B2C LAKME

Products Cost Price Selling Price

LIPSTICKS 400 450
EYELINER 500 530
COMPACT POWDER 150 200
EYESHADOW 300 345
LIP BALM 120 165
MASCARA 210 255
FOUNDATION 280 335
NAIL PAINT 530 569
FACE BLUSH 350 378
MOISTURIZER 480 520

display 1251493
search 262252
youtube 600000
remarketing 386255
total 2500000
Profit per unit Avg Bid Total Search Volume
50.0 3.7 100000
30.0 5.07 10000
50.0 4.47 10000
45.0
45.0 4.71 10000
45.0 6.46 10000
55.0 5.42 100000
39.0 0.5 100
28.0 5.04 10000
40.0 0.5 100
Products Impressions Clicks Cost Per Month
LIPSTICKS 70,538.43 4,475.65 48,448.36
EYELINER 11,029.68 11,730.22 605.35 6,003.46
COMPACT POWDER 748.42 3,739.84
EYESHADOW 47,693.59 3,677.54 20,088.24
LIP BALM 33,553.70 2,450.96 16,460.15
MASCARA 2,163.45 133.19 694.68
FOUNDATION 21,676.69 1,512.47 11,160.81
NAIL PAINT 73,727.55 5,728.15 29,541.09
66,987.10
4891.02
FACE BLUSH 26,098.94
MOISTURIZER 130,131.77 8,851.25 100,016.00

DAILY BUDGET 3290

COST FOR SEARCH NETWORK ONLY 262,251.57
ConversionRates Conversion Profit per Unit profit Avg. CPC CPA
2.70 120.84255 50.0 6042.1275 10.82 400.9213642
2.70 16.34445 30.0 490.3335 9.92 367.3087807
2.70 20.20734 50.0 1010.367 5 185.0733446
2.70 99.29358 45.0 4468.2111 5.46 202.3115694
2.70 66.17592 45.0 2977.9164 6.72 248.733225
2.70 3.59613 45.0 161.82585 5.22 193.1743291
2.70 40.83669 55.0 2246.01795 7.38 273.3034925
2.70 154.66005 39.0 6031.74195 5.16 191.006598

2.70 132.05754 28.0 3697.61112 5.34 197.6330924

2.70 238.98375 40.0 9559.35 11.3 418.5054423
ROI
14.070605
0.3349354
4.4592789
21.085791
10.972331
-0.162281
7.218036
30.57871

17.709474
21.841638
Products Impressions Cookies Clicks CostPerMonth

LIPSTICKS 11560688 4265427 265688 34,560.99

EYELINER 11560688 4265427 265688 34,560.99
COMPACT POWDER 274860 61643 2505 11450.41
EYESHADOW 19450314 7641383 351473 705393.19
LIP BALM 11560688 4265427 265688 34,560.99
MASCARA 2737592 1524702 62629 34,539.00
FOUNDATION 880072 485780 13656 36,095.00
NAIL PAINT 11609965 4344956 265689 34,539.47
FACE BLUSH 14625890 7173298 265688 291,231.47
MOISTURIZER 11560688 4265427 265688 34,560.99

TOTAL 1,251,492.50

display 1251493
search 262252
youtube 600000
remarketing 386255
total 2500000
ConversionRates Conversion Profit per Unit Avg. CPC CPA ROI

0.9 2391.192 50.0 0.13 14.453456686 2.45938007

0.9 2391.192 30.0 0.13 14.453456686 1.07562804
0.9 22.545 50.0 3.23 507.8913284542 -0.90155374
0.9 3163.257 45.0 2.02 222.9958520601 -0.79820252
0.9 2391.192 45.0 0.13 14.453456686 2.11344206
0.9 563.661 45.0 0.9 61.2761926051 -0.26562017
0.9 122.904 55.0 2.67 293.6845017249 -0.8127242
0.9 2391.201 39.0 0.13 14.4444026245 1.70000782
0.9 2391.192 28.0 0.96 121.793427713 -0.77010254
0.9 2391.192 40.0 0.13 14.453456686 1.76750406
Products Impressions(Per Week) Impressions(Per Month) Max. CPV
All 2500000 10000000 10
Avg.CPV Cost Allocated
2.56 600000