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ETHAN LIGON
2. GSIs
2.1. Yue (Luna) Huang.
Email: yuehuang@berkeley.edu
Oce Hours: F 35, 236 Giannini Hall
3. Readings
All the Math You Need to Know to Be an Economist; and/or
Nicholsons Chapter 2.
10.2. Well focus on learning tools with which one can tackle applications.
But we will tend to use examples and problems which pertain to environmental and
resource economics.
ETHAN LIGON
Contents
1. The Coee Pit Experiment 2
1.1. Modeling the Coee Pit Experiment 2
1.2. Constructing Supply 2
1.3. Constructing Demand 2
1.4. Putting Demand and Supply Together 3
2. Trading Results 4
2.1. Trading Results: Cycle 1 4
2.2. Profits from 2017 Coee Pit 4
3. Preferences 5
3.1. Preferences & Demand 5
3.2. Usual Assumptions 5
3.3. Commodity Bundles 5
3.4. Commodity Space 5
4. Time, Goods, and Services 6
4.1. Time, Goods, and Services 6
4.2. Goods (Non-durables) 6
4.3. Services 6
4.4. Durables 6
5. Preference Axioms 7
5.1. Standard Preference Axioms 7
5.2. 1. Completeness 7
5.3. 2. Transitivity 7
5.4. 2. Transitivity (Using a more compact notation) 7
5.5. 3. Non-satiation 7
6. Preference Orderings 7
6.1. Preference Orderings 7
6.2. A Practical Diculty 8
7. Indierence Maps 8
7.1. Indierence Maps 8
7.2. Properties of Indierence Curves 8
7.3. Graphical Representation: Curves cannot cross 8
7.4. Graphical Representation: Curves are downward sloping 8
7.5. Example of an Indierence Curve 9
8. Questions 10
8.1. Questions 10
(1) Equilibrium
(2) Predictions
Prices?
Quantities?
Profits?
2. Trading Results
3. Preferences
3.1. Preferences & Demand. Our goal is to develop a theory of demand which
will allow us to make predictions about how people respond to changes in their
income or in the prices they face.
(1) There are two central ingredients to any theory of demand:
What people want (Preferences)
What people can have (Opportunities)
(2) We begin by devising ways to characterize preferences.
3.4. Commodity Space. A Commodity Space is simply the set of all possible
commodity bundles; hence, the nature of this space depends on the underlying
commodities we assume.
Example Commodities: (Wine,Coee)
6 ETHAN LIGON
Coee
Trees
Furnaces
Doctors and Barbers may be pretty durable (I used to go to a barber who cut
hair from the age of 14 to 94). But since we cant own them, we wouldnt ordinarily
call them durables, but rather providers of services.
5. Preference Axioms
5.1. Standard Preference Axioms. There are three standard preference axioms;
satisfying these three is what we mean when we say that a consumer can consis-
tently rank commodity bundles.
Shorthand for these three axioms (well discuss each individually below):
Completeness
Transitivity
Non-satiation
5.2. 1. Completeness. For any two bundles A and B, the consumer can compare
them, and state that either:
(1) A is preferred to B; A B
(2) B is preferred to A; B A
(3) They are indierent between A and B. A B
Note that though the consumer is allowed to say, I dont care which of A or B
you give me (indierence), they are not allowed to say I dont know which of A
or B I prefer (ignorance).
5.3. 2. Transitivity. For any three bundles A, B, and C,
(1) If A is preferred to B and B is preferred to C, then A is preferred to C;
(2) If A is preferred to B but the consumer is indierent between B and C,
then A is preferred to C;
(3) If the consumer is indierent between A and B and the consumer is indif-
ferent between B and C, then the consumer is indierent between A and
C.
5.4. 2. Transitivity (Using a more compact notation). For any three bun-
dles A, B, and C,
(1) If A B and B C, then A C.
(2) If A B and B C then A C.
(3) If A B and B C then A C.
5.5. 3. Non-satiation. If bundle A contains at least as much of each commodity
as bundle B, and more of at least one commodity, then A is preferred to B.
The idea of this axiom is sometimes summarized as more is preferred to less.
6. Preference Orderings
6.1. Preference Orderings. We can imagine asking a person to compare all pos-
sible pairs of bundles, and also imagine recording whether every possible bundle A
is preferred to every other possible bundle B or not. A complete record of all such
comparisons would be called the consumers Preference Ordering; if this list of
comparisons satisfied the standard axioms wed say that the preference ordering
was Consistent.
8 ETHAN LIGON
7. Indifference Maps
7.1. Indierence Maps. Fortunately, theres an easier way.
A consistent preference ordering can be represented by an indierence
map, which in turn comprises a collection of indierence curves.
An indierence curve is the locus of all commodity bundles in the com-
modity space that are equally attractive to the consumer.
A B
(1) graph x1
7.4. Graphical Representation: Curves are downward sloping.
EEP 100 LECTURE 3: PREFERENCES 9
x2
(1) graph x1
x2
(1) graph 0 x1
8. Questions
8.1. Questions.
(1) Commodity Bundles and Spaces: Consider the activities sleeping, exercis-
ing, and studying. The number of hours you spend doing one thing is the
quantity for that commodity. Which of the following commodity bundles
are part of this commodity space?
12 hours sleeping, 4 hours exercising, and 8 hours studying
8 hours sleeping, 1 hour exercising, 2 hours studying
24 hours sleeping, 24 hours exercising, 24 hours studying
(2) Preference Axioms: Describe a set of preferences over the three bundles
listed above that would not be transitive.
