S.No.

Name of the Company Mission

P&Gs purpose, to touch and improve

the lives of consumers, now and for
generations to come, is a simple yet
powerful thought that guides us in
everything we do - be it delivering
Proctor and Gamble superior brand propositions that have
1 helped us become one of the fastest
India
growing consumer goods companies
in India today, or be it our
sustainability efforts that are
developing communities and helping
preserve the environment.

Himalaya's mission is to make herbal

wellness a part of every home. We
Himalaya Health Care want to be the most trusted company
2 in scientific herbal healthcare and
Ltd.
most admired for our ethics, values
and commitment to sustainability.
 "Dedicated to the health & well being
of every household" This is our
company. We accept personal
responsibility, and accountability to
3 Dabur India Ltd. meet business needs. We all are
leaders in our area of responsibility,
with a deep commitment to deliver
results. We are determined to be the
best at doing what matters most.

4 ITC FMCG
To enhance the wealth generating
capability of the enterprise in a
globalising environment, delivering
superior and sustainable stakeholder
value

Our purpose is to make sustainable

living commonplace. We work to
create a better future every day, with
brands and services that help people
feel good, look good, and get more
5 Hindustan Unilever Ltd out of life. Our mission is to add
Vitality to life. We meet everyday
needs for nutrition, hygiene and
personal care with brands that help
people feel good, look good and get
more out of life.
 FM
Technology

We live in the information age

computing technology and devices
have become a way of life for many
and will increasingly provide
opportunities for improving the lives of
consumers. P&G takes advantage of
computing technology developments to
electronically provide information,
products and services to consumers in a
more convenient way whenever and
wherever they desire.

With a focus on taking herbal research

to new levels, Himalaya's scientists
have adopted bioassay guided
fractionation and purification
technology to identify the active
fractions. This ensures that the herbal
preparation is standardized and
formulation has required levels of
bioactive compounds to elicit the
pharmacological response. This
technology will continue to help in
identifying phytoactive principles
responsible for efficacy, synergy and
bioavailability. Himalayas scientists
are leveraging this technology for
innovative treatments of ailments
including cancer, diabetes and
depression as well as for specialized
products in skin, oral and hair care
categories.
 FMCG Companies
Survival Growth Profit Philosophy
These five principles
establish a foundation for our
discipline and serve as
We apply the strategic use of competition, collaboration or a
guidelines in our daily
blend of the two in our approach towards managing our supplier
activities as we interact with
relationships. The Company has a long-held belief that
external suppliers. These five
competition encourages the innovation and efficiency from our
principles are:
supply base that ultimately delivers optimum value over the long-
-
term. P&G also believes that we must collaborate with suppliers
Best Total Value
to access and engage their core competencies, capabilities, and
-
resources to support us in creating value for our consumers and
Honest, Ethical and Fair
customers. The choice to emphasize competition or collaboration
Dealings - Externally
or blend the two is driven by business circumstances, supply
Linked Supply Solutions
market dynamics, supplier capability, supplier compatibility with
P&G, and the level of interdependency necessary between P&G
-
and the supplier to deliver best value.
Competition and
Collaboration -
Supplier Incumbency

This was unchartered territory which brought with it new

challenges and new opportunities for learning. People around the
The best minds produce the
world were waking up to the benefits of herbal and natural
best results. His belief was to
products for their personal care needs. Himalaya had close to
hire bright, passionate
seven decades of research experience in herbal medicine and this
individuals who were ready
legacy had helped us understand the world of herbs. The prospect
to take on challenges and
of entering the personal care space was therefore exciting. We
think 'out of the box'.
wanted to give customers herbal personal care products that were
mild, gentle, hard-working and steeped in science!
 The Vedic philosophy
believes that human beings
are all a part of nature. Just as
animals and plants are
interdependent on each other
to create balance within their
beings, there is a concurrent
and inherent connection
Collaborating with various organisation, which are registered as a between the universe and
Trust or a section 8 company under the Companies Act, 2013 or human beings. The complex
Society or NGOs or any other form of entity incorporated in India world that the human beings
that specialise in the aforesaid activities. reside in, is perpetually
exposed to environmental
changes. Any amount of
change in weather, lifestyle,
diet, work, emotions and
relationships can easily tip
the balance and negatively
influence an individual's state
of mind, body and soul.
 Its philosophy of all-round
Create multiple drivers of growth by developing a portfolio of
value creation is backed by
world class businesses that best matches organisational capability
strong corporate governance
with opportunities in domestic and export markets.
policies and systems.

