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  • Analysis and Comparison of Pricing Structure For Electronic Book Markets

    Загружено:

    Vamshi Krishna
    24 просмотров1 страница
    This document analyzes and compares the pricing structures of electronic book markets. It discusses how a 2001 study found Amazon charged below profit-maximizing prices for physical books when that online market was new. The document plans to study pricing data for 1000 book titles in hardcover, paperback, and e-book formats from Amazon to see if e-book and physical book prices align with static profit-maximization levels using statistical models. It may also compare prices between two e-book stores to gain insights into competitive pricing strategies in the electronic book market.

    Исходное описание:

    Project proposal for Pricing

    Оригинальное название

    Group12_ProjectProposal

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    This document analyzes and compares the pricing structures of electronic book markets. It discusses how a 2001 study found Amazon charged below profit-maximizing prices for physical books when that online market was new. The document plans to study pricing data for 1000 book titles in hardcover, paperback, and e-book formats from Amazon to see if e-book and physical book prices align with static profit-maximization levels using statistical models. It may also compare prices between two e-book stores to gain insights into competitive pricing strategies in the electronic book market.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    24 просмотров1 страница

    Analysis and Comparison of Pricing Structure For Electronic Book Markets

    Загружено:

    Vamshi Krishna
    This document analyzes and compares the pricing structures of electronic book markets. It discusses how a 2001 study found Amazon charged below profit-maximizing prices for physical books when that online market was new. The document plans to study pricing data for 1000 book titles in hardcover, paperback, and e-book formats from Amazon to see if e-book and physical book prices align with static profit-maximization levels using statistical models. It may also compare prices between two e-book stores to gain insights into competitive pricing strategies in the electronic book market.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Analysis and comparison of pricing structure for electronic book markets

    When the online market for physical books was nascent over a decade ago, Amazon
    charged low prices. A 2001 study of Amazon s book pricing found low price elasticities
    indicative of prices below the static profit-maximizing level. By 2011, Amazon controlled
    about 75% of the online market for trade books in print format. In our paper we will study
    the pricing of Hardcover, Paperback and E-book versions of our dataset (say 1000).
    Comparing these using appropriate statistical model we will find out how Amazon s e-
    book prices and its physical book prices compare with the static profit-maximizing level.
    Our project scope may also include comparing prices between two e-book stores, through
    which me may get further insights into competitive pricing strategies in electronic book
    market.

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