CORE REVAMP IN FORMAL SHIRTS BUSINESS

A dissertation submitted in partial Fulfillment of

the requirement for the award of Degree in

Bachelor of Fashion Technology (Apparel Production)

Submitted By

VIPUL BHATIA

Under the Guidance of

Ms. KAVITA PATHARE

Department of Fashion Technology

National Institute of Fashion Technology, MUMBAI
May, 2015
 CERTIFICATE

This is to certify that this project report titled Core Revamp In Formal Shirts Business
(Peter England) is based on Vipul Bhatias original research work conducted under the
guidance of Mrs. Kavita Pathare towards partial fulfilment of the requirement for award of
the Bachelors Degree in Fashion Technology (Apparel Production), of the National Institute
Of Fashion Technology, Mumbai.

No part of this work has been copied from any other source. Material, wherever borrowed

has been duly acknowledged.

Date:

Vipul Bhatia

Mrs. Kavita Pathare Mr. Ranjan Saha

(Faculty Guide) Centre Co- ordinator,

Department Of Fashion Technology, Department Of Fashion Technology,

NIFT-Mumbai NIFT-Mumbai
 Acknowledgements

I would like to thank National Institute Of Fashion Technology and Madura Fashion and
Lifestyle, for giving me the opportunity to take up my Graduation Project in the product
department of Peter England, and to work on the project of core revampi in formal shirts
business.

Foremost, I would like to thank my mentors at NIFT; Ms. Kavita Pathare my project
guide and my CC- Mr. Ranjan Saha, for giving their invaluable feedback and guidance on
this project throughout my internship. This could not have been achieved without their
support.

I would also attribute the success of this project to Mr Pankaj Keyal, my mentor at Madura
Fashion and Lifestyle, for his continued support throughout, along with providing me with
such a great learning experience. It was a great learning experience throughout to see one of
the most well-planned and advanced apparel brands in the country along with being able to
work on a live project, that very few have the opportunity to do.

Lastly, I take the opportunity to thank all the people who guided me through the entire
process, my faculties at NIFT and fellow students who have imparted the necessary
knowledge and skills that I required to complete my Graduation project.

- Vipul Bhatia
 TABLE OF CONTENTS
S.No Topic Page No
1.0 Research Proposal 1
1.1 Primary Objective 11
1.2 Sub-Objectives 1
1.3 Business Impact of the project 1
1.4 Location of work 1
1.5 Expected Learning 1
2. Introdcution 2
2.1 Background 2
3. Company Profile 3
3.1 Louis Philippe 4
3.2 Van Heusen 5
3.3 Allen Solly 6
3.4 People 7
3.5 Retail Chain 8
3.5.1 Planet Fashion 8
3.5.2 The Collective 9
4.0 Peter England 11
4.1 Sub Brands 11
4.2 Product Mix 11
4.3 PE Channels 13
5.0 Review of Literature 16
5.1 Introduction 16
5.2 Apparel Market Size in India 16
5.3 Market Structure 17
5.4 The key players in the apparel retail market 18
5.5 Benchmarking 19
5.5.1 Importance of Benchmarking 20
5.5.2 Benchmarking Process Model 21
5.5.3 Types of Benchmarking 22
5.5.4 SOP of Benchmarking 23
5.6 GBB-Good Better Best Philosophy 24
6.0 Methodology 24
6.1 Introduction 25
6.2 Peter England Core Business Calendar 27
6.3 Identification of Competitive Brands 29
6.4 Identification of Factors for Product Benchmarking 29
7. Competition Mapping of Brands Selected for 30
Benchmarking
7.1 Competition Mapping for Peter England core 30
7.1.1 John Miller
7.1.2 Oxemberg 31
7.1.3 Turtle 32
7.2 Competition Mapping for Peter England Elite core 33
7.2.1 Park Avenue 33
7.2.2 Lombard 34
8. Analysis of Competitive Brands 35
8.1 Peter England Competitive Brand Analysis 36
8.2 Peter England Elite Competitive Brand Analysis 40
9. Option Plan 42
9.1 Peter England 42
9.2 Peter England Elite 44
10. Conclusion 45
10.1 Suggestions 45
10.2 Limitations 45
11. References 46
1. Research Proposal

1.1 Primary Objective

To strengthen the existing core offering in Peter England and Peter England Elite shirts and
make it more relevant to the market and increase cores contribution to the business.

1.2 Sub-Objectives
Study the role of Core Category.
Analyze past sales data and identify items to be discontinued
Analyze rival brands core offering to identify gaps in the current Peter Englands
core offering
Study the Core business calendar at Peter England
Rationalize the range such that it satisfies the GBB philosophy.

1.3 Business Impact of project

Successful plan will bring higher contribution of core in business resulting in impact on
revenue and profitability.

1.4 Location of Work

Head Office: Madura Fashion & Lifestyle,
Plot no.5B, Regent Gateway,
Doddanakundi Village,
KIADB Industrial Area ITPL Road,
Bangalore 560 048.

Market Survey: Bangalore

1.5 Expected Learning

Understanding of Core category
Range rationalization
Product Knowledge

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 2. Introduction

2.1 Background

The graduation research project: Core Revamp in Formal Shirts Business at Madura
Fashion and Lifestyle.
Madura Fashion and Lifestyle (MFL), which is a part of the Aditya Birla Nuvo Ltd,
comprises of many successful apparel brands namely Louis Phillippe, Van Huesen, Allen
Solly, Peter England and People. These brands are licensed and solely managed by MFL. The
financials, merchandise, growth and outlook of the brands in India are the property of MFL.

Fashion garments are broadly divided into two categories: Core and Non-Core. Non-core
merchandise is seasonal and is kept in stores only for a particular season. Merchandise that is
used in collections season after season and has a more stable sell through is added to the core
collection. Core merchandise is classic in nature and the demand for such styles is always
high. So, the brand has to ensure that such merchandise is available in the stores at all time.
The replenishment of core merchandise is done on monthly basis which is in contrast to the
non-core merchandise which is delivered to the store once in a season.

Core merchandise is a relatively stable business entity for any retail brand because, core does
not undergo major changes season wise. The merchandise remains constant and production is
also stable.

In Peter England, core shirts business contribution to the entire business is 30%. So to
maintain the standard of core collection, the following project will try to benchmark Peter
England core against the rival brands via different factors like: product range, fabric, price,
pattern, color etc.

