Yun (Karis) Yu

(205) 886-4090 | yyu421@bu.edu | https://www.linkedin.com/in/yun-karis-yu/

EDUCATION
BOSTON UNIVERSITY COLLEGE OF COMMUNICATION Boston, USA
Master of Science in Public Relations Expected May 2018
Merit-based Scholarship
Certification: HubSpot Inbound Marketing Certification

UNIVERSITY OF ALABAMA COLLEGE OF COMMUNICATION Tuscaloosa, USA

Bachelor of Arts in Communications and Information Science, Cum Laude May 2016
Major: Journalism | Minor: Economics
UA Honors College
Golden Key International Honor Society
Honorable Mention Award for Best Multi-media Project

PROFESSIONAL EXPERIENCE
Pinobal Real Estate | In-house Corporation Communications Boston, MA
Digital Communications Analyst September 2017 Present
Analyze website traffic by using Google Analytics to help company to build up buyer persona and increase website traffic
Identify keywords for each page and update written content on companys official website to boost Search Engine Optimization
Generate press releases and multimedia materials for companys online Newsroom and social media platforms (Facebook,
Instagram, and Twitter) on Hootsuite to increase traffic by 4% on official website and 7% by social media
Liaising between Pinobals Boston office and India office on website revamping to ensure communication accuracy

Rhode Island International Film Festival | Entertainment & Event Providence, RI

Public Relations and Audience Development Associate May August 2017
Managed festivals social media accounts by creating written and visual content, and increased audience engagement on Facebook
by 122% from May to August 2017
Launched multiple online campaigns to increase the festivals online brand awareness by creating trending hashtags, such as
#RIIFFAroundTheWorld (used over 300 times on Facebook)
Interviewed a nominated filmmaker and featured her story on festivals blog series as content marketing materials
Managed 5 to 10 volunteers during the festival to assist on 5 screening locations and more than 600 audiences to offer high-quality
customer service

Boston University PRLab| Student-run Full-service PR Agency Boston, MA

Account Executive January May 2017
Developed social media promotion materials to help Wizdy gain brand awareness, doubled its Instagram followers in two months
Utilized Cision to create a media list that involved over 200 reporters and bloggers in Boston area to broaden audience reach
Pitched all reporters and bloggers on media list, and helped Wizdy be noticed and mentioned by The Boston Globe and MassLive

Boston University College of Communication | In-house PR Department Boston, MA

Communication Graduate Assistant January May 2017
Managed and created content for colleges social media platforms (Facebook, Twitter and Instagram) and increased social media
followers by 20% to over 7,000 (Facebook), 2,700 (Twitter) and 1,500 (Instagram) within two months
Assisted supervisor to create editorial calendar to schedule social media posts and online campaign to ensure timely delivery

WVUA 23 | News TV Station Tuscaloosa, AL

Intern Reporter & Editor January 2015 May 2016
Covered general assignments for all WVUA platforms; primarily WVUA 23 News at 6 and 10 p.m.
Shot, wrote, and edited 20 to 30 news reports on Avid for broadcast on daily deadline to ensure timely delivery
Proposed news ideas; contacted potential interviewees; scheduled interviews and interviewed people on camera

SKILLS & ORGANIZATIONS

Skills
Language Skills: Mandarin Chinese (Native); English (Fluent); Japanese (Basic)
Analytics: Google Analytics; Qualtrics; Survey Monkey
Media: Cision; Hootsuite; Wix; Weebly; WordPress
Software: Adobe Creative Suites (Photoshop, Lightroom, InDesign, Illustrator); Avid; Final Cut; Microsoft Office Suite
Student Organizations
Public Relations Student Society of America (Boston University)