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Higher-Education Faculty
Assignment Cover Sheet
Subject Business Research
Subject
Code and
___HI6008_________ Group1 Group 2
Group Group3 Group 4
Lecturer Ross Brennon
Assignment
Individual Reflective Journal
TITLE
Submission
Date 14/10/2017
Students
Ankur Thakkar
Name
Contact
Telephone
Details 0470378321
No
Student
Email: ankurthakkar90@yahoo.com
The fundamental objective of this journal is to regularly jot down the work done in the research
so that I can retrospect on it later. Moreover, while working on this project, I am learning and
changing my ideas based on the information. The topic of my project is the relationship between
the government and private airways. In my first assignment, I went through the various sites on
the internet to know the relationship between the public and private airways and decided to write
about Jet Airways which is considered as the most preferred private airway in the Indian
Subcontinent for domestic travels. Moreover, in the second assignment, I decided the type of
methodology; the effect government laws have on the private airways, limitations of research,
In the first lecture, I understood about the nature, process and strategy of business research. I
have selected the relationship between public and private airways as my research topic to
understand the phenomena better. A business research is the amalgamation of values, theories,
practical consideration, epistemology and ontology. This study will help in understanding which
is better airways. I am researching Jet Airways, through this research, I will gain knowledge on
the various topics like why the prices of air tickets fluctuate, how the organisation works, why it
is essential to treat the passengers cordially and much more. For the understanding of the
knowledge and internet. I have used deductive reasoning in this study. Deductive reasoning is
accepting the previous methods and finding the problem that is faced form these theories. So,
here I will collect the data from last research and journals, and figure out of there is an issue in
that method.
From various types of research design, in this project, I am going to use cross-sectional
configuration. It is a type of observational study that analyses data collected from previous
scheduled my project. I organised the project by dividing it into different activities and
tasks. I prepared the schedule of the timetable by keeping in my mind the time-constraint
and giving sufficient time to every significant event of the project. The timeline of the
project mentions the starting and ending of every task. While going through the schedule, I
realised that there would be some research limitations. It can be possible that because of the
time constraint the quality of the research might not be as effective as it should be.
I have learnt about literature review and writing business research in the third lecture. I started
my literature review by finding solid data and their theoretical and methodological contributions
from the internet. From the analysis, it is perceived that the changes in government rule have an
impact on the private airways. The prices of the air flight depend on several factors like taxes,
petrol prices exceeding, and it changes with different rules in different countries. It has an
adverse impact on the airways revenue. The other thing is the importance of plagiarism.
The fourth lecture was on Ethics and Legal Consideration in Business Research. I believe, every
human being should follow fundamental ethics while doing a research paper. It includes the right
to privacy, providing due credits from where the information is taken. Deception is also a part of
Ethics and Legal consideration. Deception is not providing the complete report in a research
paper. There is a legal consideration against non-ethical crimes called The 1998 Data Protection
Act'.
primary methodology is used to have a deeper understanding of the company. Through this, I can
add my perspective along with the content I have received from the internet. Apart from that, I
have used mixed research for this project. Mix research is an amalgamation of both qualitative
and quantitative analysis. The benefit of using qualitative research is that through this study I
will gain information from secondary data collection method. So, I will have the research of
scholars from all over the world. As the method of data collection is both primary and secondary,
it is essential to give the researcher its due credit. Through qualitative research, I can get in-depth
information about the airways. My mode of data will be through a survey. The passengers of Jet
Airways will be given a questionnaire, and they will be asked to fill it honestly. From this
research, I can understand the structure rather than generalise it. Because of qualitative research,
I will have passenger's viewpoint which is also essential. After the interviewing, focus groups
and language in qualitative research lecture, I learnt how to frame the questionnaire for the
survey. In the next lecture, I discovered about qualitative data analysis. So, after the review, I
Moreover, I will also use quantitative research. I can gather much information about the service
provided by the company through an online survey. This survey will help in gaining the
customers perspective. It will also increase the accuracy as I will be directly interacting with
them. At the end of the research, I will do the secondary analysis. Secondary analysis is the study
of secondary data collection. The secondary analysis gives the opportunity to explore questions
of the research without the redundant process of collecting the data again so that it will save
much time.
Conclusion
these two assignments and there is more to learn and observe. The study will give me a better
idea of the relationship between the public and private sector in the aviation industry. I guess
my personal development was enhanced from this subject and this will help me to deal with
stuff in the future profession. Moreover, to get the best outcome of this research, I will follow
the timetable and try to get maximum surveys from the passenger as it will help in the data