GOLD LIONS

UNLIMITED STADIUM HOLLYWOOD REJECTS FRENCH FILMS BRIDEZILLA / BULLISH BOSS

- NIKE - ALLIANCE FRANAISE DE SINGAPOUR - UNILEVER (CLEAR)
BBH SINGAPORE OGILVY & MATHER SINGAPORE MULLENLOWE SINGAPORE

The Cannes Lions Awards, at the heart of the Festival, BBH Singapore won a Ogilvy & Mather Singapore MullenLowe Singapore
celebrate the best creative work in branded communications globally. total of 15 Lions in Cyber, picked up 3 Golds in Film clinched Gold in Health &
Creative Data, Design, and PR, and 2 Silvers in Wellness for Unilever Clears
Entertainment, Outdoors Cyber and Integrated Bridezilla/Bullish Boss
and Promo & Activation for Alliance Francaise de campaign.
CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY 2017 category for Nikes Unlimited Singapours Hollywood

Singapore wins record-breaking 32 awards

Stadium campaign. Rejects French Films.

at Cannes Lions 2017

Singapore ranks third in Asia this year
at the Oscars of advertising, after India
and Japan.
to attract massive participation. Over 15,000 advertising
and communications professionals from 100 countries
gathered together during the festival week to connect,
share and learn at the workshops, exhibitions, screenings,
LED screens, where up to 30 runners could engage in
a virtual race against avatars of themselves.
Mr David Webster, Managing Partner of BBH
Singapore said: We are very proud to have brought
Singapore to compete at the Cannes Young Lions
Competition. The competition provides a platform for
young creatives to enrich their career, gain learning
opportunities in the advertising industry, and display
their skills and talents at a global level.
To select the best teams to represent Singapore
in the Cannes Young Lions Competition, Mediacorp
organises the Mediacorp Young Lions Competition
with Cannes Lions commitment to diversity and
equality, half of the Singapore jurors nominated
by Mediacorp are female.
Jose Papa, Managing Director of Cannes Lions,
said: The job of the jury is to identify and award
the very best in global creativity, recognising and
celebrating work made by all people from all
corners of the world. The make-up of this years
juries marks another step forward in the festivals
mission to improve diversity among its judges,
and is something were committed to continuing
in 2018 and beyond.

32 Lions
master classes and inspiring seminars. home to Singapore 15 Cannes Lions the worlds most every year. Winning teams will get a fully-sponsored

BY MICHELLE XU
SINGAPORE Singapores advertising and creative
agencies performed spectacularly at the Cannes Lions
International Festival of Creativity this year, bringing
home a recording-breaking total of 32 Lions eight
Golds, 12 Silvers and 12 Bronzes.
This ranks Singapore third in Asia, after India and
Japan who scored 40 Lions and 38 Lions respectively.
Globally, Singapore stands at number 11.
Held from 17 to 24 June this year, Cannes Lions is
the worlds largest celebration of creativity, with the
Lions being the most prestigious and coveted accolade
for media and creative professionals. Mediacorp is the
official Singapore representative of the Cannes Lions
International Festival of Creativity.
WORLDS LARGEST CELEBRATION OF CREATIVITY
Now in its 64th year, the eight-day festival continues
To celebrate creativity as a driving force for change
and for the good of humanity and economy, creative work
from all over the world was submitted to the Cannes Lions,
also known as the Oscars of the advertising industry. Out
of over 40,000 entries, a total of 1,471 Lions were handed
out across 24 Cannes Lions categories this year.
SINGAPORE ROARS
Out of the 32 Lions won by Singapore, BBH
Singapore bagged a total of 15 Lions for their
Unlimited Stadium campaign created for Nike, making
them the biggest winner this year. This campaign is
also the most awarded campaign in Asia at Cannes
Lions this year, with a total of four Golds, five Silvers
and six Bronzes.
Inspired by the lunar footprint, the Nike Unlimited
Stadium was shaped as a giant 200-metre reimagined
running track, which took over a whole city block in
the centre of Manila. The running track was lined with
SILVER LIONS
Record-breaking
prestigious awards in communications. An agency trip to attend the Cannes Lions and visit the exclusive
from Singapore recognised on the global stage is Young Lions Zone at the festival which includes master
testament to the fact that creativity is alive and well classes and interactive kiosks showcasing winning
in Singapore and that some of the worlds best talent work from top creative agencies worldwide.
is found here. BY SINGAPORE AGENCIES
Ogilvy & Mather Singapore picked up five Lions ESTEEMED LOCAL JURORS
three Golds and two Silvers for their campaign
Pitching French Films to Hollywood for Alliance Eight creative industr y professionals from GOLD SILVER BRONZE TOTAL
Franaise de Singapour. Singapore were part of the esteemed juries, across
eight Lions categories Creative Data, Cyber, BBH Singapore 4 5 6 15
MullenLowe Singapore won a total of four Lions
one Gold and three Bronzes for campaigns created for Design, Direct, Media, Outdoor, Promo & Activation Ogilvy & Mather Singapore 3 2 5
Unilever. Other winners included Havas Singapore, Y&R and Radio.
Highly regarded for their professional MullenLowe Singapore 1 3 4
Singapore, OMD Singapore, Saatchi & Saatchi Singapore,
Publicis Singapore and SapientRazorfish Singapore. achievements, passion and integrity, the eight Havas Singapore 2 2
Singapore jurors joined 390 other international
YOUNG LIONS creative talents from 50 countries to select the best Y&R Singapore 1 1 2
work for the coveted Lions awards.
They included Ms Catriona Muspratt-Williams, OMD Singapore 1 1
Three Young Lions teams, comprising six individuals
who won first place in the Mediacorp Young Lions Head of APAC at Edelman Intelligence, Ms Pat Law, Saatchi & Saatchi Singapore 1 1
Competition this April, also went on to represent Founder & Chief Creative Officer at Goodstuph, Ms
Karen Ellis, Executive Creative Director at Leo Burnett Publicis Singapore 1 1
Singapore, Ms Pei Pei Ng, Chief Creative Officer at
SapientRazorFish Singapore 1 1
Possible Worldwide Singapore, Mr Chris Chiu, Chief
Creative Officer at DDB Group Singapore, Mr Mark 8 12 12 32
Heap, Chief Executive Officer at MediaCom APAC,
Mr Ang Sheng Jin, Creative Director at MullenLowe
Singapore and Mr Marcus Rebeschini, Chief Creative
Officer at Y&R Asia.
Notably, the festival also witnessed a record
43 per cent female jurors this year. In tandem

Havas Singapore won two Silvers in Media category for OMD Singapore took home a Silver in Media for Tinymos campaign by Y&R Singapore won a Silver in Birdlife International Burnt campaign by Saatchi &
Netixs You Know The Queen, Now Meet Elizabeth campaign. McDonalds McDelivery campaign. Product Design. Saatchi bagged a Silver in Design category.
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