TABLE OF CONTENTS

CHAPTER- 1 Page no.

INTRODUCTION 3

COMPANY PROFILE 4-10

PRODUCTS PROFILE 11-23

CHAPTER-2 24
SIGNIFICANCE AND MANAGERIAL USEFULNESS 25

OBJECTIVES SCOPE OF STUDY 26-27

CONCEPTUAL DISCUSSION 28

CHAPTER-3 29
RESEARCH & METHODOLOGY 30-33

CHAPTER-4 34
MARKET SHARE 35-39

SWOT ANALYSIS 40-66

CHAPTER-5 67

SUGGESTIONS AND RECOMMENDATIONS

FINDINGS

BIBLIOGRAPHY
CHAPTER- 1
 INTRODUCTION
BAJAJ Brand is the visual expression of our thoughts and actions.It
conveys to everyone our intention to constantly inspire confidence.Our
customers are the primary audience for our brand.Indeed, our Brand Identity
is shaped as much by their belief in Bajaj as it is by our own vision.
Everything we do is always reinforce the distinctiveness and the power of
our brand. We do this by living our brand essence and by continuously
seeking to enhance our customers experience.Our brand essence
encapsulates our mission at Bajaj.It is the singular representation of our
terms of endearment with our customers.It provides the basis on which we
grow profitably in the market.Blending together and the implicit
expectations of our customers.By challenging the given. By exploring the
unknown and thereby stretching ourselves towards future.
 COMPANY PROFILE

Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a
range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto
has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115,
Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500
company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy
Industries has crafted new technologies for over a hundred years. These technologies
have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants,
construction machinery, automation systems, apart from a range of high quality, high
reliability two-wheelers. Kawasaki has given the world its legendary series of 600-
1200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the
Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as
performance.

Our Brand Values

Brand values: Learning, Innovation, Perfection, Speed and Transparency.
Bajaj constantly inspires confidence through excitement engineering.

Learning:
Learning is how we ensure proactivity.
It is a value that embraces knowledge as the platform for building well informed,
reasoned, and decisive actions.

Innovation:
Innovation is how we create the future.
It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds
the ordinary.
Perfection:
Perfection is how we set new standards.
It is a value that exhibits our determination to excel by endeavouring to establish new
benchmarks all the time.

Speed:
Speed is how we convey clear conviction.
It is a value that keeps us sharply responsive, mirroring our commitment towards our
goals and processes.

Transparency:
Transparency is how we characterise ourselves.
It is a value that makes us worthy of credibility through integrity, of trust through
sensitivity and of loyalty through interdependence
 HISTORICAL BACKGROUND
Year 2017

December Bajaj Dicsover launched

June Bajaj Avenger launched
February Bajaj Wave launched
Sept/Oct Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and brandline
October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive
February
motorcycle segment.
Bajaj Auto launches its latest offering in the premium bike segment
November
Pulsar.
January The Eliminator is launched.
The Bajaj Saffire is introduced.
Caliber motorcycle notches up 100,000 sales in record time of 12 months.
Production commences at Chakan plant.

June 7th Kawasaki Bajaj Caliber rolls out of Waluj.

July 25th Legend, Indias first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are
introduced.
November
Bajaj Auto is 50.
29
Agreements signed with Kubota of Japan for the development of diesel
engines for three-wheelers and with Tokyo R&D for ungeared Scooter and
moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten
millionth vehicle.
One million vehicles were produced and sold in this financial year.
The Bajaj Classic is introduced.
 The Kawasaki Bajaj 4S Champion is introduced.
The Bajaj Sunny is introduced.
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are
introduced.
500,000 vehicles produced and sold in a single financial year.
The Waluj plant inaugurated by the erstwhile President of India, Shri Giani
November
Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16
months.
1984
January
Foundation stone laid for the new Plant at Waluj, Aurangabad.
19
1981
The Bajaj M-50 is introduced.
1977
The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a single
financial year.
1976
The Bajaj Super is introduced.
1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carrier is introduced.
1970
Bajaj Auto rolls out its 100,000th vehicle.
1960
Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi
Plant.
1959
Bajaj Auto obtains licence from the Government of India to manufacture
two- and three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
 1945
November Bajaj Auto comes into existence as M/s Bachraj Trading Corporation
29 Private Limited.

ORGANIZATIONAL CHART

Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Pradeep Srivastava Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director

Committees of the Board

Audit Committee
S.H. Khan Chairman
J.N. Godrej
Nanoo Pamnani
D.J. Balaji Rao
Naresh Chandra
Shareholders & Investors Grievance committee
D.J. Balaji Rao Chairman
J.N. Godrej
Naresh Chandra

Remuneration committee
D.J. Balaji Rao Chairman
S.H. Khan
Naresh Chandra
 PRODUCTS PROFILE

BAJAJ AVENGER

4 Stroke, Single Cylinder, Air

Engine
Cooled
Cubic Capacity 178.6cc
Max. Power 16.5 BHP @ 8000rpm
Gear Box 5 Speed
Ignition CDI
Front Brakes Disc
Rear Brakes Drum
Front Tyre 90/90 X 17
Rear Tyre 130/90 X 15
Wheelbase 1475mm
Ground Clearance 0mm
Dry Weight 154 Kg
Tank Capacity 14 Litres
BAJAJ DISCOVER ELECTRICSTART

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 124.52cc
Max. Power 11.51 BHP @ 8000rpm
Gear Box 4 Speed
Ignition CDI
Front Brakes 130mm Drum
Rear Brakes 130mm Drum
Front Tyre 2.75 X 17
Rear Tyre 3.00 X 17
Wheelbase 1305mm
Ground Clearance 0mm
Dry Weight 129 Kg
Tank Capacity 10 Litres
Price On Road Mumbai Rs. 50710
BAJAJ PULSAR