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3. Company Profile

Established in 1988 by Madura Coats Limited, Madura

Fashion & Lifestyle has its origins in the erstwhile Coats
Viyella Plc, Europes largest clothing supplier. In
December 1999, Aditya Birla Nuvo, an Aditya Birla Group
company, acquired Madura Fashion & Lifestyle to become
the undisputed leader in the readymade menswear industry
in India. In 2000, the company became a wholly-owned
subsidiary of Aditya Birla Nuvo.

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of Indias fastest
growing branded apparel companies and a premium lifestyle player in the retail sector. After
consolidating its market leadership with its own brands, it introduced premier international
labels, enabling Indian consumers to buy the most prestigious global fashion wear and
accessories within the country.

The companys brand portfolio includes product lines that range from affordable and mass-
market to luxurious, high-end style and cater to every age group, from children and youth to
men and women. Madura Fashion & Lifestyle is defined by its brands Louis Philippe, Van
Heusen, Allen Solly, Peter England and People - that personify style, attitude, luxury and
comfort.

Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network
comprising 1,599 stores, covering 2.2 million sq ft of retail space, and is present in more than
1,500 premium multi-brand stores and 320+ departmental stores.

The company's lifestyle store, The Collective, offers a unique blend of global fashions,
international trends and innovative customer services, to customers.

Madura Fashion & Lifestyle marked its foray into the luxury mono brand business in India
by launching the quintessential British men's luxury clothing and accessories brand Hackett
London through a joint venture with the UK firm.

Recently, the company launched Trendin.com, a one-stop e-commerce shopping destination

for the style conscious.

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3.1 Louis Philippe

Louis Philippe, synonymous with premium, international mens fashion, was launched in
India in 1989. The brand celebrate the sophistication of the Indian gentleman, Louis Philippe
garments establish that their wearer is a man of infallible taste and class. The brands Franco-
Italian lineage, combined with its focus on global fashion gives it indisputable premium and
an exclusive image. Today, Louis Philippe is a brand leader in formal and quasi-formal wear.

Louis Philippe symbolizes elegance, class, status, and a lifestyle that is distinctly majestic and
opulent. The brand draws its name and inspiration from King Louis Philippe of France, who
was famed for his generosity of spirit and his appreciation of the arts.

From its inception, Louis Philippe has been seen as the purveyor of fine clothing for the
discerning European gentleman. Garments under this label combined the finest fabrics with
designs inspired by the latest global trends, addressing the needs of the style-conscious
contemporary male. The international super brand offers elegant ensembles for the new
Indian man. The entire range of formals, semi-formals, knits, custom-made apparel, and
accessories is inspired by the latest European fashion trends.

Louis Philippe also launched sub-brands including LP and Luxure. LP by Louis Philippe has
an exciting range of shirts, trousers, T-shirts, suits, jackets and accessories to put together a
youthful wardrobe. Louis Philippe recently made a foray into the footwear segment.

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3.2 Van Heusen

Launched in India in 1990, Van Heusen is yet another success story from the Madura Fashion
& Lifestyle stable. The brand operates under license to Madura Fashion & Lifestyle in India
and South East Asia. A premium lifestyle brand, Van Heusen assiduously follows the
company mandate; fashion for the corporate world. The brands target audience is the
successful, sophisticated, erudite, multi-faceted professional.

Van Heusens sport-inspired casual wear Van Heusen Sport adds a dash of fashionable
modernity to the iconic 60s Ivy League day chic look. The line is made up of soft shirts,
fine-knits, laundered chinos and easy-to-wear semi-lined jackets in exceptional washes
designed to give you a drape quite unlike anything. The range features fine sporting elements
that elegantly round off the sporty look. Impeccably crafted inside out, these garments are
designed to look as good as new even after repeated wearing and washes

The Van Heusen range is modern, minimalistic and timeless. It is distinguished by its high
quality, and its relevance to the times, neither too edgy nor too futuristic. Van Heusen aims to
be a complete lifestyle brand.

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3.3 Allen Solly

Launched in India in 1993, Allen Solly brought

about a completely new concept to menswear in
India Friday Dressing. In the years that
followed, the brand, with its Anglo-American
heritage, proved to be the most innovative of
the Madura Fashion & Lifestyle's brands.
Today it is one of India's most popular and
easily recognized brands in the branded
premium apparel segment. Consumers
understand it as a vibrant and upbeat work wear
brand. Allen Sollys recall with Friday dressing
is clearly the strongest.

Allen Solly is keen to tap into this large

opportunity by strengthening what its best
known for Friday Dressing. Going forward,
the brands core positioning will broaden the meaning of Fridays by emphasizing its spirit
defined as upbeat, relaxed and effortless without ever losing sight of the target. It advocates
the need to lighten up the workplace.

The brand has ensured that its range of products is stylish, fashionable and sufficiently casual
i.e. work appropriate. This is clearly aimed at young professionals/entrepreneurs who are
ahead of the curve, open to experiments and believe in looking distinct.

The brands vision is to lighten up the workplace through a whole new range of preppy work
casuals in bold colors, innovative fabric and young fits. Not only do these garments
individually brighten up the work environment, but they also lend themselves to lateral
coordination with each other, and the impact of the sum is greater than the individual parts.

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3.4 People

People was launched in 2008 as a fashion wear brand offering international and fusion styles
to the family at an affordable price. Originally part of the popular Peter England brand, it
broke away to develop its own distinct identity in 2009.

People is a complete brand offering proprietary prints, designs and fits. Its merchandise is
not only functional, but universally appealing with trendy cuts and styles. The product line is
characterized by a spirit that fuses local nuances with international style, creating an attitude
that is as at home on the street as it would be on a ramp.

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3.5 Retail Chain

3.5.1 Planet Fashion

In 2001, Madura Fashion & Lifestyle envisioned providing a unique shopping experience to
delight its customers. Soon, the company opened a distinct, specialty menswear showroom at
Commercial Street in Bangalore. The thinking behind the store was to provide a superior
retail experience and offer men a one-stop destination for all their apparel needs. The apparel-
retailing arm of the company, Planet Fashion, houses leading in-house brands such as Louis
Philippe, Van Heusen, Peter England, and Allen Solly. In order to pursue its intention of
providing a complete wardrobe solution to its customers, Planet Fashion has been looking at
brands beyond the Madura Fashion & Lifestyle stable. Recognizing the need for brand names
in winter wear, inner wear, and denims, it introduced Monte Carlo, Jockey and Levis in
select stores. Realizing that wedding apparel for men was a huge untapped market, Planet
Fashion also tied up with Manyawar for its range of ethnic menswear.

