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Googles 100
Ranking
Factors: The
Complete
List
 I am sure you all wonder how Google ranks a
particular page. When there is any search query
Google takes milliseconds to show you the top 10
results on the first page. It is very rare that anyone
checks the second page on Google. There are
more than 200 factors that affect rankings.
Presenting you the 100 important ranking
factors that Google takes into consideration to
show results on the first page. Let us first break
these 100 factors into 10 categories to make it
easier for you.
Domain
Page level
Site level
Backlinks
User interaction
Special algorithms
Social Media
Brand signals
On-site web spam
Off-site spam

FACTORS RELATING TO DOMAIN

1) Age of domain
Domain age is considered from the time the
particular website was first crawled by the search
engine. It is not an important factor for ranking but
Google does consider that age of the domain. The
older the age of the domain is Google considers it
relevant as long as it has quality content.

2) Keywords in top level domain

It is very important that your relevant keyword
appears in the domain. Again, this is not a very
important factor but it does have little relevance.
Top-level domains mean the extensions in the
domain such as .com .in, etc.

3) The first word of domain as keyword

Rather than having your keywords placed in the
middle or end of the domain, keywords placed as
the first word has more relevancy in ranking
factors.

4) Keywords in subdomain
The keywords that appear in the subdomain can
boost ranking. E.g. domain: webtraffic.agency,
subdomain: keyword.webtraffic.agency. It also
helps to establish authority.
5) Length of domain registration
To gain trust from Google, you should consider the
time of registration. Registering a domain for 2
years is recommended.

6) History of domain
There are several tools to check the history of the
domain. Google may reset the history of the site if
the ownership of the site is uneasy which
negatively marks.

7) EMD (Exact Match Domain)

EMD means the domain name that matches the
search query. When people type a search query
and if those words are present in your domain, it is
more likely to get visitors.

8) Whois information
Remember to always keep your Whois information
as public. Private Whois gives an indication of
something being hidden.

9) Prohibit Whois owner

When Google finds a particular website as a
spammer, it inspects all the other websites owned
by that person.

10) Country top-level domain extension

You may high ranker if you have your country
codes top-level domain as an extension, but
chances of ranking globally are less.

FACTORS RELATING TO PAGE RANK

11) Keywords present in title tag

If the keywords are present in the title tag, it plays
a major role in On-page SEO. Besides the content
of the website, the title tag is the second most
important factor for ranking.

12) Keyword in the start of title tag

Rather than having your keywords placed in the
middle or end of the title tag, keywords placed as
the first letter of the title tags has greater relevancy
in ranking.

13) Keywords in description tags

Though this is not an important factor for ranking,
it still has some relevancy signal.

14) Keywords present in H1 tags

After title tags come H1 tags. This also gives
relevancy signals to Google.

15) Keyword present in H2 and H3 tags

Adding your keywords in H2 and H3 tags also is a
ranking factor. Although it is a weak factor, it does
play a minor role.

16) Keywords presented the most in

document
This year, 2017 only 1% of keyword ratio is
recommended by Google. This is also a small
relevancy factor to use targeted keywords in your
content.

17) Length of content

It is said that the length of the content is
considered to rank in SERPs. It is recommended
that content should be more than 1500 words and
it should be informative.

18) Keyword density

Keyword density had great relevancy before but
now it does not have much relevance. However,
going overboard can have negative effects.

19) LSI keywords

LSI stands for Latent Semantic Indexing and it
acts as a signal for content quality. It helps search
engines understand the meaning of words with two
meanings.

20) LSI keywords in title and description tags

This is also an important factor for Google to rank
pages. Include LSI keywords in your title and
description tags.

21) Page loading speed

There are various tools to measure the speed your
page loading time. This is considered as an
important factor by search engines.
22) Identical content
Having duplicate content can have a negative
impact on search engines. It can influence the
visibility of your website.

23) Rel=canonical tag

This tag can help search engines to stop
considering the identical content on your website.
This is also very important factor for a website.

24) Speed of page loading via Chrome

Google sometimes even uses chromes user data
to consider account server speed, CDN usage,
and other speed factors.

25) Image optimization

The images used in a website sends relevant
information to search engines through file name,
title and description tags and alt text.