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 143.9cc
Max. Power 13.02 BHP @ 8500rpm
Gear Box 5 Speed
Ignition CDI
Front Brakes 240mm Disc
Rear Brakes 130mm Drum
Front Tyre 2.75 X 18
Rear Tyre 100/90 X 18
Wheelbase 1320mm
Ground Clearance 155mm
Dry Weight 134 Kg
Tank Capacity 18 Litres
Price On Road Mumbai Rs. 58700
Colours Black, Silver, Blue & Red
BAJAJ WAVE

Model: Bajaj Wave DTS-i

Year: 2006
Category: Scooter
Rating: Do you know this bike?
Click here to rate it. We miss 1 vote to show the rating.
Engine and transmission
Displacement: 110.00 ccm (6.71 cubic inches)
Engine type: Single cylinder
Stroke: 4
Power: 8.00 HP (5.8 kW))
Torque: 1.22 Nm (0.1 kgf-m or 0.9 ft.lbs)
Fuel system: Injection
Ignition: CDI Electronic
Cooling
Air
system:
Transmission
type Belt
final drive:
Physical measures
Weight incl. oil,
110.0 kg (242.5 pounds)
gas, etc:
Wheelbase: 1,225 mm (48.2 inches)
Chassis and dimensions
Front brakes: Expanding brake (drum brake)
Rear brakes: Expanding brake (drum brake)
Speed and acceleration
Other specifications
Fuel capacity: 5.00 litres (1.32 gallons)
BAJAJ WIND 125
 Model: Bajaj Wind 125
Year: 2006
Category: Sport
Rating: 68.9 out of 100. Show full rating and compare with other
bikes
Engine and transmission
Displacement: 124.60 ccm (7.60 cubic inches)
Engine type: Single cylinder
Stroke: 4
Power: 10.80 HP (7.9 kW)) @ 8500 RPM
Torque: 9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM
Cooling system: Air
Gearbox: 5-speed
Transmission
type Chain
final drive:
Physical measures
Weight incl. oil,
121.0 kg (266.8 pounds)
gas, etc:
Wheelbase: 1,260 mm (49.6 inches)
Chassis and dimensions
Front brakes: Single disc
Rear brakes: Expanding brake (drum brake)
Speed and acceleration
Other specifications
Fuel capacity: 13.00 litres (3.43 gallons)
Reserve fuel
2.00 litres (0.53 gallons)
capacity:

BAJAJ CT 100

Engine
Type 4 stroke
Cooling Type Air Cooled
Displacement 99.27 cc
Max Power 8.2 bhp( 6.03 kW) @ 7500 rpm
Max Torque 8.05 Nm @ 4500 rpm
Ignition Type C.D.I
Carburettor Keihin-Fie
Transmission Type 4 speed gear box
Electrical System

System 12 V, AC+DC
Head Light 35/35 W
Horn 12 V, DC
Chassis
Chassis Type Tubular construction
Suspension
Front Suspension Telescopic
Rear Suspension Swing arm type with dual co-axial springs (spring-
in-spring) and hydraulic shock absorbers
Tyres
Front Tyre Size 2.75 x 17, 4/6 PR
Rear Tyre Size 3.00 x 17, 6 PR
Brakes
Front Brakes Mechanical expanding shoe, Friction type
Rear Brakes Mechanical expanding shoe, Friction type
Fuel Tank
Fuel Tank Capacity 10.5 litres
Reserve Capacity 2.2 litres
Dimensions
Overall length 1945 mm
Overall width 770 mm
Overall height 1065 mm
Wheel Base 1235 mm
BAJAJ GC 1000
Engine
 Four Stroke, Single Cylinder, IDI, Compression
Type
Ignition
Cooling Type Forced Air Cooled
Displacement 416 cc
Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm
Max Torque 20 Nm @ 2400 rpm
Ignition Type Electric start
Transmission Type 4 forward & 1 reverse gear
Clutch Type Single plate,dry friction type,foot operated
Electrical System
System System 12V DC
Chassis
Chassis Type Semi Monocoque
Suspension
Front Suspension Antidive leading link with helical compression
spring & shock absorber
Rear Suspension Independent suspension with spring & shock
absorber
Tyres
Front Tyre Size 4.5x10,8PR
Rear Tyre Size 4.5x10,8PR
Brakes
Front Brakes Hydraulic brakes with auto adjuster
Rear Brakes Hydraulic brakes with auto adjuster
Fuel Tank
Fuel Tank Capacity 8 litres
Dimensions
Overall length 2960 mm
Overall width 1375 mm
Overall height 1810 mm
Wheel Base 2025 mm
Ground Clearance 170 mm
Minimum Turning Radius 2.75 m
GVW 990 kg
Loading Tray
Length (Pick up) 1500 mm
 Width (Pick up) 1325 mm
Height (Pick up) 250 mm
Length (HiDec) 1500 mm
Width (HiDec) 1325 mm
Height (HiDec) 1050 mm

BAJAJ RE DISEL MEGA

Engine
Type 4 stroke, single cylinder, compression ignition
Cooling Type Forced Air Cooled
Displacement 416.6 cc
Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm
Max Torque 20 Nm @ 2400 rpm
Ignition Type Electric start
Clutch Type single plate, dry friction, foot operated
Electrical System
System 12 V, DC
Chassis
Semi monocoque chassis with stamped members
Chassis Type
welded
Suspension
Front Suspension Antidive link with helical coil compression spring
& shock absorbers
Rear Suspension Swing arm with helical coil compression spring &
shock absorbers
Tyres
Front Tyre Size 4.5x10,8PR
Rear Tyre Size 4.5x10,8PR
Brakes
Hydraulic brakes with tandem mater cylinder &
Front Brakes
auto adjuster
Hydraulic brakes with tandem mater cylinder &
Rear Brakes
auto adjuster
Fuel Tank
Fuel Tank Capacity 8 litres
Dimensions
Overall length 3090 mm
Overall width 1375 mm
Overall height 1880 mm
Wheel Base 2025 mm
Ground Clearance 170 mm
GVW 876 kg
 BAJAJ AUTO MARKETING MIX
POSTED IN PRODUCTS, TOTAL READS: 712
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Marketing Mix of Bajaj Auto analyses the brand/company which covers 4Ps
(Product, Price, Place, Promotion) and explains the business & marketing
strategies of Bajaj Auto.