To drive its growth objective, it has launched a new format of store christened - Planet
Fashion Grande, which is for both men and women and offers a large section for the growing
accessories market. The first Planet Fashion Grande store opened at Indiranagar, Bangalore in
December 2011. Planet Fashion has ensured that no stone is left unturned to create a store
that truly lives up to its name. The store has been designed by Blocher Partners, an
internationally renowned German architectural firm, renowned for having designed stores for
Hugo Boss, Porsche Design and their likes across the world. The visual language for the store
has been put together by Liga Nova, which is an international brand retail company
specializing in visual merchandising.

8|Page
The new store showcases select international brands such as Calvin Klein, Nautica, Esprit
and EDC. It is also the ultimate destination for those looking for a male wedding trousseau.
The store features the largest collection of designer sherwanis and wedding accessories.

Planet Fashion, currently, has presence in more than 50 towns across India, with more than
100+ stores, with an annual walk in of more than one million customers. Its winning retail
model has experienced success both in premium high streets like South Extension and
Connaught Place, as well as smaller towns like Udupi and Dehradun. The average store size
varies from 2500 - 7000 sq feet, depending upon the location.

3.5.2 The Collective

The Collective is a super-premium lifestyle retail chain by Madura Fashion & Lifestyle, a
division of Aditya Birla Nuvo. A first-of-its-kind retail concept, the store has seen a host of
international apparel and accessory brands making a foray into the country for the first time.

Offering International brands with its unique point of view, The Collective is positioned as
the aspirational brand for the discerning Indian. The Collective continually provides product
and service excellence that helps educate, update and shape the wardrobe of the urban Indian.
Staying true to the promise of 'Expect the unexpected', The Collective has now also forayed
into women's wear with apparel and accessories from brands such as Juicy Couture, Michael
Kors, D&G, True Religion, Lulu Guinness, to name a few.

Needless to say, the collection at the store promises women their own place and the best in
fashion for their wardrobes - from sensual dresses to tops that take women from the lounge to
the red carpet.

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The Collective is a complete lifestyle store with a combination of apparel, accessories, made-
to-measure services, product care services and lifestyle services. Apparel covers wardrobe
needs from formal to semi-formal to casual to denim to active and includes names such as
Armani Collezioni, Versace Collection, Simon Carter, Lagerfeld, D & G, Hackett, and Fred
Perry.

Exclusive Services At The Collective

Made-to-measure (M2M) services will offer leading Savile Row brands such as Richard
James and Rafaelle Caruso. M2M service and Su Misura by Armani Collezioni are available
exclusively at The Collective. In addition, The Collective completes your shopping
experience with a hands-on-approach. With the Personal Shopping Service, the store helps
the customer pick the best look, colour, style and product offering, on prior appointment.
Every sales associate at the store is the customer's personal stylist, thus indulging the
discerning man or woman in the best while ensuring that the look is his/hers to own. The
Collective is also the first retail store to offer product care and specialised dry cleaning
services to its customers by our partners Aakash in Bangalore and Mumbai and Guardini in
Delhi.

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4.0 Peter England

Peter England, owned by Madura Fashion & Lifestyle, is the largest

menswear brand in India selling over 5million garments every year. It
was launched in 1997 in the mid-price shirt segment and soon the MFL
acquired the world rights for the brand in 2000. Peter England is
present across India with 643 exclusive business outlets and more then
1600 multi-brand outlets.

According to a study conducted by Brand Equity, Economic Times,

Peter England is considered as the most trusted brand amongst
consumers in the readymade apparel segment that provides
standardized fits, superior quality, wide range and fashionable styles in
the mass market segment. Source: www.madurafnl.com

Product mix of Peter England includes shirts, trousers, suits, blazers and accessories for daily
wear and occasions.

4.1 Sub Brands

Peter England has the following sub-brands under its umbrella:

1. PE Main Line
2. Elite
3. Sport
4. PE Work Casuals
5. PE Jeans
6. Ethnic wear
7. Accessories

4.2 Product Mix

Peter England offers the following products under each of the under mentioned sub brands:

1. PE Main Line
a. Formal Shirts
b. Formal Trousers
c. Formal Suits

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 d. Formal Blazers

2. Elite
a. Elite Shirts
b. Elite Trousers
c. Elite Suits
d. Elite Blazers

3. Sport
a. Sports Shirts
b. Sport Trousers
c. Sport T-shirts
d. Sport Suits
e. Sport Blazers
f. Sport Sweaters

4. PE Work Casuals
a. Casual Shirts
b. Casual Trousers
c. Casual T-shirts
d. Casual Jackets
e. Casual Sweaters

5. PE Jeans
a. PE Jeans Shirts
b. PE Jeans Trousers
c. PE Jeans Denims
d. PE Jeans T-shirt
e. PE Jeans Jacket
f. PE Jeans Sweater

6. PE Ethnic
a. Indo-western Kurtas
b. Ethnic Bottoms

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 c. Pyjama
d. Dupatta/ Safa

7. Accessories
a. Ties
b. Belts
c. Wallets
d. Inner Wear
e. Sun glasses
f. Cravats/ Pocket Square/ Cufflinks

4.3 PE Channels

Peter England being the largest menswear wear brand in India has the following channels of
sales:

1. Retail

Under this channel here are 350 company owned stores. There are also franchise retailers
under this channel. Stocks are transferred to them by the company and liability of inventory is
with the company.

Stock for this channel is selected by the companys internal team at the trade show.

2. Trade

Trade channels comprise of distributors and retailers that are not owned by the company.
Distributors buy stock from the company and divide it amongst retailers. These retailers may
be dedicated retailers or buy and sell (BnS) stores.

There are about 320 BnS stores of PE in India. Distributors and retailers of under this channel
are invited to the trade show to book their orders.

3. Departmental Store

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This channel involves large format stores like Lifestyle and Shoppers Stop. Buyers from
these stores are invited to the trade show and assisted by the internal team in buying.

4. E-commerce

Online retailers like Jabong, Amazon, Myntra are invited to the trade show to book their
orders.

5. Export

Export retailers such as Lulu, Pioneer come to the head office before the trade show to book
their orders.