EEP 100 LECTURE 4: INDIFFERENCE CURVES & ORDINAL
UTILITY
ETHAN LIGON
1. Introduction
1.1. Einstein and Schopenhauer.
(1) Einstein
(2) QOTD
a human can very well do what he wants, but can not will what he
wants Albert Einstein from Mein Glaubensbekenntnis (1932),
paraphrasing Schopenhauer (1818).
(3) Schopenhauer
2. Preference Axioms
2.1. Standard Preference Axioms. There are three standard preference axioms;
satisfying these three is what we mean when we say that a consumer can consis-
tently rank commodity bundles.
Shorthand for these three axioms (well discuss each individually below):
Completeness
Transitivity
Non-satiation
2.2. 1. Completeness. For any two bundles A and B, the consumer can compare
them, and state that either:
(1) A is preferred to B; A B
(2) B is preferred to A; B A
(3) They are indierent between A and B. A B
Note that though the consumer is allowed to say, I dont care which of A or B
you give me (indierence), they are not allowed to say I dont know which of A
or B I prefer (ignorance).
EEP 100 LECTURE 4: INDIFFERENCE CURVES & ORDINAL UTILITY 3
2.4. 2. Transitivity (Using a more compact notation). For any three bun-
dles A, B, and C,
(1) If A B and B C, then A C.
(2) If A B and B C then A C.
(3) If A B and B C then A C.
3. Preference Orderings
3.1. Preference Orderings. We can imagine asking a person to compare all pos-
sible pairs of bundles, and also imagine recording whether every possible bundle A
is preferred to every other possible bundle B or not. A complete record of all such
comparisons would be called the consumers Preference Ordering; if this list of
comparisons satisfied the standard axioms wed say that the preference ordering
was Consistent.
4. Indifference Maps
4.1. Indierence Maps. Fortunately, theres an easier way.
A consistent preference ordering can be represented by an indierence
map, which in turn comprises a collection of indierence curves.
An indierence curve is the locus of all commodity bundles in the com-
modity space that are equally attractive to the consumer.
x2
A B
(1) graph x1
x2
(1) graph x1
x2
(1) graph 0 x1
5. El Capitan
5.1. El Capitan.
(1) graph
6. Ordinal Utility
6.1. Ordinal Utility. We can rank indierence curves by associating higher curves
with higher real numbers.
For goods x1 and x2 , consider using a function which assigns these numbers:
Call this U (x1 , x2 ); it is an Ordinal Utility Function.
Properties:
(1) Ordinal utility functions are not uniquemany other functions can also
represent the same indierence curves.
(2) Any function will do, so long as
Rank number is the same for all bundles on the same indierence curve;
and
Higher curves have higher rank numbers.
(1) Remarks
We can construct an ordinal utility function by starting with an
indierence map, and then simply assigning rank numbers to the
dierent indierence curves.
8 ETHAN LIGON
4
Coee
6
3
1 2
(2) Figure
0 Wine
7. Questions
7.1. Questions.
(1) Commodity Bundles and Spaces: Consider the activities sleeping, exercis-
ing, and studying. The number of hours you spend per day doing one thing
is the quantity for that commodity. Which of the following commodity
bundles are part of this commodity space?
12 hours sleeping, 4 hours exercising, and 8 hours studying
8 hours sleeping, 1 hour exercising, 2 hours studying
24 hours sleeping, 24 hours exercising, 24 hours studying
(2) Preference Axioms: Describe a set of preferences over the three bundles
listed above that would not be transitive.
10 ETHAN LIGON
(3) If you like both coee and wine, then consider how happy youd be if you
had 3 cups of coee and 3 glasses of wine; call this level of happiness 1
(if you dont like these commodities, think of some others that suit you
better). Construct (graphically) the indierence curve corresponding to
your own preferences which passes through the (3, 3) bundle. What does
this indierence curve tell us about your preferences?
(4) In a commodity space with three goods, what would indierence curves
look like? In a commodity space with one good?
(5) What are the most important services you consume, as measured by your
expenditures on those services?
(6) Given the ordinal utility function
U0 = log(x1 + 1) + log(x2 + 1) + log(x3 ),
Find a mathematical expression for the indierence curve.
EEP 100 LECTURE 5: CARDINAL UTILITY & THE MARGINAL
RATE OF SUBSTITUTION
ETHAN LIGON
Contents
1. Introduction 1
2. Cardinal Utility 2
3. Eliciting Utilities 3
4. Marginal rates of substitution 3
5. Examples of Indierence Curves 4
6. Marginal Utility 7
7. Slopes of Indierence Curves 8
8. Marginal Rate of Substitution 10
9. Questions 12
1. Introduction
1.1. Jeremy Bentham.
2. Cardinal Utility
2.1. Ordinal Utility. We talked last lecture about ordinal utility functions. An
ordinal utility function:
(1) Implies an indierence mapping that in turn implies a complete preference
ordering.
(2) A preference ordering is just that: an ordering. It can tell us that a con-
sumer prefers a bundle A to a bundle B, and from this we can infer that A
makes the consumer happier than B would.
(3) The catch: if the utility function is merely ordinal, it cant tell us how much
happier the consumer is made by consuming A than B.
2.2. Cardinal Utility. In contrast, if utility is cardinal, then the utility function
tells us not only a preference ordering, but also tells us how happy a consumer is
made by consuming dierent bundles.
3. Eliciting Utilities
3.1. Eliciting Utilities.
(1) graph
3.2. Eliciting Utilities. Given their initial wealths and our calculation of their
cardinal utility functions, to whom should we give a dollar?
