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NO: 36_2017N

Department of Trade and Industry 12


Release Date: September 18, 2017
Reference: DTI Regional Office 12
228.9837(083)
r12 @dti.gov.ph / www.dti.gov.ph
@DTI.Region 12 @DTI. Region 12 @DTI.Region12

DTI 12 Launches Kapatid Mentor ME in Sultan Kudarat and South


Cotabato

DTI 12 rolled out the Kapatid Mentor ME (KMME) Program in Region 12 in two areas:
South Cotabato (July 31), and Sultan Kudarat (August 1), attended by an estimated more than
1,200 attendees. The South Cotabato roll-out broke the record for the highest number of
attendees totaling 909. Meanwhile, the Sultan Kudarat launching was a joint roll-out together
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with the Cotabato City, and North Cotabato province. The event was attended by micro and
small entrepreneurs (MSEs), aspiring entrepreneurs, local government officials, private
sector organizations, financing institutions, and DTI representatives.

These mentees will undergo a 10-module course on the following areas:


Entrepreneurial Mindset and Values Formation, Marketing and Marketing Trends, Financial
Management, Product Development and Innovation, Business Law, Taxation, Human
Resource and Organization Management, and Operations Management.

Mentors from the Philippine Center for Entrepreneurship (PCE) were the resource
speakers, namely: Mr. Paulo Tibig, President and CEO of V Cargo Group, on Entrepreneurial
Mind-setting and Values Formation; and, Mr. Pedro Rufo Pocholo Soliven, President of
Soliventures Phils. Inc., on Marketing and Marketing Trends.

For Module 1, Mr. Tibig motivated the participants to pursue the path of
entrepreneurship. Tibig said, Dream without action is just a dream. Plan without action
remain to be a dream.

On Marketing and Marketing Trends, Mr. Soliven gave marketing and opportunity-
seeking tips and advice. He discussed about different topics, in particular: the 4Ps of
marketing; the House of Marketing; the three types of markets, namely: existing market,
resegmented market, new market; the Niche Marketing and Identification; Finding your
Market; Three Kinds of Entrepreneurs; and the Fundamentals of the QDP (Quality, Delivery,
Productivity) Model.

Giving marketing strategy advice, Soliven said, Define your target customer. Define
your category. Highlight what your product/service actually delivers. Determine your
competition, and determine what makes you different and better from your competitors.

Ms. Ethel Laksmi Gumana, Division Chief of the SME Development Division and
Negosyo Center R12 Program Coordinator, discussed about the three (3) major functions of
the Negosyo Centers, namely: Business Registration Assistance, Business Advisory, and
Business Information and Advocacy.

After the lectures, local entrepreneurs shared their inspiring stories. For the South
Cotabato roll-out, Mr. Ernesto B. Pantua of Kablon Food Farms Corp., Ms. Virginia B. Basan of
Danlag Womens Association, and Ms. Rona H. Ortiz of BKR Food Products shared how they

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started their own business, and gave business tips and advice. They also expressed how
thankful they are of DTI-Negosyo Centers assistance which helped their respective
businesses to grow.

Ms. Julie Julve of the Tacurong Terminal Vendors Association (TATVA), Mr. Jendo
Kalbs Balagon Lara of Ryles Enteprises, and Ms. Elaine May Pacifico of GFA Marketing
shared how they manage to become successful in business during the KMME-SK Launching.
Ms. Julve shared how their association was able to establish their own grocery - the TATVA
Groceria Project - through the assistance of the Department of Labor and Employment
(DOLE) and the Department of Trade and Industry through the Negosyo Center. Moreover,
Mr. Lara shared his inspiring story as a renowned mudcraft artist; Laras artworks have
gained widespread popularity due to its uniqueness and creativity. On the other hand, Ms.
Pacifico

This was followed by a business consultation given by PCE-accredited mentors Mr.


Paolo Tibig and Mr. Pedro Rufo Soliven. The KMME mentees are as follows:

# South Cotabato Sultan Kudarat North Cotabato Cotabato City

(23) (25) (5) (18)

1 Bailyn's Food Product Ryle's Enterprise Alcor Farm NRE Food Products

2 T'boli Agrarian Isulan Free Midsayap Mango Moving Forward


Reform Womens Farmers Growers Towards Quality
Association Biofarming Association, Inc Life
Producers Coop.
(TARWA)

3 JNB Diversified Food GFA Marketing Panyang Alcor Farm


Industries Bakeshop

4 Jigian's Food Products Crafts Arts Lo and Las Rhinos Noodles


Trinkets Bakeshop

5 Kenobi Fish Product BAGEMPCO Joshs Greaseless Koks Fried Chicken

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Peanuts

6 April Delight Food AILLESH JADE Prince CJ Food


Products Products

7 Ian's Snack Haus Danieliza Cacao Kalanganan


Products Fishpond Owners
and Workers Multi-
purpose
Cooperative

8 Centrala Alternative Lab's Old Timer Tuninas Food


Medicine Producers Lapaz Batchoy Products
Cooperative (CAMPC)

9 Surallah Coco Food MSR Enterprises


Entrepreneurs Multi- Products
purpose cooperative
(SURE MPC)

10 South Valley Foods AG Fruit Farm Picante

11 Tupi Coffee Growers Lala Food Mhannies Food


Association Inc. Products Products
(TUCOGAI)

12 JMKKK Food Products KALIPI Mockey Aqua Farm


Dealer

13 Sweet Plate Cakes and Gallega Marketing Leonaxs


Pastries Pasalubong Treats

14 DJ Frosty Ice Cream Noque Food Samra Maguindeli


Products

15 Jodan's Bakeshop Kanz Food ZKR Marketing

16 Melgies Food La Veronica Food ABC Flowershop


Products Products and Home Decors

17 Cooperative of 4F Crispylicious Cotabato Brassware


Women in Health and Banana Chips Association
Development

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(COWHED)

18 Craftdoc Rattan Sarah General Christian-Muslim


Furnitures Merchandise Association

19 Klowil Agricultutal Sophia's Pizza


Enterprise Multi-
purpose Cooperative
(KLOWIL MPC)

20 Renz Bignayan Kether Kakanin


Pottery ATBP.

21 Sabellano Cutflowers Anne's Healthy


and Foliages Food Product

22 Highland Sweet Tapz Food


Valley Ent. Product

23 Habakkuk Agri- Tacurong


Marketing Terminal Vendors
Association
(TATVA)

24 Isla Verde
Turmeric &
Salabat

25 Gallano
Handtouch Craft

26 Elaine's Bakeshop

Prepared by: Reviewed by:

KATRINA COLOSO VANESSA CLAIRE T. PLEA


Business Counsellor Information Officer III

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Approved by:

IBRAHIM K. GUIAMADEL
Regional Director
Date: _____________

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