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PROJECT TOPIC- CORE REVAMP IN FORMAL SHIRTS

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5.0 Review of Literature

5.1 Introduction
The Indian Apparel Industry has an overwhelming presence in the economic life of the
country. It is one of the earliest industries to come into existence in the country. The
sector has a unique position as a self-reliant industry, from the production of raw
materials to the delivery of end products, with considerable value-addition at every stage
of processing Apart from providing one of the basic necessities of life, the apparel
industry also plays a pivotal role through its contribution to industrial output, employment
generation, and the export earnings of the country. Currently, it contributes about 14
percent to industrial production, 4 percent to the GDP, and 17 percent to the countrys
export earnings. It provides direct employment to over 35 million people. [1]

5.2 Apparel Market Size in India

Apparel is the second largest retail category in India. There are a number of factors that
have contributed to a definite swell in apparel market size. The rising affluence of the
middle class due to rising disposable income and strong per capita income have
considerably helped the industry to move ahead from a commodity level garment
purchasing to a life style or a branded level product. Indias domestic market for clothing
is currently worth Euro 20,219 million in 2008. It has registered a steady compounded
annual growth rate (CAGR) of 13.6% in the past 5 years. Volume wise, apparel market
has grown from 4.8 billion units in 2004 to 5.9 billion units in 2008 at a CAGR of 5.3%.

Apparel, is the second largest retail category in India. Retail boom in India continues to
stimulate consumer demand for apparels and is estimated to grow at the rate of 12-15 per
cent annually in terms of growth in rupee value. In fact, reflecting the huge opportunity in
this segment, AT Kearney's 'Retail Apparel Index' ranks India as the third most attractive
market for apparel retailers. [2]

The domestic apparel industry in India grew at a CAGR of 9 per cent from Rs.1,360
billion in FY08 to Rs.2,115 billion in FY13. Despite a good monsoon, commodity prices
stayed at elevated levels while high food inflation caused overall inflation to rise
significantly. Furthermore, consumer sentiments also remained muted for the better part
of the year. However, after a lackluster performance in FY13 when the overall exports

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dipped and the domestic industry grew by 4-5per cent annually to Rs.2,115 billion from
Rs.2,026 billion in FY12, the industry witnessed some respite in FY14 with exports
growing significantly. [3]

5.3 Market Structure

Indian apparel market is segmented in three different ways:

1. Segmentation by user category: The domestic apparel industry has 3 segments, viz
Mens wear, Womens wear and Kids wear. Menswear accounts for 40% of the total
market

a.) Mens wear: Mens wear market in India fastest growing apparel segment The
entire apparel industry (2011-12 estimates), including domestic and exports, is pegged
at Rs 3,270 billion and is expected to grow by 11% to Rs 10,320 billion by 2020.
Currently menswear is the major segment of the market (Rs 720 billion) and is
growing at a compounded annual growth rate (CAGR) of 9%. Gucci, Hugo Boss,
Salvatore Ferragamo, Armani, Versace, Brioni, Ermenegildo Zegna, Canali,
Corneliani, Alfred Dunhill, Cadini, are all present in India mens wear market.

b.)Womens wear: Womens formal wear and ethnic wear markets are still ruled by
unorganized players. With more women expected to enter corporate world, both these
segments are good opportunities because of the market size. Historically, the mens
apparel market in India has been significantly larger than the womens apparel
market. With only 20 percent of Indias urban women in the workforce, womens
wardrobes have traditionally been limited to home wear and items for special
occasions. Now, women are more willing to dress differently when they venture
beyond the hometo shop, for example, or visit a school or office.

c.) Kids wear: Kids wear is a major category with few established players viz.,
Lilliput, Gini and Jony, Catmoss, Benetton, Disney, Barbie etc. It still holds a large
opportunity which is clearly untapped. The Indian kids wear retail market is expected
to touch Rs 580 billion by 2014. At present, the size of kids wear market in India is
estimated at about Rs 380 billion.

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2. Segmentation by Use: A rough estimate of the segmentation by use is depicted in the
pie chart below. Casual apparel dominates and account for more than 50% by value.

Ethnic Formal
5% 15%

Casual
Sports
53%
27%

Source: http://cci.gov.in
3. Segmentation by Price:
a) Low-end market: volume driven, products are mostly unbranded and dominated
by large number of manufacturers, mostly regional or even local players.
b) Mid-range market: quality products. Manufacturers large and medium.
c) High-end market: premium and super premium product categories. Dominated by
MNC and major Indian manufacturers

5.4 The key players in the apparel retail market are:

1. Madura Fashion And Lifestyle:

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of Indias
leading branded apparel companies and a premium lifestyle player in the retail sector.
After consolidating its market leadership with its own brands, it introduced premier
international labels, enabling Indian consumers to buy the most prestigious global
fashion wear and accessories within the country. The companys brand portfolio
includes product lines that range from affordable and massmarket to luxurious, high-
end style and caters to every age group, and youth to men and women. Madura
Fashion & Lifestyle is defined by its brands Louis Philippe, Van Heusen, Allen
Solly, Peter England and People that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an exclusive
network comprising more than 1,300 stores, covering 1.5 million sq ft of retail space,
and is present in more than 2,000 premium multi-brand stores and 100 departmental
stores.

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2. Raymond Apparel:
A 100% subsidiary of Raymond Limited, Raymond Apparel Ltd. (RAL) ranks
amongst India's largest and most respected apparel companies. We bring to our
customers the best of fabric and style through some of the countrys most prestigious
brands Raymond Premium Apparel, Park Avenue, Parx and Notting Hill. RAL
entered into the ready-to-wear business with the introduction of Park Avenue in 1986
catering to the men's formal wear market. Parx was launched in 1998 to address the
growing trend of smart casuals. Raymond identified the vacuum for a high end, casual
wear brand and hence decided to acquire ColorPlus as a part of strategic expansion
plan for their ready-to-wear business. Notting Hill was launched in 2007 to cater to
the popular price segment. Crossing the gender divide two of our brands, Park
Avenue launched the Western Women's wear collections. 'Park Avenue Woman'- A
complete range of Premium Business Wear for women is designed especially for the
working women professionals of today.

3. Arvind Lifestyle Brands:

A subsidiary of Arvind is the other largest player in apparel retailing space of India it
has portfolio of 1 international brand and 12 its own brands. It also now holds Ed-
hardy, which is projected to be launched in 2013 with new global product and
different pricing strategies. Apart from these above mentioned above players the other
which also enjoy a good position in the Indian apparel retail market includes, Kouton
retail India, Indus- League clothing, Zodiac Clothing co.

5.5 Benchmarking

Benchmarking is the process of being updated with what is happening around the brand,
it is the measuring of the products, services and processes against those who are
pioneering in the given field of work. It helps us to obtain necessary information on what
the market is offering and how can an existing company improve on its working
standards, to get closer to the competition. This process can be carried out even if they are
in a different business or have a different or a different set of customers all together.