The company firmly believes

that it has commitment to all
its stakeholders - consumers,
employees and the
community in which it
Our first priority is to be a successful business and that means
operates. It can fulfil this
investing for growth and balancing short term and long term
commitment only by
interests. It also means caring about our consumers, employees
sustainable growth. The
and shareholders, our business partners and the world in which
Vitality mission of the
we live.
company aims to improve
quality of life through our
products and through our
interventions in the
community.
mpanies
Self Concept Public Image

We treat all suppliers with respect and deal with

P&Gs signature Social
them honestly, ethically, and fairly. We conduct
Responsibility
business in compliance with all applicable laws and
Program Shiksha (education)
regulations wherever we operate. We believe that
has till date helped 280,000
buyers and suppliers optimize their working
underprivileged children access
relationship when there is a foundation of trust. By
their right to
treating suppliers and potential suppliers honestly,
education. Shiksha has built &
ethically and fairly, we do our part in building that
supported over 140 schools
foundation, and expect that the supplier will do
across India, in partnership
likewise. We do this not only because we believe it is
with NGOs like Round Table
right, but also because it makes working with P&G
India (RTI)
attractive to current and potential suppliers.

Investing in good health goes beyond developing

high quality products. It includes protecting the
Life at Himalaya is about being Earth, caring for the community, improving health
committed to integrity, and respecting life in all its forms. By following
accountability, fairness, these principles, we build a better company and
transparency and innovation. contribute to building a better world.built credibility
for our range of herbal personal care products and
gained the trust of our customers.
 While pursuing our business
strategy of introducing
products that give our
consumers health & wellness, Contribution to various funds which are aligned with
Dabur operates in a manner our Vision and Mission e.g. o Prime Minister's
that not just continues to National Relief Fund o Any other fund set up by the
generate an attractive return for Central Government for : socio-economic
shareholders, but also development and relief. for the
minimizes our impact on the welfare of Scheduled Castes, the Scheduled Tribes,
environment and helps in other Backward classes, minorities and women.
replenishing the planet; while
lending a helping hand to the
community.
ITC believes that corporations
like itself have a responsibility
to set exemplary standards of
ethical behaviour, both
We are result oriented, setting high performance
internally within the
standards for ourselves as individuals and teams.
organisation, as well as in their
We will simultaneously respect and value people
external relationships. The
and uphold humanness and human dignity.
Company believes that
unethical behaviour corrupts
organisational culture and
undermines stakeholder value.

Our deep roots in local cultures

and markets around the world
give us our strong relationship
with consumers and are the
foundation for our future
growth. We will bring our
wealth of knowledge and
international expertise to the HUL has earned a reputation for conducting its
service of local consumers - a business with integrity and with respect for all those
truly multi-local multinational. whom our activities affect. This reputation is an
Our long-term success asset, just as valuable as our people and brands.
requires a total commitment to
exceptional standards of
performance and productivity,
to working together effectively,
and to a willingness to embrace
new ideas and learn
continuously.
 Employees Customer Product Services Market

