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# Forecasting (MAN 513: Goh)

1. The Polish Generals Pizza Parlor is a small restaurant catering to patrons with a taste of
European pizza. One of its specialties is Polish Prize Pizza. Tammy Dough, manager of
Polish General, must forecast weekly demand for these special pizzas so that she can order
the correct amount of pizza shells weekly. Recently, the demand has been as follows:
Week Number of Polish Prize Pizzas sold.
September 1 50
September 8 65
September 15 52
September 22 60
September 29 70
October 6 60
a) Forecast the demand for Polish Prize Pizza for September 22 October 6, using the 3
period moving average method. Note: Round up all the forecast.
b) Forecast the demand for September 22 October 6, using weights of 0.5, 0.3, 0.2 for
the most recent, next recent, and most distant data, respectively.
c) Assume that the forecast for September 1 to be 55. Forecast the demand for
September 8-October 6 using the exponential smoothing method with = 0.3.
d) Now, forecast the demand for September 8-October 6 using the exponential
smoothing method with = 0.6. How do they compare to that in part (c)?

2. Suppose the sales for ABC Corp. are shown in the table below.
a) First assume that there is no seasonality (i.e., every quarter has the same demand).
Utilizing all the data below, use EXCEL and the linear regression (least square) method
to estimate the sales for each of the four quarters of 2008 and 2009. (Hint: Use total
yearly sales data to obtain a and b)
b) Now assume there is seasonality. Utilizing all the data below, use EXCEL, the linear
regression (least square) method and seasonalityindexing as explained in class, to
estimate the sales for each of the four quarters of 2008 and 2009.
c) Calculate the forecasting errors, MADs, and TSs for each quarter for each of the two
methods. What can you conclude from your results?
d) Forecast the sales for each of the four quarters for 2010 using (a) and (b).

2007 1 4.5
2 3.9
3 5.5
4 6.4
2008 1 4.8
2 4.1
3 6
4 6.5
2009 1 5.8
2 5.2
3 6.8
4 7.4