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It helps in identifying area, product or process improvement, which could be

Incremental (Continuous Improvement) or

Dramatic (business process reengineering) improvements.

Benchmarking can be classifies into two categories:

Technical benchmarking: Performed to ascertain the capabilities of products or

services, especially in comparison to the products or services of leading
competitors. For example, on a scale of one to four, four being best, how do
designers rank the properties of an organizations products or services? If you
cannot obtain hard data, the design efforts may be insufficient, and products or
services may be inadequate to be competitive.
Competitive benchmarking: Compares how well (or poorly) an organization is
doing with respect to the leading competition, especially with respect to critically
important attributes, functions, or values associated with the organizations
products or services. For example, on a scale of one to four, four being best,
how do customers rank an organizations products or services compared to those
of the leading competition, specific data is necessary (http://asq.org).

5.5.1 Importance of Benchmarking

Performance Improvement via Benchmarking (O'dell)

Benchmarking helps you and your company to stay ahead of the competition. It is
performed in a way focusing on the key processes of the business. It is healthy for a

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business to look out for competition in the market or else they lose the competition brands
and quantum leaps in performance take greater period of time to come by. In simpler
terms it helps the business to stay updated as innovation and chane are the two main keys
to survival in a highly competitive world. (O'dell)

Benchmarking creates organizational value via:

Self-assessment
Relative industry position
Optimize performance(financial, customer satisfaction & increased efficiency)
Strategic advantage
(Management Tools of Benchmarking)

5.5.2 Benchmarking Process Model

The benchmarking process is organized into four major phases:

Planning the study

o Decide what to benchmark
o Understand your own process
o Define your customer

Collecting information
o Conduct secondary research(libraries, business journals, experts)
o Identify benchmarking Partners
o Develop data collection strategy
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 Analyzing gaps in performance
o Determine performance gaps
o Identify characteristics of superior performance

Adapting improvements

5.5.3 Types of Benchmarking

There are two primary types of benchmarking:

Internal benchmarking: comparison of practices and performance between teams,

individuals or groups within an organization
External benchmarking: comparison of organizational performance to industry
peers or across industries

These can be further distilled as follows:

Process Benchmarking: Demonstrate how top performing companies accomplish

the specific process in question. Such benchmarking is collected via research,
surveys/interviews, and site visits. By identifying how others perform the same
functional task or objective, people gain insight and ideas they may not otherwise
achieve. Such information affirms and supports decision-making by executives.

22 | P a g e
 Performance Metrics: Performance metrics give numerical standard against
which a clients own processes can be compared. These metrics are usually
determined via a detailed and carefully analyzed survey or interviews. Clients can
then identify performance gaps, prioritize action items, and then conduct follow-
on studies to determine methods of improvement.
Strategic Benchmarking: Identify the fundamental lessons and winning
strategies that have enabled high performing companies to be successful in their
marketplaces. Strategic benchmarking examines how companies compete and is
ideal for corporations with a long-term perspective. (What Is Benchmarking)

5.5.4 SOP for Product Benchmarking

Benchmarking for Peter England is done via

A. Market Analysis

It is very crucial to study a brand from the Retail perspective as there is a strong reason
for the Brands Retail presence. Following are the points to be covered while conducting
the retail study:

Select the best selling stores of the brand across nation after discussing with the
senior management.
Data Collection - Cover the following points in each of the store visited:
a) Total no. of options for the product
b) Color options - classifying according to number of options
c) Fabric options - classifying according to number of options
d) MRP range - classifying according to number of options
e) Best Selling product & its USP
f) Visual Merchandising

Post Data Collection Analyse the data in the following manner :

a) Percentage share of the product in the overall store collection (By Value)
b) MRP wise percentage share of options
c) Fabric Blend wise percentage share of options
d) Print wise percentage share of options
e) Color wise percentage share of options

23 | P a g e
 f) For each of the pointers mentioned in data collection analyse the data and
hence derive to a conclusion / recommendation for each point.

Please Note: For each of the points given above for data analysis, it is mandatory to do a
similar study & analysis for the MFL brand for which the benchmarking is being done.

5.6 GBB- Good, Better, Best Philosophy

Good better best philosophy is a philosophy which helps in planning a merchandise grid. This
philosophy states that every brand works in a price range. Good is the highest price bracket,
better is in the price bracket below that, and best is the lowest price bracket. Also, there are
three categories of merchandise in a collection: volume driver, value adding, image driver.
These two parameters of price point and merchandise category make a grid. Volume driver
merchandise are usually from the better and best price brackets. Value addition can be from
any price bracket and image driver are usually from the better and/or good price bracket. This
grid helps in planning a range holistically as every brand needs volume driver to give them
business, but the also need value adding and image driving merchandise to keep them active
with the competition. So using this grid, the product managers can ensure that when they
remove a story from a certain category they should replace it with the a story for the same
category.

6.0 Methodology

1) Secondary Research
a. What is core?
b. Core business processes

2) Primary Research
a. Study the present core offering
b. Understand the core business calendar

3) Market research
a. Study the core offerings of competitor brands like Park Avenue, John Player,
Turtle, Lombard etc.

24 | P a g e
 b. Identify the differentials in their offerings and analyze their performance.
c. Do a comparative analysis
d. Discuss with the retail, DS team to identify products that could be a part of
PEs core range
e. Do a SWOT analysis

4) Rationalize the current offering

a. Detailed analysis of core range across various parameters of core category,
MRP, colors, sizes.
b. Understand the significance of each story according to the GBB philosophy.

5) Fine tuning the existing process

a. Understand the core business processes.
b. Suggest changes if any in the costing, replenishment processes etc.

6.1 Introduction

Readymade garments are broadly divided into two categories: Core and Non-Core. Non-core
merchandise is seasonal and is kept in stores only for a particular season. Merchandise that is
used in collections season after season and has a more stable sell through is added to the core
collection. Core merchandise is classic in nature and the demand for such styles is always
high. So, the brand has to ensure that such merchandise is available in the stores at all time.
The replenishment of core merchandise is done on monthly basis which is in contrast to the
non-core merchandise which is delivered to the store once in a season.

Core merchandise is a relatively stable business entity for any retail brand because, core does
not undergo major changes season wise. The merchandise remains constant and production is
also stable.

25 | P a g e
In Peter England, core shirts business contribution to the entire business is 30%. So to
maintain the standard of core collection, the following project will try to benchmark Peter
England core against the rival brands via different factors like: product range, fabric, price,
pattern, color etc.