High Frequency Stores

P&G becomes the first
P&G institutes a common in developing
company to conduct
pioneering profit- markets emerge as our
deliberate, data-based
sharing program that largest customer channel.
market research with Vicks, Ariel, Tide,
gives employees an Consisting of nearly 20
consumers. This Whisper, Olay,
ownership stake in million stores across the
forward-thinking Gillette, Ambipur,
the Company. This world, HFS represents a
approach enables us to Pampers, Pantene,
significant particular opportunity in fast-
improve consumer Oral-B, Head &
innovation helps growing, low-income
understanding, Shoulders, Wella and
employees connect markets. Through HFS, we
anticipate consumer Duracell.
their vital roles with connect to consumers with
needs and respond with
the Companys affordable products and
products that improve
success. packaging specially designed
their everyday life.
for their needs.

over 5,000
employees
worldwide, 1. Tonning Massage
including a team of Oil. 2. Nipple Butter
operate in over 90 countries,
over 200 passionate wanted to give Care. 3. Soothing
our products are prescribed
and energetic customers herbal Body Butter. 4 Anti
by 400,000 doctors
research scientists! personal care products Rash Cream. 5
worldwide, and millions of
Years before the that were mild, gentle, Aactarial Soap.
customers trust us for their
'equal opportunity' hard-working and 6. Abana 7. Bleminor
health and personal care
mantra became steeped in science! 8. Bresol 9. Chiropex
needs.
popular in industry, 10. Confido 11.
we have practiced Diabecon 12. Diarex
and promoted non-
discrimination.
 Employment and
livelihood enhancing
vocational skills and
projects including
tailoring, beautician,
Market Capitalisation of over
mehandi application,
Rs 48,800 Crore.Dabur's
bee keeping, food
Dabur presents a range overseas revenue today
processing and
Dabur has targettied the of Herbal & Ayurvedic accounts for over 30% of the
preservation, vermi-
local customers and all Personal Care total turnover.Dabur's
composting and
the directors , superiors products, created to products also have huge
other Life Skill
of Dabur are committed make you look and presence in the overseas
Training and
not to compromise with feel good. Bringing markets and are today
livelihood
any customer together the gentle available in over 120
enhancement
complaints. touch of nature and countries across the globe.
projects.Permanent
Ayurveda's wisdom Dabur has a global footprint
employees of Dabur
and serves both National and
India Ltd.: 4,837
International markets.
Of these,
Management/Execut
ive Stafff: 955
Blue collared/other
staff: 3,882
 All directors, senior
management and
employees shall ensure
ITC maintains an that in their dealings
open door for with suppliers and
reportees; customers, the
Cigrattes, Cigar, Food,
encourages Company's interests are 45 Billion USD Market
Personal Care,
employees to report never compromised. Capitalisation. Since the firm
Agarbattis, Educations
any harassment Accepting gifts and has already created Niche in
and Stationary,
concerns and is presents of more than a the market, therefore it is
Lifestyle Retailing,
responsive to nominal value, gratuity now pushed further to sell
Hotels, IT
employee complaints payments and other ots products and services in
Companies,Packaging,
about harassment or payments from suppliers the other continents.
Agri Business etc.
other unwelcome or customers will be
and offensive viewed as serious
conduct. breach of discipline as
this could lead to
compromising the
Company's interests.

Skin Care, Hair Care,

Oral Care and
Unilever is Unilever is committed to Personal Wash.
committed to providing branded Lever Ayush Anti
diversity in a products and services Dandruff Neem
INR 30,160 Crores Market
working which consistently offer Shampoo, Ayush
Capitalisation. Since the firm
environment where value in terms of price Purifying Turmeric
has already created Niche in
there is mutual trust and quality, and which Handwash, Ayush
the market, therefore it is
and respect and are safe for their Anti-Pimple Turmeric
now pushed further to sell
where everyone feels intended use. Products Facewash, Ayush
ots products and services in
responsible for the and services will be Turmeric Face Cream,
the other continents.
performance and accurately and properly Ayush Purifying
reputation of our labelled, advertised and Turmeric Soap, Ayush
company. communicated. Whitening Rock Salt
Toothpaste to name a
few