(1) Classroom example
Wealth Student A Student B
0.125
0.25
0.5
1
2
4
8
This table records a cardinal utility for the participants in this exper-
iment. But note the normalization that utility at current wealth is 100!
(2) Cardinal Utility
-Slope = MRS
4.3. Shapes of Indierence Curves. Lets return our attention to the indier-
ence curves which represent a consumers preference ordering.
(1) Aside from telling us about the consumers sets of indierence (that is, what
commodity bundles the consumer is indierent between), what else can we
learn from indierence curves?
x2
(1) Example 1a 0 x1
U(x1 , x2 ) = x1 + x2
x2
(2) Example 1b 0 x1
6 ETHAN LIGON
U(x1 , x2 ) = min(x1 , x2 )
x2
(3) Example 2a 0 x1
EEP 100 LECTURE 5: CARDINAL UTILITY & THE MARGINAL RATE OF SUBSTITUTION7
x2
(4) Example 2b 0 x1
6. Marginal Utility
6.1. Marginal Utility. We begin with a definition. For a consumer with utility
function U consuming a bundle x = (x1 , x2 , . . . , xn ), the marginal utility of a
particular good xi is another name for the partial derivative of U at x, or
@U
Marginal utility of good i (x).
@xi
x2
(1) graph 0 x1
x2
(1) graph 0 x1
@x2
MRS = (x1 ; U ).
@x1
8.5. Example 1. Let U (x1 , x2 ) = x1 x2 . Then, derive general formula for indier-
ence curves:
U = x1 x2
That gives
U
x2 =
x1
Treat x2 as an implicit function, F (U, x1 ) and dierentiate:
9. Questions
9.1. Questions.
(1) (T,F,U) Suppose that A has a total wealth of $10,000, and a utility function
U (x) = log(x). B has the same wealth as A, but her utility function is
U (x) = 2 log(x). Because B values wealth more than A does, it makes
sense to transfer resources from A to B.
(2) (T,F,U) Suppose that a consumer values goods x1 and x2 symmetrically;
that is, her ordinal utility function U satisfies U (x1 , x2 ) = U (x2 , x1 ) for
any values of x1 and x2 , and her indierence curves are symmetrical about
the 45 degree line. It follows that for this consumer x1 and x2 are perfect
substitutes.
EEP 100 LECTURE 6: MARGINAL RATES OF SUBSTITUTION
AND MONOTONIC TRANSFORMATIONS
ETHAN LIGON
Contents
1. Introduction 1
2. Marginal Utility 2
3. Slopes of Indierence Curves 3
4. Marginal Rate of Substitution & Marginal Utilities 5
5. Monotonic Transformations of Utility 6
6. Non-monotonic transformations 12
7. Questions 14
1. Introduction
(1) Jeremy Bentham
2. Marginal Utility
(1) Marginal Utility We begin with a definition. For a consumer with utility
function U consuming a bundle x = (x1 , x2 , . . . , xn ), the marginal utility
of a particular good xi is another name for the partial derivative of U at x,
or
@U
Marginal utility of good i (x).
@xi
(2) Utility Function Heres a utility function: U (x1 , x2 ) = log(x1 +1)+log(x2 +
1).
EEP 100 LECTURE 6: MARGINAL RATES OF SUBSTITUTION AND MONOTONIC TRANSFORMATIONS
3
x12 1
U (x1 , x2 ) = log(x1 ) +
1
4 ETHAN LIGON
x2
@x2
MRS = (x1 ; U ).
@x1
(2) Facts about the MRS
The MRS is the negative of the slope of the indierence curve at a
point.
The MRS can change both along a given indierence curve, and across
indierence curves.
The MRS may not exist at some points (example?).
(3) Computing the MRS from an Ordinal Utility Function Heres an elegant,
handy trick for computing the Marginal Rate of Substitution given an or-
dinal utility function U (x1 , x2 ).
Start by totally dierentiating the ordinal utility function, yielding
@U @U
dU = dx1 + dx2 .
@x1 @x2
This just says that the total change in utility is equal to the change in
x1 and x2 multiplied times their respective partial derivatives (for a small
change in x1 and x2 ). Now, were interested in changes in x1 and x2 along
an indierence curve, so the total change in utility is zero. Using this fact,
we have
@U @U
dx1 + dx2 = 0.
@x1 @x2
(4) Computing the MRS from an Ordinal Utility Function Rearranging gives
@U/@x1 dx2
= ( MRS).
@U/@x2 dx1
This is just how we defined the MRS to begin with. In words, the MRS is
equal to the ratio of marginal utilities.
(5) Examples
(a) Example 1 Let U (x1 , x2 ) = x1 x2 . Then, derive general formula for
indierence curves:
U = x1 x2
That gives
U
x2 =
x1
6 ETHAN LIGON
and
U
M RS =
x21
x2
M RS =
x1
(b) Example 2
Let U (x1 , x2 ) = log(x1 ) + log(x2 ). Then:
@x1 is x1 ; and
@U
@x2 is x2 .