Let us start the Bajaj Auto Marketing Mix:

PRODUCT:

Bajaj Auto is a leading two wheeler manufacturer from India. Bajaj Auto
produces a variety of two and three wheelers for India and international
markets. Around 35% of its sales are accounted to exports. And 47% of these
are made to Africa. Boxer is the largest selling model in Africa. Bajaj Autos
line of scooters included Bajaj sapphire, Bajaj Wave dtsi, Bajaj Kristal dtsi.
Motorcycles include CT 100, Bajaj Pulsar, Bajaj Dominar, Bajaj Avenger,
Bajaj Discover, Bajaj Platina, Ninja and the Bajaj V. All these products form
the product strategy for Bajaj Auto in two wheelers. For intra urban
commutes Bajaj Auto also showcased the Re60 which was based on an auto
rickshaw. The soon to be launched Bajaj Auto cute, a very small car for local
movement within cities along with the locally produced KTM line up
including Rc 390, Rc 200, Duke 200 and Duke 390 complete its product line
up for India.

Image: company website

PRICE:

Bajaj Auto has got an extremely competitive pricing strategy in its

marketing mix. Key to capturing of market share and ensuring brand loyalty
is the right pricing of products. Bajaj Auto as an automotive giant in India is
armed to the tooth with this knowledge and realizes that low cost of
purchase as well as overall low cost of ownership are key elements to the
above philosophy. Bajaj Auto also ensures that service costs of all its two
wheelers are low and affordable. Pricing of essential spares such as disk
brake pads, drum shoes, fork oil, air filter, headlight and taillight assembly
as well as consumables such as engine oil and air filter are priced very
competitively.
PLACE:

Bajaj Auto has a strong presence spread across India, with its dealerships
and manufacturing plants. With several manufacturing plants based in Pune,
Chakan, Waluj, Pantnagar and Mumbai Bajaj Auto has a production capacity
of more than 4 million two wheelers. Its ahead, the oldest plant is now the
R and D centre for future product development and in-house technological
research. With operations in more than 50 countries Bajaj Auto has truly
made its presence felt when it comes to distribution, sale and service of two
wheelers. In the financial year 2012-2013, it sold close to 3.76 million two
wheelers of which approximately 33% were exported. Locally too Bajaj
Auto leads the way with the manufacture and sale of three wheelers. Bajaj
two wheelers are known for their low cost of ownership and low spare parts
cost as well as easy availability of spares. With very efficient penetration of
spare part dealers even in rural areas, Bajaj Auto caters to the demands of
customers located in even the remotest of places in the country.

PROMOTION:

Bajaj Auto realized the need to reach out to target audiences through the
correct use of promotional activities and advertising campaigns. Bajaj Auto
uses print, TV, online, billboards etc as a part of its promotion strategy.
Utilizing the changing customer preferences as a clue for not just new
product development s but also newer ways of promotions Bajaj Auto
constantly revises its promotional strategies. Moving on from the definitely
male to the distinctly ahead taglines Bajaj Auto has come a long way when it
comes to promotions. For the Bajaj V, patriotism as a tool was utilized to
pull the heart strings of nationalistic Indians. Since it is made out of the
metal of the now defunct and decommissioned naval warship, INS Vikrant,
Bajaj V garnered a lot of positive response from not just the target buyers
but also advertising critics. Currently the hotly advertised free the cute
campaign on social media networks is making headlines as it is being seen
as the cheapest, most efficient ultimate mobility solution for urban
transportation needs. Hence, this covers the marketing mix of Bajaj Auto.
ABOUT BAJAJ AUTO:

Founded by Jamnalal Bajaj in 1940 in Rajasthan, Bajaj Auto is wholly

owned by the Bajaj Group. Bajaj Auto is a two and three wheeler
manufacturer in India. In terms of volumes, it is the 6th largest in the world
while being the 2nd largest in India. With Rs 640 billion worth of market
capitalization it is the 23rd largest (publicly traded) company in India (by
market value). At 1416 rank by Forbes Global 2000 list. Bajaj Auto is also
the worlds largest three wheeler manufacturer. Bajaj Auto started it
operations by importing 2 and 3 wheelers in India and in 1960 became a
public limited company. Its first plant was in Aurangabad and by 1986 it had
produced its 10 millionth two wheeler.
Murali Gopalan

Mumbai, Jan. 11

Bajaj Auto's new brand strategy in motorcycles paid off well with the
company on course to recording its best year ever in terms of profitability
and market share.

Its market share, which was barely 17 per cent a year ago, has increased
since to 35 per cent today. We have more than doubled our market share in
a year and would be at our highest level by the end of this quarter, Mr Rajiv
Bajaj, Managing Director, told Business Line.

The confidence stems from the fact that there are still three months to go for
the recently launched Pulsar 135 to consolidate itself in the market and start
clocking volumes. Bajaj Auto has targeted a monthly output of 100,000
Pulsars by end-March 2010 and believes the new 135cc will play a key role
in achieving this goal. At present, the Pulsar 150, 180 and 220 versions
together account for around 60,000 units each month.

Discover on track

The Discover is on track with its targeted monthly numbers of 100,000 units.
This has been spurred largely by the new 100cc version which is doing over
70,000 units a month with the Discover 135 making up the balance.
Bajaj Auto's comeback script this fiscal began with the launch of the new
Pulsar in the first quarter followed by the 100cc Discover in the second and
the 135cc Pulsar in the third. No new launches have been scheduled in the
January-March period but the first quarter of 2010-11 is likely to see another
new motorcycle making its debut.