Benefits of Core:

1) Stable demand
2) Price advantage as core merchandise is never kept in discount so it can be placed at
higher PC/MRP ratio
3) Quick replenishment

Following is the current core offering:

1) Peter England

Story Fabric Price No. Of Options Category

English Cotton CVC 899 14 Volume Driver
New Age PV 899 6 Volume Driver
True White CVC 899 3 Volume Driver
Vivids Fil A Fil 100% Cotton 1199 18 Volume Driver
Vivids 100% Cotton 1199 8 Volume Driver
Chambray
Royale CVC 1299 11 Image Driver
Fine Checks CVC 899 3 Value Adding
Satin Shades Poly Stretch 1399 6 Value Adding
Vivids 100% Cotton 1199 11 Volume Driver
Dobby Checks CVC 999 5 Value Adding
Bright Twills CVC 999 4 Value Adding
Twill Checks CVC 999 5 Value Adding

26 | P a g e
 2) Elite

Story Fabric Pattern No. of options Price

Elite Black 100% Giza Cotton Solids 1 1499

Emporio 100% Giza Cotton Checks 2 1599

Fil-a-Fil 100% Giza Cotton Solids 6 1399

Chambray 100% Giza Cotton Solids 10 1599

Micro Twill Checks 100% Giza Cotton Checks 4 1499

Ultra White 100% Giza Cotton Solids 1 1399

White Dobby 100% Giza Cotton Stripes 2 1499

6.2 Peter England Core Business Calendar:

Peter England follows monthly core replenishment cycle. Fabric is ordered 3 months in
advance according to the ROS of past 6 months. Demand team gets the order from various
channels and forward it to the supply chain. After deducting the number of pieces available in
the warehouse and in pipeline, supply chain places the order to the manufacturing team.

27 | P a g e
 PPO opens
Fabric is ordered 1st of every All channels give
three months in month order confirmation
advance for two months
Based on rate of advance to the
sales of past 6 demand team
months 7th of every month

Demand team
Rate of places the order to
sales data the supply chain
10th of every
month

Distribution Supply chain places order

to stores to the Manufacturing team
7-15 days with 1-2 days
After deducting the no.
Finished goods of pieces available in the
get ready for warehouse or in the
dispatch pipeline
25-30 days lead
time

28 | P a g e
6.3 Identification of the Competitive brands

The benchmarking process of any brand is done against the competitive brands which the
brand and the product range must look closely on to beat the relevant competition in the
market and enhance its brand value in terms of collection offered, price points, fabric, etc.

Choose Brands to be benchmarked

List down all the brands which cater to the mens wear category.
Select the brands which have the same price range and the target the costumers of the
same age group, as of Peter England. These are the Competitor brands.

Peter England:

John Miller

Oxemberg

Turtle

Peter England Elite:

Park Avenue

Lombard

6.4 Identification of factors for product Benchmarking (Primary Research)

Key factors of a readymade shirt are taken after discussion with the product team. The
factors for completion mapping are:

Fabric content

Pattern

Price Point

Color

29 | P a g e
7. Competition Mapping of Brands Selected For Benchmarking (Primary Research)

The mapping is done on the basis of the above mentioned factors. The initial phase is
visiting the flagship stores of the various brands selected to study the overall product
offering and identifying gaps. The various factors are studied in each brand and then the
contribution of the overall product offering is calculated at every level.

7.1 Competition mapping for Peter England core

7.1.1. John Miller

Price wise contribution

Price 100%Cotton CVC Grand Total

899 0% 47% 47%

949 0% 11% 11%
999 0% 32% 32%
1199 11% 0% 11%
Grand Total 11% 99% 100.00%

Fabric wise contribution

Fabric Grand Total

100%Cotton 11%
CVC 99%
Grand Total 100.00%

Pattern wise contribution

MRP 899 949 999 1199 Grand Total

Checks 11% 5% 16% 11% 42%
Solids 32% 5% 16% 0% 53%
Stripes 5% 0% 0% 0% 5%
Grand 47% 11% 32% 11% 100%
Total

30 | P a g e
 Color wise contribution

Fabric Grand Total

Blue 21.1%
Red 21.1%
Green 15.8%
Purple 10.5%
Grey 10.5%
Pink 5.3%
Black 5.3%
White 5.3%
Yellow 5.3%
Grand Total 100.0%

7.1.2. Oxemberg

Price wise contribution

Price 100% Cotton CVC Grand Total

899 0% 4% 4%
949 0% 12% 12%
999 8% 23% 31%
1099 0% 4% 4%
1199 15% 0% 15%
1299 12% 0% 12%
1399 23% 0% 23%
Grand Total 58% 42% 100%

Fabric wise contribution

Fabric Content Percentage Share

100% Cotton 58%
Cotton Blend 42%
Grand Total 100.00%

Pattern wise contribution

Pattern 100% Cotton CVC Grand Total

Checks 15% 31% 46%
Solids 19% 8% 27%
Stripes 8% 0% 8%
Textured 15% 4% 19%
Grand Total 58% 42% 100%

31 | P a g e
 Color wise contribution

Color Percentage Contribution

Black 3.8%
Blue 30.8%
Green 3.8%
Grey 7.7%
Pink 7.7%
Purple 19.2%
Red 19.2%
Yellow 7.7%
Grand Total 100.0%

7.1.3. Turtle

Price wise contribution

Price 100% Cotton Cotton 100% Linen Grand Total

Blend
1195 50% 0% 0% 50%
1395 0% 33% 0% 33%
1995 0% 0% 17% 17%
Grand Total 50% 33% 17% 100%

Fabric wise contribution

Fabric Content Percentage Share

100% Cotton 50%
100% Linen 17%
Cotton Blend 33%
Grand Total 100%

Pattern wise contribution

Pattern 100% Cotton CVC 100%Linen Grand Total

Solids 46% 33% 17% 96%
Stripes 4% 0% 0% 4%
Grand Total 50% 33% 17% 100%

32 | P a g e
 Color wise contribution

Color Percentage Contribution

Black 4%
Blue 25%
Green 4%
Grey 21%
Purple 25%
Yellow 4%
Red 17%
Grand Total 100%