@U
Then we have
@U/@x1 /x1
M RS = =
@U/@x2 /x2
or
x2
M RS = .
x1
(b) 2D
(2) Monotonic Transformations of Utility
x
8 ETHAN LIGON
(T U)(x) = 1 + U(x)
5
0
(a) 1+U (x) 0 2 4 6 8
(3) Monotonic Transformations of Utility
EEP 100 LECTURE 6: MARGINAL RATES OF SUBSTITUTION AND MONOTONIC TRANSFORMATIONS
9
(T U)(x) = 2U(x)
5
0
(a) 2U (x) 0 2 4 6 8
(4) Monotonic Transformations of Utility
10 ETHAN LIGON
q
(T U)(x) = U(x)
5
0
p
(a) (U (x)) 0 2 4 6 8
(5) Monotonic Transformations of Utility
EEP 100 LECTURE 6: MARGINAL RATES OF SUBSTITUTION AND MONOTONIC TRANSFORMATIONS
11
(T U)(x) = U(x)3
14
12
10
0
(a) U (x)3 0 2 4 6 8
(6) Monotonic Transformations of Utility
Three things to notice about these transformations:
These are all monotone transformations. (They may change the rate
at which utility increases, but they dont change direction.)
Monotone transformations dont change the indierence map (i.e., the
indierence map for U is the same as the indierence map for T U ).
If one person has utility function U and another has T U (where T
is a monotone transformation) then both people will have the same
preference orderings.
12 ETHAN LIGON
6. Non-monotonic transformations
(1) Non-monotonic transformations In contrast, an non-monotonic transfor-
mation can change the indierence map and imply a violation of the axiom
of non-satiation. For example. . .
(2) Non-monotonic transformations
(T U)(x) = 5 U(x)
(a) 5 U (x) 2 4 6 8
(3) Non-monotonic transformations
EEP 100 LECTURE 6: MARGINAL RATES OF SUBSTITUTION AND MONOTONIC TRANSFORMATIONS
13
(T U)(x) = 1 (U(x) 1
3
3
(a) 1 (U (x) 1)4 0 2 4 6 8
(4) The MRS isnt aected by monotonic transformations A monotonic trans-
formation of the utility function doesnt aect the marginal rate of sub-
stitution, because monotonic transformations dont change the indierence
map.
(a) Example: whats the MRS of
7. Questions
(1) Calculate the marginal rate of substitution for consumers with each of the
following ordinal utility functions, defined over goods x1 and x2 :
U (x1 , x2 ) = A + 1 log x1 + 2 log x2 , with i 0 for i = 1, 2, and A
a constant.
U (x1 , x2 ) = Ax1 2
1 x2 , with i 0 for i = 1, 2, and A a constant.
U (x1 , x2 ) = min(1 x1 , 2 log x2 ), with i 0 for i = 1, 2.
U (x1 , x2 ) = A + 1 x1 + 2 x2 , with i 0 for i = 1, 2, and A a
constant.
EEP 100 LECTURE 7: MARSHALLIAN DEMANDS
ETHAN LIGON
Contents
1. Introduction 2
2. Budget Sets 2
3. The Consumers Maximization Problem 3
4. Graphical and Mathematical Version of Preferences 3
5. Solving the Problem 5
6. A Detailed Example 6
7. Solution to the Consumers Problem 7
8. Varying Prices or Income 7
9. Questions 9
1. Introduction
You cant always get what you want, but if you try sometime,
yeah, you just might find you get what you need.
Jagger-Richards (1969)
2. Budget Sets
2.1. Budget Sets. Suppose that we have a commodity space X = R2 .
(1) Two assumptions about the consumers budget:
(a) A consumer has income y;
(b) The price of good one is p1 , and of good two p2 .
(2) Expenditures and Budget
Expenditures on the ith good are then pi xi .
Total expenditures cant exceed income.
2.2. Budget Sets. This gives us the budget constraint
p1 x1 + p2 x2 y.
Which in turn defines the budget set
{(x1 , x2 ) 2 X|p1 x1 + p2 x2 y}.
Note that the set depends on prices (p1 , p2 ) and on income y.
EEP 100 LECTURE 7: MARSHALLIAN DEMANDS 3
(1) graph
The consumers problem is how to best allocate her income across goods (x1 , x2 ),
given the budget constraint
(2) p1 x1 + p2 x2 y.
(1) graph
5.2. Strategies for Solving This Problem. Three strategies for solving this
problem:
(1) Solve this constrained maximization problem with an inequality con-
straint using the method of Kuhn-Tucker (see All the Math You Need
to Know. . . ); or
(2) Assume that the budget inequality is satisfied with equality (the constraint
is binding) at the solution, and formulate the problem as a Lagrangian (this
may follow from non-satiation); or
(3) Again assumption on budget equality, and use the budget constraint to
solve for one of the choice variables. Then substitute into the objective
function.
Any of these strategies will yield an unconstrained maximization problem, which
can then be solved using the usual tricks of calculus.
6. A Detailed Example
6.1. A Detailed Example. Lets pursue the third strategy, since its easy to check
that the constraint is binding in this case. So: assume that the constraint binds,
and solve for x1 :
y p2 x2
x1 = .
p1
(2) Simplify:
max log(y p2 x2 ) log p1 + log x2 .
x2
6.3. Solving the unconstrained problem. So, we now have the problem of
finding the maximum of the function
max log(y p2 x2 ) log p1 + log x2 .
x2
6.4. Solving the First Order Conditions. To solve for x2 use the first order
condition
(1)
p2 x2
+ =0
y p2 x2
(2)
p2 x2 + (y p2 x2 ) = 0
(3)
p2 x2 ( + ) = y
(4)
y
x2 = .
+ p2
6
x1
4
0
0 2 4 6 8 10
(1) graph
y
y
Marshallian Demand Curve: x1 =
p1
10
6
p1
4
0
0 2 4 6 8 10
(1) graph x1
Note that everything hinges on the space one is working in! Also note
that units matter. . .