While Mr Bajaj did not comment on what this vehicle was likely to be,
market grapevine suggests that it could be a new Discover version which is
keeping in line with the company's focus on these two brands (the Pulsar
being the other) as key growth drivers.

We have reinvented our marketing strategy and this has been validated by
the growth in market share thanks to the Pulsar and Discover. The key lies in
specialisation especially when it means addressing a bigger market, Mr
Bajaj said.

Had the company been present only in a couple of States in India, Mr Bajaj
averred, it would have had an array of products in the two-wheeler space. On
the other hand, the product portfolio would have been trimmed to scooters
and motorcycles for a bigger canvas like India, and narrowed down even
further to only motorcycles for the global arena.

This is precisely what Bajaj Auto has done today given that its international
business is an important part of its overall strategy.
Sacrifice is a key part of strategy and is essential to its success. Hence, our
scooters had to make way for motorcycles, Mr Bajaj said, referring to the
reaction across the country to his recent statement on exiting the scooter
segment.
 BRAND POSITIONING

Similarly, the company also learnt that divergence was another important
part of its focus on specialisation, with the Discover clearly positioned for
the commuter segment and the Pulsar as the sporty' option. The features,
therefore, had to be exclusive for each brand in terms of looks and ride while
ensuring profitability.

From Bajaj Auto's point of view, the commuter and sporty segments are the
backbone of India's motorcycle market. And even while it has bikes to offer
from the KTM and Kawasaki stable, these largely remain in the niche
category as off-road and on-road performers translating into limited
numbers.

As Mr Bajaj said, an effective strategy was finally about strong brand

positioning at the front-end while keeping things simpler at the back-end
comprising design, manufacturing and development.

Related Stories:
Bajaj Auto bets big on new Pulsar
Bajaj posts record profit, sales in Q2
Bajaj unveils super sports bike Kawasaki Ninja
Bajaj targets youth with light sports Pulsar
Bajaj 2-wheeler sales up 15% in Sept
 BAJAJ AUTO TWEAKS GO-TO-MARKET

STRATEGY
is back on the radar of investors, as it has reworked its market strategy. It has outlined a

strategy to plug the gaps in its portfolio and focus on untapped opportunities to improve

share in the domestic market, as it has clearly not been able to dent rivals in the executive

segment (125-150cc).

To address demand in the two-wheeler space, Bajaj has broken the market into six

segments. It has broken the premium and executive segments further, on the basis of

price points. Since gaining market share in the executive segment, defined as M2 and

M3, is difficult, Bajaj is choosing to focus on the M1 or economy segment.

The other segment it wants to focus on is S2 segment, where Royal Enfield is positioned.

The three segments M2, M3 and S2 together account for 65 per cent of the

domestic motorcycle market.

Despite launching Discover 100cc and 125cc, Bajaj's market share in the executive

segment is in a low single digit. The company has 44 per cent in S1 but accounts for 14

per cent of the domestic market. According to Kotak Institutional Equities, the company

has admitted the Discover has not lived up to expectations and the key reason for the

failure of both was confused positioning. The company is hoping new products would

help reclaim market share. The launch of Platina early next year is set to be positioned

above the basic Platina model and the company hopes to eat into the market share

of Dream Neo and Splendor. HDFC Securities says Bajaj Auto expects its market share to

improve from 18 per cent in FY15 year-to-date to 24 per cent, translating into average

monthly volumes of 217,500 units. By relaunching the Discover either in the M1 or M3

segment, Bajaj hopes to improve the Discover market share from 10 per cent to 12 per

cent.

In S2, the company plans to launch two variants of the Pulsar. The company also intends

to continue to focus on export markets. Bajaj has identified 28 new markets and plans to

enter 13 new ones for two-wheelers and 14 new ones for three-wheelers. Motilal Oswal

Securities has a buy rating on the stock as the stock trades at 16.3x/14.1x FY16/FY17

earnings, which is in line with historical average.

CHAPTER-2
 SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE
STUDY

It isn't surprising that the company is in no mood to take its hand off the
throttle. As, the Chairman Mr.Rahul Bajaj, BAJAJ Motors succinctly puts it,
"We pioneered India's motorcycle industry, and it's our responsibility now to
take the industry to the next level. We'll do all it takes to reach there.''

At BAJAJ, our goal is not only to sell you a bike, but also to help you every
step of the way in making your world a better place to live in. Besides its
will to provide a high-quality service to all of its customers, BAJAJ takes a
stand as a socially responsible enterprise respectful of its environment and
respectful of the important issues.

BAJAJ is strongly committed not only to environmental conservation

programmes but also expresses the increasingly inseparable balance between
the economic concerns and the environmental and social issues faced by a
business. A business must not grow at the expense of mankind and man's
future but rather must serve mankind.
 OBJECTIVE AND SCOPE OF STUDY

Environmental policy
Towards creating and preserving a cleaner environment
Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is
committed to prevention of pollution, continual improvement of our
environmental performance and compliance with all applicable
environmental legislation and regulations.
Towards this, we shall strive to:
Create a proactive environment management system that addresses all
environmentally significant aspects related to our products and processes,
Minimise the generation of waste and conserve resources Through better
technology and practices, and Promote environmental awareness amongst
our employees and motivate them to fulfill our commitments.