7.2 Competition mapping for Peter England Elite core

7.2.1 Park Avenue

Price wise contribution

Price 100% Cotton Grand Total

1599 14% 14%
1699 36% 36%
1799 50% 50%
Grand Total 100% 100%

Fabric wise contribution

Fabric Content Percentage Share

100% Cotton 100%
Grand Total 100%

Pattern wise contribution

Pattern Percentage Share

Checks 22.7%
Solid 45.5%
Structured 31.8%
Grand Total 50%

33 | P a g e
 Color wise contribution

Color Percentage Contribution

Black 9.09%
Blue 45.45%
Grey 18.18%
Pink 18.18%
Purple 4.55%
White 4.55%
Grand Total 100.00%

5.2.2 Lombard
Price wise contribution

Price Percentage Share

1299 38%
1399 54%
1499 8%
Grand Total 100%

Fabric wise contribution

Fabric Content Percentage Share

100% Cotton 100%
Grand Total 100%

Pattern wise contribution

Pattern Percentage Share

Checks 23%
Solid 77%
Grand Total 100%

Color wise contribution

Color Percentage Contribution

Black 8%
Blue 31%
Cream 15%
Grey 15%
Purple 8%

34 | P a g e
 White 15%
Wine 8%
Grand Total 100%

8. Analysis of competitive brands

The final step which helps us to attain a benchmark product mix for the core category is the
analysis of the above competition mapping which helps us to evaluate all the different factors
of the various competitive brands and provide suggestion for Peter England Core range.

Analysis of the competitive brands was done on the basis of the benchmarking factors which
are:

a) Fabric
b) Price
c) Pattern and
d) Color

Method used to analyse the data based on the benchmarking factor was; calculating the
average mean of the respective benchmarked factors from the competitive brands and
comparing it against the Peter England & Peter England Elite core range.

35 | P a g e
8.1 Peter England competitive brands analysis

Fabric Analysis (in %)

120%

100% 0% 0%
17%

80% 41%

33% 100% Linen

60%
89% CVC
100% Cotton
40%
59%
50%
20%

11%
0%
John Miller Oxemberg Turtle

120%

100% 6%

80%
54% 100% linen
60%
Cotton blend

40% 100% cotton

20% 40%

0%
Average Peter England

Suggestions: Only one brand has added 100% linen shirts to their core range. However,
linen shirts in non-core range are showing good sales growth. So, adding cotton linen to the
core range will help Peter England stay ahead in the competition.

36 | P a g e
 Price Analysis

%Age Contribution

PRICE John Miller Oxemberg Turtle

899 47.4% 4% 0%

949 10.5% 12% 0%

999 31.6% 31% 0%

1099 0% 4% 0%

1199 10.5% 15% 60%

1299 0% 12% 0%

1399 0% 23% 40%

PRICE %Age Contribution (Average) %age Contribution (PE)

899 17% *6.7%

949 8% 1.0%

999 21% 13.9%

1099 1% *%

1199 29% *6.6%

1299 4% 10.9%

1399 21% **.9%

37 | P a g e
Pattern Analysis

120%

100% 0% 0%
6% 4% 5%
8%
0%
80%
41%
Structure
60% Stripes
62%
Checks
95%
Solids
40%

53%
20%
27%

0%
John Miller Oxemberg Turtle

120%

100% 2%
6%

80%
35%
Structure
60% Stripes
Checks
40% Solids
58%
20%

0%
Average Peter England

Suggestions:

1) Contribution of checks in the market is much higher than its contribution to the Peter
England core range. So Peter England should add more checks to the core range.

38 | P a g e
 2) Oxemberg has added structures to their core range. Peter England should follow the
brand.

Color Analysis

Color %Age Contribution

John Miller Oxemberg Turtle

Blue 21.1% 30.8% 25%

Red 21.1% 19.2% 17%

Green 15.8% 3.8% 4%

Purple 10.5% 19.2% 25%

Grey 10.5% 7.7% 21%

Pink 5.3% 7.7% 0%

Black 5.3% 3.8% 4%

White 5.3% 0% 0%

Yellow 5.3% 7.7% 4%

Color Average %Age Contribution Peter England %Age Contribution

Blue 26% *6%

Red 19% 15%

Green 8% *%

Purple 18% 11%

Grey 13% **%

Pink 4% *0%

39 | P a g e
Black 4% *%

White 2% 10%

Yellow 6% %%

Suggestions:

1) Colors purple and grey have high contribution to the market.

8.2 Peter England Elite Competitive Brands Analysis

Pattern Analysis

120%

100% 0%
23%
32%
80%
0% Structure
60% Stripes
23%
Checks
40% Solids
77%

20% 46%

0%
Park Avenue Lombard

40 | P a g e
 120%

100% 0%
16% 4%
0% 27%
80%
23% Structure
60% Stripes
Checks
40% Solids
62% 69%
20%

0%
Average Peter England Elite

Suggestions:

1) Peter England Elite does not keep structured patterns in its core collection. While 16%
of average market collection contains structured patterns.

Color Analysis

Color %Age Contribution

Park Avenue Lombard

Blue 45.5% 31.0%

Black 9.0% 8.0%

Red 0.0% 8.0%

White 4.5% 15.0%

Purple 4.5% 8.0%

Pink 18.2% 0.0%

Beige/Cream 0.0% 15.0%

41 | P a g e
 Grey 18.2% 15.0%

Color Average %Age Contribution Peter England Elite %Age

Contribution
Blue 38% *7%

Black 9% 15%

Red 4% **%

White 10% 1*%

Purple 6% 12%

Pink 9% *%

Beige/Cream 8% 4%

Grey 17% *%

Suggestions:

1) The color grey is a serious contributor to the core market.

9. Option Plan

After analysing the data, option plan is created on the basis of average mean calculated from
all the competitive brands. The calculated values represent the share of options available in
the market for the respective brands on the basis of benchmarked factors.

9.1 Peter England

42 | P a g e
1) Fabric content

Fabric Content %Age Contribution

100% Cotton 40%

Cvc 54%

Cotton Linen 6%

2) Price

Price %Age Contribution (Average)

899 17%

949 8%

999 21%

1099 1%

1199 29%

1299 4%

1399 21%

3) Pattern

Pattern %age Contribution

Solids 58%

Checks 35%

Stripes 6%

Structures 2%

43 | P a g e
 4) Color

Color Average %age Contribution

Blue 26%

Red 19%

Green 8%

Purple 18%

Grey 13%

Pink 4%

Black 4%

White 2%

Yellow 6%

9.2 Peter England Elite

1) Pattern

Pattern %age Contribution

Solids 62%

Checks 22.5%

Stripes 0%

Structures 15.5%

44 | P a g e
 2) Color

Color Average %Age Contribution

Blue 38%

Black 9%

Red 4%

White 10%

Purple 6%

Pink 9%

Beige/Cream 8%

Grey 17%

10. Conclusion

10.1 Suggestions

The rationalization of core range was achieved.