9. Questions
Weve seen in the example utility function weve developed that Marshallian
demands depend only on the own price; that is, demand for a good x1 depended
only on income and p1 , and not on p2 . This is not a property of all Marshallian
demands.
Consider a slightly more complicated utility function, with
U (x1 , x2 ) = log(x1 ) + log(x2 ) + x1 x2 .
(1) What conditions are necessary to guarantee that the preference orderings
implied by this utility function are consistent?
(2) Assuming these conditions are satisfied, compute a formula describing the
indierence curves corresponding to this utility function.
(3) Whats the marginal rate of substitution for this consumer?
(4) Calculate the Marshallian demand functions for this consumer. How do
they depend on own and other prices?
EEP 100 LECTURE 8: INDIRECT UTILITY
ETHAN LIGON
Contents
1. Introduction 1
2. Marshallian Demands and Indirect Utility 3
3. Homogeneous functions and Homotheticity 6
4. Indirect Utility Functions 7
5. Questions 7
1. Introduction
1.1. The Beatles.
Lennon-McCartney (1964)
Love ~
0 Money $
(1) graph
The answer to these last two questions is given by the Indirect Utility
Function, or (synonymously) the Value function.
2.4. Marshallian Demands. Setting the partial derivatives of the Lagrangian all
equal to zero and solving for x1 and x2 , we obtain the familiar expressions
x1 = 1 py1 ; and
x2 = 2 py2 .
These are the Marshallian demands, expressing the quantities of x1 and x2 the
consumer would choose as a function of prices and income.
x1
1
x1 = (1 y)
p1
x1
!
1
x1 = y
p1
F (U (x1 , x2 )).
2.8. Problem for consumer with F (U (x1 , x2 )). The consumers problem is:
max F (U (x1 , x2 ))
x1 ,x2
such that p1 x1 + p2 x2 = y.
2.9. Problem for consumer with F (U (x1 , x2 )). At an optimum, the consumers
demands will satisfy the budget constraint,
p1 x1 + p2 x2 = y
the first order conditions,
@U
F 0 (U (x1 , x2 )) (x1 , x2 ) = p1
@x1
and
@U
F 0 (U (x1 , x2 ))(x1 , x2 ) = p2 ,
@x2
where is the Lagrange multiplier associated with the budget constraint.
2.10. Problem for consumer with F (U (x1 , x2 )). But dividing the first FOC by
the second yields
F 0 (U (x1 , x2 )) @x
@U
(x1 , x2 ) p1
1
=
F (U (x1 , x2 )) @x (x1 , x2 )
0 @U
2
p2
or, simplifying,
@U/@x1 p1
= .
@U/@x2 p2
Notice that the function F has disappeared! This can be used to prove that
F wont aect demand, or that the demand system is invariant to monotonic
transformations of the utility function.
such that p1 x1 + p2 x2 = y.
We call solution x1 (p1 , p2 , y), x2 (p1 , p2 , y). These are called Marshallian
Demands or Uncompensated Demands.
To compute the indirect utility function, substitute Marshallian demands
into the direct utility function, obtaining
V (p1 , p2 , y) = U [x1 (p1 , p2 , y), x2 (p1 , p2 , y)].
5. Questions
5.1. Questions.
(1) Dierent utility functions will yield dierent Marshallian demands. What
are the Marshallian demands for the following utility functions?
U (x1 , x2 ) = log x1 + (1 ) log(x2 )
x1 1 x1 1
U (x1 , x2 ) = 11 + (1 ) 21
U (x1 , x2 ) = log x1 + (1 )x2
U (x1 , x2 ) = x1 + (1 )x2
(2) Monotonic transformations of ordinal utility functions do not aect the cor-
responding demand systems. But what eect with such monotonic trans-
formations have on the indirect utility function?
EEP 100 LECTURE 9: DISCRETE CHOICE, UTILITY AND
NON-MARKET GOODS
ETHAN LIGON
Contents
1. Introduction 1
2. Discrete choices 2
3. Utility and non-market goods 3
4. Existence value 4
5. Existence Values & Voting 4
1. Introduction
1.1. John Krutilla.
2. Discrete choices
2.1. Discrete choices and indirect utility.
(1) Choosing between two discrete alternatives Sometimes consumers are forced
to choose between two (or more) discrete alternatives.
(a) Examples:
Vanilla or Chocolate?
EEP 100 LECTURE 9: DISCRETE CHOICE, UTILITY AND NON-MARKET GOODS 3
Where to live?
Purchasing indivisible consumer durables
School or work?
(2) Solving discrete choice consumer problems General approach: calculate the
indirect utility for each of the discrete choices the consumer might make.
Then the consumer will make her choice based on what delivers the greatest
utility.
2.2. Example. Suppose that a consumer is trying to decide where to live. She has
income y and preferences over goods (x1 , x2 ) given by
where h() = log +(1 ) log(1 ) is just a constant (and hence not interesting
from the standpoint of understanding the consumers decisions).
3.2. Utility and non-market goods. Suppose a consumer derives utility from
market goods (x1 , x2 ), but also a non-market good z, according to
3.3. Utility and non-market goods. The indirect utility function for this con-
sumer will depend on prices and income, as before, but also on the amount of z.
Since z enters additively in this case, her indirect utility function (see above) can
be written
V (p, y; z) = log(y) log(p1 ) (1 ) log(p2 ) + h() + log(z),
where h() is just a constant from the consumers point of view (since depends only
on the parameter ).
