-tax)
Microsofts 2016 pre-tax return on assets of 10.7%, indicates that for every $1 of an asset, the company
earned 10.7 cents of income before taxes. This was basically the same as the prior years 10.6%. However
when compared to the industry average of 6.0%, Microsoft is significantly more profitable than the
industry.
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PROFITABILITY
26.0%
30.0% 21.8%
25.0% 16.6%
20.0%
15.0%
10.0%
RETURN ON EQUITY (pre-tax)
Profit Margin
The profit margin calculates the companys profit (net income) as a percentage of total revenues.
PROFITABILITY
19.7%
20.0% 13.0%
15.0%
10.0% 4.3%
5.0%
0.0%
PROFIT MARGIN
The 2016 profit margin of 19.7% increased significantly from the prior years 13.0%. Again indicating a
significant increase in profitability, and again extremely surpasses the industry profit margin of 4.3%.
Gross Profit*
The gross profit ratio compares only the cost of the revenues to the revenues. Gross profit is calculated
as revenues minus the cost of the revenues. The gross profit is the percentage of gross profit for each $1
of revenues. In 2016, Microsoft earned 38.4 cents of gross profit for every $1 of revenues, which was up
slightly from 2015s 35.3 cents. Even though the company showed a slight increase in gross profit, they
are significantly less profitable than the industry (when compared to an industry average of 78.7%).
Microsofts cost of revenues is significantly greater than the industry, resulting in significantly lower
gross profits.
* Included the Asset Turnover ratio with the efficiency category as the textbook uses the term efficiently in the description.
Included the Gross Profit Percentage ratio in the profitability category as the textbook uses the term profitability in the
description.
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PROFITABILITY
78.7%
80.0%
38.4% 35.3%
60.0%
40.0%
20.0%
0.0%
GROSS PROFIT
PROFITABILITY
$8.35
$10.00
$8.00
$6.00 $2.12 $1.49
$4.00
$2.00
$0.00
EARNINGS PER SHARE
Profitability Conclusion
Overall, Microsoft significantly improved their profitability in 2016 based on the pre-tax return on
equity, profit margin, gross profit, and earnings per share, with a very slight increase in the pre-tax
return on assets. Also, three out of the five profitability ratios (pre-tax return on assets, pre-tax return
on equity, profit margin) are significantly above the industry average. The gross profit and earnings per
share ratios were shown as less profitable than the Apple ratios used (because industry averages were
unavailable) and would not be necessarily viewed as relative ratios for the whole industry.
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Price-Earnings Ratio
The price-earnings (P/E) ratio results also supports Microsofts favorability as an investment. The P/E
ratio compares the earnings per share to the market price per share and indicates the market price and
expectation for every $1 of earnings per share.
INVESTMENT/INVESTOR
RELATIONS
29.6
24.1
30.0 13.46
20.0
10.0
-
PRICE-EARNINGS RATIO
Even though there was a decrease in the 2016 P/E ratio (from 29.6 to 24.1), the P/E ratio is still almost
double the industry average (13.46).
Dividend Yield
The dividend yield calculates the percentage of the annual dividends per share to the market price per
share. In both 2016 and 2015, the companys dividend yield was 2.8%. (The 2016s annual dividends of
$1.44 per share were 2.8% of the 2016 market price per share of $51.17. Whereas even though the 2015
annual dividends were only $1.24, they were still 2.8% of the market price for 2015 of $44.15.) The 2.8%
annualized return in cash plus the increase in the market price per share from $44.15 in 2015 to $51.17
establishes Microsoft stock ownership as a favorable investment.
Dividend Payout
The dividend payout ratio shows the amount of annual dividends that were paid out as compared to the
earnings of the company. Therefore Microsofts 2016 dividend payout of 67.9% indicates that Microsofts
$1.44 of dividends was 67.9% of their earnings per share of $2.12, and the 2015 dividends of $1.24 were
83.2% of their 2015 earnings per share of $1.49. So even though Microsofts 2016 dividend payout
decreased from 2015, they are still paying out 67.9% of their earnings, which still makes equity
ownership a favorable investment.
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ASSET EFFICIENCY
In this section, I will be analyzing the companys efficiency at managing their assets. Specifically I will
be analyzing Microsofts accounts receivable, or collections, efficiency, their inventory management,
and their overall asset management efficiency.
Accounts Receivable
The days sales in accounts receivable ratio indicates the average number of days it takes to collect on
the accounts owed to them from their credit customers (their receivables).