Quality Policy
We at Bajaj Auto continue to firmly believe in providing the customer Value
for money, for years through our products and services. This we shall
maintain and improve.
In our decision making, quality, safety and service will be given as much
consideration as productivity, cost and delivery.
Quality shall be built into every aspect of our work life and business operations. Quality
improvements and customer satisfaction shall be the responsibility of every employee.
TPM Policy

We at Bajaj Auto adopt Total Productivity Maintenance as a means of

creating a safe and participative work environment in which all employees
target the elimination of losses in order to continuously enhance the capacity,
flexibility, reliability and capability of its processes, leading to higher
employee morale and greater organizational profitability.
 CONCEPTUAL DISCUSSION
Meritorious Performance in 2001 National Safety Council
Industrial Safety
for three consecutive years
Certificate of Excellence 2001 National Safety Council
Achieving Lowest Average 2001 National Safety Award
Frequency Rate
Achieving Lowest Average 2000 National Safety Award
Frequency Rate
Meritorious Performance in 2000 National Safety Council
Industrial Safety
for three consecutive years
Achieving Longest Accident-free 1999 National Safety Council
Period under Heavy Engineering
Industries Group
Meritorious Performance in 1999 National Safety Council
Industrial Safety
for three consecutive years
Achieving Longest Accident-free 1998 Council of Industrial Safety
Period under Heavy Engineering
Industries Group
Achieving Lowest Average 1998 National Safety Award
Frequency Rate
Meritorious Performance in 1998 National Safety Council
Industrial Safety
for three consecutive years
Achieving Lowest Frequency 1997 Council of Industrial Safety
Rate under Heavy Engineering
Industries Group
Achieving Longest Accident-free 1997 Council of Industrial Safety
Period under Heavy Engineering
Industries Group
CHAPTER-3
 RESEARCH METHODOLOGY

Meaning of Research
Redman and Mory define research as a systemized effort to gain new knowledge. Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.

Objectives of Research
The application of scientific procedures. The main aim of research is to find out the truth
which is hidden and which has not been discovered as yet. Though each r
The purpose of research is to discover answers to questions throesearch study has its
own specific purpose but the research objectives can be listed into a number of broad
categories, as following:-

To gain familiarity with a phenomenon or to achieve new insights into it.

Studies with this object in view are termed as exploratory or formulative
research studies.
To portray accurately the characteristics of a particular individual, situation
or a group. Studies with this object in view are known as descriptive research
studies.
To determine the frequency with which something occurs or with which it is
associated with something else. Studies with this object in view are known
as diagnostic research studies.
To test a hypothesis of a casual relationship between variables. Such studies
are known as hypothesis-testing research studies.
Significance of Research
All process is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry and inquiry leads to invention. Is a famous Hudson Maxim in context of which
the significance of research can well be understood. Increased amounts of research make
progress possible.
Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
The role of research in several fields of applied economics, whether related to business or
to the economy as a whole, has greatly increased in modern times. The increasing
complex nature of business and government has focused attention on the use of research
in solving operational problems. Research, as an aid to economic policy, has gained
added importance, both for government and business.

Research Methodology
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.
 Data Collection Source

Information was collected through both primary and secondary sources.

Primary Data: In some cases the researchers may realize the need for collecting
the first hand information. As in the case of everyday life, if we want to have first hand
information or any happening or event, we either ask someone who knows about it or we
observe it ourselves, we do the both. Thus, the two method by which primary data can be
collected is observation and questionnaire.

Secondary Data: Any data, which have been gathered earlier for some other
purpose, are secondary data in the hands of researcher. Those data collected first hand,
either by the researcher or by someone else, especially for the purpose of the study is
known as primary data.

The data collected for this project has been taken from the secondary source.

Sources of secondary data are :-

Internet
Magazines
Publications
Newspapers
Brouchers
CHAPTER-4
BAJAJ AUTO LOOKS TO INCREASE MARKET SHARE IN
MID-END BIKE SEGMENT
New Delhi: After overtaking rivals Hero Moto Corp Ltd and Honda Motorcycle and
Scooter India Ltd (HMSI) in the mid-end motorcycle segment in the first two months of
the ongoing fiscal, Bajaj Auto Ltd is focussing to further increase its market share in the
category.

In order to turn up the heat on its competitors, the Pune-based firm has also reduced the
price of its Pulsar 134LS model by around Rs.4,000.

In the mid-end segment (more than 110cc to less than 150cc) of the motorcycle market,
as per the Society of Indian Automobile Manufacturers data, sales were at 5,90,318 units
in the April-May period this fiscal, up 35.57% from 4,35,412 units in the year-ago period.

Bajaj Auto sold 1,75,190 units during the period as against 94,761 units in the
corresponding period last fiscal, up 84.87%. Hero Motocorp sold 1,58,304 units in the
April-May period this fiscal in the segment as against 1,28,767 units in the year-ago
period.

HMSI sold 1,56,855 units in the same period this year in the segment as against 1,55,120
units in the year-ago period.

Bajaj Autos models such as Discover 125, Pulsar 135LS and the V15 compete with the
likes of Hero MotoCorps models such as Glamour, Super Splendor and Ignitor, and some
HMSIs models, which are priced in the range of Rs.55,000 to Rs.65,000.

In FY17 (fiscal 2017) were focused on increasing share in the value segment. Towards
this end, we have launched the V15. This model has been very well received. Further, we
have aligned the price of the P135, to reflect their premium positioning at the top of the
value segment, Bajaj Auto president (business development and assurance) S.
Ravikumar told PTI.

He, however, did not share the quantum of price reduction of the Pulsar 135LS model,
which is currently quoted at Rs.58,002 (ex-showroom Delhi); it was earlier priced
around Rs.62,000.

The companys new model V15 is priced at Rs.62,002 (ex-showroom Delhi). Ravikumar
said Bajaj Auto has been able to enhance its position in the entry level segment through
models such as the CT and Platina, while it has also done the same in the premium
segment.

With the new Avengers doing extremely well, we improved our market share to 47% in
the premium segment, he said.

In March this year, Ravikumar had said the company would launch six products in six
months in order to enhance its overall strength in the domestic motorcycle market.
 S.W.O.T ANALYSIS OF BAJAJ

SWOT Analysis is a tool used for understanding an organization's strengths, weaknesses,

opportunities and threats.