(1) Money vs. non-market goods Notice the trick above: we now have a repre-
sentation of consumer preferences that looks as though the consumer cares
about income and the non-market good (this helps us in drawing graphs!).
4. Existence value
4.1. Existence value. Even though an individual cant purchase a non-market
good (by definition), society may be able to, by making a collective investment.
This is often the case for dierent sorts of environmental amenities.
(1) Eliciting social values One way economists measure how much society would
collectively be willing to pay for environmental goods is to ask hypothetical
questions about consumers marginal rates of substitution between money
and the environmental good; often this is posed in terms of tax rates (the
idea is that everyone would then pay).
(2) Contingent valuation question Would you vote for a proposition that raised
all Californians taxes by $x and used the resulting revenue to [provide
environmental amenity]?
4.2. Proposition 67 (On 2016 Ballot). A Yes vote approves, and a No vote
rejects, a statute that:
Prohibits grocery and certain other retail stores from providing single-use
plastic or paper carryout bags to customers at point of sale.
Permits sale of recycled paper bags and reusable bags to customers, at a
minimum price of 10 cents per bag.
ETHAN LIGON
Contents
1. Introduction 1
2. Marshallian Demands and Indirect Utility 2
3. Hicks Composite Commodity Theorem 3
4. Marshallian Demands from Quadratic Utility 3
5. Elasticities 3
6. Income Elasticities 3
7. Price Elasticities 4
8. Aggregate Demand 5
1. Introduction
1.1. Ernst Engel.
5. Elasticities
5.1. Elasticities. An Elasticity is a way of measuring the magnitude of a change
which avoids any units (i.e., an elasticity is dimensionless).
(1) Elasticity In words, the elasticity of a variable x with respect to a variable
y is the percentage change in x occasioned by a percentage change in y.
(2) Some alternative formulae for elasticities:
%% y (for a discrete change)
x
log x
log y (approximate formula for a discrete change)
@x y
@y x (for an infinitesimal change)
@ log x
@ log y (alternative form for an infinitesimal change)
6. Income Elasticities
6.1. Income Elasticities. The income elasticity for a demand function is the an-
swer to the question:
If income increases by x percent, then by what percent does demand
increase?
(1) The Homothetic Case Income elasticities for homothetic preferences arent
very interesting (theyre always exactly equal to one).
x1
6.5. Quasi-homotheticity.
(1) Quasi-homotheticity A function f : X ! R is quasi-homothetic if there
exists a monotonic transformation g : R ! R such that g f plus some
constant is a homogeneous function.
(a) Quasi-homotheticity f (x1 , x2 ) = log(x1 + 2) + log(x2 ) is not homo-
geneous; but choose g(y) = ey , and g(f (x1 , x2 )) = (x1 + 2)x2 . This
isnt homogeneous, but if we translate by defining $~ x1 =x1 -2), then
it becomes homogeneous in (x1 , x2 ).
7. Price Elasticities
EEP 100 LECTURE 10: DEMAND MISCELLANY, COMPOSITE COMMODITIES, ELASTICITIES, AND AGGREGATE DEMAND
5
7.1. Price Elasticities and Marshallian Demand Curves. What is the price
elasticity of the demand function
y
x1 = ?
p1
8. Aggregate Demand
8.1. Aggregating Demand. Often the main object of interest when we do some
economic analysis wont be individual demand curves, but instead the aggregate
demand curves for an entire population of consumers.
Weve solved the problem facing a single consumer, and expressed her demand
for goods as function of income and prices. What about the demand from many
consumers?
(1) Characteristics of Population Suppose there are n consumers, indexed by
j = 1, 2, . . . , n. Each consumer j has a Marshallian demand function for
good i given by
xji (p, yj ).
Note the important assumption here that consumers can have dierent
incomes (their yj s can be dierent), but that they all face the same prices
(theres no subscript on the price vector p).
ETHAN LIGON
Contents
1. Introduction 1
2. Should You Buy a Car? 2
3. Modal Choice 4
4. The Dual Problem 8
5. Hicksian Demands 9
6. The Expenditure Function 9
1. Introduction
1.1. Adam Smith.
(1) Smith
(2) QOTD
Though the principles of common prudence do not always govern
the conduct of every individual, they always influence that of the
majority of every class or order.
Adam Smith (1776)
The IRS estimates the marginal costs of using a car; for 2016 the estimate
it uses was $0.54/mile, but this doesnt count cost of time spent traveling.
Estimate fixed costs at $500/month for a decent used car.
3000
2500
1500 Slope=-1.04
1000
500 Car
3. Modal Choice
3.1. Modal Choice.
(1) Modal Choice A special kind of discrete choice involving decisions about
ones mode of transportation.
(2) Planes, Trains, and Automobiles
Taking a car isnt the only way to travel. We could also choose to fly,
take a train, or simply walk.
Lets think about the costs of walking. . .
(1) Column 1
Mean monthly expenditures among EEP 100 students is about
$2000. Lets say time is worth $15/hour, and walking speed is 4
MPH. Then time cost per mile is $3.75/mile.
EEP 100 LECTURE 11: MODAL CHOICE, AND THE DUAL PROBLEM 5
2000
1500
Other Goods
1000
Driving
Walking
500
3.3. Car vs. Walking. The consumer chooses the mode with an indierence curve
tangent to his/her budget set.
6 ETHAN LIGON
Other Goods
miles, goods possible
Other Goods
Chooses Walking?
Chooses Driving!
(Why?)
