For Office

use only
Res. No.
Questionnaire
On

Role Of Country Of Origin In Consumption Of Food Products: An

Application Of Conjoint Analysis
Sir/ Madam,

We are final year students of MBA- International Business in University Business School,
Panjab University, Chandigarh. As part of our curriculum, we are conducting a marketing
research project. Please help us by filling in this questionnaire.

Here we are doing the research on factors which compel a consumer of processed food to buy
either a foreign brand or Indian brand. So we have given a table with 16 questions. Kindly write
‘Y’ if you will buy or ‘N’ if you will not buy the given combination.Kindly Write ‘Y’ if you
think you will react the same way and ‘N’ if u will not in the given 16 situation in the table.
Below we have mentioned about the content of the table:

Column Represents

Brand Brand of your choice which you wish to buy while entering a shop

Packaging Packaging of the product. It is done to make product look attractive or

give information about product or to aid in better usage of the product.

No Stock Availability These are the actions you will take if product of your favorite brand is not
at the shop.

Purpose Purpose of buying the product. For gifting or for own usage.

Price Price at which you are getting the product is higher than your expectation or lower than
your expectation. The difference considered here is not large.

Reaction These are your reaction to the combination of above mentioned factors.

Thank You,

Mani Garg

Rahul Saroha

Taranjit Kaur

MBA-IB, 3rd Sem, UBS, PU.

Kindly fill up the questionnaire and you may clarify any doubt by asking the surveyor.
Packaging If No Stock Purpose Price Brand Purchas
Availability e(Y or
N)
Informatio Buy other Gift Hi Foreign
nal brand of
same
country
Informatio Buy other Gift Low Foreign
nal brand of
same
country
Informatio Buy other Own Use Hi Foreign
nal brand of
same
country
Informatio Buy other Own Use Low Foreign
nal brand of
same
country
Informatio Buy any Gift Hi Foreign
nal foreign
Brand
Informatio Buy any Gift Low Foreign
nal foreign
Brand
Informatio Buy any Own Use Hi Foreign
nal foreign
Brand
Informatio Buy any Own Use Low Foreign
nal foreign
Brand
Informatio Buy any Gift Hi Foreign
nal Indian
Brand
Informatio Buy any Gift Low Foreign
nal Indian
Brand
Informatio Buy any Own Use Hi Foreign
nal Indian
Brand
Informatio Buy any Own Use Low Foreign
nal Indian
Brand
Informatio Don’t Buy Gift Hi Foreign
nal at all
Informatio Don’t Buy Gift Low Foreign
nal at all
Informatio Don’t Buy Own Use Hi Foreign
nal at all
Informatio Don’t Buy Own Use Low Foreign
nal at all
Attractive Buy other Gift Hi Foreign
brand of
same
country
Attractive Buy other Gift Low Foreign
brand of
same
country
Attractive Buy other Own Use Hi Foreign
brand of
Kindly tick on yes or no below:

Q . You purchase foreign processed food because:

1. Your parents are consuming them from a considerable time Yes/No

2. Your friend suggested Yes/No

3. Your near and dears consume it. Yes/No

Thank you for participating in this survey and for your precious time. Your answers
are valuable for us.

Respondent Name:
_______________________________________________

Respondent Address(Optional):
_______________________________________________

Respondents Contact No.(Optional):

_______________________________________________

Age : _______________________________________________

Gender: _______________________________________________

Marital Status:
_______________________________________________

Education: ________________________________________________

*Disclaimer: This Data is only for academic purpose and it will not be used for any
commercial purpose.

Remarks For Researcher:

__________________________________________________________________________________

__________________________________________________________________________________
Factors and Labels Used For SPSS:

Factors Sub-factors Labels

Brand: Indian 1

Foreign 2

Packaging Informational 1

Attractive 2

Easy to Use 3

Stock Availability Buy other brand from same country 1

Buy any foreign Brand 2

Buy any Indian Brand 3

Do not buy anything 4

Purpose Gift 1

Own Use 2

Price Hi 1

Low 2