26) Fresh content

Google shows the date of when you have last
updated your website. This is an important factor
and Google favors pages that are updated and
shows recency.
27) Significance of content updates
Making some changes and editing text on your
website also plays a role in notifying Google about
it. Making small edits wont work, changing the
entire section will work and impact SEO.

28) History on content update

More fresh and updated your content is Google
will favor it more. Update your content and get a
sense of freshness on your website that will help
you rank.

29) Keyword prominence

It is recommended that you have keywords
present in the first 100 words of your content. It
plays as a relevancy signal to search engines to
understand your site better and know what it is
about.

30) The order of keyword

Let us explain you this with a help of an example.
People search for best SEO company in
Mumbai and if your keyword is SEO company
which is best in Mumbai, it wont make an impact.
Try that the order of words of your keywords is the
exact match of the search query.

31) Outbound links

Outbound links should be from high authority sites,
which earn Googles trust in your website.

32) Theme of outbound links

It is important that your outbound links are related
to your business or content. It checks your content
and classifies your website that way.

33) Spellings and Grammar

Ensure that your content does not have grammar
and spelling mistakes. On the basis of grammar
and spellings, Google judges the quality of your
website. Use Grammarly for checking grammar
and spellings.

34) Syndicate content

It is important that content on your site is original.
Content that is copied does not rank well on
search engines.

35) Supplementary content that is helpful

This is considered as an indicator of quality.
Content including recipes, currency converter, air
tickets, etc. are examples of supplementary
content.

36) Number of outbound links

If you have many Do follow outbound links, then
you must stop doing it because it may harm your
page rank.

37) Multimedia
Sites having images, videos, and other types of
multimedia have a great positive impact on search
engines as it judges the quality of your site.

38) Internal links

When you have many internal links that point to
your site page, it determines the significance of
your website.

39) Quality of internal links

The internal links pointing to your page should be
from authoritative sites.

40) Broken links

If you have many broken links, it is considered as
abandoned site and affects your page ranking
drastically.

41) Reading visibility

The reading visibility your site is estimated by
Google. Sites having good reading visibility ranks
better.

42) Affiliate links

Affiliate links never affect the page ranking but if
you have many links, Google checks other quality
links and makes sure youre not a thin affiliate
website.

43) Errors in HTML

HTML having many errors is a bad sign of your
site being of low quality.

44) Domain authority of Page host

Search engines also pay close attention to domain
authority of your pages host. High authoritative
sites rank better than low authoritative sites.
45) PageRank of your website
The PageRank of your website also plays a part in
ranking. Low page rank affects ranking.

46) The length of URL

The length of the URL matters and effects
visibility. Long URLs do not play well with search
engines.

47) Path of URL

Pages which are closer to the home page might
gain little authority boost by search engines.

48) Human editors

This is not yet confirmed, but Google has allowed
human editors that can influence the Search
Engine Results Page.

49) Category of the page

The category of the page determines the
relevancy of it. The page that is registered under a
category which is close to it, boosts rankings.
50) WordPress Tags
Tags that are WordPress specific have more
relevancy according to Yoast.com.

51) Keyword in URL

When keywords are everywhere, it should even
be there in the URL and is an important factor.

52) URL strings

URL strings determine the what your page is
describing and helps Google since it reads it.

53) Sources and references

Again high authoritative references and sources
like research papers are considered for rankings.

54) Bullets and numbers used

Ensure that your site is user-friendly by using
bullet and numbered points which make it easier
for the user to read and understand.

55) Many Outbound links

Having many outbound links may divert your user
to other sites. This also gives an indication of your
site not being user-friendly.

56) Priority of page

Sitemap.xml gives priority to your page which can
affect your rankings.

57) Quality of other keywords

The quality of the other keywords used for page
rank gives Google an indication of quality.

58) Age of page

Even though Google prefers pages that have
updated content, old pages with updated and
quality content can rank higher.

59) Layout that is user-friendly

As said before, Google determines the visibility of
your site. Therefore, make the layout of your page
user-friendly and easy to read.

60) Parked domains

Some years back Google decreased the search
visibility of parked domains.
FACTORS RELATING TO SITE LEVEL

61) Content with unique insights

Google is searching for sites which do not provide
any unique insights to its users.

62) Contact us page

The contact us page also provides relevancy in
ranking. Google wants that contact us pages
should have a suitable amount of information.

63) Domain trust

Search engines check the amount of traffic you get
from highly authoritative sites.