The SWOT Analysis tool can be used in identifying an organization's strengths (S) and
weaknesses (W), and examining the opportunities (O) and threats (T) it is facing. The
outcome from a SWOT Analysis enables organizations to focus on strengths, minimize
weaknesses, address threats, and take the greatest possible advantage of opportunities
available.

Strengths:
Our members value the professional designation.
We have a lower course fee structure than similar programs.
We provide good customer service.
Our instructors are highly-regarded in the profession.
We have a small staff and low overhead.

Weaknesses:
We are slow to make decisions and adapt to changes that affect the profession.
The professional designation is rarely included as a condition of employment.

We are overly dependent on key volunteers who developed and teach our certification
courses. We do not have the resources to research the market and promote the
designation.
Opportunities:

Our business sector is expanding, with many future opportunities for success.Our local
council wants to encourage local businesses with work where possible.Our competitors
may be slow to adopt new technologies.

Threats:

Will developments in technology change this market beyond our ability to adapt?A small
change in focus of a large competitor might wipe out any market position we achieve.
PROBLEMS OF THE COMPANY AND THEIR SOLUTIONS

At BAJAJ, our goal is not only to sell you a bike, but also to help you at every step in
making your world a better place to live in. Besides its will to provide a high-quality
service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise
respectful of its environment and respectful of the important issues.BAJAJ is strongly
committed not only to environmental conservation programmes but also expresses the
increasingly inseparable balance between the economic concerns and the environmental
and social issues faced by a business. A business must not grow at the expense of
mankind and man's future but rather must serve mankind.
"We must do something for the community from whose land we generate our
wealth." We at BAJAJ are committed to demonstrate excellence in our
environmental performance on a continual basis, as an intrinsic element of our
corporate philosophy.

To achieve this we commit ourselves to:

1. Integrate environmental attributes and cleaner production in all our business
processes and practices with specific consideration to substitution of hazardous
chemicals to strengthen the greening of supply chain.
2. Continue product innovations to improve environmental compatibility.Comply with
all applicable environmental legislation and also controlling our environmental
discharges through the principles of"alara" (as low as reasonably achieva).
3. Institutionalise resource conservation, in particular, in the areas of oil, water,
electrical energy, paints and chemicals.
4. Enhance environmental awareness of our employees and dealers / vendors, while
promoting their involvement in ensuring sound environmental management.
 BALANCESHEET -
BAJAJ AUTO LTD.

Rs (in Crores)

Particulars Mar'17 Mar'16 Mar'15 Mar'14 Mar'13

12 12
Liabilities 12 Months 12 Months 12 Months Months Months

Share Capital 289.37 289.37 289.37 289.37 289.37

Reserves & Surplus 16744.76 12002.29 10402.78 9318.65 7612.58

Net Worth 17034.13 12291.66 10692.15 9608.02 7901.95

Secured Loan .00 .00 .00 .00 .00

Unsecured Loan 119.90 162.48 111.77 57.74 71.27

TOTAL LIABILITIES 17154.03 12454.14 10803.92 9665.76 7973.22

Assets

Gross Block 2261.89 4390.25 4100.91 4077.04 3828.85

(-) Acc. Depreciation 260.10 2364.58 2183.67 2071.00 2024.42

Net Block 2001.79 2025.67 1917.24 2006.04 1804.43

Capital Work in Progress 42.17 52.24 254.94 144.06 293.55

Investments 14731.47 9512.66 9153.32 8549.63 6430.48

Inventories 728.38 719.07 814.15 639.72 636.28

Sundry Debtors 953.29 717.93 716.96 796.21 767.58

Cash and Bank 293.68 859.52 586.15 495.48 558.86

Loans and Advances 2064.11 1785.67 2119.56 2116.46 1987.44

Total Current Assets 4039.46 4082.19 4236.82 4047.87 3950.16

Current Liabilities 3461.80 2849.60 2766.39 3108.15 2762.93

Provisions 199.06 369.02 1992.01 1973.69 1742.47

Total Current Liabilities 3660.86 3218.62 4758.40 5081.84 4505.40

NET CURRENT ASSETS 378.60 863.57 -521.58 -1033.97 -555.24

Misc. Expenses .00 .00 .00 .00 .00

TOTAL ASSETS(A+B+C+D+E) 17154.03 12454.14 10803.92 9665.76 7973.22

SALES PERFORMANCE FOR JULY 2016

SALES IN NUMBERS FOR THE MONTH OF DECEMBER

2016
2ND JANUARY 2017

For December Upto December For December Upto December

Product
2016 2016 2015 2015
Motorcycles 2,03,312 25,18,915 2,47,782 26,05,733
Commercial
22,217 3,59,408 41,221 4,15,390
Vehicles
Grand Total 2,25,529 28,78,323 2,89,003 30,21,123
CHAPTER 5
 RECOMMENDATIONS AND SUGGESTIONS

The company should concentrate more on sales and marketing department so that
more and more products can be sold out.

Advertisements should be the best method to advertise the products and popular
among the public.

Cheaper products(Motorcycles) should be introduced by the company so that it

can reach the middle class public.

Transparency should be made in between the product details and the original
product sold to the customers.

Company customer ratio should be maintained.