ASSET EFFICIENCY
93.0
77.4
100.0 73.0
80.0
60.0
40.0
20.0
-
DAYS SALES IN RECEIVABLES
In 2015, it took the company 73 days to collect their receivables. Whereas in 2016 the company actually
took almost 4 days longer to collect (77.4 days). While this increase in days sales in accounts
receivable indicates that the company was slightly less efficient this year than last year at accounts
receivable/collections management, the company is still collecting much faster than the industry
average of 93 days. So the company is still significantly more efficient at collections.
Inventory
The number of days of inventory held by a company is calculated using the days sales in inventory
ratio. Obviously holding less number of days of inventory is cost beneficial to the company. Microsofts
number of days sales in inventory slightly increased from 47.4 days in 2015 to 52.6 days in 2016
indicating that they were less efficient in 2016. Also, now they are holding about three times more
inventory than the industry. Thus, they are extremely less efficient than the industry with regards to
inventory management.
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ASSET EFFICIENCY
52.6
47.4
60.0
50.0
40.0
18.6
30.0
20.0
10.0
-
DAYS SALES IN INVENTORY
Total Assets*
The asset turnover ratio measures the efficiency of managing the companys total assets. For both years
2016 and 2015, Microsofts asset turnover was 0.5. A 0.5 asset turnover can be restated as follows: every $1
of an asset generates $0.50 of revenue. While their asset efficiency was steady between 2015 and 2016,
they are significantly less efficient than the industry that has an asset turnover of 0.9 (every $1 of an
asset generates $0.90 of revenue).
ASSET EFFICIENCY
0.9
1.0
0.8 0.5
0.5
0.6
0.4
0.2
-
ASSET TURNOVER
* Included the Asset Turnover ratio with the efficiency category as the textbook uses the term efficiently in the description.
Included the Gross Profit Percentage ratio in the profitability category as the textbook uses the term profitability in the
description.
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LIQUIDITY/SHORT-TERM RISK
Two very popular ratio measurements for liquidity, also known as short-term risk, are the current ratio
and the acid-test ratio. These ratios are both measuring the ability of the company to satisfy their debts
and/or obligations that are coming due within the next year.
Current Ratio
The current ratio compares all resources available within the next year to the debts/obligations due
within the next year. Microsofts 2016 current ratio of 2.4 says that they have $2.40 of resources available
to pay for every $1 of debts/obligations coming due within the next year. This decreased very slightly
from their prior year 2.5 current ratio. This is still a very healthy current ratio especially when compared
to the industry average of 1.8.
LIQUIDITY/SHORT-TERM RISK
2.4 2.5
2.3 2.3
2.5 1.8
1.5
2.0
1.5
1.0
0.5
-
Current Ratio Acid-test Ratio
Acid-test Ratio
The acid-test ratio is also measuring the ability to pay the debts/obligations coming due within the next
year, but using a more stringent definition of resources available which excludes the inventory amount.
Excluding the inventory from the calculation, Microsoft still has $2.30 to pay for every $1 of
debts/obligations coming due next year (2015 ratio was also 2.3). Again, they show a very healthy acid-
test ratio compared to an industry average of 1.5.
SOLVENCY/LONG-TERM RISK
Whereas, liquidity measures the companys ability to satisfy obligations due within the next year,
solvency measures the companys ability to satisfy all obligations. The debt ratio, debt-to-equity, and
times interest earned ratios are all solvency measurements.
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Debt Ratio
The debt ratio compares the total liabilities of the company to its total assets. In 2015, Microsoft had 54.1
cents of debts for every $1 of assets (54.1% debt ratio). In 2016, their debt ratio had increased to 62.8%,
which is a significant increase. Thus they are significantly more risky (less solvent) this year than they
were last year. When compared to an industry average of 28.2%, Microsoft is extremely more risky in
their ability to pay off their liabilities, based only on the debt ratio.
SOLVENCY/LONG-TERM RISK
62.8%
70.0% 54.1%
60.0%
50.0%
40.0% 28.2%
30.0%
20.0%
DEBT RATIO
Debt-to-Equity Ratio
The debt-to-equity ratio measures whether a company is financing more of their assets with debt (going
into debt) or equity (selling stock and/or earning profit retained within the company). A debt-to-equity
ratio of 1 indicates that a company is financing exactly half of their assets with debt and the other half
with equity. Whereas a ratio of more than 1 indicates more debt financing than equity financing. A ratio
of less than 1 indicates more equity financing than debt financing.