64) Architecture of your site

The architecture of your site helps Google to list
and index your pages. This plays an important role
in ranking.

65) Site updates

Your site needs to be updated with fresh and
unique content.

66) Number of pages

The number of pages in your website distinguishes
you from thin affiliate sites. Ensure that you have
many pages so Google can also crawl easily.

67) Sitemap
The sitemap is extremely important to increase
visibility because it helps search engines to crawl
your pages thoroughly.

68) Uptime
Google doesnt favor sites which have more
downtime. It affects largely on rankings.

69) Location of server

The location of your server defines where your site
ranks in various geographical regions.

70) Terms and policies pages

This page gives an assurance to Google that your
site is trustable.

BACKLINKS

71) Linking domain age

Links from aged domains have higher relevancy
than new domains

72) Linking pages number

Even from the same domain if pages are linking it
is considered in ranking factors.

73) Alt tags

The search engines cannot read images, therefore
alt tags are necessary for search engines to
understand what the image is about.

74) PageRank of Linking page

The page rank of linking page is immensely an
important factor in rankings.
USER INTERACTION FACTOR

75) Bounce rate

Bounce rate is when the user visits your site for a
very less time and goes back. This gives a signal
to Google that your site is not relevant.

76) Organic CTR

Pages that get organic Click Through Rate for a
particular keyword, is likely to rank for that
particular keyword.

77) Direct traffic

As mentioned before, Google takes data from
chrome and checks if people are visiting the site or
no. Sites having a lot of direct traffic are
considered to be high-quality sites.

78) Repeated traffic

Search engines also check if people visit that site
again. Repeated traffic can boost rankings in
SERPs.

SPECIAL ALGORITHM RULES

79) Geo-targeting
If you have a local IP address and country domain
extension, Google prefers it and helps boost
rankings.

80) User browser history

This is like repeated traffic. When you sign in to
Google and visit that site frequently, it does have
little relevancy with rankings.

81) Safe search

People who have safe search turned on; sites with
content that includes curse words and adultery will
not appear.

82) DMCA complains

DMCA stands for Digital Millennium Copyright Act.
Google decreases the page rank for sites that
have DMCA complaints against them.

SOCIAL MEDIA INFLUENCE

83) Facebook likes
Although this is not an important factor to consider,
Google can likely crawl your Facebook page and
based on the likes rank it.

84) Shared on Facebook

Sharing on Facebook is like creating backlinks and
has more influence than the likes.

85) Pinterest
Pinterest is a very popular social media sites with
lots of users. It is not confirmed hut Google might
consider Pinterest pins.

86) Tweets
The number of tweets you have on your twitter
account may have an influence on Google to rank.

SIGNALS FROM BRAND

87) Brand name anchor text

Branded anchor text given to brand name is a
strong factor for ranking.
88) Employees on LinkedIn
LinkedIn is a popular medium for B2b business
and it is important to have a company LinkedIn
page. People marking themselves as employees
from your company is a brand signal and has little
influence on SERPs.

89) Searches by brand names

If people search on Google based on brand
names, it is considered as a relevancy factor.

90) Brand mentions

Brands tagged on the news feed and other popular
sites have great relevancy in ranking factors.

ON-SITE WEB SPAM

91) Algorithm penalty

Your site may get hit by algorithm penalty like
Panda if your site has less quality content.

92) Affiliate sites

It is said that Google does not like affiliate sites
and are put into extra inspection.

93) Redirects
A sly redirect can not only get your site penalized
but also de-indexed.

94) Pop-ups
Google considers sites with pop-ups and
distracting ads as the low-quality site.

95) Bad neighborhood links

Linking to bad neighborhoods may influence your
search visibility. For e.g. pharmacy or payday
sites.

OFFSITE WEB SPAM

96) Blackhat SEO

Creating a lot of links from commenting on forums
may be considered as a sign of fooling the system.

97) Selling links

Selling links can definitely affect your rankings in a
negative manner

98) Penguin penalty

This is also a kind of algorithm penalty and if your
site is hit by this, it will hurt your rankings.

99) Linking domain relevancy

If your links are not coming from relevant sites
then you may be hit by penguin algorithm that will
affect your rankings.

100) Reconsideration request

A victorious reconsideration request may boost
your search visibility and rankings.

There are several more factors that affect

Googles ranking.
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Enjoy the Infographics below