CHAPTER 6
Achievement

1945 On November 29 Bajaj Auto came into existence as Bachraj

Trading Corporation Private Limited.
1948 The company commenced sales in India by importing two and
threewheelers.
1959 Bajaj Auto obtained the licence from the Government of India to
manufacture two and threewheelers.
1960 The company became a public limited company and conducted
Bhoomi Poojan of the Akurdi Plant.
1970 Bajaj Auto rolled out its 100,000th vehicle.
1971 The company introduced its threewheeler goods carrier.
1972 The company introduced Bajaj Chetak.
1975 Bajaj Auto & Maharashtra Scooters entered into a joint venture.
1976 The company introduced Bajaj Super.
1977 Bajaj Auto introduced rear engine autorickshaw and achieved
production and sales of 100,000 vehicles in a single financial year.
1981 Bajaj Auto launched Bajaj M50.
1984 On January 19, the foundation stone laid for the new plant at
Waluj, Aurangabad.
1985 On November 5, the Waluj plant inaugurated by the erstwhile
President of India, Giani Zail Singh. The company commenced
production at Waluj, Aurangabad in a record time of 16 months.
1986 The Bajaj M80 and the Kawasaki Bajaj KB100 motorcycles
were introduced. The company produced and sold 500,000 vehicles in
a single financial year.
1990 The Bajaj Sunny was introduced.
1991 The company introduced Kawasaki Bajaj 4S Champion.
1994 It launched Bajaj Classic.
1995 On November 29, Bajaj Auto turned into a 50year old
company. It signed agreements with Kubota of Japan for the
development of diesel engines for threewheelers and with Tokyo R&D
 for ungeared scooter and moped development. The Bajaj Super Excel
is introduced while Bajaj celebrated its ten millionth vehicle. The same
year one million vehicles were produced and sold by company in that
financial year.
1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are
introduced.
1998 The company commenced production at Chakan plant. It rolled
out Kawasaki Bajaj Caliber from its Waluj plant. Bajaj Auto launched
Legend, India's first fourstroke scooter from Akurdi plant. The same
year Spirit was launched.
1999 Caliber motorcycle notched up 100,000 sales in record time of
12 months.
2000 The company launched Bajaj Saffire.
2001 Bajaj Auto launched its latest offering in the premium bike
segment 'Pulsar'. The same year Eliminator was launched.
2003 Bajaj Pulsar DTSi was launched. The company sold 107,115
motorcycles in a month. The company launched Bajaj Wind 125, The
World Bike in India. It launched its Caliber115 'Hoodibabaa!' in the
executive motorcycle segment.
2004 Bajaj Discover DTSI, new Bajaj Chetak 4stroke with wonder
gear and Bajaj CT100 were launched. Bajaj unveiled new brand
identity, new symbol, logo and brandline.
2005 Bajaj Discover, Bajaj Avenger DTSI and Bajaj Wave DTSI
were introduced.
2006 Bajaj Platina was launched.
2007 RE GDi autorickshaw, Bajaj XCD 125 DTSSi, Bajaj Pulsar 220
DTSFi, 200 cc Pulsar DTSI and Bajaj Kristal DTSi were launched.
The company also underwent through revamping of its organisational
structure.
2008 Bajaj Platina 125 DTSSi was launched.
 2009 Bajaj Pulsar 150 & 180 upgrade and Bajaj XCD 135 DTSSi
were launched
2010 Bajaj Auto launched a 135 cc Pulsar, priced at Rs 51,000,
pushing the Pulsar brand into the mass segment.
2011 April, Bajaj Records its best year ever of 2010.
2011Bajaj Auto tiesup with SBI for inventory finance to dealers
2012 Bajaj Auto tied up with Japans Kawasaki in Indonesia

Awards
Bajaj Auto was awarded the NDTV Profit Business Leadership Award
2010 at the hands of the Hon'ble Finance Minister Shri Pranab
Mukherjee on 1st September 2010.
Bajaj Autos Bajaj Pulsar DTSFi won bike of the year in 2007 by
CNBCTV18 Autocar Auto Awards.
Bajaj Platina 100 cc won bike of the year 2007 by NDTV Profit Bike
India.
Bajaj Autos Chakan Plant won Super Platinum Award For
manufacturing Excellence in 200607 by Frost and Sullivan.
Bajaj CT 100 bagged Motorcycle Total Customer Satisfaction Study in
2005 by TNS
 Bajaj Auto Limited is an Indian automotive manufacturing stalwart. It is
a division of one of the 10 largest business conglomerates in India- The
Bajaj Group, which was founded in 1926. Bajaj Auto Limited, the
flagship company of the Bajaj Group, is ranked fourth amongst the
largest two-wheeler and three-wheeler manufacturers in the world. It is
primarily involved in manufacturing and selling of motorbikes and
scooters (two-wheelers) and auto-rickshaws (three-wheelers).?

About Bajaj Auto Ltd India

The Bajaj Group was founded in 1926 by an Indian freedom fighter
industrialist and philanthropist Jamnalal Bajaj. Bajaj Auto Limited was
founded in November 1945 and it started off with selling two-wheelers
and three-wheelers, which were initially imported in India. Bajaj Auto
Limited has its headquarters in Pune, Maharashtra. Rahul Bajaj is the
Chairman of the Bajaj Group, while Rajiv Bajaj is the Managing Director
of this Indian conglomerate.

Bajaj Auto Key Locations in India

The Bajaj Auto has massive presence in India as well as oversees,
manufacturing two- and three-wheeler units at a number of locations in
India. The Uttarakhand manufacturing facility is solely for
manufacturing two-wheelers, while the Aurangabad plant is used for
manufacturing three-wheelers. Two-wheelers are also manufactured at
the Chakan and Akurdi plants.
Headquarters and Plant Akurdi, Pune, Maharashtra
Map showing Bajaj Auto plants in India

For more information contact :solutions@mapsofindia.com

Disclaimer : All efforts have been made to make this image accurate.
However Compare Infobase Limited and its directors do not own any
responsibility for the correctness or authenticity of the same.