SOLVENCY/LONG-TERM RISK
1.7 1.8
2.0
1.2
1.5
1.0
0.5
-
DEBT-TO-EQUITY RATIO
In 2015, the company had $1.20 of debt financing for every $1 of equity financing. In 2016, that ratio had
increased to $1.70 of debt financing for every $1 of equity financing. Microsoft is relying more on debt to
finance their increase in assets. This can be seen as a positive result for the stockholders because
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Microsoft wants to leave more of their profits either for dividends or retained within the company. Even
though Microsoft now has a debt-to-equity ratio of 1.7, they are only now at the industry average of 1.8.
So the increase in the debt-to-equity ratio says that Microsoft is more risky this year over last year, but
they are now about equal with the industry.
SOLVENCY/LONG-TERM RISK
24.7
30.0 16.9
20.0 5.1
10.0
-
TIMES INTEREST EARNED RATIO
Last year, the company was able to pay its interest expense 24.7 times over. This year, it fell to 16.9 times
(more risky this year than last year). However when compared to an industry average of 5.1, the
company is significantly less risky than the industry.
REFLECTION
This project was a lot of work and to prepare a professional report I needed to utilize skills learned from
other courses. But I think that being able to dissect the financial statements of a company to find areas
of strengths (that need to be continued) and weaknesses (that need to be improved) is a valuable skill.
Another valuable skill is to be able to put those thoughts into words. In my career, I will need to be able
to verbalize my recommendations and conclusions and provide appropriate and accurate support.
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2016 2015
LIQUIDITY/SHORT-TERM RISK
1 Working Capital
Current Assets 139,660 122,797
Current Liabilities (57,357) (49,647)
Working Capital $82,303 $73,150
2 Current Ratio
Current Assets 139,660 122,797
Current Liabilities 57,357 49,647
Current Ratio 2.4 2.5
3 Acid-test Ratio
Cash/Cash Equivalents 6,510 5,595
Short-term Investments 106,730 90,931
Short-term Receivables 18,277 17,908
Quick Assets 131,517 114,434
Current Liabilities 57,357 49,647
Acid-test Ratio 2.3 2.3
4 Cash Ratio
Cash/Cash Equivalents 6,510 5,595
Current Liabilities 57,357 49,647
Current Ratio 0.1 0.1
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2016 2015
ASSET EFFICIENCY
1 Asset Turnover
Total Revenue 85,320 93,580
Average Total Assets 184,083 174,304
Asset Turnover 0.5 0.5
2 Inventory Turnover
Cost of Goods Sold 17,880 21,410
Average Inventory 2,577 2,781
Inventory Turnover 6.9 7.7
* Included the Asset Turnover ratio with the efficiency category as the textbook uses the term efficiently in the description.
Included the Gross Profit Percentage ratio in the profitability category as the textbook uses the term profitability in the
description.
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2016 2015
SOLVENCY/LONG-TERM RISK
1 Debt Ratio
Total Liabilities 121,697 94,389
Total Assets 193,694 174,472
Debt Ratio 62.8% 54.1%
3 Debt-to-Equity Ratio
Total Liabilities 121,697 94,389
Total Equity 71,997 80,083
Debt-to-Equity 1.7 1.2
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2016 2015
PROFITABILITY
1 Gross Profit Percentage
Cost of Revenue 32,780 33,038
Total Revenue 85,320 93,580
Gross Margin 38.4% 35.3%
2 Profit Margin
Net Income 16,798 12,193
Total Revenue 85,320 93,580
Price-Earnings 19.7% 13.0%
4 Return on Assets
Net Income 16,798 12,193
Average Total Assets 184,083 174,304
Return on Assets 9.1% 7.0%
6 Return on Equity
Net Income 16,798 12,193
Average Total Equity 76,040 84,934
Return on Equity 22.1% 14.4%
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2016 2015
INVESTMENT/INVESTOR RELATIONS
1 Earnings per Share
Net Income 16,798 12,193
Common Shares 7,925 8,177
Earnings per Share $2.12 $1.49
2 Price-Earnings Ratio
Market Price per Share 51.17 44.15
Earnings per Share 2.12 1.49
Price-Earnings 24.14 29.61
3 Dividend Yield
Annual Dividends 1.44 1.24
Market Price per Share 51.17 44.15
Dividend Yield 2.8% 2.8%
4 Dividend Payout
Annual Dividends 1.44 1.24
Earnings per Share 2.12 1.49
Dividend Payout 67.9% 83.2%
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* Some ratio results shown above differed slightly from those calculated using the financial statements.
However, I elected to use my own calculations (using the book formulas) because I know that some
ratios have optional modifications, and I felt confident in the ratios as I had calculated them.
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