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Res. No.
Questionnaire
On
We are final year students of MBA- International Business in University Business School,
Panjab University, Chandigarh. As part of our curriculum, we are conducting a marketing
research project. Please help us by filling in this questionnaire.
Here we are doing the research on factors which compel a consumer of processed food to buy
either a foreign brand or Indian brand. So we have given a table with 16 questions. Kindly write
‘Y’ if you will buy or ‘N’ if you will not buy the given combination.Kindly Write ‘Y’ if you
think you will react the same way and ‘N’ if u will not in the given 16 situation in the table.
Below we have mentioned about the content of the table:
Column Represents
Brand Brand of your choice which you wish to buy while entering a shop
No Stock Availability These are the actions you will take if product of your favorite brand is not
at the shop.
Purpose Purpose of buying the product. For gifting or for own usage.
Price Price at which you are getting the product is higher than your expectation or lower than
your expectation. The difference considered here is not large.
Reaction These are your reaction to the combination of above mentioned factors.
Thank You,
Mani Garg
Rahul Saroha
Taranjit Kaur
Thank you for participating in this survey and for your precious time. Your answers
are valuable for us.
Respondent Name:
_______________________________________________
Respondent Address(Optional):
_______________________________________________
Age : _______________________________________________
Gender: _______________________________________________
Marital Status:
_______________________________________________
Education: ________________________________________________
*Disclaimer: This Data is only for academic purpose and it will not be used for any
commercial purpose.
__________________________________________________________________________________
__________________________________________________________________________________
Factors and Labels Used For SPSS:
Brand: Indian 1
Foreign 2
Packaging Informational 1
Attractive 2
Easy to Use 3
Purpose Gift 1
Own Use 2
Price Hi 1
Low 2