Option plan for Peter England and Peter England Elite were formed.

New products in the market were identified

10.2 Limitations

These are the limitations within the project due to constraints of authority and the
organization. These are as follows:

The project is aimed at product and process quality improvement but the only factors
dealt with are the ones identified by the brand.

The benchmark product mix provided by the study is validated only for a year and has
to be updated every alternate season.

45 | P a g e
11. Bibliography

Lifestyle, M. F. (2013). Standard Operating Procedure. MFL.

MaduraFashionLifestyle. Standard Operating Procedure. 2014: MFL.

Management Tools of Benchmarking. (n.d.). Retrieved from http://www.bain.com:

http://www.bain.com/publications/articles/management-tools-benchmarking.aspx

O'dell, D. C. (n.d.). Basics of Benchmarking. Retrieved from http://www.orau.gov:

http://www.orau.gov/pbm/pbmhandbook/articles.pdf

What Is Benchmarking. (n.d.). Retrieved from http://www.best-in-class.com:

http://www.best-in-class.com/bestp/domrep.nsf/insights/what-is-benchmarking-definition-
types!opendocu

46 | P a g e
 12. Annexures

Annexure 1: John Miller Core Range

Fabric Type MRP FIT Color

Cotton Rich Solid 949 Slim/Regular Light Green
Cotton Rich Solid 999 Slim/Regular Green
Easy Care Check 999 Slim/Regular White Blue
Cotton Rich Solid 999 Slim/Regular Red
Easy Care Check 999 Slim/Regular Purple White
Cotton Rich Solid 899 Slim/Regular Purple
Easy Care Check 999 Slim/Regular Green White
Cotton Rich Solid 899 Slim/Regular Pink
Easy Care Check 949 Slim/Regular Red Black
Easy Care Check 899 Slim/Regular White Black
Easy Care Stripe 899 Slim/Regular Red White
100% Cotton Check 1199 Slim/Regular Blue Black White
100% Cotton Check 1199 Slim/Regular Red Blue White
Easy Care Check 899 Slim/Regular Blue White
Cotton Rich Solid 899 Slim/Regular Dark Grey
Cotton Rich Solid 999 Slim/Regular Blue
Cotton Rich Solid 899 Slim/Regular Cream
Easy Care Solid 899 Slim/Regular White
Easy Care Solid 899 Slim/Regular Grey

47 | P a g e
Annexure 2: Oxemberg Core Range

Fabric Type MRP Color

100% Cotton Structure 1399 Purple
100% Cotton Structure 1399 Purple
Cotton Blend Solids 999 Blue
100% Cotton Solids 1199 Blue
100% Cotton Solids 1399 Red
100% Cotton Solids 1199 Pink
100% Cotton Structure 1399 Purple
100% Cotton Stripes 1299 Green
100% Cotton Stripes 1299 Pink
100% Cotton Solids 1199 Blue
100% Cotton Solids 1199 Red
Cotton Blend Solids 949 Grey
100% Cotton Checks 999 Blue
100% Cotton Checks 999 Purple
100% Cotton Checks 1399 Blue
100% Cotton Checks 1399 Red
100% Cotton Microchecks 1299 Red
Cotton Blend Microchecks 999 Grey
Cotton Blend Checks 899 Blue
Cotton Blend Checks 949 Yellow
Cotton Blend Checks 1099 Blue
Cotton Blend Checks 949 Blue
Cotton Blend Checks 999 Yellow
Cotton Blend Checks 999 Red
Cotton Blend Checks 999 Purple
Cotton Blend Checks 999 Black

48 | P a g e
Annexure 3: Turtle Core Range

Fabric Type MRP Color

100% Cotton Solids 1195 Red
100% Cotton Solids 1195 Purple
100% Cotton Solids 1195 Blue
100% Cotton Solids 1195 Purple
100% Cotton Solids 1195 Purple
100% Cotton Solids 1195 Green
100% Cotton Solids 1195 Blue
100% Cotton Solids 1195 Red
100% Cotton Solids 1195 Grey
100% Cotton Solids 1195 Blue
100% Cotton Solids 1195 Purple
100% Cotton Stripes 1195 Blue
100% Linen Solids 1995 Black
100% Linen Solids 1995 Grey
100% Linen Solids 1995 Grey
100% Linen Solids 1995 Blue
Cotton Blend Satin Solids 1395 Red
Cotton Blend Satin Solids 1395 Red
Cotton Blend Satin Solids 1395 Grey
Cotton Blend Satin Solids 1395 Grey
Cotton Blend Satin Solids 1395 Purple
Cotton Blend Satin Solids 1395 Purple
Cotton Blend Satin Solids 1395 Yellow
Cotton Blend Satin Solids 1395 Blue

49 | P a g e
Annexure 4: Park Avenue Core Range

Fabric Type MRP Color

100% Cotton Structured 1799 Blue
100% Cotton Structured 1799 Grey
100% Cotton Solid 1699 Grey
100% Cotton Solid 1599 Black
100% Cotton Structured 1799 Grey
100% Cotton Solid 1699 Black
100% Cotton Solid 1699 Purple
100% Cotton Checks 1699 Pink
100% Cotton Checks 1799 Blue
100% Cotton Checks 1699 Blue
100% Cotton Structured 1799 Blue
100% Cotton Structured 1799 Grey
100% Cotton Structured 1799 Pink
100% Cotton Checks 1799 Pink
100% Cotton Solid 1599 Pink
100% Cotton Solid 1599 Blue
100% Cotton Solid 1699 Blue
100% Cotton Solid 1699 Blue
100% Cotton Solid 1799 Blue
100% Cotton Solid 1699 White
100% Cotton Structured 1799 Blue
100% Cotton Checks 1799 Blue

50 | P a g e
Annexure 5: Lombard Core Range

Fabric Type MRP Color

100% Cotton Solids 1299 White

100% Cotton Solids 1299 Cream

100% Cotton Solids 1399 Cream

100% Cotton Solids 1399 Purple

100% Cotton Solids 1399 Blue

100% Cotton Solids 1299 Blue

100% Cotton Solids 1399 Grey

100% Cotton Solids 1399 Black

100% Cotton Solids 1399 Wine

100% Cotton Checks 1499 Grey

100% Cotton Solids 1299 Blue

100% Cotton Checks 1399 White

100% Cotton Checks 1299 Blue

51 | P a g e
52 | P a g e