BANGLADESH INSTITUTE OF ADDRESS : 2 WEEK EVENING COURSE

MANAGEMENT BIM DHAKA OFFICE

ON
4 Sobhanbag, Mirpur Road, Dhaka-1207
4 Sobhanbag, Mirpur Road

SAMPLE NOMINATION FORM

Dhaka-1207 Brand Management
for
1. Name (Block Letter) :
58155034,58155077 ( PABX ) Successful Marketing
2. Mailing Address : 58155116, 9103178 (PABX)
(With Phone No.) 9103171-3 (PABX)
Ext. 106
3. Contact No. & E-mail Address of the September 1728, 2017
Nominee(s) :
Fax : 880-2-58152476
4. Nationality :
Web : www.bim.org.bd

BIM
5. Education : E-mail: ukdatta@gmail.com
Year Institute Certificate/Degree

6. Experience : ( years )

7. Accommodation required in BIM Hostel:

YES NO

8. Name of the Nominating Organization:

MYcRvZx evsjv`k miKvi
9. Approval / Signature of the
Nominating Authority :______________
evsjv`k BbwwUDU Ae gvbRgU
BANGLADESH INSTITUTE OF
MANAGEMENT
4, Sobhanbag, Mirpur Road, Dhaka-1207
 BANGLADESH INSTITUTE OF
MANAGEMENT Brand Management for Who Should Attend
4, Sobhanbag, Mirpur Road, Dhaka-1207 Junior and Mid level executives who are involved as a
Successful Marketing brand manager, product manager, and business unit
Ref: BIM/MM/BMSM/2017 Date: 09.08.2017 manager in distinguished business organizations can
attend the course. Executives, who are interested to
Course Objectives build up their carrier as a brand or product manager can
Subject: Course on How can a company build and manage its also attend the course.
Brand Management for Successful product mix and product line?
Training Methods
Marketing How can a company make better brand
Lecture, discussion, case study, exercise, etc.
decisions to establish a brand?
How can a company win competitive Duration : 1728 September 2017
Dear Sir,
advantages through setting a branding strategy? Timing : 17:00 to 21:30
It is our pleasure to inform you that, Marketing
Management Division is going to organize a 2 Course Outline Venue : BIM, Dhaka Campus
week course as mentioned above from 17 to 28 Brand and Brand Management 4, Sobhanbag, Mirpur Road
September, 2017 at BIM Dhaka Campus. Brief Why do Brand Matter? Dhaka-1207.
information about the course such as course Customer Based Brand Equity Course Fee:
contents, course fees, etc. are provided in this Designing Marketing Programs to build Brand Tk. 9,000 (Nine thousand) only fees to be paid by
brochure. Equity Crossed Cheque/Bank Draft/Pay-Order in favour of
Identifying and establishing brand positioning Director General, BIM, Dhaka. (excluding hostel
Nominations from your esteemed organization are and values and accommodation charges)
invited for the course as soon as possible. For Planning and implementing brand marketing
further information, please feel free to contact the programs
Last date of Submission of Nomination
undersigned. Integrating marketing communications to build 13 September, 2017.
brand equity Contact Person:
Thanking you,
Leveraging secondary brand knowledge to Dr. Uttam Kumar Datta
Yours sincerely, build brand equity Senior Management Counsellor &
Developing a brand equity measurement and Course Coordinator.
management system Cell No. 01715-782054
Measuring sources of brand equity: capturing E-mail: ukdatta@gmail.com
(Dr. Uttam Kumar Datta) customer mindset
Senior Management Counsellor Course Secretary:
Growing and sustaining brand equity
& Md. Ator Ali
Introducing and naming new products and
Course Coordinator. Assistant Coordination Officer
brand extensions
Cell No. 01715-782054 or Cell No. 01913-308441
Managing brand over time.
8117405-07 Ext. 106
E-mail: ukdatta@gmail.com