Value Chain Perusahaan Samsung

Primary Activities

Inbound logistics. The majority of Samsung suppliers are based in Asia and accordingly,
79.4% of its supply-chain expenses occur in Asia. This is followed by Americas (14.8%),
Europe (4.4%) and other places. [1] In order control inbound logistics aspect of the business
more effectively, Samsung owns a number of logistics firms as its subsidiaries. The most
notably, Samsung Electronics Logitec, established in 1998, is an integrated enterprise
logistics management agent that serves logistics needs of the company with 540 employees
and 8,600 partner employees around the globe.[2]

Operations. As of December 31, 2014, the company maintained 213 global operations hubs
that included subsidiaries, sales subsidiaries, design centers, and research centers. Figure 2
below illustrates the full scope of Samsung global network of operations.

Figure 2 Samsung electronics global network of operations[3]

Samsung manufacturing operations comprise the following:

1. General manufacturing: semiconductors and components;

2. System manufacturing: applications and software;
3. Device assembly packaging: batteries and other components, label assembly.

The company heavily relies on Six Sigma methodology in its business operations.
Outbound logistics. Although Apple, formerly led by late Steve Jobs is generally
acknowledged as the pioneer in introducing modern smartphones, Samsung has proved to be
exceptionally quick in launching its own products to compete with Apple. Effective outbound
logistics system plays an important role for Samsung in terms of being able to deliver updates
of its popular products to customers in a timely manner.

Samsung Electronics Logitec mentioned above facilitates the major part of outbound logistics
operations. Moreover, Samsung Electronics Logitec conducts the comprehensive range of
logistics operations including negotiation of payment collections on behalf of Samsung and
dealing with insurance claims.

Marketing and sales as primary activities aim to channel the attention of the target
customer segment to the perceived competitive advantage of the brand associated with high
quality and advanced functions and capabilities of products. Samsungs total marketing
budget of USD 363 million in 2013 is considerably higher than the marketing budget of the
majority of its direct competitors. This budget is spent on print and media advertising, events
and experiences and public relations programs and initiatives. Having spent about USD 4.6
billion on sales promotions during 2013 alone, Samsung has adapted sales promotion as one
of the core elements of its marketing technique.

Service. Samsung strives to deliver the customer services of the highest standards. The
company conducts customer satisfaction surveys managed by external parties in a regular
manner in order to achieve and sustain high levels of customer satisfaction. There is a
universal phone number for Samsung Direct Support and unlike the majority of multinational
enterprises, Samsung promises to get back to customers in developed countries within 24
hour.

Manajemen SDM

the company employs 325,677 people in 80 countries and has more than 200 subsidiaries
around the world (Sustainability Report, 2016). The business is divided into three large
segments consumer electronics, IT & mobile communications and device solutions.

Pengembangan Teknologi

Dengan mendirikan samsung tech di Eropa untuk pengembangan produk-

produk elektronik milik samsung

Infrastruktur

Selain itu adanya pendirian pabrik untuk LCD dan perangkat-

perangkat elektronik juga tentunyamerupakan salah satu aktivitas pendukung dimana
samsung dapat membuatkomponen-komponen elektroniknya sendiri sehingga produk yang
dihasilkan jugalebih berkualitas serta biaya produksi yang dikeluarkan pun juga lebih rendah.
Value Chain Perusahaan Telkom/ Speedy
 TUGAS

Nama :WENDY SRI MURTINA

NIM : RRC1C014081

Mata Kuliah :Manajemen Strategik

JURUSAN AKUNTANSI
FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS NEGERI JAMBI
2017