3.6. Modal Choice. Using Roys identity, the Marshallian demand in this case is
3.7. Modal Choice. Let r be the fixed costs of operating the car. Then:
Utility with Taxi: V (q, 1, y)
Utility with Car: V (q 0 , 1, y r)
One should buy the car if
that is, if
q y
log log .
q0 y r
Now we consider another problem: Take the level of utility we want to achieve
as given, and figure out how much income we need to get there.
min p1 x1 + p2 x2
x1 ,x2
4.2. Solving the Dual Consumers Problem. Formulate the dual problem as
a Lagrangian. Let
L(x1 , x2 , ) = p1 x1 + p2 x2 + (U U (x1 , x2 ))
and solve
min L(x1 , x2 , ).
x1 ,x2
@L @U
= pi (x1 , x2 ) = 0 for i = 1, 2; and
@xi @xi
U (x1 , x2 ) = U .
EEP 100 LECTURE 11: MODAL CHOICE, AND THE DUAL PROBLEM 9
5. Hicksian Demands
Well make progress now by assuming a particular ordinal utility function, e.g.,
U (x1 , x2 ) = 1 log(x1 1) + 2 log(x2 2 ), with 1 + 2 = 1.
5.1. To solve in this case. . . We rearrange our expression for the utility function,
obtaining
1/2
eU
x2 = + 2.
(x1 1) 1
But weve already solved this problem; the solution involved our derivation of the
Hicksian demands h1 (p, U ). So, now we have
E(p, U ) = p1 h1 (p, U ) + p2 h2 (p, U ).
Substituting our solution for the Hicksian demands (and doing quite a bit of
algebratry it!), we obtain
E(p, U ) = A()eU p1 2
1 p 2 + p1 1 + p2 2,
ETHAN LIGON
Contents
1. Introduction 1
2. The Dual Problem 2
3. Hicksian Demands 3
4. The Expenditure Function 4
5. The Slutsky Equation 4
6. Application: Sustaining Happiness 6
7. Questions 7
1. Introduction
1.1. Eugen Slutsky.
Now we consider another problem: Take the level of utility we want to achieve
as given, and figure out how much income we need to get there.
min p1 x1 + p2 x2
x1 ,x2
2.2. Solving the Dual Consumers Problem. Formulate the dual problem as
a Lagrangian. Let
L(x1 , x2 , ) = p1 x1 + p2 x2 + (U U (x1 , x2 ))
and solve
min L(x1 , x2 , ).
x1 ,x2
U (x1 , x2 ) = U .
3. Hicksian Demands
Well make progress now by assuming a particular ordinal utility function, e.g.,
3.1. To solve in this case. . . We rearrange our expression for the utility function,
obtaining
3 41/2
eU
x2 = + 2 .
(x1 1 )1
Combining these last two yields (after some algebra)
3 4
p2 1 2
x1 = h1 (p, U ) = e
U
+ 1 .
p1 2
This is the Hicksian demand for x1 ; notice that its a function of prices p and
utility U . By symmetry, we also have
3 4
p1 2 1
x2 = h2 (p, U ) = e
U
+ 2 .
p2 1
4 ETHAN LIGON
But weve already solved this problem; the solution involved our derivation of the
Hicksian demands h1 (p, U ). So, now we have
Substituting our solution for the Hicksian demands (and doing quite a bit of
algebratry it!), we obtain
E(p, U ) = A()eU p
1 p2 + p1 1 + p2 2 ,
1 2
E(p, U )
hi (p, U ) =
pi
Note that this works for any number of commodities or utility functions.
Substitution Effect
Income Effect
5.2. Substitution Effect. Because the cost of one good increases relative to oth-
ers, the consumer substitutes toward less expensive goods. Theres no loss of utility
from substitution, per se.
EEP 100 LECTURE 12: THE SLUTSKY DECOMPOSITION & COMPENSATING VARIATION5
x2
p01
p2
h2 (p0 , U )
p1
p2
h2 (p, U )
h1 (p0 , U ) h1 (p, U ) x1
5.3. Income Effect. Because the price increase reduces the size of the consumers
budget, its also as though the consumer experiences a loss of income, which may
change the composition of her consumption bundle.
x2
y
p2
p01
p2
p1
p2
3
1
2
5.4. The Slutsky Decomposition. Formally, the income and substitution effects
come from the Slutsky Decomposition.
The usual way of expressing this:
xi hi xi
= xi .
pi pi y
6 ETHAN LIGON
Its also possible (and sometimes useful) to rewrite this expression in terms of
elasticities: 3 43 4
xi pi hi p1 xi y pi xi
= .
pi xi pi hi y xi y
5.5. Compensating Variation. Suppose that the price of good one increases from
p1 to p1 ; then expenditures must increase in order to maintain the original level of
utility. By how much? Simple:
E(p , U ) E(p, U ).
This difference is called the Compensating Variation. Think of it as the amount
one would have to give a consumer to compensate her for the loss of utility associated
with a price increase. In other words, how much must you be compensated to make
you as well off as you were before the price change?.
6.2. Sustaining Happiness. The first step is to relate current utility to current
prices and income. To do this:
Define the Commodity space: For example, (Food, Other goods).
Assume (for example):
p1 = Price of Food = 1;
p2 = Price of other goods = 1;
Food share() = 20%;
y = Income = 100.
Define preferences over Food and Other goods; e.g.,
U (x1 , x2 ) = log(x1 ) + (1 ) log(x2 ).
This implies an indirect utility function
6.3. Sustaining Happiness. Now, imagine that in the future food prices continue
to fall, while prices for energy and Other goods rise, so that 20 years from now we
have
p1 = 1/2; and
p2 = 2.