Current Products of Bajaj Auto

The Bajaj Auto Limited has earned fame for a number of iconic two-
wheeler models in India. Bajaj Chetak, Bajaj Super, Bajaj Priya, Bajaj
Sunny and Bajaj Caliber 115 were some of the models that earned
huge ridership in the past. Bajaj Auto is still one of the major players in
the Indian subcontinent as well as oversees as far as riders priorities
 are concerned, and thats all because of its ultra-modern and advanced
technology bikes and other two-wheelers. Given are the various two-
wheeler models and their respective starting prices:-
Bajaj Avenger 220 DTS-i (Rs. 75,502)
Bajaj Pulsar RS200 (Rs. 1,18,500)
Bajaj Pulsar AS200 (Rs. 93,457)
Bajaj Pulsar AS150 (Rs. 82,690)
Bajaj Pulsar NS200 (Rs. 83,377)
Bajaj Pulsar 220 (Rs. 88,382)
Bajaj Pulsar 180 DTS-i (Rs. 68,537)
Bajaj Pulsar 150 DTS-i (Rs. 65,497)
Bajaj Pulsar 135 LS (Rs. 57,444)
Bajaj Discover 150F (Rs. 58,739)
Bajaj Discover 150S (Rs. 51,720)
Bajaj Discover 125T (Rs. 50,387)
Bajaj Discover 125M (Rs. 47,186)
Bajaj Discover 100T (Rs. 47,032)
Bajaj Discover 100 (Rs. 42,859)
Bajaj Platina 100 (Rs. 39,751)
Bajaj CT 100 (Rs. 36,828)

Bajaj Auto Dealers in India

The Bajaj Auto motor vehicles can be bought at almost every part of
India. The company has a total of 593 dealership outlets around 459
cities of the country.

Number of Bajaj Auto dealerships in some of the major cities:-

Pune (10)
Delhi (10)
Chennai (9)
Hyderabad (9)
Mumbai (8)
Bangalore (8)
Ahmedabad (6)
Jaipur (6)

Bajaj's Vision for Continuous Growth and Excellence

Bajaj Auto Limited has risen to this level riding on a vision of its
founding fathers. The same is needed for continuous growth and
manufacturing excellence. Rahul Bajaj, the Chairman of the Bajaj
Group, has set some guidelines for the company to follow and achieve
heights of brilliance in the coming years. These guidelines are
mentioned below:
Bajaj Auto Limited will continuously specialise its Motorcycle and
Commercial Vehicle brands through its strategy of differentiation.
 To 'defend' its brands, Bajaj Auto Limited will continuously
improve its core competencies in all its functions, all over its supply
chain, including its suppliers and dealers.
Bajaj Auto Limited's core competencies rest on its value of
innovation, perfection and speed.
Bajaj Auto Limited has adopted Total Productive Maintenance, the
prime mover towards excellence, to build and to continuously
improve its core competencies.
Total Productive Maintenance shall provide a holistic, structured
and quantifiable methodology for deeper and wider continuous
improvement in an integrated way aligned to Bajaj Auto Limited's
business vision.
Total Productive Maintenance ensures that every employee of
Bajaj Auto Limited and its business partners, individually as well as
collectively, strive to keep Bajaj Auto Limited distinctly ahead.

Bajaj Auto Internet/Social Network

http://www.bajajauto.com/index.asp
http://www.bajajauto.co.in/index.asp

Achievements and Awards won by Bajaj Ltd

The Bajaj Auto Limited has achieved great heights and has won many
accolades over the last six decades. Here are a couple of highlights
and recently won awards by Bajaj Auto Limited:
Manufactured 1,00,000 vehicles in 1970.
Sold 1,00,000 vehicles in the 1976-77 financial year.
Sold 5,00,000 units in the 1985-86 fiscal year.
Manufactured and sold one million vehicles in 1995.
Sold 1,00,00,000 units in 1995.
CNBC - Overdrive honoured Bajaj Pulsar with Hall of Pride Awards
in 2010.
Bajaj Pulsar 135 LS was given Bike of the Year award by Bike
India in 2010.
Bajaj Pulsar 150 was given Frost & Sullivan's 2012 Voice of
Customer Choice Award.
Discover 125ST won 2012 ET Zigwheels - 110cc to 125cc
Motorcycle of the Year.
Bajaj Pulsar 135 LS was awarded Bike of the Year by BBC
TopGear in 2010.
Pulsar 200 NS was conferred NDTV Car & Bike Two wheeler of the
Year in 2013 as well as "Bike of the year" by Bike India in 2013.
Pulsar 200 NS won Bike India Awards "Motorcycle of the year
125-200cc" in 2013.
 Bajaj Auto Limited got 96tth rank on Forbes' World's 100 most
innovative companies in 2014-15.
Bajaj Auto was rated 5th in Top 50 Most Valuable Indian Brands
2014.
KTM Duke 390 was bestowed with NDTV Car & Bike - Motorcycle
of the year up to 500cc in the Product & Technology category in
2014.
KTM Duke 390 won Bike of the Year - Bike India Awards 2014 in
the Product & Technology category in 2014.
Bajaj Auto Limited Chairman Rahul Bajaj received Rotary Life
Time Achievement Award in Leadership Excellence in 2014.

Last Updated on May 22, 2015

Two Wheeler Manufacturers

TVS Motor Company

Honda Motorcycle and Scooter India (Pvt.) Ltd
LML (India) Limited
Hero Honda Motors India Limited
Royal Enfield Motors India Ltd
Yamaha Motors India Pvt. Ltd
Mopeds in India
Motorcycles in India
Scooters in India
Bajaj Auto Ltd
Kinetic Motor Co. Ltd
Monto Motors
Suzuki Motor Corporation
Hero Motocorp Motors Ltd
 BIBLIOGRAPHY

Books:-
Marketing Management By Philip Kotler

Marketing Management- By C.B.Gupta

Magazines:-
Auto magazine, Aug 2015

Over drive magazine, Sep 2016

Business today, Aug 2016

Websites:-

www.bajajindia.com

www.google.com

www.msn.com
Newspapers:-

Times of India Aug 27 , 2016

The Indian Express Sep 5, 2016