EEP 100 LECTURE 12: THE SLUTSKY DECOMPOSITION & COMPENSATING VARIATION7
How much income will we need to have a utility of at least A + log(100)? The
answer is given by the Expenditure function:
E(p1 , p2 , U ) = min p1 x1 + p2 x2
x1 ,x2
Interpretation: To achieve current level of utility with new prices youll need an
income of approximately $156.
7. Questions
7.1. Questions.
(1) What are Marshallian demands with quadratic utility?
(2) What are Hicksian demands with quadratic utility?
(3) What is aggregate demand over n consumers having quadratic utility func-
tions? Compare with the Cobb-Douglas (logarithmic) case.
(4) Calculate an expression for income elasticities for consumers with quadratic
utility. Compare with the Cobb-Douglas (logarithmic) case.
(5) What are the own- and cross-price elasticities for consumers with quadratic
utility? Compare with the Cobb-Douglas (logarithmic) case.
EEP 100 LECTURE 13: DUALITY, COMPENSATING
VARIATION, AND DEMAND FOR LIGHTING
ETHAN LIGON
Contents
1. Introduction 1
2. The Slutsky Equation 2
3. More on Slutsky and Hicks 4
4. Engel Curves 5
5. The Expenditure Function for Logarithmic Utility 7
6. Compensating Variation 8
7. Example of Lighting Demand 9
1. Introduction
1.1. Alfred Marshall.
(2) QOTD
Economics is the study of mankind in the ordinary business of
life.
Alfred Marshall
2.2. Substitution Effect. Because the cost of one good increases relative to oth-
ers, the consumer substitutes toward less expensive goods. Theres no loss of utility
from substitution, per se.
(1) graph
EEP 100 LECTURE 13: DUALITY, COMPENSATING VARIATION, AND DEMAND FOR LIGHTING
3
x2
p01
p2
h2 (p0 , U )
p1
p2
h2 (p, U )
h1 (p0 , U ) h1 (p, U ) x1
Subst Eect
2.3. Income Effect. Because the price increase reduces the size of the consumers
budget, its also as though the consumer experiences a loss of income, which may
change the composition of her consumption bundle.
(1) Income Effect Graph
x2
y
p2
p01
p2
p1
p2
3
1
2
2.4. Demand Identity. We can isolate the substitution effect by changing income
y to compensate for the price change. This gives us
xi (p, E(p, U )) hi (p, U ).
4 ETHAN LIGON
Differentiating this with respect to pi and using the chain rule gives us
xi xi E hi
+ = .
pi y pi pi
2.5. The Slutsky Decomposition. Applying Shepards lemma and rearranging
delivers the Slutsky Decomposition.
The usual way of expressing this:
xi hi xi
= xi .
pi pi y
Its also possible (and sometimes useful) to rewrite this expression in terms of
elasticities: 3 43 4
xi pi hi pi xi y pi xi
= .
pi xi pi hi y xi y
2.6. Compensating Variation. Suppose that the price of good one increases from
p1 to p1 ; then expenditures must increase in order to maintain the original level of
utility. By how much? Simple:
E(p , U ) E(p, U ).
This difference is called the Compensating Variation. Think of it as the amount
one would have to give a consumer to compensate her for the loss of utility associated
with a price increase. In other words, how much must you be compensated to make
you as well off as you were before the price change?.
4. Engel Curves
4.1. Engel Curves from Quasi-homothetic utility.
(1) Fun Fact A utility function is quasi-homothetic if and only if all of its Engel
curves are linear; they do not need to pass through the origin.
Log:: log(x1 ) + (1 ) log(x2 1)
1
Cobb-Douglas:: x 1 (x2 1)
(2) Engel Curves
x1
0 y
4.2. Expenditure Shares and Engels Curve. Let U (x1 , x2 ) = log(x1 ) +
(1 ) log(x2 ). Assume that income is large enough that its feasible to choose
x1 > (think of as a starvation level of consumption of good one).
(1) Engel Curves In this case Engel curves dont necessarily pass through the
origin, but are still straight lines. For the utility function assumed here,
the Engel curve is given by
y
x1 = + ,
p1
where y = y p1 is the disposable income available after purchasing
the subsistence level of consumption .
4.3. Engel Curves. Using data collected from EEP 100 students on your expen-
ditures over several weeks, we can also directly estimate an Engel curve for the
average EEP 100 student, assuming that students have quasi-homothetic utility
functions.
6 ETHAN LIGON
(1) Estimation We put the Engel curve into its expenditure form by multi-
plying by prices, obtaining
p1 x1 = p1 + y.
We then use data from the class to get different observations on p1 x1 and
y, and use OLS to estimate the linear Engel curve.
6. Compensating Variation
6.1. Compensating Variation. Suppose that the price of good one increases from
p1 to p1 ; then expenditures must increase in order to maintain the original level of
utility. By how much? Simple:
E(p , U ) E(p, U ).
(1) graph
x2
y0
p2
CV
p2
y
p2
3
1
2
price shift
E(p, U ) p
hi (p, U ) = hi (p, U )dp = E(p, U )
pi 0
s
Where hi (p, U )dp is the area under the Hicksian demand curve.
(1) graph
EEP 100 LECTURE 13: DUALITY, COMPENSATING VARIATION, AND DEMAND FOR LIGHTING
9
p1
CV=E(p0 , U ) E(p, U )
p01
p1
E(p, U ) h(p, U )
x1